---
title: "wink of stella — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/wink-of-stella"
last_updated: "2026-07-14T03:50:39.649Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — wink of stella doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — wink of stella doesn't clear our bar today."
  "og:title": "wink of stella — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **wink of stella**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 17Conversion 84Competition 22Returns 96Price range 75Avg price 67Brand share 0Review moat 69Quality gap 38

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.68–$40.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****743.8**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$14.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-15.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$47K**

$47K/yr · 36K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**33**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Kuretake59% - Zig30% - Bluenido9% - BEMLP2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Zig Wink of Stella Glitter Brush Marker Pen 999 Clear](https://m.media-amazon.com/images/I/31QtSIifSpL.jpg)**Zig Wink of Stella Glitter Brush Marker Pen 999 Clear**Zig**$7.01**4.2★1,091 rev](https://www.amazon.com/dp/B00BI0B8RU) [2![Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan](https://m.media-amazon.com/images/I/418h8C3zi7L.jpg)**Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan**Kuretake**$13.44**4.6★1,265 rev](https://www.amazon.com/dp/B08LYLC74G) [3![Kuretake ZIG WINK OF STELLA BRUSH II Glitter Clear 3 pcs set Flexible Brush Tip Archival Quality No mess Photo-Safe Acid Free Lightfast Odourless Xylene Free Made in Japan](https://m.media-amazon.com/images/I/41LtunrOGZL.jpg)**Kuretake ZIG WINK OF STELLA BRUSH II Glitter Clear 3 pcs set Flexible Brush Tip Archival Quality No mess Photo-Safe Acid Free Lightfast Odourless Xylene Free Made in Japan**Kuretake**$14.96**4.6★1,265 rev](https://www.amazon.com/dp/B089LK4KRH) [4![Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years](https://m.media-amazon.com/images/I/41d-n3tptfL.jpg)**Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years**Bluenido**$24.95**4.7★1,347 rev](https://www.amazon.com/dp/B071X8DXPY) [5![Zig Wink of Stella Brush (No010 Glitter Black) & (No101 Glitter Gold) & (No999 Glitter Clear) Color 3pcs -Value Set](https://m.media-amazon.com/images/I/41YZKyqvv8L.jpg)**Zig Wink of Stella Brush (No010 Glitter Black) & (No101 Glitter Gold) & (No999 Glitter Clear) Color 3pcs -Value Set**Kuretake**$17.13**4.6★470 rev](https://www.amazon.com/dp/B075FS9DJG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Kuretake Wink of Stella Blush II GL.Pink](https://m.media-amazon.com/images/I/41Otk-UZ8ML.jpg)**Kuretake Wink of Stella Blush II GL.Pink**Kuretake**$7.13**21 rev2y ago](https://www.amazon.com/dp/B08N5T93WV) [![Kuretake Wink of Stella Blush II GL.Gold](https://m.media-amazon.com/images/I/311Gatb+DuL.jpg)**Kuretake Wink of Stella Blush II GL.Gold**Kuretake**$6.68**35 rev2y ago](https://www.amazon.com/dp/B08N5WTGY7) [![Kuretake Wink of Stella Blush II GL.Violet](https://m.media-amazon.com/images/I/31xd2iU9fpL.jpg)**Kuretake Wink of Stella Blush II GL.Violet**Kuretake**$6.89**7 rev2y ago](https://www.amazon.com/dp/B08N5T3DW9) [![Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan](https://m.media-amazon.com/images/I/418h8C3zi7L.jpg)**Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan**Kuretake**$13.44**1,265 rev5y ago](https://www.amazon.com/dp/B08LYLC74G) [![ZIG Wink of Stella Glitter Brush Marker Pen 999 Clear](https://m.media-amazon.com/images/I/41KRrtkOL6L.jpg)**ZIG Wink of Stella Glitter Brush Marker Pen 999 Clear**Kuretake**$7.87**86 rev5y ago](https://www.amazon.com/dp/B08N5VCBTD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years](https://m.media-amazon.com/images/I/41d-n3tptfL.jpg)**Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years**Bluenido**$24.95**4.7★**▲ 409%**](https://www.amazon.com/dp/B071X8DXPY) [![Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 4 Years](https://m.media-amazon.com/images/I/41d-n3tptfL.jpg)**Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 4 Years**Bluenido**$24.95**4.7★**▲ 404%**](https://www.amazon.com/dp/B072N4MT6W) [![Kuretake Zig Wink of Stella Brush II Glitter Clear Shimmer and Sparkle color brush tip pen for Card Making Craft Drawing Made in Japan](https://m.media-amazon.com/images/I/41KRrtkOL6L.jpg)**Kuretake Zig Wink of Stella Brush II Glitter Clear Shimmer and Sparkle color brush tip pen for Card Making Craft Drawing Made in Japan**Kuretake**$7.80**4.6★**▲ 43%**](https://www.amazon.com/dp/B089LZQGD6) [![Kuretake Wink of Stella Blush II GL.Violet](https://m.media-amazon.com/images/I/31xd2iU9fpL.jpg)**Kuretake Wink of Stella Blush II GL.Violet**Kuretake**$6.89**4.8★**▲ 39%**](https://www.amazon.com/dp/B08N5T3DW9) [![Kuretake Wink of Stella Blush II GL.Pink](https://m.media-amazon.com/images/I/41Otk-UZ8ML.jpg)**Kuretake Wink of Stella Blush II GL.Pink**Kuretake**$7.13**4.8★**▲ 28%**](https://www.amazon.com/dp/B08N5T93WV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

1K800Spike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Brightness/Shine/Glow**32%

*“Sparkles”*

**Ease Of Use**15%

*“Easy to use”*

**Value For Money**15%

*“Awesome set at an amazing price”*

**Quality-Overall**10%

*“Excellent product have been purchasing for several years”*

**Color**10%

*“Beautiful color”*

**Collectibles**4%

*“Just what I needed for card making”*

**Paper Compatibility**2%

*“Perfect for adding some juugghh to my paper crafting projects”*

**Touch/Button Controls**2%

*“Just adds a special touch”*

**Quick Drying**2%

*“Dried quickly lasts over two months so far”*

**Spray/Flow**1%

*“Once going it just flows so nicely”*

### **What buyers complain about **

**Quality-Overall**18%

*“Garbage item”*

**Functionality-Overall**16%

*“Did not work”*

**Brightness/Shine/Glow**11%

*“No glitter coming out”*

**Leak-Proof**8%

*“This leaks everywhere”*

**Instructions/User Manual/Troubleshooting**8%

*“did not come with instructions”*

**Ease Of Use**7%

*“Unusable”*

**Color**5%

*“The ink came out black not clear”*

**Durability**5%

*“doesn't last long”*

**Value For Money**5%

*“The price was more expensive when I purchased that original one”*

**Paint Quality**3%

*“the gold paint is actually a mustard color”*

### **Top return reasons **

**Leak-Proof**18%

**Color**17%

**Functionality-Overall**14%

**Ink Refill**8%

**Defective Material/Parts**7%

**Ink Leakage**7%

**Add-Ons/Attachments**6%

**Spray/Flow**4%

**Advertised Vs Actual Product**3%

**Dry/Empty Ink**3%