---
title: "white wrapping paper — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-wrapping-paper"
last_updated: "2026-07-14T05:12:26.274Z"
locale: en
meta:
  description: "soft demand (-4.4% this quarter) — white wrapping paper doesn't clear our bar today."
  "og:description": "soft demand (-4.4% this quarter) — white wrapping paper doesn't clear our bar today."
  "og:title": "white wrapping paper — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white wrapping paper**

**Skip it**

Soft demand (-4.4% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 23Conversion 78Competition 34Returns 62Price range 45Avg price 30Brand share 60Review moat 40Quality gap 30

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$6.22–$22.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$202K**

$202K/yr · 272K searches

**Review moat**

**Okay****2,457.4**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.65**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**69%**

**Open market**

**23%**

- woric20% - Donyang18% - Winjeto13% - Vanhench9% - RUSPEPA9% - NESCCI8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$10K10%$20K15%$30K20%$40K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap](https://m.media-amazon.com/images/I/31I6yNAikAL.jpg)**woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap**woric**$9.16**4.5★409 rev](https://www.amazon.com/dp/B0DM94WNSJ) [2![White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies](https://m.media-amazon.com/images/I/31YUk+y0oWL.jpg)**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**4.6★2,039 rev](https://www.amazon.com/dp/B0C743LQ3M) [3![All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch](https://m.media-amazon.com/images/I/31FsUMMJqJL.jpg)**All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch**Winjeto**$7.52**4.3★208 rev](https://www.amazon.com/dp/B0F8NR8NK2) [4![Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB](https://m.media-amazon.com/images/I/31LYpTzVq0L.jpg)**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★5,921 rev](https://www.amazon.com/dp/B0CDL6KKD9) [5![ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut](https://m.media-amazon.com/images/I/31wKgBNfpfL.jpg)**ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut**ZINTBIAL**$9.74**4.6★313 rev](https://www.amazon.com/dp/B0DP4L1YPH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet](https://m.media-amazon.com/images/I/31wLKLlgpRL.jpg)**LaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet**LaRibbons**$11.81**323 rev5mo ago](https://www.amazon.com/dp/B0GK6ND8GL) [![Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower](https://m.media-amazon.com/images/I/31GBTdxokjL.jpg)**Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower**Donyang**$7.37**260 rev10mo ago](https://www.amazon.com/dp/B0FNM7JR1X) [![All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch](https://m.media-amazon.com/images/I/31FsUMMJqJL.jpg)**All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch**Winjeto**$7.52**208 rev1y ago](https://www.amazon.com/dp/B0F8NR8NK2) [![ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut](https://m.media-amazon.com/images/I/31wKgBNfpfL.jpg)**ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut**ZINTBIAL**$9.74**313 rev1y ago](https://www.amazon.com/dp/B0DP4L1YPH) [![woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap](https://m.media-amazon.com/images/I/31I6yNAikAL.jpg)**woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap**woric**$9.16**409 rev1y ago](https://www.amazon.com/dp/B0DM94WNSJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet](https://m.media-amazon.com/images/I/31wLKLlgpRL.jpg)**LaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet**LaRibbons**$11.81**4.7★**▲ 487%**](https://www.amazon.com/dp/B0GK6ND8GL) [![SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper](https://m.media-amazon.com/images/I/41EYcjzXaeL.jpg)**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 193%**](https://www.amazon.com/dp/B0CX5BLT95) [![FUHITIM 20 Sheets Flower Wrapping Paper -Waterproof Floral Bouquet Wrapping Paper Used for DIY Crafts Gift Packaging Florist Supplies Packaging Paper for Wedding Birthday Gift (White)](https://m.media-amazon.com/images/I/31DVQxAhpvL.jpg)**FUHITIM 20 Sheets Flower Wrapping Paper -Waterproof Floral Bouquet Wrapping Paper Used for DIY Crafts Gift Packaging Florist Supplies Packaging Paper for Wedding Birthday Gift (White)**FUHITIM**$6.97**4.7★**▲ 132%**](https://www.amazon.com/dp/B0CSCN7TK4) [![NESCCI White Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)](https://m.media-amazon.com/images/I/31Z1O+UpJ6L.jpg)**NESCCI White Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$10.13**4.4★**▲ 87%**](https://www.amazon.com/dp/B0CTY4J291) [![Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB](https://m.media-amazon.com/images/I/31LYpTzVq0L.jpg)**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★**▲ 62%**](https://www.amazon.com/dp/B0CDL6KKD9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

25K15KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**32%

*“Good quality”*

**Thickness**9%

*“Great length thickness and quality”*

**Value For Money**7%

*“def worth it”*

**Size-Overall**5%

*“Perfect fit”*

**Color**5%

*“The colors are vibrant”*

**Durability**4%

*“It held up really well”*

**Advertised Vs Actual Product**4%

*“As described”*

**Ease Of Use**3%

*“Wide Versatility in Uses”*

**Brightness/Shine/Glow**3%

*“Very bright”*

**Drawing Experience**3%

*“They love to draw”*

### **What buyers complain about **

**Thickness**26%

*“Thick paper”*

**Size-Overall**24%

*“It is an awkward size. I should have paid attention”*

**Quality-Overall**7%

*“Garbage”*

**Color**4%

*“color is off”*

**Strength**4%

*“flimsy”*

**Value For Money**4%

*“Honestly its not worth the money I paid for”*

**Material Quality**3%

*“Cheap material”*

**Brightness/Shine/Glow**3%

*“Not as shimmery as I would have liked”*

**Durability**2%

*“I wish the paper were more durable”*

**Gifting Purpose**1%

*“which pretty much defeats the purpose of gift wrapping a present”*

### **Top return reasons **

**Size-Overall**53%

**Advertised Vs Actual Product**10%

**Color**9%

**Value For Money**9%

**Thin**6%

**Quality-Overall**3%

**Material Quality**2%

**Thickness**2%

**Functionality-Overall**1%

**Adhesion/Stickiness**1%