---
title: "white vinyl — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-vinyl"
last_updated: "2026-07-09T22:55:23.102Z"
locale: en
meta:
  description: "a small market ($565K/yr) — white vinyl doesn't clear our bar today."
  "og:description": "a small market ($565K/yr) — white vinyl doesn't clear our bar today."
  "og:title": "white vinyl — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white vinyl**

**Skip it****45/100 **

a small market ($565K/yr) — white vinyl doesn't clear our bar today.

**Market/yr**

**$565K**

**Growth (1y)**

**+79.6%**

**Products**

**23**

**Brands**

**10**

was 8 a year ago

**Sellers**

**21**

**Price range**

**$3.82–$31.82**

**Returns**

**2.7%**

**Rating**

**4.5★**

**Skip it**

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**26**

 ×0.30

Growth

**59**

 ×0.30

Competition

**37**

 ×0.20

Quality gap

**42**

 ×0.10

Returns

**79**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +79.6% year over year.

13K6KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Aug · busiest ÷ quietest = 1.7×

## **Competition**

- Cricut34% - HTVRONT27% - VViViD14% - Sooez13% - ORACAL5% - HYPERTAI1% - Other (4 brands)5%

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 21 sellers compete here.

**Brands**

**10 **▲rising

was 8 a year ago

**Sellers**

**21**

**Top 5 brand share**

**94%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Cricut Value Permanent Vinyl White (12 in x 10 ft)](https://m.media-amazon.com/images/I/31mAkWBzD0L.jpg) [**Cricut Value Permanent Vinyl White (12 in x 10 ft)**](https://www.amazon.com/dp/B0D96PK76N)

Cricut$8.654.5★4,10221%▲rising

2
![HTVRONT White Permanent Vinyl 12 x 14 FT Glossy White Adhesive White Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters](https://m.media-amazon.com/images/I/419cOuUKqdL.jpg) [**HTVRONT White Permanent Vinyl 12 x 14 FT Glossy White Adhesive White Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters**](https://www.amazon.com/dp/B08XQ8836N)

HTVRONT$9.324.5★14,65818%▼falling

3
![VViViD+ Ultra Gloss Premium Vinyl Car Wrap Film (1ft x 5ft Gloss White)](https://m.media-amazon.com/images/I/31X6Y1mmr3L.jpg) [**VViViD+ Ultra Gloss Premium Vinyl Car Wrap Film (1ft x 5ft Gloss White)**](https://www.amazon.com/dp/B08VNJ1Z13)

VViViD$12.694.1★3,92711%▼falling

4
![White Permanent Vinyl - Matte White Adhesive Vinyl Roll for All Cutting Machine Permanent Outdoor 12 x11FT for Decor Sticker Car Decal Scrapbooking Signs Matte & Waterproof](https://m.media-amazon.com/images/I/21+CK-vqWuL.jpg) [**White Permanent Vinyl - Matte White Adhesive Vinyl Roll for All Cutting Machine Permanent Outdoor 12 x11FT for Decor Sticker Car Decal Scrapbooking Signs Matte & Waterproof**](https://www.amazon.com/dp/B09WK6G3RF)

Sooez$9.314.5★5,8829%▲rising

5
![Cricut Smart Permanent Vinyl White - 3ft Roll (13x36) Adhesive Craft Vinyl - Matless Cutting for cuts up to 12ft with Maker 3 / Explore 3 Machines](https://m.media-amazon.com/images/I/21UvmG3jAJL.jpg) [**Cricut Smart Permanent Vinyl White - 3ft Roll (13x36) Adhesive Craft Vinyl - Matless Cutting for cuts up to 12ft with Maker 3 / Explore 3 Machines**](https://www.amazon.com/dp/B09436VTBS)

Cricut$3.824.7★5,2147%▲rising

6
![12 x 14FT White Vinyl - Glossy White Permanent Vinyl with PET Backing [Easier Weed Never Residue] Permanent Adhesive for Cutting Machine Party Decoration Car Decal Signs Scrapbooking](https://m.media-amazon.com/images/I/31S6tjjOeiL.jpg) [**12 x 14FT White Vinyl - Glossy White Permanent Vinyl with PET Backing \[Easier Weed Never Residue\] Permanent Adhesive for Cutting Machine Party Decoration Car Decal Signs Scrapbooking**](https://www.amazon.com/dp/B09P4P7M9P)

Sooez$8.374.6★3,1085%▼falling

7
![Cricut Value Permanent Vinyl Matte White (12 in x 20 ft) Adhesive Vinyl for Custom Crafts Decals Labels & More - Dishwasher Safe - Cricut Vinyl Works with Cutting Machines Including Maker Explore](https://m.media-amazon.com/images/I/31YtGZZJKLL.jpg) [**Cricut Value Permanent Vinyl Matte White (12 in x 20 ft) Adhesive Vinyl for Custom Crafts Decals Labels & More - Dishwasher Safe - Cricut Vinyl Works with Cutting Machines Including Maker Explore**](https://www.amazon.com/dp/B0DXX4J98R)

Cricut$12.024.6★5014%—flat

8
![HTVRONT White Permanent Vinyl - 12 x 14 FT Matte White Adhesive Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters](https://m.media-amazon.com/images/I/41f2kWdSVYL.jpg) [**HTVRONT White Permanent Vinyl - 12 x 14 FT Matte White Adhesive Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters**](https://www.amazon.com/dp/B08XQ943FL)

HTVRONT$9.194.5★14,6583%—flat

9
![Cricut Value Permanent Vinyl White (12in X 35ft)](https://m.media-amazon.com/images/I/31BVGjwzpGL.jpg) [**Cricut Value Permanent Vinyl White (12in X 35ft)**](https://www.amazon.com/dp/B0CW3N2W8D)

Cricut$15.434.6★7643%▲rising

10

![ORACAL 651 Permanent Matte White Vinyl - Adhesive Vinyl for Crafts Decals & Stickers (12 x 6ft)](https://m.media-amazon.com/images/I/41Gn6iHcxEL.jpg) [**ORACAL 651 Permanent Matte White Vinyl - Adhesive Vinyl for Crafts Decals & Stickers (12 x 6ft)**](https://www.amazon.com/dp/B01N7YH58Y)

ORACAL$7.944.6★8,6753%▲rising

11

![HTVRONT White Permanent Vinyl Adhesive Vinyl Roll 12 x 40 FT for All Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters (Matte White)](https://m.media-amazon.com/images/I/41Xcp2U8FPL.jpg) [**HTVRONT White Permanent Vinyl Adhesive Vinyl Roll 12 x 40 FT for All Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters (Matte White)**](https://www.amazon.com/dp/B08BRFB1RL)

HTVRONT$17.394.6★13,4183%—flat

12

![HTVRONT White Permanent Vinyl 12 Pack for Cutting Machine - 10 Vinyl Sheets 12 x 12& 2 Transfer Tape Sheets for Party Decoration Sticker Craft Cutter Car Decal (Matte)](https://m.media-amazon.com/images/I/41UOl2VGtnL.jpg) [**HTVRONT White Permanent Vinyl 12 Pack for Cutting Machine - 10 Vinyl Sheets 12 x 12& 2 Transfer Tape Sheets for Party Decoration Sticker Craft Cutter Car Decal (Matte)**](https://www.amazon.com/dp/B08V1J5196)

HTVRONT$8.574.6★13,4182%▼falling

13

![HYPERTAI White Vinyl Matte White Permanent Vinyl -12 x 11 FT for Cutting Machine Party Decoration Car Decal Signs Scrapbooking](https://m.media-amazon.com/images/I/21pD2+pLQXL.jpg) [**HYPERTAI White Vinyl Matte White Permanent Vinyl -12 x 11 FT for Cutting Machine Party Decoration Car Decal Signs Scrapbooking**](https://www.amazon.com/dp/B0BKG3X44L)

HYPERTAI$8.244.6★2771%▲rising

14

![ORACAL 651 Matte White Finish Vinyl Roll Durable Vinyl for DIY Projects & Sign Making (12 x 15ft)](https://m.media-amazon.com/images/I/41RRnNEutDL.jpg) [**ORACAL 651 Matte White Finish Vinyl Roll Durable Vinyl for DIY Projects & Sign Making (12 x 15ft)**](https://www.amazon.com/dp/B07CTB8Q63)

ORACAL$13.034.6★2,5091%—flat

15

![XINXINVibe 1ft x 5ft Gloss White Vinyl Wrap Scratch Resistance Car Wrap for Motorcycles Laptops Cell Phones and Furniture with Air Release Technology (Gloss White)](https://m.media-amazon.com/images/I/21WeZ-MK-uL.jpg) [**XINXINVibe 1ft x 5ft Gloss White Vinyl Wrap Scratch Resistance Car Wrap for Motorcycles Laptops Cell Phones and Furniture with Air Release Technology (Gloss White)**](https://www.amazon.com/dp/B0F997JF1Q)

XINXINVibe$10.384.2★2221%▲rising

**~~Showing 15 of 23 — show all ~~**

## **Product shelf**

All 23 tracked products in this niche.

Top sellersNewestTrending

[![Cricut Value Permanent Vinyl White (12 in x 10 ft)](https://m.media-amazon.com/images/I/31mAkWBzD0L.jpg)**Cricut Value Permanent Vinyl White (12 in x 10 ft)** Cricut**$8.65**4.5★4,102 reviews](https://www.amazon.com/dp/B0D96PK76N) [![HTVRONT White Permanent Vinyl 12 x 14 FT Glossy White Adhesive White Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters](https://m.media-amazon.com/images/I/419cOuUKqdL.jpg)**HTVRONT White Permanent Vinyl 12 x 14 FT Glossy White Adhesive White Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters** HTVRONT**$9.32**4.5★14,658 reviews](https://www.amazon.com/dp/B08XQ8836N) [![VViViD+ Ultra Gloss Premium Vinyl Car Wrap Film (1ft x 5ft Gloss White)](https://m.media-amazon.com/images/I/31X6Y1mmr3L.jpg)**VViViD+ Ultra Gloss Premium Vinyl Car Wrap Film (1ft x 5ft Gloss White)** VViViD**$12.69**4.1★3,927 reviews](https://www.amazon.com/dp/B08VNJ1Z13) [![White Permanent Vinyl - Matte White Adhesive Vinyl Roll for All Cutting Machine Permanent Outdoor 12 x11FT for Decor Sticker Car Decal Scrapbooking Signs Matte & Waterproof](https://m.media-amazon.com/images/I/21+CK-vqWuL.jpg)**White Permanent Vinyl - Matte White Adhesive Vinyl Roll for All Cutting Machine Permanent Outdoor 12 x11FT for Decor Sticker Car Decal Scrapbooking Signs Matte & Waterproof** Sooez**$9.31**4.5★5,882 reviews](https://www.amazon.com/dp/B09WK6G3RF) [![Cricut Smart Permanent Vinyl White - 3ft Roll (13x36) Adhesive Craft Vinyl - Matless Cutting for cuts up to 12ft with Maker 3 / Explore 3 Machines](https://m.media-amazon.com/images/I/21UvmG3jAJL.jpg)**Cricut Smart Permanent Vinyl White - 3ft Roll (13x36) Adhesive Craft Vinyl - Matless Cutting for cuts up to 12ft with Maker 3 / Explore 3 Machines** Cricut**$3.82**4.7★5,214 reviews](https://www.amazon.com/dp/B09436VTBS) [![12 x 14FT White Vinyl - Glossy White Permanent Vinyl with PET Backing [Easier Weed Never Residue] Permanent Adhesive for Cutting Machine Party Decoration Car Decal Signs Scrapbooking](https://m.media-amazon.com/images/I/31S6tjjOeiL.jpg)**12 x 14FT White Vinyl - Glossy White Permanent Vinyl with PET Backing \[Easier Weed Never Residue\] Permanent Adhesive for Cutting Machine Party Decoration Car Decal Signs Scrapbooking** Sooez**$8.37**4.6★3,108 reviews](https://www.amazon.com/dp/B09P4P7M9P) [![Cricut Value Permanent Vinyl Matte White (12 in x 20 ft) Adhesive Vinyl for Custom Crafts Decals Labels & More - Dishwasher Safe - Cricut Vinyl Works with Cutting Machines Including Maker Explore](https://m.media-amazon.com/images/I/31YtGZZJKLL.jpg)**Cricut Value Permanent Vinyl Matte White (12 in x 20 ft) Adhesive Vinyl for Custom Crafts Decals Labels & More - Dishwasher Safe - Cricut Vinyl Works with Cutting Machines Including Maker Explore** Cricut**$12.02**4.6★501 reviews](https://www.amazon.com/dp/B0DXX4J98R) [![HTVRONT White Permanent Vinyl - 12 x 14 FT Matte White Adhesive Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters](https://m.media-amazon.com/images/I/41f2kWdSVYL.jpg)**HTVRONT White Permanent Vinyl - 12 x 14 FT Matte White Adhesive Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters** HTVRONT**$9.19**4.5★14,658 reviews](https://www.amazon.com/dp/B08XQ943FL)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“This is great matte vinyl”*

**Ease Of Use**14%

*“Very easy to work with”*

**Material Quality**11%

*“Quality vinyl, easy to use”*

**Adhesion/Stickiness**9%

*“adheres well”*

**Advertised Vs Actual Product**8%

*“Work better than expected”*

**Value For Money**8%

*“It not expensive”*

**Color**7%

*“Love the color”*

**Durability**5%

*“It seems durable”*

**Efficiency**4%

*“it works great”*

**Thickness**2%

*“Nice thick wrap”*

### **What buyers complain about **

**Adhesion/Stickiness**27%

*“Not Very Sticky”*

**Quality-Overall**12%

*“Poor quality and thin”*

**Material Quality**11%

*“This stuff is some of the worst stuff I have ever used absolutely terrible quality crappy material would never buy again”*

**Ease Of Use**9%

*“its messy to work it”*

**Color**5%

*“Color didnt match perfect”*

**Thickness**5%

*“This stuff is thick”*

**Durability**5%

*“completely came off”*

**Value For Money**4%

*“more expensive brand”*

**Advertised Vs Actual Product**3%

*“product is different”*

**Functionality-Overall**3%

*“Not working”*

#### **Top return reasons**- Material Quality21% - Adhesion/Stickiness16% - Color16% - Advertised Vs Actual Product9% - Size-Overall8% - Value For Money7% - Functionality-Overall4% - Quality-Overall3% - Thin3% - Compatibility-Overall2%