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title: "white poster board 22x28 bulk — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T01:41:52.625Z"
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  description: "a small market ($52K/yr) — white poster board 22x28 bulk doesn't clear our bar today."
  "og:description": "a small market ($52K/yr) — white poster board 22x28 bulk doesn't clear our bar today."
  "og:title": "white poster board 22x28 bulk — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **white poster board 22x28 bulk**

**Skip it**

A small market ($52K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 21Conversion 35Competition 33Returns 95Price range 81Avg price 95Brand share 28Review moat 50Quality gap 30

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.04–$55.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,480.84**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$52K**

$52K/yr · 80K searches

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **—flat

**Sellers**

**117**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- Pacon71% - School Smart6% - Aidunmis4% - MONTADA BY LA LULI4% - LIVHOLIC4% - Neenah3% - Open — no brand owns it (4 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pacon PAC5214 Tagboard Heavyweight 12 x 18 White 100 Sheets](https://m.media-amazon.com/images/I/21IlmApknZL.jpg)**Pacon PAC5214 Tagboard Heavyweight 12 x 18 White 100 Sheets**Pacon**$15.19**4.6★1,044 rev](https://www.amazon.com/dp/B0027667F2) [2![Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)](https://m.media-amazon.com/images/I/21IlmApknZL.jpg)**Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)**Pacon**$8.94**4.5★161 rev](https://www.amazon.com/dp/B001TQDNE4) [3![Pacon Tagboard Manila Medium Weight 9x12](https://m.media-amazon.com/images/I/11VM4MktKBL.jpg)**Pacon Tagboard Manila Medium Weight 9x12**Pacon**$9.38**4.7★1,126 rev](https://www.amazon.com/dp/B001E69XTS) [4![White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus](https://m.media-amazon.com/images/I/312cusiIsjL.jpg)**White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus**Aidunmis**$9.89**4.6★470 rev](https://www.amazon.com/dp/B0GK1S1SDQ) [5![School Smart Railroad Poster Board Paper 22 x 28 Inches 6-Ply White Pack of 25](https://m.media-amazon.com/images/I/21sNe71NelL.jpg)**School Smart Railroad Poster Board Paper 22 x 28 Inches 6-Ply White Pack of 25**School Smart**$19.86**4.6★5,591 rev](https://www.amazon.com/dp/B00PEFCUKO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus](https://m.media-amazon.com/images/I/312cusiIsjL.jpg)**White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus**Aidunmis**$9.89**470 rev3mo ago](https://www.amazon.com/dp/B0GK1S1SDQ) [![White Cardstock 12x12 24 Sheets Cardstock Paper Goefun 110lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums](https://m.media-amazon.com/images/I/21-KPRJCjoL.jpg)**White Cardstock 12x12 24 Sheets Cardstock Paper Goefun 110lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums**Goefun**$15.27**300 rev6mo ago](https://www.amazon.com/dp/B0G92M92ZR) [![Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing](https://m.media-amazon.com/images/I/41mvkUPIIJL.jpg)**Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing**Joyberg**$6.04**757 rev2y ago](https://www.amazon.com/dp/B0D1K1Y1GZ) [![Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes](https://m.media-amazon.com/images/I/21Oi6P7G5DL.jpg)**Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes**IDS INTERNATIONAL DESIGN SUPPLIES**$24.38**46 rev2y ago](https://www.amazon.com/dp/B0CQ3S5VZP) [![11x17 Large Cardstock A3 Color Paper Colored Card Stock 60 Sheets Multi-Color Poster Sheets 20 Colors 80lb Thick Printer Paper Display Board for Art and Crafts Exhibits](https://m.media-amazon.com/images/I/41V3K0G+3kL.jpg)**11x17 Large Cardstock A3 Color Paper Colored Card Stock 60 Sheets Multi-Color Poster Sheets 20 Colors 80lb Thick Printer Paper Display Board for Art and Crafts Exhibits**LIVHOLIC**$29.28**92 rev3y ago](https://www.amazon.com/dp/B0C3V5WFCB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus](https://m.media-amazon.com/images/I/312cusiIsjL.jpg)**White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus**Aidunmis**$9.89**4.6★**▲ 303%**](https://www.amazon.com/dp/B0GK1S1SDQ) [![White Cardstock 12x12 24 Sheets Cardstock Paper Goefun 110lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums](https://m.media-amazon.com/images/I/21-KPRJCjoL.jpg)**White Cardstock 12x12 24 Sheets Cardstock Paper Goefun 110lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums**Goefun**$15.27**4.7★**▲ 261%**](https://www.amazon.com/dp/B0G92M92ZR) [![Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing](https://m.media-amazon.com/images/I/41mvkUPIIJL.jpg)**Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing**Joyberg**$6.04**4.7★**▲ 46%**](https://www.amazon.com/dp/B0D1K1Y1GZ) [![Pacon Super Value Poster Board 22X28 White 50 Sheets](https://m.media-amazon.com/images/I/41iy-IDAJHL.jpg)**Pacon Super Value Poster Board 22X28 White 50 Sheets**Pacon**$27.80**4.6★**▲ 18%**](https://www.amazon.com/dp/B000F8XIP6) [![Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)](https://m.media-amazon.com/images/I/21IlmApknZL.jpg)**Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)**Pacon**$8.94**4.5★**▲ 17%**](https://www.amazon.com/dp/B001TQDNE4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Excellent Quality”*

**Paper Quality**14%

*“Good paper”*

**Color**9%

*“Colors are very pretty”*

**Value For Money**7%

*“Otherwise, fantastic and a great savings”*

**Advertised Vs Actual Product**7%

*“Just as described”*

**Size-Overall**7%

*“Great size”*

**Strength**6%

*“Great paper”*

**Durability**5%

*“It's durable and exactly as described in thr description”*

**Ease Of Use**5%

*“Easy to use”*

**Weight Heavy**3%

*“Heavy”*

### **What buyers complain about **

**Thickness**27%

*“I needed a thicker one”*

**Paper Quality**14%

*“this paper didnt absorb the ink”*

**Size-Overall**10%

*“I thought it was going to be about half the size of a full posterboard but it is only about a fourth of the size.”*

**Ease Of Use**7%

*“easy to rip”*

**Quality-Overall**6%

*“Poor Quality”*

**Strength**4%

*“This poster board is flimsy”*

**Stiffness**4%

*“not nearly as stiff as expected”*

**Weight Heavy**2%

*“Not heavy stock”*

**Advertised Vs Actual Product**2%

*“It's not what it says it is”*

**Cutting/Trimming**1%

*“it was not cut straight what a waste of money”*

### **Top return reasons **

**Size-Overall**47%

**Value For Money**8%

**Paper Quality**7%

**Advertised Vs Actual Product**7%

**Thickness**6%

**Thin**6%

**Color**5%

**Functionality-Overall**2%

**Quality-Overall**1%

**Defective Material/Parts**1%