---
title: "white playdoh — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-playdoh"
last_updated: "2026-07-10T02:37:02.900Z"
locale: en
meta:
  description: "a small market ($121K/yr) — white playdoh doesn't clear our bar today."
  "og:description": "a small market ($121K/yr) — white playdoh doesn't clear our bar today."
  "og:title": "white playdoh — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **white playdoh**

**Skip it****42/100 **

a small market ($121K/yr) — white playdoh doesn't clear our bar today.

**Market/yr**

**$121K**

**Growth (1y)**

**+144.3%**

**Products**

**14**

**Brands**

**6**

was 7 a year ago

**Sellers**

**52**

**Price range**

**$5.46–$36.74**

**Returns**

**1.3%**

**Rating**

**4.4★**

**Skip it**

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**6**

 ×0.30

Growth

**70**

 ×0.30

Competition

**28**

 ×0.20

Quality gap

**46**

 ×0.10

Returns

**90**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +144.3% year over year.

42K21KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul, Aug · busiest ÷ quietest = 14.6×

## **Competition**

- Crayola57% - Play-Doh15% - ifergoo13% - Artsity6% - OJYUDD5% - CALPALMY4% - Other0%

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 52 sellers compete here.

**Brands**

**6 **▼falling

was 7 a year ago

**Sellers**

**52**

**Top 5 brand share**

**96%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+](https://m.media-amazon.com/images/I/41Vuz0oHgNL.jpg) [**Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+**](https://www.amazon.com/dp/B00027C7KC)

Crayola$36.744.8★4,17533%▲rising

2
![Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg) [**Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms**](https://www.amazon.com/dp/B089T7PX27)

Crayola$11.164.6★24,53715%▼falling

3
![Crayola Model Magic 2lb-White](https://m.media-amazon.com/images/I/41Fzo0vOoYL.jpg) [**Crayola Model Magic 2lb-White**](https://www.amazon.com/dp/B004LC1M0A)

Crayola$29.504.5★259%▲rising

4
![ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids](https://m.media-amazon.com/images/I/51zR5OFX0JL.jpg) [**ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids**](https://www.amazon.com/dp/B0C6MM41SC)

ifergoo$6.974.5★5,5939%▼falling

5
![36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards](https://m.media-amazon.com/images/I/3187gK76bZL.jpg) [**36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards**](https://www.amazon.com/dp/B0DCFPSSTB)

OJYUDD$9.084.5★5,7565%▼falling

6
![CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects](https://m.media-amazon.com/images/I/41JcDyjnx9L.jpg) [**CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects**](https://www.amazon.com/dp/B0D73PJYD7)

CALPALMY$12.224.5★6,1214%▲rising

7
![ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift](https://m.media-amazon.com/images/I/41oBPm5+PkL.jpg) [**ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift**](https://www.amazon.com/dp/B0BDM5WLQX)

ifergoo$6.884.5★4,4294%▲rising

8
![Play-Doh Air Dry Clay Bucket 2.5 lb. of Paintable White Modeling Clay Arts & Crafts Gift Craft Supplies Sculpting and Molding Clay for Kids](https://m.media-amazon.com/images/I/41Jxv2V9xSL.jpg) [**Play-Doh Air Dry Clay Bucket 2.5 lb. of Paintable White Modeling Clay Arts & Crafts Gift Craft Supplies Sculpting and Molding Clay for Kids**](https://www.amazon.com/dp/B0DNNKJ62R)

Play-Doh$20.554.1★784%▼falling

9
![White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags](https://m.media-amazon.com/images/I/31Lkjys7vZL.jpg) [**White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags**](https://www.amazon.com/dp/B0CHXWGB2M)

Artsity$12.014.6★4003%▼falling

10

![Play-Doh Air Dry Clay Case Scented Variety Pack 13 Air-Dry Clays Fun Molds Wiggly Eyes and Sculpting Tool Arts and Crafts Supplies Modeling Clay Fun Kids Activities Pottery](https://m.media-amazon.com/images/I/51wdYvsqTGL.jpg) [**Play-Doh Air Dry Clay Case Scented Variety Pack 13 Air-Dry Clays Fun Molds Wiggly Eyes and Sculpting Tool Arts and Crafts Supplies Modeling Clay Fun Kids Activities Pottery**](https://www.amazon.com/dp/B0FN9C251Z)

Play-Doh$18.524.5★573%▼falling

11

![Play-Doh Air Dry Clay Variety Pack Scented Air Dry Clay for Kids Modeling Clay for Kids Arts & Crafts Gift Craft Supplies Molding & Sculpting Clay](https://m.media-amazon.com/images/I/51vxsMuD4BL.jpg) [**Play-Doh Air Dry Clay Variety Pack Scented Air Dry Clay for Kids Modeling Clay for Kids Arts & Crafts Gift Craft Supplies Molding & Sculpting Clay**](https://www.amazon.com/dp/B0DNNH9PY8)

Play-Doh$13.334.6★813%—flat

12

![White Air Dry Clay for Kids - 36 Individually Bagged Airdry Clays for Arts & Crafts - Soft Squishy Cosplay Foam Slim Clay for Home & School - Moldable No-Mess Air Dry Modeling Clay - 12 Ounces](https://m.media-amazon.com/images/I/41A6n6wF4oL.jpg) [**White Air Dry Clay for Kids - 36 Individually Bagged Airdry Clays for Arts & Crafts - Soft Squishy Cosplay Foam Slim Clay for Home & School - Moldable No-Mess Air Dry Modeling Clay - 12 Ounces**](https://www.amazon.com/dp/B0D2RSPD4L)

Artsity$15.154.2★1853%▲rising

13

![Play-Doh Brand Air-Dry Clay 5 oz. Air and Modeling Clay Bag Arts and Crafts Supplies for Adults and Kids Tools & Kit](https://m.media-amazon.com/images/I/51j96e4IIXL.jpg) [**Play-Doh Brand Air-Dry Clay 5 oz. Air and Modeling Clay Bag Arts and Crafts Supplies for Adults and Kids Tools & Kit**](https://www.amazon.com/dp/B0DWNNQWK2)

Play-Doh$5.464.2★512%▲rising

14

![Play-Doh Brand Multicolor Air Dry Clay Bucket 40 oz 5 Colors Paintable Clay Lightweight & Crumble-Free Sculpting Clay Arts and Crafts Supplies Kids Craft Material](https://m.media-amazon.com/images/I/51KQ+WahuKL.jpg) [**Play-Doh Brand Multicolor Air Dry Clay Bucket 40 oz 5 Colors Paintable Clay Lightweight & Crumble-Free Sculpting Clay Arts and Crafts Supplies Kids Craft Material**](https://www.amazon.com/dp/B0F2JLC66F)

Play-Doh$21.824.1★782%—flat

## **Product shelf**

All 14 tracked products in this niche.

Top sellersNewestTrending

[![Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+](https://m.media-amazon.com/images/I/41Vuz0oHgNL.jpg)**Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+** Crayola**$36.74**4.8★4,175 reviews](https://www.amazon.com/dp/B00027C7KC) [![Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg)**Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms** Crayola**$11.16**4.6★24,537 reviews](https://www.amazon.com/dp/B089T7PX27) [![Crayola Model Magic 2lb-White](https://m.media-amazon.com/images/I/41Fzo0vOoYL.jpg)**Crayola Model Magic 2lb-White** Crayola**$29.50**4.5★25 reviews](https://www.amazon.com/dp/B004LC1M0A) [![ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids](https://m.media-amazon.com/images/I/51zR5OFX0JL.jpg)**ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids** ifergoo**$6.97**4.5★5,593 reviews](https://www.amazon.com/dp/B0C6MM41SC) [![36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards](https://m.media-amazon.com/images/I/3187gK76bZL.jpg)**36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards** OJYUDD**$9.08**4.5★5,756 reviews](https://www.amazon.com/dp/B0DCFPSSTB) [![CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects](https://m.media-amazon.com/images/I/41JcDyjnx9L.jpg)**CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects** CALPALMY**$12.22**4.5★6,121 reviews](https://www.amazon.com/dp/B0D73PJYD7) [![ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift](https://m.media-amazon.com/images/I/41oBPm5+PkL.jpg)**ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift** ifergoo**$6.88**4.5★4,429 reviews](https://www.amazon.com/dp/B0BDM5WLQX) [![Play-Doh Air Dry Clay Bucket 2.5 lb. of Paintable White Modeling Clay Arts & Crafts Gift Craft Supplies Sculpting and Molding Clay for Kids](https://m.media-amazon.com/images/I/41Jxv2V9xSL.jpg)**Play-Doh Air Dry Clay Bucket 2.5 lb. of Paintable White Modeling Clay Arts & Crafts Gift Craft Supplies Sculpting and Molding Clay for Kids** Play-Doh**$20.55**4.1★78 reviews](https://www.amazon.com/dp/B0DNNKJ62R)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**18%

*“Fun for kids and adults”*

**Ease Of Use**13%

*“Ease of use”*

**Value For Money**11%

*“Worth it”*

**Quality-Overall**10%

*“Excellent product, complies with the advertising”*

**Creativity**4%

*“Great for family fun and creativity”*

**Gifting Purpose**4%

*“Very good value for a gift”*

**Color**3%

*“there are so many colors for such a good price”*

**Material Quality**3%

*“Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Ease Of Cleaning**3%

*“quick clean up”*

### **What buyers complain about **

**Moist/Dry**12%

*“Trash its to dry”*

**Durability**10%

*“breakable”*

**Color**7%

*“Not White”*

**Hard Feel**6%

*“it doesn't soften up”*

**Adhesion/Stickiness**6%

*“It is somewhat rather sticky”*

**Ease Of Use**4%

*“Not easy to use”*

**Quality-Overall**4%

*“Awful quality”*

**Material Quality**3%

*“Its very much plasticy and foamy”*

**Smell**3%

*“It smells bad”*

**Product Condition**3%

*“used when it arrived”*

#### **Top return reasons**- Material Quality17% - Moist/Dry15% - Value For Money13% - Size-Overall9% - Color7% - Advertised Vs Actual Product6% - Hard Feel5% - Functionality-Overall4% - Adhesion/Stickiness3% - Texture/Consistency-Overall3%