---
title: "white pencil — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-pencil"
last_updated: "2026-07-14T05:01:58.814Z"
locale: en
meta:
  description: "white pencil shows low returns (0.6%), but a small market ($97K/yr) keeps it on the watch list."
  "og:description": "white pencil shows low returns (0.6%), but a small market ($97K/yr) keeps it on the watch list."
  "og:title": "white pencil — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white pencil**

**Worth a look**

Shows low returns (0.6%), but a small market ($97K/yr) keeps it on the watch list.

Market size 24Growth 43Conversion 87Competition 55Returns 97Price range 40Avg price 70Brand share 78Review moat 24Quality gap 43

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.40**

avg listing price — sweet spot $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+14.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$1.34–$212.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$97K**

$97K/yr · 68K searches

**Review moat**

**Bad****5,481.68**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**28 **▲rising

**Sellers**

**121**

**Top-5 brand share**

**57%**

**Open market**

**35%**

- Brusarth18% - wet n wild11% - Dyvicl10% - GETHPEN9% - KALOUR8% - MARKART8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights](https://m.media-amazon.com/images/I/41fjkM51JJS.jpg)**Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights**Brusarth**$4.98**4.4★1,925 rev](https://www.amazon.com/dp/B08HRVZ4M5) [2![wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!](https://m.media-amazon.com/images/I/219qBidk+JL.jpg)**wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!**wet n wild**$1.34**4.5★17,787 rev](https://www.amazon.com/dp/B00UZJQ2SK) [3![Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending](https://m.media-amazon.com/images/I/41aqcWthoBS.jpg)**Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending**Dyvicl**$5.00**4.2★1,205 rev](https://www.amazon.com/dp/B0991GXB8R) [4![GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists](https://m.media-amazon.com/images/I/4166DFvVnbL.jpg)**GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists**GETHPEN**$5.84**4.5★1,141 rev](https://www.amazon.com/dp/B09XGZ5FGY) [5![KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists](https://m.media-amazon.com/images/I/41iMj3tgxKL.jpg)**KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists**KALOUR**$5.97**4.5★789 rev](https://www.amazon.com/dp/B0CHF9D742)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/316BGpxScJL.jpg)**sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.05**115 rev3mo ago](https://www.amazon.com/dp/B0GVLQP3K9) [![sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/4153tT9euaL.jpg)**sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$11.15**115 rev3mo ago](https://www.amazon.com/dp/B0GVH8VZ8Q) [![Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener](https://m.media-amazon.com/images/I/413PFxP3hNL.jpg)**Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener**Adhere**$5.97**16 rev6mo ago](https://www.amazon.com/dp/B0G7DZY22S) [![White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting](https://m.media-amazon.com/images/I/41e49ElGueL.jpg)**White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting**Daerthotk**$5.06**204 rev1y ago](https://www.amazon.com/dp/B0F5B9TCDK) [![Adhere 25pcs Woodcase Pencils with Eraser Premium Pre-Sharpened Hexagon Graphite 2B pencils ideal for home office writing including a Free Sharpener(White25pcs)](https://m.media-amazon.com/images/I/41az6M4j0YL.jpg)**Adhere 25pcs Woodcase Pencils with Eraser Premium Pre-Sharpened Hexagon Graphite 2B pencils ideal for home office writing including a Free Sharpener(White25pcs)**Adhere**$8.01**41 rev1y ago](https://www.amazon.com/dp/B0DRYH54HH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/4153tT9euaL.jpg)**sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$11.15**4.0★**▲ 268%**](https://www.amazon.com/dp/B0GVH8VZ8Q) [![sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/316BGpxScJL.jpg)**sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.05**4.0★**▲ 268%**](https://www.amazon.com/dp/B0GVLQP3K9) [![Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener](https://m.media-amazon.com/images/I/413PFxP3hNL.jpg)**Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener**Adhere**$5.97**4.4★**▲ 267%**](https://www.amazon.com/dp/B0G7DZY22S) [![Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending](https://m.media-amazon.com/images/I/41aqcWthoBS.jpg)**Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending**Dyvicl**$5.00**4.2★**▲ 201%**](https://www.amazon.com/dp/B0991GXB8R) [![Vusnud 50Pcs - Bridal Shower Sharpened Half Pencils with Erasers Pre-sharpened Pencils for Bridal Shower & Wedding Games 4 Inches (White - Happily Ever After)](https://m.media-amazon.com/images/I/41l1TSn9a3L.jpg)**Vusnud 50Pcs - Bridal Shower Sharpened Half Pencils with Erasers Pre-sharpened Pencils for Bridal Shower & Wedding Games 4 Inches (White - Happily Ever After)**Vusnud**$7.78**4.8★**▲ 130%**](https://www.amazon.com/dp/B0DF2TPGTC)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 44 weeks — +14.2% search growth over the last 90 days.

2K1KSep '25Oct '25Dec '25Feb '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Good quality”*

**Value For Money**14%

*“Excellent price”*

**Color**11%

*“Nice color”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Drawing Experience**6%

*“Many lovely drawings”*

**Ease Of Use**5%

*“Ease of use”*

**Durability**5%

*“Fairly durable,”*

**Pen/Pencil Quality**4%

*“Perfect pencil”*

**Soft Feel**4%

*“So creamy”*

**Eyeliner Quality**4%

*“Nice eyeliner”*

### **What buyers complain about **

**Sharpness**17%

*“Cannot sharpen”*

**Durability**13%

*“Breakable”*

**Quality-Overall**8%

*“Not as good as other brands”*

**Functionality-Overall**8%

*“Wouldnt roll up”*

**Nib/Tip Quality**5%

*“The tip breaks easily with our so much pressure”*

**Advertised Vs Actual Product**5%

*“Like it but, deceiving”*

**Color**4%

*“Okay not quite what expected doesnt seem to color or blend as well as others”*

**Writing Experience**3%

*“They break within seconds of writing with them”*

**Smudge Resistance**3%

*“Easily smudged”*

**Brightness/Shine/Glow**2%

*“Nice pencils just not as bright as I like”*

### **Top return reasons **

**Color**15%

**Functionality-Overall**12%

**Advertised Vs Actual Product**9%

**Value For Money**8%

**Eyeliner Quality**7%

**Size-Overall**6%

**Sharpness**6%

**Defective Material/Parts**5%

**Quality-Overall**4%

**Paper Compatibility**2%