---
title: "white paper roll — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-paper-roll"
last_updated: "2026-07-14T02:06:11.030Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 95% of clicks) — white paper roll doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 95% of clicks) — white paper roll doesn't clear our bar today."
  "og:title": "white paper roll — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **white paper roll**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 39Conversion 93Competition 21Returns 82Price range 73Avg price 87Brand share 13Review moat 22Quality gap 19

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.70**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.01–$39.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$330K**

$330K/yr · 146K searches

**Growth**

**Okay****+10.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,776.69**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**9**

**Top-5 brand share**

**95%**

**Open market**

**2%**

- PH PERKHOMY40% - Vanhench21% - Bryco Goods19% - Donyang9% - SMART&CASUAL6% - Creative Paper Co3% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$33K20%$66K30%$99K40%$132K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)](https://m.media-amazon.com/images/I/41KvfFQVywL.jpg)**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**4.7★5,280 rev](https://www.amazon.com/dp/B0DH3KNDM5) [2![Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB](https://m.media-amazon.com/images/I/31LYpTzVq0L.jpg)**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★5,921 rev](https://www.amazon.com/dp/B0CDL6KKD9) [3![Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects](https://m.media-amazon.com/images/I/319C2MzpLlL.jpg)**Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects**Bryco Goods**$26.98**4.7★33,466 rev](https://www.amazon.com/dp/B07VPXHL83) [4![PerkHomy 36 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 36 x 120)](https://m.media-amazon.com/images/I/41+1LTO0VKL.jpg)**PerkHomy 36 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 36 x 120)**PH PERKHOMY**$35.56**4.7★1,167 rev](https://www.amazon.com/dp/B0D8ZK12J8) [5![White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies](https://m.media-amazon.com/images/I/31YUk+y0oWL.jpg)**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**4.6★2,039 rev](https://www.amazon.com/dp/B0C743LQ3M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SMART&CASUAL 36 x 1 500 (125) White Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (White 36 x 125)](https://m.media-amazon.com/images/I/3162gDzoOJL.jpg)**SMART&CASUAL 36 x 1 500 (125) White Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (White 36 x 125)**SMART&CASUAL**$38.62**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCS9FDVN) [![PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper](https://m.media-amazon.com/images/I/41+dCC3jI+L.jpg)**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**173 rev9mo ago](https://www.amazon.com/dp/B0FT8X22L8) [![PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)](https://m.media-amazon.com/images/I/41KvfFQVywL.jpg)**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DH3KNDM5) [![PerkHomy 36 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 36 x 120)](https://m.media-amazon.com/images/I/41+1LTO0VKL.jpg)**PerkHomy 36 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 36 x 120)**PH PERKHOMY**$35.56**1,167 rev1y ago](https://www.amazon.com/dp/B0D8ZK12J8) [![PerkHomy White Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (White 36 x 150)](https://m.media-amazon.com/images/I/41ibfRx+W1L.jpg)**PerkHomy White Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (White 36 x 150)**PH PERKHOMY**$37.72**5,280 rev1y ago](https://www.amazon.com/dp/B0DCG95MV1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL 36 x 1 500 (125) White Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (White 36 x 125)](https://m.media-amazon.com/images/I/3162gDzoOJL.jpg)**SMART&CASUAL 36 x 1 500 (125) White Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (White 36 x 125)**SMART&CASUAL**$38.62**4.6★**▲ 303%**](https://www.amazon.com/dp/B0GCS9FDVN) [![SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper](https://m.media-amazon.com/images/I/41EYcjzXaeL.jpg)**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 157%**](https://www.amazon.com/dp/B0CX5BLT95) [![PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper](https://m.media-amazon.com/images/I/41+dCC3jI+L.jpg)**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**4.8★**▲ 67%**](https://www.amazon.com/dp/B0FT8X22L8) [![Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects](https://m.media-amazon.com/images/I/319C2MzpLlL.jpg)**Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects**Bryco Goods**$26.98**4.7★**▲ 45%**](https://www.amazon.com/dp/B07VPXHL83) [![Bryco Goods 18x1200 (100) White Wrapping Paper Kraft Paper Roll for Painting Drawing Banner Bulletin Board Easel Use Floor Covering Packaging Shipping Arts & Crafts Made in USA](https://m.media-amazon.com/images/I/31JexX3lptL.jpg)**Bryco Goods 18x1200 (100) White Wrapping Paper Kraft Paper Roll for Painting Drawing Banner Bulletin Board Easel Use Floor Covering Packaging Shipping Arts & Crafts Made in USA**Bryco Goods**$14.53**4.7★**▲ 36%**](https://www.amazon.com/dp/B086CDT13X)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.

10K6KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Good quality”*

**Value For Money**11%

*“Good value”*

**Size-Overall**11%

*“It is accurately sized. and huge at 48 width”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Drawing Experience**6%

*“Kids love it for drawing”*

**Thickness**6%

*“Its a nice somewhat thick piece of paper so it last long”*

**Ease Of Use**6%

*“easy to use”*

**Color**4%

*“I like how the color looks”*

**Durability**4%

*“pretty durable”*

**Fun/Entertainment Experience**3%

*“Fun for crafts”*

### **What buyers complain about **

**Thickness**29%

*“It's not the thickest in the land”*

**Size-Overall**12%

*“those rolls are double the length”*

**Adhesion/Stickiness**6%

*“Adhesive no longer stuck to the item and ruined it :”*

**Ease Of Use**4%

*“Not easy to use”*

**Advertised Vs Actual Product**3%

*“.Sorry you can't see it well in the picture”*

**Thin**3%

*“Tissue thin”*

**Material Quality**3%

*“Cheap material”*

**Quality-Overall**3%

*“Low quality”*

**Smell**3%

*“There is a very strong floral smell that makes this unusable”*

**Paint Quality**2%

*“Wouldnt recommend for water colors as it soaks through easily with watery paint”*

### **Top return reasons **

**Size-Overall**65%

**Advertised Vs Actual Product**8%

**Value For Money**7%

**Thin**5%

**Color**3%

**Thickness**2%

**Functionality-Overall**2%

**Material Quality**2%

**Quality-Overall**1%

**Defective Material/Parts**1%