---
title: "white paint pen — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-paint-pen"
last_updated: "2026-07-14T03:07:53.717Z"
locale: en
meta:
  description: "white paint pen clears our launch bar: a $1.6M/yr market growing +6.8% this quarter with returns at 1.1%."
  "og:description": "white paint pen clears our launch bar: a $1.6M/yr market growing +6.8% this quarter with returns at 1.1%."
  "og:title": "white paint pen — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white paint pen**

**Launch it**

A $1.6M/yr market growing +6.8% this quarter with returns at 1.1% — clears our launch bar.

Market size 88Growth 34Conversion 98Competition 73Returns 94Price range 0Avg price 21Brand share 71Review moat 27Quality gap 47

**Conversion**

**Incredible****16.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.6M**

$1.6M/yr · 1.3M searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,808.72**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$7.53**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$3.61–$13.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**27 **▲rising

**Sellers**

**112**

**Top-5 brand share**

**62%**

**Open market**

**32%**

- ARTISTRO32% - Artsunlvy9% - Sharpie9% - TOOMGGA7% - LMMINBZ6% - Grabie5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$48K6%$95K9%$143K12%$190K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ARTISTRO 5 White Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51FZvtIe0LL.jpg)**ARTISTRO 5 White Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$7.99**4.5★12,126 rev](https://www.amazon.com/dp/B0F2JLC1TM) [2![ARTISTRO 2 White Dual-Tip Acrylic Paint Pens - Multisurface Markers for Glass Rock Fabric Wood Plastic & More - 1 mm Fine & Brush Tips](https://m.media-amazon.com/images/I/41PiHmnnfWL.jpg)**ARTISTRO 2 White Dual-Tip Acrylic Paint Pens - Multisurface Markers for Glass Rock Fabric Wood Plastic & More - 1 mm Fine & Brush Tips**ARTISTRO**$6.80**4.4★2,700 rev](https://www.amazon.com/dp/B0F2JLTJ1N) [3![Artsunlvy White Paint Pens marking pens Permanent Markers - 2 Pack Oil Based Waterproof Markers for Tire Rubber Wood Rocks Metal Canvas Plastic Dark Surface Craft office Supplies Medium Point](https://m.media-amazon.com/images/I/41OQGLNnLdL.jpg)**Artsunlvy White Paint Pens marking pens Permanent Markers - 2 Pack Oil Based Waterproof Markers for Tire Rubber Wood Rocks Metal Canvas Plastic Dark Surface Craft office Supplies Medium Point**Artsunlvy**$6.92**4.4★3,391 rev](https://www.amazon.com/dp/B0C58J4QND) [4![ARTISTRO 5 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51AydPo-JLL.jpg)**ARTISTRO 5 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$7.49**4.5★7,479 rev](https://www.amazon.com/dp/B0F2JLS5FP) [5![TOOMGGA White Paint Pens Permanent Paint Markers - 2 Pack Oil Based Marking Pens Medium Point Quick Drying and Waterproof Pens for Rock Painting Car Tyre Metal Plastic Canvas Wood Glass](https://m.media-amazon.com/images/I/31YFojPG89L.jpg)**TOOMGGA White Paint Pens Permanent Paint Markers - 2 Pack Oil Based Marking Pens Medium Point Quick Drying and Waterproof Pens for Rock Painting Car Tyre Metal Plastic Canvas Wood Glass**TOOMGGA**$6.88**4.5★2,314 rev](https://www.amazon.com/dp/B0CHPLJSYQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Betem Dual Tip Acrylic Paint Pens 2 White Paint Markers for Glass Window Fabric Wood Rock Canvas Acrylic Markers with Fine & Brush Tip Art & Craft Supplies Teacher Appreciation Gift](https://m.media-amazon.com/images/I/41UDub-hkQL.jpg)**Betem Dual Tip Acrylic Paint Pens 2 White Paint Markers for Glass Window Fabric Wood Rock Canvas Acrylic Markers with Fine & Brush Tip Art & Craft Supplies Teacher Appreciation Gift**Betem**$6.62**1,969 rev3mo ago](https://www.amazon.com/dp/B0GJD37QZL) [![JusArt 4 Pcs White Jumbo Poster Marker Set 15mm Wide Tip and 0.7mm Fine Tip Acrylic Paint Markers for Rock Fabric Glass Ceramic Wood](https://m.media-amazon.com/images/I/5164jCt4OPL.jpg)**JusArt 4 Pcs White Jumbo Poster Marker Set 15mm Wide Tip and 0.7mm Fine Tip Acrylic Paint Markers for Rock Fabric Glass Ceramic Wood**JusArt**$9.00**122 rev4mo ago](https://www.amazon.com/dp/B0FNCX1W5R) [![LMMINBZ 2 Pack White Acrylic Paint Markers Brush Tip Pens for Wood Rock Fabric Ceramic Marker Art Pens for Christmas Halloween DIY Drawing Coloring Permanent Markers](https://m.media-amazon.com/images/I/31Qozuoe0UL.jpg)**LMMINBZ 2 Pack White Acrylic Paint Markers Brush Tip Pens for Wood Rock Fabric Ceramic Marker Art Pens for Christmas Halloween DIY Drawing Coloring Permanent Markers**LMMINBZ**$4.19**92 rev4mo ago](https://www.amazon.com/dp/B0GR4RWJLG) [![Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts](https://m.media-amazon.com/images/I/51ZPMO4FLCL.jpg)**Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts**Pagather**$6.79**4,424 rev7mo ago](https://www.amazon.com/dp/B0G3X1HK2J) [![ARTISTRO 12 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51I48roWPAL.jpg)**ARTISTRO 12 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.61**7,479 rev7mo ago](https://www.amazon.com/dp/B0G2TDB9BK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ARTISTRO 12 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51I48roWPAL.jpg)**ARTISTRO 12 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.61**4.5★**▲ 307%**](https://www.amazon.com/dp/B0G2TDB9BK) [![LMMINBZ 2 Pack White Acrylic Paint Markers Brush Tip Pens for Wood Rock Fabric Ceramic Marker Art Pens for Christmas Halloween DIY Drawing Coloring Permanent Markers](https://m.media-amazon.com/images/I/31Qozuoe0UL.jpg)**LMMINBZ 2 Pack White Acrylic Paint Markers Brush Tip Pens for Wood Rock Fabric Ceramic Marker Art Pens for Christmas Halloween DIY Drawing Coloring Permanent Markers**LMMINBZ**$4.19**4.4★**▲ 305%**](https://www.amazon.com/dp/B0GR4RWJLG) [![JusArt 4 Pcs White Jumbo Poster Marker Set 15mm Wide Tip and 0.7mm Fine Tip Acrylic Paint Markers for Rock Fabric Glass Ceramic Wood](https://m.media-amazon.com/images/I/5164jCt4OPL.jpg)**JusArt 4 Pcs White Jumbo Poster Marker Set 15mm Wide Tip and 0.7mm Fine Tip Acrylic Paint Markers for Rock Fabric Glass Ceramic Wood**JusArt**$9.00**4.6★**▲ 281%**](https://www.amazon.com/dp/B0FNCX1W5R) [![Betem Dual Tip Acrylic Paint Pens 2 White Paint Markers for Glass Window Fabric Wood Rock Canvas Acrylic Markers with Fine & Brush Tip Art & Craft Supplies Teacher Appreciation Gift](https://m.media-amazon.com/images/I/41UDub-hkQL.jpg)**Betem Dual Tip Acrylic Paint Pens 2 White Paint Markers for Glass Window Fabric Wood Rock Canvas Acrylic Markers with Fine & Brush Tip Art & Craft Supplies Teacher Appreciation Gift**Betem**$6.62**4.7★**▲ 280%**](https://www.amazon.com/dp/B0GJD37QZL) [![Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts](https://m.media-amazon.com/images/I/51ZPMO4FLCL.jpg)**Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts**Pagather**$6.79**4.6★**▲ 269%**](https://www.amazon.com/dp/B0G3X1HK2J)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 100 weeks — +6.8% search growth over the last 90 days.

45K35KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Amazing quality”*

**Color**10%

*“Bright color”*

**Advertised Vs Actual Product**9%

*“As described”*

**Value For Money**8%

*“good value”*

**Ease Of Use**7%

*“Easy to Use”*

**Pen/Pencil Quality**5%

*“Good markers”*

**Writing Experience**5%

*“Smooth writing experience”*

**Efficiency**4%

*“Worked well for a while”*

**Drawing Experience**3%

*“Spectacular in drawing”*

**Nib/Tip Quality**2%

*“They have a nice fine tip”*

### **What buyers complain about **

**Functionality-Overall**11%

*“Never really worked”*

**Dry/Empty Ink**8%

*“One of the pens was dry”*

**Moist/Dry**8%

*“Dried up”*

**Quality-Overall**7%

*“the quality is unmatched”*

**Color**6%

*“Is not pure white”*

**Durability**4%

*“Not at all durable”*

**Paint Quality**4%

*“Not the greatest paint for what I used it for”*

**Ease Of Use**3%

*“making it hard to use”*

**Thickness**3%

*“Didnt go on thick enough”*

**Ink Leakage**3%

*“Black ink smears”*

### **Top return reasons **

**Functionality-Overall**15%

**Paint Quality**14%

**Color**10%

**Ink Refill**10%

**Advertised Vs Actual Product**7%

**Size-Overall**6%

**Dry/Empty Ink**6%

**Value For Money**5%

**Writing Experience**3%

**Quality-Overall**2%