---
title: "white oil paint — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-oil-paint"
last_updated: "2026-07-13T18:44:26.009Z"
locale: en
meta:
  description: "white oil paint shows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list."
  "og:description": "white oil paint shows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list."
  "og:title": "white oil paint — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **white oil paint**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 59Growth 21Conversion 85Competition 51Returns 97Price range 51Avg price 95Brand share 12Review moat 42Quality gap 16

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$32.69**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$488K**

$488K/yr · 156K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$6.01–$171.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,332.77**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**47**

**Top-5 brand share**

**95%**

**Open market**

**2%**

- Gamblin48% - Winsor & Newton26% - PHOENIX10% - U.S. Art Supply6% - MEEDEN5% - Mont Marte3% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$24K10%$49K15%$73K20%$98K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Gamblin 1980 Oil Color Exclusive Set](https://m.media-amazon.com/images/I/41xuEUsndjL.jpg)**Gamblin 1980 Oil Color Exclusive Set**Gamblin**$46.51**4.8★603 rev](https://www.amazon.com/dp/B00M4HVHK4) [2![Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Titanium White](https://m.media-amazon.com/images/I/313AqeNpUmL.jpg)**Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Titanium White**Winsor & Newton**$18.76**4.8★17,670 rev](https://www.amazon.com/dp/B0044JPSDW) [3![Gamblin Artist Oil Colors Introductory Set Multi 37 ml](https://m.media-amazon.com/images/I/51Qe0HiYTbL.jpg)**Gamblin Artist Oil Colors Introductory Set Multi 37 ml**Gamblin**$105.60**4.8★662 rev](https://www.amazon.com/dp/B00NMPKPG4) [4![Gamblin Artist Oil Color - Titanium White - 150 ml Tube](https://m.media-amazon.com/images/I/31R66BLv5aL.jpg)**Gamblin Artist Oil Color - Titanium White - 150 ml Tube**Gamblin**$24.77**4.8★745 rev](https://www.amazon.com/dp/B0006IKARO) [5![PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting](https://m.media-amazon.com/images/I/21GGdvpUN9L.jpg)**PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting**PHOENIX**$10.16**4.7★235 rev](https://www.amazon.com/dp/B0DYTXRC43)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PHOENIX Titanium White Oil Paint - 200ml / 6.75 Fl oz. Single Large Tube - Artist Quality Oil Based Paint for Professionals](https://m.media-amazon.com/images/I/31ASEzBVviL.jpg)**PHOENIX Titanium White Oil Paint - 200ml / 6.75 Fl oz. Single Large Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$16.14**164 rev1y ago](https://www.amazon.com/dp/B0F1X85T3F) [![PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting](https://m.media-amazon.com/images/I/21GGdvpUN9L.jpg)**PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting**PHOENIX**$10.16**235 rev1y ago](https://www.amazon.com/dp/B0DYTXRC43) [![MEEDEN Titanium White Oil Paint - Artist Grade 60ml/2oz Tube - Professional Art Paints for Canvas Painting](https://m.media-amazon.com/images/I/31WMh02c9kL.jpg)**MEEDEN Titanium White Oil Paint - Artist Grade 60ml/2oz Tube - Professional Art Paints for Canvas Painting**MEEDEN**$7.48**500 rev2y ago](https://www.amazon.com/dp/B0D1YCYJ3F) [![MEEDEN Titanium White Oil Paint - Artist Grade 170ml/5.7oz Tube - Professional Art Paints for Canvas Painting](https://m.media-amazon.com/images/I/31pHxhmxt9L.jpg)**MEEDEN Titanium White Oil Paint - Artist Grade 170ml/5.7oz Tube - Professional Art Paints for Canvas Painting**MEEDEN**$12.10**500 rev2y ago](https://www.amazon.com/dp/B0D1YF48QJ) [![U.S. Art Supply Titanium White Oil Paint - 2 Extra-Large 100ml Tubes - High Opacity Strong Tinting Strength Oil Paints for Canvas Painting Wood & Media](https://m.media-amazon.com/images/I/41IHySguHwL.jpg)**U.S. Art Supply Titanium White Oil Paint - 2 Extra-Large 100ml Tubes - High Opacity Strong Tinting Strength Oil Paints for Canvas Painting Wood & Media**U.S. Art Supply**$14.02**1,066 rev5y ago](https://www.amazon.com/dp/B08SWMZTPP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Titanium White](https://m.media-amazon.com/images/I/410fQ39G2wL.jpg)**Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Titanium White**Winsor & Newton**$6.01**4.8★**▲ 259%**](https://www.amazon.com/dp/B0009IOMIY) [![PHOENIX Titanium White Oil Paint - 200ml / 6.75 Fl oz. Single Large Tube - Artist Quality Oil Based Paint for Professionals](https://m.media-amazon.com/images/I/31ASEzBVviL.jpg)**PHOENIX Titanium White Oil Paint - 200ml / 6.75 Fl oz. Single Large Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$16.14**4.8★**▲ 191%**](https://www.amazon.com/dp/B0F1X85T3F) [![PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting](https://m.media-amazon.com/images/I/21GGdvpUN9L.jpg)**PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting**PHOENIX**$10.16**4.7★**▲ 115%**](https://www.amazon.com/dp/B0DYTXRC43) [![Winsor & Newton Winton Oil Color Paint Set 20 x 12ml (0.4-oz) Tubes](https://m.media-amazon.com/images/I/51W6yuF00oL.jpg)**Winsor & Newton Winton Oil Color Paint Set 20 x 12ml (0.4-oz) Tubes**Winsor & Newton**$34.39**4.8★**▲ 71%**](https://www.amazon.com/dp/B08NJZ4Z2F) [![Gamblin Artist Oil Color - Titanium White - 150 ml Tube](https://m.media-amazon.com/images/I/31R66BLv5aL.jpg)**Gamblin Artist Oil Color - Titanium White - 150 ml Tube**Gamblin**$24.77**4.8★**▲ 15%**](https://www.amazon.com/dp/B0006IKARO)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -8.1% search growth over the last 90 days.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Great price for quality”*

**Paint Quality**16%

*“Decent Paint”*

**Color**14%

*“Awesome colors”*

**Value For Money**12%

*“worth the price”*

**Thickness**3%

*“It is the thick consistency like Bob Ross though”*

**Engraving/Paint/Sublimation**3%

*“Mixes great with all paints”*

**Size-Overall**3%

*“But it's a nice size for the price”*

**Efficiency**3%

*“Works well”*

**Ease Of Use**2%

*“easy to use”*

**Coverage**2%

*“Great for opaque coverage”*

### **What buyers complain about **

**Paint Quality**18%

*“And thin paint”*

**Color**18%

*“whites look yellowish”*

**Size-Overall**17%

*“Too small”*

**Coverage**7%

*“Was hoping for more coverage”*

**Value For Money**7%

*“Just cheaper”*

**Soft Feel**7%

*“To soft”*

**Shape/Style**7%

*“not in pristine shape”*

**Quality-Overall**5%

*“As you well know they are not cheap”*

**Smell**3%

*“No scent”*

**Adhesion/Stickiness**2%

*“So upon first receiving this I noticed the screw top had some kind of glue ie”*

### **Top return reasons **

**Paint Quality**35%

**Color**14%

**Value For Money**14%

**Size-Overall**9%

**Advertised Vs Actual Product**9%

**Leak-Proof**6%

**Quality-Overall**3%

**Product Condition**2%

**Material Quality**2%

**Defective Material/Parts**1%