---
title: "white mica powder — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-mica-powder"
last_updated: "2026-07-14T00:18:41.740Z"
locale: en
meta:
  description: "a small market ($66K/yr) — white mica powder doesn't clear our bar today."
  "og:description": "a small market ($66K/yr) — white mica powder doesn't clear our bar today."
  "og:title": "white mica powder — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **white mica powder**

**Skip it**

A small market ($66K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 24Conversion 80Competition 51Returns 97Price range 31Avg price 45Brand share 49Review moat 38Quality gap 18

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.44**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,668.65**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$6.05–$19.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$66K**

$66K/yr · 70K searches

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**52**

**Top-5 brand share**

**76%**

**Open market**

**20%**

- MEYSPRING32% - HTVRONT22% - NTWJNJY10% - TECHAROOZ6% - Renfio6% - Matio5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$7K15%$10K20%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HTVRONT Gold Mica Powder for Epoxy Resin - 1.76 oz/50 g Mica Pigment Powder Natural Mica Powder for Soap Making Resin Candle Making Bath Bomb Non-Toxic Pigment Powder](https://m.media-amazon.com/images/I/51xlMRsRTrL.jpg)**HTVRONT Gold Mica Powder for Epoxy Resin - 1.76 oz/50 g Mica Pigment Powder Natural Mica Powder for Soap Making Resin Candle Making Bath Bomb Non-Toxic Pigment Powder**HTVRONT**$6.94**4.7★7,031 rev](https://www.amazon.com/dp/B0BN5Y9X9K) [2![MEYSPRING Royal Gold Mica Powder - 50g - Gold Pigment for Epoxy Resin UV Resin Kintsugi Resin Art and Cosmetic Use](https://m.media-amazon.com/images/I/51dXk9AAfDL.jpg)**MEYSPRING Royal Gold Mica Powder - 50g - Gold Pigment for Epoxy Resin UV Resin Kintsugi Resin Art and Cosmetic Use**MEYSPRING**$14.60**4.6★1,565 rev](https://www.amazon.com/dp/B07QD8CS83) [3![NTWJNJY Sun Gold Mica Powder for Epoxy ResinNatural Shimmer Mica Powder Used for Coloring Resin Artwork car Spray Paint Candles soap Eye Shadow Lip Gloss Nail Polish(50g/1.7oz)](https://m.media-amazon.com/images/I/61VMQJCyghL.jpg)**NTWJNJY Sun Gold Mica Powder for Epoxy ResinNatural Shimmer Mica Powder Used for Coloring Resin Artwork car Spray Paint Candles soap Eye Shadow Lip Gloss Nail Polish(50g/1.7oz)**NTWJNJY**$6.91**4.7★822 rev](https://www.amazon.com/dp/B0D3Q215RW) [4![Renfio Metallic Pigment Powder 5 Colors Gold Mica Powder for Resin 6 X 20ml Metal Powder Resin Color Pigment Color Pigment for Epoxy Resin Kintsugi Polymer Clay Candle Dye](https://m.media-amazon.com/images/I/41wTJ+i2+BL.jpg)**Renfio Metallic Pigment Powder 5 Colors Gold Mica Powder for Resin 6 X 20ml Metal Powder Resin Color Pigment Color Pigment for Epoxy Resin Kintsugi Polymer Clay Candle Dye**Renfio**$11.08**4.6★246 rev](https://www.amazon.com/dp/B0D2WYCBKM) [5![Pure Gold MICA Powder for EPOXY Resin 56G / 2OZ. JAR - TECHAROOZ 2 Tone Resin DYE Color Pigment Powder for Lip Gloss Nails Colorant for Bath Bombs & SOAP Making](https://m.media-amazon.com/images/I/51Z1KTD1PCL.jpg)**Pure Gold MICA Powder for EPOXY Resin 56G / 2OZ. JAR - TECHAROOZ 2 Tone Resin DYE Color Pigment Powder for Lip Gloss Nails Colorant for Bath Bombs & SOAP Making**TECHAROOZ**$11.89**4.7★7,966 rev](https://www.amazon.com/dp/B09JBLVBW8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Luckymica Mica Powder for Epoxy Resin Premium Pearlescent Pigment Powder for Resin Art Dye Nail Polish Paint Candle Making Soap Making Bath Bombs DIY Cosmetics - Pearl Gold (50g / 1.76oz)](https://m.media-amazon.com/images/I/41rbGqUP7NL.jpg)**Luckymica Mica Powder for Epoxy Resin Premium Pearlescent Pigment Powder for Resin Art Dye Nail Polish Paint Candle Making Soap Making Bath Bombs DIY Cosmetics - Pearl Gold (50g / 1.76oz)**Luckymica**$6.92**39 rev10mo ago](https://www.amazon.com/dp/B0F8JLBN25) [![NTWJNJY Sun Gold Mica Powder for Epoxy ResinNatural Shimmer Mica Powder Used for Coloring Resin Artwork car Spray Paint Candles soap Eye Shadow Lip Gloss Nail Polish(50g/1.7oz)](https://m.media-amazon.com/images/I/61VMQJCyghL.jpg)**NTWJNJY Sun Gold Mica Powder for Epoxy ResinNatural Shimmer Mica Powder Used for Coloring Resin Artwork car Spray Paint Candles soap Eye Shadow Lip Gloss Nail Polish(50g/1.7oz)**NTWJNJY**$6.91**822 rev2y ago](https://www.amazon.com/dp/B0D3Q215RW) [![Renfio Metallic Pigment Powder 5 Colors Gold Mica Powder for Resin 6 X 20ml Metal Powder Resin Color Pigment Color Pigment for Epoxy Resin Kintsugi Polymer Clay Candle Dye](https://m.media-amazon.com/images/I/41wTJ+i2+BL.jpg)**Renfio Metallic Pigment Powder 5 Colors Gold Mica Powder for Resin 6 X 20ml Metal Powder Resin Color Pigment Color Pigment for Epoxy Resin Kintsugi Polymer Clay Candle Dye**Renfio**$11.08**246 rev2y ago](https://www.amazon.com/dp/B0D2WYCBKM) [![MEYSPRING Gilded Gold True Metallic Pigment Powder - Real Metal Gold for Epoxy Resin Art - Floating Gold and Lacing Effects - Matte Liquid Metal Finish - 50g](https://m.media-amazon.com/images/I/413iPt-aXPL.jpg)**MEYSPRING Gilded Gold True Metallic Pigment Powder - Real Metal Gold for Epoxy Resin Art - Floating Gold and Lacing Effects - Matte Liquid Metal Finish - 50g**MEYSPRING**$14.45**123 rev2y ago](https://www.amazon.com/dp/B0CXBCJSY1) [![Mica Powder 7.05OZ200g Soft Light Amber Gold Mica Powder Pigment for Epoxy ResinLip GlossCar PaintDyeSoap MakingNail Polish Epoxy Resin Candle Making Bath Bombs](https://m.media-amazon.com/images/I/41XecwHSZzL.jpg)**Mica Powder 7.05OZ200g Soft Light Amber Gold Mica Powder Pigment for Epoxy ResinLip GlossCar PaintDyeSoap MakingNail Polish Epoxy Resin Candle Making Bath Bombs**CHANGTIKEJI**$11.56**6,527 rev2y ago](https://www.amazon.com/dp/B0CWP4F1FM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mica Powder Pure - 3.5oz Metallic Pearl Epoxy Resin Color Pigment - Cosmetic Grade Coloring Pigment Natural Dye for Soap Making Supplies Kit Bath Bomb Colorant Paint Nail Art for Adult Hobby(Gold)](https://m.media-amazon.com/images/I/41GAMunPJTL.jpg)**Mica Powder Pure - 3.5oz Metallic Pearl Epoxy Resin Color Pigment - Cosmetic Grade Coloring Pigment Natural Dye for Soap Making Supplies Kit Bath Bomb Colorant Paint Nail Art for Adult Hobby(Gold)**Limino**$6.06**4.7★**▲ 101%**](https://www.amazon.com/dp/B08576Z17D) [![CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs](https://m.media-amazon.com/images/I/51ftg1evSuL.jpg)**CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs**CHANGTIKEJI**$12.40**4.7★**▲ 54%**](https://www.amazon.com/dp/B0CM5NX74G) [![Mica Powder 7.05OZ200g Soft Light Amber Gold Mica Powder Pigment for Epoxy ResinLip GlossCar PaintDyeSoap MakingNail Polish Epoxy Resin Candle Making Bath Bombs](https://m.media-amazon.com/images/I/41XecwHSZzL.jpg)**Mica Powder 7.05OZ200g Soft Light Amber Gold Mica Powder Pigment for Epoxy ResinLip GlossCar PaintDyeSoap MakingNail Polish Epoxy Resin Candle Making Bath Bombs**CHANGTIKEJI**$11.56**4.7★**▲ 52%**](https://www.amazon.com/dp/B0CWP4F1FM) [![Pure Gold MICA Powder for EPOXY Resin 56G / 2OZ. JAR - TECHAROOZ 2 Tone Resin DYE Color Pigment Powder for Lip Gloss Nails Colorant for Bath Bombs & SOAP Making](https://m.media-amazon.com/images/I/51Z1KTD1PCL.jpg)**Pure Gold MICA Powder for EPOXY Resin 56G / 2OZ. JAR - TECHAROOZ 2 Tone Resin DYE Color Pigment Powder for Lip Gloss Nails Colorant for Bath Bombs & SOAP Making**TECHAROOZ**$11.89**4.7★**▲ 43%**](https://www.amazon.com/dp/B09JBLVBW8) [![Luckymica Mica Powder for Epoxy Resin Premium Pearlescent Pigment Powder for Resin Art Dye Nail Polish Paint Candle Making Soap Making Bath Bombs DIY Cosmetics - Pearl Gold (50g / 1.76oz)](https://m.media-amazon.com/images/I/41rbGqUP7NL.jpg)**Luckymica Mica Powder for Epoxy Resin Premium Pearlescent Pigment Powder for Resin Art Dye Nail Polish Paint Candle Making Soap Making Bath Bombs DIY Cosmetics - Pearl Gold (50g / 1.76oz)**Luckymica**$6.92**4.8★**▲ 42%**](https://www.amazon.com/dp/B0F8JLBN25)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**34%

*“Awesome color”*

**Quality-Overall**17%

*“The product is very pretty”*

**Value For Money**7%

*“Great deal”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Efficiency**5%

*“The product is effective”*

**Ease Of Use**4%

*“Easy to use”*

**Brightness/Shine/Glow**2%

*“Sparkling”*

**Moist/Dry**2%

*“it really absorbs the moisture”*

**Paint Quality**2%

*“Works great as washable paint for kids”*

**Smell**2%

*“Works well, nice clean smell”*

### **What buyers complain about **

**Color**11%

*“Its Yellow and not gold”*

**Size-Overall**10%

*“Didnt know bottle was so small”*

**Leak-Proof**7%

*“and half the bottle spilled all over everything in the box”*

**Advertised Vs Actual Product**7%

*“Im very disappointed this item is not as described”*

**Allergies**6%

*“seriously irritating”*

**Quality-Overall**6%

*“poor quality packaging”*

**Functionality-Overall**5%

*“didnt work for me”*

**Breathability**4%

*“You don't want to breath this stuff”*

**Smell**3%

*“Smelly and creates a cloud”*

**Value For Money**3%

*“Not worth the money”*

### **Top return reasons **

**Leak-Proof**22%

**Color**20%

**Size-Overall**10%

**Advertised Vs Actual Product**9%

**Value For Money**6%

**Smell**6%

**Functionality-Overall**5%

**Product Condition**4%

**Display Colors**2%

**Brightness/Shine/Glow**2%