---
title: "white mask — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-mask"
last_updated: "2026-07-14T03:44:59.903Z"
locale: en
meta:
  description: "white mask shows low returns (0.8%), but a deep review moat (17,333 avg reviews) keeps it on the watch list."
  "og:description": "white mask shows low returns (0.8%), but a deep review moat (17,333 avg reviews) keeps it on the watch list."
  "og:title": "white mask — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white mask**

**Worth a look**

Shows low returns (0.8%), but a deep review moat (17,333 avg reviews) keeps it on the watch list.

Market size 35Growth 23Conversion 35Competition 73Returns 96Price range 71Avg price 56Brand share 87Review moat 18Quality gap 57

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.25–$39.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.77**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$169K**

$169K/yr · 468K searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-3.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,332.66**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**30 **▼falling

**Sellers**

**100**

**Top-5 brand share**

**48%**

**Open market**

**47%**

- 3M14% - CALPALMY11% - COSWHO10% - WWDOLL7% - Liatunou6% - ROXUN6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam](https://m.media-amazon.com/images/I/41mhOxEwmKL.jpg)**3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam**3M**$15.76**4.4★19,397 rev](https://www.amazon.com/dp/B008MCUZZS) [2![5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)](https://m.media-amazon.com/images/I/21K1qEGlK6L.jpg)**5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)**COSWHO**$17.51**4.5★35 rev](https://www.amazon.com/dp/B0FLTZPLJ5) [3![CALPALMY 14 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art](https://m.media-amazon.com/images/I/310ikT7y4UL.jpg)**CALPALMY 14 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art**CALPALMY**$15.12**4.6★1,710 rev](https://www.amazon.com/dp/B09C7YJ37M) [4![WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White](https://m.media-amazon.com/images/I/51NTwXDmb4L.jpg)**WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White**WWDOLL**$14.92**4.5★83,936 rev](https://www.amazon.com/dp/B08JQMPGWN) [5![Liatunou 3 Pack Paper Mache Masks White DIY Full Face Masks Paintable Paper Mask for Halloween Masquerade Parties Mardi Gras Artistic Projects](https://m.media-amazon.com/images/I/31dsJNWId0L.jpg)**Liatunou 3 Pack Paper Mache Masks White DIY Full Face Masks Paintable Paper Mask for Halloween Masquerade Parties Mardi Gras Artistic Projects**Liatunou**$9.79**4.6★159 rev](https://www.amazon.com/dp/B0D9FCR8Q1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SDIW 100Pcs White Disposable Face Mask 3 Ply Masks with Soft Elastic Ear loops](https://m.media-amazon.com/images/I/41B8ev1ilGL.jpg)**SDIW 100Pcs White Disposable Face Mask 3 Ply Masks with Soft Elastic Ear loops**SDIW**$8.22**21,973 rev3mo ago](https://www.amazon.com/dp/B0GSQW895G) [![ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White](https://m.media-amazon.com/images/I/31JTv09+5JL.jpg)**ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White**ROXUN**$9.78**93 rev4mo ago](https://www.amazon.com/dp/B0GKF5X448) [![SRLLBBY 3 Pieces Full Face Mask Stretchy Faceless Cloth Masks Statue Inflatable Costume Accessory for Adult Men Women Cosplay (White Pack)](https://m.media-amazon.com/images/I/21lzJDAXD6L.jpg)**SRLLBBY 3 Pieces Full Face Mask Stretchy Faceless Cloth Masks Statue Inflatable Costume Accessory for Adult Men Women Cosplay (White Pack)**SRLLBBY**$10.29**224 rev5mo ago](https://www.amazon.com/dp/B0GGXPRQS8) [![VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen](https://m.media-amazon.com/images/I/51GU-BSsHdL.jpg)**VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen**VEVOX**$20.87**3,837 rev8mo ago](https://www.amazon.com/dp/B0FW74TJHP) [![Disposable Face Masks White 100 PCS 3 Ply Safety Respirator Breathable Comfortable Protection for Home Office Outdoor](https://m.media-amazon.com/images/I/41j6YRnsfHL.jpg)**Disposable Face Masks White 100 PCS 3 Ply Safety Respirator Breathable Comfortable Protection for Home Office Outdoor**POQCCT**$9.99**40 rev9mo ago](https://www.amazon.com/dp/B0FSY2X4K2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SRLLBBY 3 Pieces Full Face Mask Stretchy Faceless Cloth Masks Statue Inflatable Costume Accessory for Adult Men Women Cosplay (White Pack)](https://m.media-amazon.com/images/I/21lzJDAXD6L.jpg)**SRLLBBY 3 Pieces Full Face Mask Stretchy Faceless Cloth Masks Statue Inflatable Costume Accessory for Adult Men Women Cosplay (White Pack)**SRLLBBY**$10.29**4.3★**▲ 263%**](https://www.amazon.com/dp/B0GGXPRQS8) [![SDIW 100Pcs White Disposable Face Mask 3 Ply Masks with Soft Elastic Ear loops](https://m.media-amazon.com/images/I/41B8ev1ilGL.jpg)**SDIW 100Pcs White Disposable Face Mask 3 Ply Masks with Soft Elastic Ear loops**SDIW**$8.22**4.7★**▲ 261%**](https://www.amazon.com/dp/B0GSQW895G) [![ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White](https://m.media-amazon.com/images/I/31JTv09+5JL.jpg)**ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White**ROXUN**$9.78**4.5★**▲ 258%**](https://www.amazon.com/dp/B0GKF5X448) [![VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen](https://m.media-amazon.com/images/I/51GU-BSsHdL.jpg)**VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen**VEVOX**$20.87**4.6★**▲ 257%**](https://www.amazon.com/dp/B0FW74TJHP) [![3M Paint Project Reusable Respirator 6211P1-DC OV/P95 Medium 1-Fcpc 1-pr of 6001 Ctdgs 2-pr 5P71 Fltrs 1-pr of 501 Rtnrs](https://m.media-amazon.com/images/I/41c8BQP1sZL.jpg)**3M Paint Project Reusable Respirator 6211P1-DC OV/P95 Medium 1-Fcpc 1-pr of 6001 Ctdgs 2-pr 5P71 Fltrs 1-pr of 501 Rtnrs**3M**$33.39**4.6★**▲ 257%**](https://www.amazon.com/dp/B00004Z4EB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

35K25KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 5.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Great Quality Masks”*

**Size-Overall**14%

*“Fits great”*

**Advertised Vs Actual Product**10%

*“As advertised”*

**Comfort-Overall**9%

*“It's comfortable”*

**Value For Money**7%

*“Good price”*

**Breathability**6%

*“It has great breathability”*

**Durability**3%

*“Very think to they hold up well”*

**Ease Of Use**3%

*“Easy to use”*

**Efficiency**2%

*“Masks worked great as you would expect”*

**Material Quality**2%

*“Great craft material”*

### **What buyers complain about **

**Size-Overall**17%

*“Terrible fit”*

**Quality-Overall**10%

*“Extreme decrease in quality”*

**Thickness**6%

*“Very thin material”*

**Comfort-Overall**6%

*“Very uncomfortable”*

**Smell**6%

*“This very last time the white mask has an odor”*

**Durability**5%

*“These will undoubtedly break”*

**Stretchability/Expandability/Elasticity**4%

*“Not super stretchy”*

**Strength**4%

*“very flimsy”*

**Thin**3%

*“the masks have gotten much thinner over time”*

**Breathability**2%

*“I need to return this because I cannot breathe through a smelly mask”*

### **Top return reasons **

**Size-Overall**50%

**Thin**9%

**Material Quality**7%

**Advertised Vs Actual Product**4%

**Quality-Overall**4%

**Value For Money**3%

**Color**2%

**Smell**2%

**Thickness**2%

**Neck Fit**2%