---
title: "white gouache — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-gouache"
last_updated: "2026-07-14T05:04:57.998Z"
locale: en
meta:
  description: "white gouache shows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:description": "white gouache shows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:title": "white gouache — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white gouache**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 66Growth 26Conversion 77Competition 46Returns 96Price range 30Avg price 94Brand share 9Review moat 63Quality gap 16

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$47.79**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$654K**

$654K/yr · 180K searches

**Review moat**

**Good****994.72**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$6.20–$286.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+1.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **—flat

**Sellers**

**42**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- Holbein68% - Winsor & Newton16% - HIMI7% - M. Graham & Co.3% - Turner Colour Works1% - DANIEL SMITH1% - Open — no brand owns it (3 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$26K8%$52K12%$78K16%$105K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Holbein Artists Gouache 15 ml Tube - Permanent White](https://m.media-amazon.com/images/I/313hg6SAdNL.jpg)**Holbein Artists Gouache 15 ml Tube - Permanent White**Holbein**$7.98**4.8★685 rev](https://www.amazon.com/dp/B004ZUES9U) [2![Holbein Artist Gouache Set G703 : 18 x 5ml tubes](https://m.media-amazon.com/images/I/51WEGoMDHPL.jpg)**Holbein Artist Gouache Set G703 : 18 x 5ml tubes**Holbein**$72.67**4.8★433 rev](https://www.amazon.com/dp/B075YJBSM7) [3![Winsor & Newton Designers Gouache 14 ml (0.47oz) tube Permanent White](https://m.media-amazon.com/images/I/41p17D8C3rL.jpg)**Winsor & Newton Designers Gouache 14 ml (0.47oz) tube Permanent White**Winsor & Newton**$11.36**4.8★9,123 rev](https://www.amazon.com/dp/B004ZHS5ZQ) [4![5 primary colors set Holbein gouache gouache (japan import)](https://m.media-amazon.com/images/I/3102UaiDQgL.jpg)**5 primary colors set Holbein gouache gouache (japan import)**Holbein**$41.38**4.9★340 rev](https://www.amazon.com/dp/B001GQ37TI) [5![HIMI Gouache Refill Paints White Color(200 ml Bottles) Non Toxic Paint for Canvas and Paper Art Supplies for Professionals Students(White)](https://m.media-amazon.com/images/I/31CissoFaDL.jpg)**HIMI Gouache Refill Paints White Color(200 ml Bottles) Non Toxic Paint for Canvas and Paper Art Supplies for Professionals Students(White)**HIMI**$12.24**4.7★280 rev](https://www.amazon.com/dp/B0B92WSBT3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Yasutomo Niji Artist Gouache White 15 cc Arts and Crafts Supplies](https://m.media-amazon.com/images/I/41UPraEMqmL.jpg)**Yasutomo Niji Artist Gouache White 15 cc Arts and Crafts Supplies**Yasutomo**$9.24**17 rev2y ago](https://www.amazon.com/dp/B0CY2CT4TR) [![HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set](https://m.media-amazon.com/images/I/51TUCJ4pFUL.jpg)**HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set**Holbein**$70.66**69 rev2y ago](https://www.amazon.com/dp/B09D927CG9) [![DANIEL SMITH Extra Fine Gouache 15ml Tubes Titanium White 15 ml 0.50 fl oz](https://m.media-amazon.com/images/I/31Gb6X7PtBL.jpg)**DANIEL SMITH Extra Fine Gouache 15ml Tubes Titanium White 15 ml 0.50 fl oz**DANIEL SMITH**$13.72**34 rev2y ago](https://www.amazon.com/dp/B0BWTC312X) [![Gouache Paint White Color 100 ml Non-Toxic Gouache for Canvas and Paper Gouache Opaque Watercolor Painting Perfect Art Supplies for Artists Students and Kids](https://m.media-amazon.com/images/I/415g9OedkyL.jpg)**Gouache Paint White Color 100 ml Non-Toxic Gouache for Canvas and Paper Gouache Opaque Watercolor Painting Perfect Art Supplies for Artists Students and Kids**Henyiewl**$9.62**117 rev3y ago](https://www.amazon.com/dp/B09S2ZTDYS) [![Holbein Irodori Artist Gouache 4 Seasons (Spring Summer Autumn and Winter) Set of 12 15 milliliters Tubes with Palette Paper](https://m.media-amazon.com/images/I/512O2YkDwGL.jpg)**Holbein Irodori Artist Gouache 4 Seasons (Spring Summer Autumn and Winter) Set of 12 15 milliliters Tubes with Palette Paper**Holbein**$286.71**26 rev3y ago](https://www.amazon.com/dp/B0BTL24YPB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Holbein Artists Gouache Moss Green 15ml (A)](https://m.media-amazon.com/images/I/41EQEtAQQuL.jpg)**Holbein Artists Gouache Moss Green 15ml (A)**Holbein**$9.51**4.9★**▲ 71%**](https://www.amazon.com/dp/B005SBH9FK) [![Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes](https://m.media-amazon.com/images/I/41s-Bzlbw9L.jpg)**Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes**Winsor & Newton**$18.67**4.5★**▲ 65%**](https://www.amazon.com/dp/B09795272Q) [![Winsor & Newton Designers Gouache 37 ml (1.25oz) tube Permanent White](https://m.media-amazon.com/images/I/41pXQCw4kyL.jpg)**Winsor & Newton Designers Gouache 37 ml (1.25oz) tube Permanent White**Winsor & Newton**$19.64**4.8★**▲ 51%**](https://www.amazon.com/dp/B000OL5KQE) [![Holbein Artists Gouache 15ml Primary Magenta](https://m.media-amazon.com/images/I/414BWF5e2-L.jpg)**Holbein Artists Gouache 15ml Primary Magenta**Holbein**$9.76**4.8★**▲ 47%**](https://www.amazon.com/dp/B009ONVJM2) [![Holbein Acryla Gouache Colors School Set Of 12](https://m.media-amazon.com/images/I/51xI55Ze5xL.jpg)**Holbein Acryla Gouache Colors School Set Of 12**Holbein**$33.30**4.7★**▲ 38%**](https://www.amazon.com/dp/B01BDCUN14)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

8K6KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“Vibrant Colors”*

**Quality-Overall**22%

*“Fine student quality”*

**Advertised Vs Actual Product**12%

*“As shown”*

**Paint Quality**12%

*“HIGHLY RECOMMEND DA VINCI -EXCELLENT PROFESSIONAL GRADE PAINT”*

**Value For Money**6%

*“The price was just right for me”*

**Size-Overall**2%

*“I like the big size”*

**Engraving/Paint/Sublimation**2%

*“Love these paints use these almost daily”*

**Creativity**2%

*“Artist loves it”*

**Gifting Purpose**2%

*“A Great Gift item”*

**Soft Feel**1%

*“Its bold, vibrant, and blends beautifully”*

### **What buyers complain about **

**Quality-Overall**19%

*“Poor performance as a professional name brand”*

**Value For Money**19%

*“The price is a little hefty”*

**Color**8%

*“I was disappointed at some important basic colors like Payne's gray”*

**Quick Drying**8%

*“I let some dry out”*

**Size-Overall**8%

*“rather than reading the size”*

**Paint Quality**7%

*“paint tubes not accurate color”*

**Creativity**3%

*“This makes it difficult for working folks to tap into the creative process”*

**Advertised Vs Actual Product**2%

*“Of course, the photo fooled me”*

### **Top return reasons **

**Paint Quality**26%

**Color**19%

**Size-Overall**18%

**Advertised Vs Actual Product**7%

**Value For Money**7%

**Product Condition**4%

**Leak-Proof**4%

**Quality-Overall**2%

**Moist/Dry**2%

**Thickness**2%