---
title: "white crayons — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-crayons"
last_updated: "2026-07-15T02:52:05.613Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 76% of clicks) — white crayons doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 76% of clicks) — white crayons doesn't clear our bar today."
  "og:title": "white crayons — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **white crayons**

**Skip it**

A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 22Conversion 91Competition 20Returns 93Price range 44Avg price 41Brand share 26Review moat 74Quality gap 60

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****543.92**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.03–$23.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.96**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$113K**

$113K/yr · 94K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▲rising

**Sellers**

**46**

**Top-5 brand share**

**90%**

**Open market**

**7%**

- Crayola45% - KOKUYO19% - Craytastic!11% - Lucky Art Crayonology11% - Grumbacher3% - Johnson3% - Open — no brand owns it (3 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$17K30%$34K45%$51K60%$68K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Crayons White Single Color Crayon Refill 12 Count Bulk Crayons School Supplies](https://m.media-amazon.com/images/I/51g958XOmRL.jpg)**Crayola Crayons White Single Color Crayon Refill 12 Count Bulk Crayons School Supplies**Crayola**$5.38**4.7★2,575 rev](https://www.amazon.com/dp/B0044S904Q) [2![KOKUYO KE-AC26 Transparent Crayons 5 Colors](https://m.media-amazon.com/images/I/51CjFQO2iGL.jpg)**KOKUYO KE-AC26 Transparent Crayons 5 Colors**KOKUYO**$13.50**4.3★344 rev](https://www.amazon.com/dp/B0721JVVJ2) [3![Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects](https://m.media-amazon.com/images/I/31wikqoXvlL.jpg)**Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects**Lucky Art Crayonology**$15.79**4.6★151 rev](https://www.amazon.com/dp/B0C8BTW8X2) [4![Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236](https://m.media-amazon.com/images/I/310js5KCv4L.jpg)**Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236**Craytastic!**$13.40**4.2★187 rev](https://www.amazon.com/dp/B0C3F2G5BP) [5![Craytastic! Bulk Wrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236](https://m.media-amazon.com/images/I/41rMW6NYA-L.jpg)**Craytastic! Bulk Wrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236**Craytastic!**$13.25**4.3★149 rev](https://www.amazon.com/dp/B0CMYRV4DZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(White)](https://m.media-amazon.com/images/I/61Hh3OKua2L.jpg)**Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(White)**Tenceur**$17.15**53 rev2y ago](https://www.amazon.com/dp/B0CCYJY5RM) [![Johnson Level & Tool 40-0649 White Lumber Crayons - 3/Pack](https://m.media-amazon.com/images/I/418I9nfpG5L.jpg)**Johnson Level & Tool 40-0649 White Lumber Crayons - 3/Pack**Johnson**$4.03**104 rev3y ago](https://www.amazon.com/dp/B0BY4CB9MJ) [![Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects](https://m.media-amazon.com/images/I/31wikqoXvlL.jpg)**Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects**Lucky Art Crayonology**$15.79**151 rev3y ago](https://www.amazon.com/dp/B0C8BTW8X2) [![Grumbacher Resist Sticks 2 Pack](https://m.media-amazon.com/images/I/4156xVZ-2uL.jpg)**Grumbacher Resist Sticks 2 Pack**Grumbacher**$5.96**218 rev3y ago](https://www.amazon.com/dp/B0C6RL9L7V) [![Crayola 151958 Crayons-White 12-Pkg](https://m.media-amazon.com/images/I/41SFe15kXiL.jpg)**Crayola 151958 Crayons-White 12-Pkg**Crayola**$6.34**5 rev3y ago](https://www.amazon.com/dp/B0B47RZYQD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KOKUYO KE-AC27 Transparent Crayons 10 Colors](https://m.media-amazon.com/images/I/51EDEm2HdqL.jpg)**KOKUYO KE-AC27 Transparent Crayons 10 Colors**KOKUYO**$23.76**4.3★**▲ 317%**](https://www.amazon.com/dp/B072KD7SDT) [![Crayola 151958 Crayons-White 12-Pkg](https://m.media-amazon.com/images/I/41SFe15kXiL.jpg)**Crayola 151958 Crayons-White 12-Pkg**Crayola**$6.34**4.7★**▲ 46%**](https://www.amazon.com/dp/B0B47RZYQD) [![Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236](https://m.media-amazon.com/images/I/310js5KCv4L.jpg)**Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236**Craytastic!**$13.40**4.2★**▲ 38%**](https://www.amazon.com/dp/B0C3F2G5BP) [![KOKUYO KE-AC26 Transparent Crayons 5 Colors](https://m.media-amazon.com/images/I/51CjFQO2iGL.jpg)**KOKUYO KE-AC26 Transparent Crayons 5 Colors**KOKUYO**$13.50**4.3★**▲ 37%**](https://www.amazon.com/dp/B0721JVVJ2) [![Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects](https://m.media-amazon.com/images/I/31wikqoXvlL.jpg)**Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects**Lucky Art Crayonology**$15.79**4.6★**— 8%**](https://www.amazon.com/dp/B0C8BTW8X2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — -6.2% search growth over the last 90 days.

2K1KSpike '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**16%

*“Pretty color”*

**Quality-Overall**15%

*“They are your classic, high quality, feel-good childhood crayons”*

**Advertised Vs Actual Product**14%

*“As advertised”*

**Efficiency**13%

*“Works well”*

**Value For Money**11%

*“Amazing deal”*

**Ease Of Use**9%

*“Easy to use”*

**Strength**5%

*“Sturdy”*

**Durability**4%

*“don't break easily”*

**Paint Quality**3%

*“Worked well for my watercolor paintings”*

**Soft Feel**2%

*“They feel smooth and buttery”*

### **What buyers complain about **

**Color**15%

*“Difficult to find one color”*

**Durability**9%

*“These break very easily”*

**Precision Of Cut**9%

*“These didnt cut it at all for my intended purpose”*

**Quality-Overall**9%

*“Cheap,”*

**Hard Feel**9%

*“They are very hard”*

**Ease Of Use**9%

*“Maybe I don't know how to use them”*

**Adhesion/Stickiness**5%

*“Very difficult to transfer from stick to surface”*

**Size-Overall**5%

*“A bit short even for me at 4’ 10”.”*

**Material Quality**5%

*“Material doesnt transfer to surface”*

**Advertised Vs Actual Product**5%

*“not as advertised”*

### **Top return reasons **

**Value For Money**24%

**Color**14%

**Functionality-Overall**13%

**Advertised Vs Actual Product**12%

**Defective Material/Parts**11%

**Size-Overall**8%

**Thickness**4%

**Durability**3%

**Product Condition**3%

**Quality-Overall**2%