---
title: "white colored pencils — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-colored-pencils"
last_updated: "2026-07-14T03:27:26.286Z"
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meta:
  description: "white colored pencils shows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list."
  "og:description": "white colored pencils shows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list."
  "og:title": "white colored pencils — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **white colored pencils**

**Worth a look**

Shows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 23Conversion 92Competition 58Returns 96Price range 27Avg price 26Brand share 63Review moat 59Quality gap 50

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,136.64**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.98–$18.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.10**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$60K**

$60K/yr · 58K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **—flat

**Sellers**

**73**

**Top-5 brand share**

**67%**

**Open market**

**27%**

- Prismacolor36% - Cezanne9% - sqzrmdcg9% - Daerthotk7% - Adhere7% - GETHPEN6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Prismacolor 3365 Premier Soft Core Colored Pencil White (Pack of 12)](https://m.media-amazon.com/images/I/313oPNc1l1L.jpg)**Prismacolor 3365 Premier Soft Core Colored Pencil White (Pack of 12)**Prismacolor**$18.72**4.7★1,600 rev](https://www.amazon.com/dp/B000LNPF3S) [2![Cezanne Creative Mark Premium Colored Pencils White Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More](https://m.media-amazon.com/images/I/41albzuCJhL.jpg)**Cezanne Creative Mark Premium Colored Pencils White Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More**Cezanne**$9.30**4.6★1,115 rev](https://www.amazon.com/dp/B08TZSHB2F) [3![Prismacolor Colored Pencil - Premier (Pack of 1) (White)](https://m.media-amazon.com/images/I/31vD8N+NEiL.jpg)**Prismacolor Colored Pencil - Premier (Pack of 1) (White)**Prismacolor**$5.69**4.8★195 rev](https://www.amazon.com/dp/B081JZ71VM) [4![White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting](https://m.media-amazon.com/images/I/41e49ElGueL.jpg)**White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting**Daerthotk**$5.06**4.6★204 rev](https://www.amazon.com/dp/B0F5B9TCDK) [5![GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists](https://m.media-amazon.com/images/I/4166DFvVnbL.jpg)**GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists**GETHPEN**$5.84**4.5★1,141 rev](https://www.amazon.com/dp/B09XGZ5FGY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/316BGpxScJL.jpg)**sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.05**115 rev3mo ago](https://www.amazon.com/dp/B0GVLQP3K9) [![sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/4153tT9euaL.jpg)**sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$11.15**115 rev3mo ago](https://www.amazon.com/dp/B0GVH8VZ8Q) [![sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41C6YvHFBSL.jpg)**sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$9.45**115 rev3mo ago](https://www.amazon.com/dp/B0GVH2B2P1) [![Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)](https://m.media-amazon.com/images/I/41-72gfGYhL.jpg)**Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)**Adhere**$7.80**150 rev6mo ago](https://www.amazon.com/dp/B0GDCYVN3V) [![Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener](https://m.media-amazon.com/images/I/413PFxP3hNL.jpg)**Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener**Adhere**$5.97**16 rev6mo ago](https://www.amazon.com/dp/B0G7DZY22S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/4153tT9euaL.jpg)**sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$11.15**4.0★**▲ 332%**](https://www.amazon.com/dp/B0GVH8VZ8Q) [![sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/316BGpxScJL.jpg)**sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.05**4.0★**▲ 332%**](https://www.amazon.com/dp/B0GVLQP3K9) [![sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41C6YvHFBSL.jpg)**sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$9.45**4.0★**▲ 329%**](https://www.amazon.com/dp/B0GVH2B2P1) [![Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener](https://m.media-amazon.com/images/I/413PFxP3hNL.jpg)**Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener**Adhere**$5.97**4.4★**▲ 272%**](https://www.amazon.com/dp/B0G7DZY22S) [![Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)](https://m.media-amazon.com/images/I/41-72gfGYhL.jpg)**Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)**Adhere**$7.80**4.3★**▲ 223%**](https://www.amazon.com/dp/B0GDCYVN3V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -3.7% search growth over the last 90 days.

3K2KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pen/Pencil Quality**19%

*“Great art pencils”*

**Quality-Overall**17%

*“Good Quality”*

**Value For Money**14%

*“value for money”*

**Color**13%

*“The colors are vivid”*

**Ease Of Use**7%

*“Ease of use”*

**Sharpness**4%

*“does not break when sharpened”*

**Erasability**3%

*“The pencil was soft to draw with and erased easily”*

**Drawing Experience**3%

*“Many lovely drawings”*

**Advertised Vs Actual Product**3%

*“Does what they are supposed to do”*

**Efficiency**2%

*“It work's beautifully”*

### **What buyers complain about **

**Sharpness**20%

*“After that, every time you sharpen them, they break”*

**Functionality-Overall**14%

*“Doesn't really work”*

**Nib/Tip Quality**13%

*“The tip breaks easily with our so much pressure”*

**Quality-Overall**8%

*“Not as good as other brands”*

**Durability**7%

*“Breaks easily and often”*

**Color**5%

*“Okay not quite what expected doesnt seem to color or blend as well as others”*

**Brightness/Shine/Glow**5%

*“Nice pencils just not as bright as I like”*

**Writing Experience**4%

*“Doesnt write over black pencil”*

**Advertised Vs Actual Product**4%

*“Product came differently than expected”*

**Size-Overall**4%

*“The top won't fit onto the bottom”*

### **Top return reasons **

**Color**19%

**Functionality-Overall**14%

**Advertised Vs Actual Product**10%

**Value For Money**9%

**Sharpness**5%

**Display Colors**5%

**Paper Compatibility**5%

**Quality-Overall**4%

**Defective Material/Parts**4%

**Writing Experience**3%