---
title: "white clay — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-clay"
last_updated: "2026-07-10T02:33:01.466Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 78% of clicks) — white clay doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 78% of clicks) — white clay doesn't clear our bar today."
  "og:title": "white clay — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white clay**

**Skip it****47/100 **

a concentrated shelf (top 5 take 78% of clicks) — white clay doesn't clear our bar today.

**Market/yr**

**$1.1M**

**Growth (1y)**

**+128.6%**

**Products**

**15**

**Brands**

**8**

was 8 a year ago

**Sellers**

**65**

**Price range**

**$6.88–$38.01**

**Returns**

**1.2%**

**Rating**

**4.6★**

**Skip it**

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**36**

 ×0.30

Growth

**68**

 ×0.30

Competition

**18**

 ×0.20

Quality gap

**31**

 ×0.10

Returns

**90**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +128.6% year over year.

16K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.7×

## **Competition**

- Crayola74% - ifergoo10% - OJYUDD6% - CALPALMY3% - ESSENSON2% - DAS2% - Other (2 brands)3%

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 65 sellers compete here.

**Brands**

**8 **—flat

was 8 a year ago

**Sellers**

**65**

**Top 5 brand share**

**95%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+](https://m.media-amazon.com/images/I/41Vuz0oHgNL.jpg) [**Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+**](https://www.amazon.com/dp/B00027C7KC)

Crayola$36.744.8★4,17528%▲rising

2
![Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs](https://m.media-amazon.com/images/I/51kqyZeyNeL.jpg) [**Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs**](https://www.amazon.com/dp/B09HYXVY4F)

Crayola$27.454.8★4,17522%▲rising

3
![Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg) [**Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms**](https://www.amazon.com/dp/B089T7PX27)

Crayola$11.164.6★24,53719%▼falling

4
![ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids](https://m.media-amazon.com/images/I/51zR5OFX0JL.jpg) [**ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids**](https://www.amazon.com/dp/B0C6MM41SC)

ifergoo$6.974.5★5,5936%▼falling

5
![Crayola Model Magic (75ct) Kids Modeling Clay Alternative 1oz Packs Teacher Appreciation School Supplies & Classroom Essentials Air Dry Clay Ages 3+](https://m.media-amazon.com/images/I/51lN-RT0+eL.jpg) [**Crayola Model Magic (75ct) Kids Modeling Clay Alternative 1oz Packs Teacher Appreciation School Supplies & Classroom Essentials Air Dry Clay Ages 3+**](https://www.amazon.com/dp/B00027C7K2)

Crayola$38.014.8★4,1754%▼falling

6
![ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift](https://m.media-amazon.com/images/I/41oBPm5+PkL.jpg) [**ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift**](https://www.amazon.com/dp/B0BDM5WLQX)

ifergoo$6.884.5★4,4294%▼falling

7
![36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards](https://m.media-amazon.com/images/I/3187gK76bZL.jpg) [**36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards**](https://www.amazon.com/dp/B0DCFPSSTB)

OJYUDD$9.084.5★5,7563%▼falling

8
![24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts](https://m.media-amazon.com/images/I/31lEGd1s9tL.jpg) [**24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts**](https://www.amazon.com/dp/B0FB3JLHJY)

OJYUDD$6.994.5★5,7563%▲rising

9
![ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids](https://m.media-amazon.com/images/I/51jTiUDge4L.jpg) [**ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids**](https://www.amazon.com/dp/B0B9XNCGFD)

ESSENSON$7.494.5★3,9262%▼falling

10

![Crayola Model Magic 2lb-White](https://m.media-amazon.com/images/I/41Fzo0vOoYL.jpg) [**Crayola Model Magic 2lb-White**](https://www.amazon.com/dp/B004LC1M0A)

Crayola$29.504.5★252%▲rising

11

![DAS Air-Hardening Modeling Clay 2.2 Lb. Block White Color (387500)](https://m.media-amazon.com/images/I/41S9LvQyy8L.jpg) [**DAS Air-Hardening Modeling Clay 2.2 Lb. Block White Color (387500)**](https://www.amazon.com/dp/B001GAP4YA)

DAS$12.554.6★65,7212%▼falling

12

![LINPHCEY Air Dry Clay Tools for Kids Ages 8+ Pottery Clay Tool Kit Plastic Clay Sculpting Tools Set for DIY Project Modeling Polymer Clay Toys Safe & Easy Grip for Beginners & Craft Lovers](https://m.media-amazon.com/images/I/41FL4NOQoxL.jpg) [**LINPHCEY Air Dry Clay Tools for Kids Ages 8+ Pottery Clay Tool Kit Plastic Clay Sculpting Tools Set for DIY Project Modeling Polymer Clay Toys Safe & Easy Grip for Beginners & Craft Lovers**](https://www.amazon.com/dp/B0B45TMWTX)

LINPHCEY$8.774.7★4902%▲rising

13

![White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags](https://m.media-amazon.com/images/I/31Lkjys7vZL.jpg) [**White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags**](https://www.amazon.com/dp/B0CHXWGB2M)

Artsity$12.014.6★4002%▼falling

14

![CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects](https://m.media-amazon.com/images/I/41JcDyjnx9L.jpg) [**CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects**](https://www.amazon.com/dp/B0D73PJYD7)

CALPALMY$12.224.5★6,1212%▲rising

15

![CALPALMY Air Dry Clay (8.5oz) Bulk 24-Pack White Moldable Foam Clay Airdry Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafts Cosplay Sculpting and Artistic Projects](https://m.media-amazon.com/images/I/41c8E74nkYL.jpg) [**CALPALMY Air Dry Clay (8.5oz) Bulk 24-Pack White Moldable Foam Clay Airdry Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafts Cosplay Sculpting and Artistic Projects**](https://www.amazon.com/dp/B0D73QTZYR)

CALPALMY$9.944.5★6,1211%—flat

## **Product shelf**

All 15 tracked products in this niche.

Top sellersNewestTrending

[![Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+](https://m.media-amazon.com/images/I/41Vuz0oHgNL.jpg)**Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+** Crayola**$36.74**4.8★4,175 reviews](https://www.amazon.com/dp/B00027C7KC) [![Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs](https://m.media-amazon.com/images/I/51kqyZeyNeL.jpg)**Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs** Crayola**$27.45**4.8★4,175 reviews](https://www.amazon.com/dp/B09HYXVY4F) [![Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg)**Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms** Crayola**$11.16**4.6★24,537 reviews](https://www.amazon.com/dp/B089T7PX27) [![ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids](https://m.media-amazon.com/images/I/51zR5OFX0JL.jpg)**ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids** ifergoo**$6.97**4.5★5,593 reviews](https://www.amazon.com/dp/B0C6MM41SC) [![Crayola Model Magic (75ct) Kids Modeling Clay Alternative 1oz Packs Teacher Appreciation School Supplies & Classroom Essentials Air Dry Clay Ages 3+](https://m.media-amazon.com/images/I/51lN-RT0+eL.jpg)**Crayola Model Magic (75ct) Kids Modeling Clay Alternative 1oz Packs Teacher Appreciation School Supplies & Classroom Essentials Air Dry Clay Ages 3+** Crayola**$38.01**4.8★4,175 reviews](https://www.amazon.com/dp/B00027C7K2) [![ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift](https://m.media-amazon.com/images/I/41oBPm5+PkL.jpg)**ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift** ifergoo**$6.88**4.5★4,429 reviews](https://www.amazon.com/dp/B0BDM5WLQX) [![36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards](https://m.media-amazon.com/images/I/3187gK76bZL.jpg)**36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards** OJYUDD**$9.08**4.5★5,756 reviews](https://www.amazon.com/dp/B0DCFPSSTB) [![24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts](https://m.media-amazon.com/images/I/31lEGd1s9tL.jpg)**24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts** OJYUDD**$6.99**4.5★5,756 reviews](https://www.amazon.com/dp/B0FB3JLHJY)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**15%

*“Ease of use”*

**Fun/Entertainment Experience**14%

*“most importantly it keeps the kids entertained”*

**Quality-Overall**11%

*“Good Quality”*

**Value For Money**9%

*“Cost effective”*

**Material Quality**5%

*“Very good molding material”*

**Color**4%

*“Great colors”*

**Creativity**3%

*“Hours of creative fun”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Gifting Purpose**2%

*“Was a gift”*

**Durability**2%

*“Lasts a long time”*

### **What buyers complain about **

**Moist/Dry**16%

*“Dry and crumbly”*

**Durability**10%

*“breakable”*

**Color**9%

*“Not White”*

**Quality-Overall**6%

*“Awful quality”*

**Hard Feel**5%

*“it doesn't soften up”*

**Ease Of Use**4%

*“Not easy to use”*

**Adhesion/Stickiness**3%

*“Kids didn't like it to sticky”*

**Product Condition**3%

*“used when it arrived”*

**Texture/Consistency-Overall**3%

*“Odd texture”*

**Material Quality**2%

*“cant find material composition details”*

#### **Top return reasons**- Material Quality18% - Value For Money14% - Moist/Dry13% - Size-Overall9% - Color8% - Advertised Vs Actual Product6% - Hard Feel5% - Functionality-Overall4% - Quality-Overall3% - Defective Material/Parts3%