---
title: "white charcoal pencils — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-charcoal-pencils"
last_updated: "2026-07-14T01:50:11.538Z"
locale: en
meta:
  description: "white charcoal pencils shows low returns (0.7%), but soft demand (+1.9% this quarter) keeps it on the watch list."
  "og:description": "white charcoal pencils shows low returns (0.7%), but soft demand (+1.9% this quarter) keeps it on the watch list."
  "og:title": "white charcoal pencils — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white charcoal pencils**

**Worth a look**

Shows low returns (0.7%), but soft demand (+1.9% this quarter) keeps it on the watch list.

Market size 40Growth 27Conversion 95Competition 34Returns 96Price range 41Avg price 88Brand share 52Review moat 31Quality gap 28

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****12.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.04**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$4.03–$212.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$203K**

$203K/yr · 85K searches

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,433.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**46**

**Top-5 brand share**

**74%**

**Open market**

**19%**

- Brusarth28% - MARKART18% - KALOUR11% - GETHPEN9% - PANDAFLY8% - GENERAL'S7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$10K10%$20K15%$30K20%$41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Brusarth White Charcoal Pencils Set - 12 Piece Sketch Highlight White Pencils Set for Drawing Sketching Shading Blending Artist Pencils for Artists Professionals or Beginners](https://m.media-amazon.com/images/I/51BVSrGdt+L.jpg)**Brusarth White Charcoal Pencils Set - 12 Piece Sketch Highlight White Pencils Set for Drawing Sketching Shading Blending Artist Pencils for Artists Professionals or Beginners**Brusarth**$7.40**4.7★547 rev](https://www.amazon.com/dp/B0CWS5M9N8) [2![MARKART Professional White Charcoal Pencils Set 5 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists](https://m.media-amazon.com/images/I/41nxNHgEIUL.jpg)**MARKART Professional White Charcoal Pencils Set 5 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists**MARKART**$6.18**4.6★2,572 rev](https://www.amazon.com/dp/B09B4RM3NM) [3![KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists](https://m.media-amazon.com/images/I/41iMj3tgxKL.jpg)**KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists**KALOUR**$5.97**4.5★789 rev](https://www.amazon.com/dp/B0CHF9D742) [4![Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights](https://m.media-amazon.com/images/I/41fjkM51JJS.jpg)**Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights**Brusarth**$4.98**4.4★1,925 rev](https://www.amazon.com/dp/B08HRVZ4M5) [5![GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists](https://m.media-amazon.com/images/I/4166DFvVnbL.jpg)**GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists**GETHPEN**$5.84**4.5★1,141 rev](https://www.amazon.com/dp/B09XGZ5FGY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White](https://m.media-amazon.com/images/I/51UyG6lUV8L.jpg)**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**34,230 rev1y ago](https://www.amazon.com/dp/B0C58QNDB6) [![PANDAFLY White Charcoal Pencils Set - 14 Piece Sketch Highlight White Chalk Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51JIMDCtJuL.jpg)**PANDAFLY White Charcoal Pencils Set - 14 Piece Sketch Highlight White Chalk Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists**PANDAFLY**$6.97**369 rev2y ago](https://www.amazon.com/dp/B0D66Q1HB5) [![Aenir White Charcoal Pencils Pack of 12 Charcoal Drawing Pencils Charcoal Pencils for Artists Art Supplies for Drawing and Highlighting.](https://m.media-amazon.com/images/I/41K5KaeEE0L.jpg)**Aenir White Charcoal Pencils Pack of 12 Charcoal Drawing Pencils Charcoal Pencils for Artists Art Supplies for Drawing and Highlighting.**Aenir**$7.68**284 rev2y ago](https://www.amazon.com/dp/B0D41JG73W) [![Brusarth White Charcoal Pencils Set - 12 Piece Sketch Highlight White Pencils Set for Drawing Sketching Shading Blending Artist Pencils for Artists Professionals or Beginners](https://m.media-amazon.com/images/I/51BVSrGdt+L.jpg)**Brusarth White Charcoal Pencils Set - 12 Piece Sketch Highlight White Pencils Set for Drawing Sketching Shading Blending Artist Pencils for Artists Professionals or Beginners**Brusarth**$7.40**547 rev2y ago](https://www.amazon.com/dp/B0CWS5M9N8) [![KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists](https://m.media-amazon.com/images/I/41iMj3tgxKL.jpg)**KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists**KALOUR**$5.97**789 rev2y ago](https://www.amazon.com/dp/B0CHF9D742)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending](https://m.media-amazon.com/images/I/41aqcWthoBS.jpg)**Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending**Dyvicl**$5.00**4.2★**▲ 126%**](https://www.amazon.com/dp/B0991GXB8R) [![Brusarth White Charcoal Pencils Drawing Set Professional 6-Piece Sketch Highlight Shading Blending Set for Beginners & Artists](https://m.media-amazon.com/images/I/41RXjuA+-wL.jpg)**Brusarth White Charcoal Pencils Drawing Set Professional 6-Piece Sketch Highlight Shading Blending Set for Beginners & Artists**Brusarth**$5.86**4.7★**▲ 25%**](https://www.amazon.com/dp/B09SVCGT8Q) [![General Pencil 5582BP Charcoal White Pencils 2/Pkg-2B](https://m.media-amazon.com/images/I/41tm5kNbqPL.jpg)**General Pencil 5582BP Charcoal White Pencils 2/Pkg-2B**GENERAL'S**$7.49**4.6★**▲ 24%**](https://www.amazon.com/dp/B004BPOZAG) [![PANDAFLY White Charcoal Pencils Set - 14 Piece Sketch Highlight White Chalk Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51JIMDCtJuL.jpg)**PANDAFLY White Charcoal Pencils Set - 14 Piece Sketch Highlight White Chalk Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists**PANDAFLY**$6.97**4.7★**▲ 16%**](https://www.amazon.com/dp/B0D66Q1HB5) [![Aenir White Charcoal Pencils Pack of 12 Charcoal Drawing Pencils Charcoal Pencils for Artists Art Supplies for Drawing and Highlighting.](https://m.media-amazon.com/images/I/41K5KaeEE0L.jpg)**Aenir White Charcoal Pencils Pack of 12 Charcoal Drawing Pencils Charcoal Pencils for Artists Art Supplies for Drawing and Highlighting.**Aenir**$7.68**4.6★**▲ 15%**](https://www.amazon.com/dp/B0D41JG73W)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +1.9% search growth over the last 90 days.

3K2KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Good quality”*

**Value For Money**16%

*“Worth the buy”*

**Drawing Experience**13%

*“Great for drawing”*

**Pen/Pencil Quality**7%

*“Nice White Charcoal Pencils”*

**Sharpness**7%

*“Sharpner”*

**Ease Of Use**4%

*“Ease of use”*

**Paper Quality**4%

*“this is the best paper I have found”*

**Advertised Vs Actual Product**4%

*“Does what they are supposed to do”*

**Durability**3%

*“They are durable, and functional”*

**Erasability**3%

*“The pencil was soft to draw with and erased easily”*

### **What buyers complain about **

**Sharpness**26%

*“Impossible to sharpen”*

**Functionality-Overall**11%

*“Doesn't really work”*

**Nib/Tip Quality**10%

*“The tip breaks easily with our so much pressure”*

**Quality-Overall**9%

*“Not as good as other brands”*

**Durability**7%

*“Breaks easily and often”*

**Size-Overall**6%

*“Too big”*

**Smudge Resistance**6%

*“Easily smudged”*

**Advertised Vs Actual Product**4%

*“Unclear and deceptive”*

**Writing Experience**3%

*“They break within seconds of writing with them”*

**Paper Compatibility**3%

*“except toned or black paper”*

### **Top return reasons **

**Functionality-Overall**14%

**Advertised Vs Actual Product**13%

**Sharpness**12%

**Value For Money**8%

**Quality-Overall**7%

**Size-Overall**7%

**Color**6%

**Defective Material/Parts**6%

**Paper Compatibility**3%

**Writing Experience**3%