---
title: "white cardstock 12 x 12 — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-cardstock-12-x-12"
last_updated: "2026-07-14T04:58:11.580Z"
locale: en
meta:
  description: "soft demand (-8.4% this quarter) — white cardstock 12 x 12 doesn't clear our bar today."
  "og:description": "soft demand (-8.4% this quarter) — white cardstock 12 x 12 doesn't clear our bar today."
  "og:title": "white cardstock 12 x 12 — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white cardstock 12 x 12**

**Skip it**

Soft demand (-8.4% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 21Conversion 97Competition 32Returns 80Price range 63Avg price 77Brand share 41Review moat 83Quality gap 23

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****345.07**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.85**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.93–$28.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$95K**

$95K/yr · 40K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **—flat

**Sellers**

**14**

**Top-5 brand share**

**80%**

**Open market**

**13%**

- Astrodesigns30% - Goefun23% - Uncle Paul10% - Bonmiy8% - wingpaper8% - Koogel6% - Open — no brand owns it (4 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$19K30%$29K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm Bright White 70 Sheets (91522)](https://m.media-amazon.com/images/I/41VaUr3ounL.jpg)**Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm Bright White 70 Sheets (91522)**Astrodesigns**$10.04**4.8★568 rev](https://www.amazon.com/dp/B0BC9XLTGW) [2![White Cardstock 12x12-24 Sheets Cardstock Paper Goefun 80lb White Card Stock Paper for Card Making Cricut Crafting Scrapbook Photo Albums](https://m.media-amazon.com/images/I/21D8v+2Jb3L.jpg)**White Cardstock 12x12-24 Sheets Cardstock Paper Goefun 80lb White Card Stock Paper for Card Making Cricut Crafting Scrapbook Photo Albums**Goefun**$13.81**4.7★300 rev](https://www.amazon.com/dp/B0C9HVFCSS) [3![15Sheets White Cardstock Paper 12x12 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (White)](https://m.media-amazon.com/images/I/31E-9-AgnNL.jpg)**15Sheets White Cardstock Paper 12x12 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (White)**Bonmiy**$8.92**4.7★410 rev](https://www.amazon.com/dp/B0CJK1MN4W) [4![White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums](https://m.media-amazon.com/images/I/210EQyKutnL.jpg)**White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums**Goefun**$25.49**4.6★247 rev](https://www.amazon.com/dp/B0G928CXS3) [5![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**4.5★25 rev](https://www.amazon.com/dp/B0GVJWYVPQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**25 rev3mo ago](https://www.amazon.com/dp/B0GVJWYVPQ) [![White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums](https://m.media-amazon.com/images/I/210EQyKutnL.jpg)**White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums**Goefun**$25.49**247 rev6mo ago](https://www.amazon.com/dp/B0G928CXS3) [![20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20](https://m.media-amazon.com/images/I/31KOglzLpZL.jpg)**20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20**Uncle Paul**$8.77**178 rev10mo ago](https://www.amazon.com/dp/B0FQHQZZYT) [![100 Sheets White Cardstock 12 x 12 80lb | Heavyweight White Card Stock Printer Paper | Ideal for Business Cards Art Projects Invitations and Printing](https://m.media-amazon.com/images/I/41PU45XufNL.jpg)**100 Sheets White Cardstock 12 x 12 80lb | Heavyweight White Card Stock Printer Paper | Ideal for Business Cards Art Projects Invitations and Printing**Cimlaga**$25.18**88 rev1y ago](https://www.amazon.com/dp/B0F23XGCC3) [![30 Sheets White Cardstock - 12 x 12 Heavy Weight 230g/85lb Cover Card Stock Paper Perfect for Scrapbooking Crafts Business Cards UAP05BK](https://m.media-amazon.com/images/I/31N7LlITP4L.jpg)**30 Sheets White Cardstock - 12 x 12 Heavy Weight 230g/85lb Cover Card Stock Paper Perfect for Scrapbooking Crafts Business Cards UAP05BK**Uncle Paul**$10.49**717 rev1y ago](https://www.amazon.com/dp/B0DYDM3XQ8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**4.5★**▲ 256%**](https://www.amazon.com/dp/B0GVJWYVPQ) [![White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums](https://m.media-amazon.com/images/I/210EQyKutnL.jpg)**White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums**Goefun**$25.49**4.6★**▲ 188%**](https://www.amazon.com/dp/B0G928CXS3) [![Dynamico 12 x 12 Square Cardstock | 80lb Cover White Thick Card Stock Paper Smooth Finish | Great for Arts and Crafts Photos Wedding Invitations Flash Cards Business Cards | 50 per Pack](https://m.media-amazon.com/images/I/315Ds3iQDpS.jpg)**Dynamico 12 x 12 Square Cardstock | 80lb Cover White Thick Card Stock Paper Smooth Finish | Great for Arts and Crafts Photos Wedding Invitations Flash Cards Business Cards | 50 per Pack**Dynamico**$18.65**4.6★**▲ 178%**](https://www.amazon.com/dp/B09464ZHZV) [![Koogel 100 Sheets White Cardstock 12 x 12 Inch Craft Paper Construction Paper for Printer Card Making Back to School Supplies 230GSM](https://m.media-amazon.com/images/I/41ap4IE-cXL.jpg)**Koogel 100 Sheets White Cardstock 12 x 12 Inch Craft Paper Construction Paper for Printer Card Making Back to School Supplies 230GSM**Koogel**$19.15**4.4★**▲ 60%**](https://www.amazon.com/dp/B0CP5YJ1YP) [![20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20](https://m.media-amazon.com/images/I/31KOglzLpZL.jpg)**20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20**Uncle Paul**$8.77**4.8★**▲ 37%**](https://www.amazon.com/dp/B0FQHQZZYT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

1K600Prime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Good quality”*

**Paper Quality**12%

*“Good, thick paper for crafting”*

**Value For Money**10%

*“Good value”*

**Color**9%

*“The colors were nice”*

**Size-Overall**5%

*“Good quality correct size”*

**Thickness**5%

*“Nice thick cardstock”*

**Strength**4%

*“Pretty sturdy n easy to work with projects”*

**Weight Heavy**3%

*“Good weight cardstock”*

**Ease Of Use**3%

*“they have a variety of uses”*

**Weight Light**2%

*“It was lightweight”*

### **What buyers complain about **

**Thickness**28%

*“thinner than I expected”*

**Paper Quality**14%

*“Its also not as heavy as my other 80 lb paper”*

**Size-Overall**7%

*“Not only were they not 12x12 they were uneven”*

**Weight Heavy**4%

*“This is not heavyweight paper at 65 lb”*

**Paint Quality**2%

*“The cardstock does not absorb the paint”*

**Brightness/Shine/Glow**2%

*“not polished to a shine”*

**Weight Light**1%

*“this may feel lighter than anticipated”*

### **Top return reasons **

**Size-Overall**34%

**Value For Money**11%

**Paper Quality**10%

**Color**7%

**Thin**7%

**Advertised Vs Actual Product**6%

**Thickness**5%

**Weight Heavy**4%

**Compatibility-Overall**3%

**Paper Brightness**3%