---
title: "white butcher paper roll 48 inch wide — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/white-butcher-paper-roll-48-inch-wide"
last_updated: "2026-07-14T03:52:14.288Z"
locale: en
meta:
  description: "a small market ($29K/yr) — white butcher paper roll 48 inch wide doesn't clear our bar today."
  "og:description": "a small market ($29K/yr) — white butcher paper roll 48 inch wide doesn't clear our bar today."
  "og:title": "white butcher paper roll 48 inch wide — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **white butcher paper roll 48 inch wide**

**Skip it**

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 34Conversion 84Competition 35Returns 79Price range 83Avg price 95Brand share 36Review moat 30Quality gap 23

**Avg price**

**Incredible****$32.58**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$7.33–$59.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,479.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$29K**

$29K/yr · 10K searches

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**54**

**Top-5 brand share**

**83%**

**Open market**

**12%**

- PH PERKHOMY25% - Creative Paper Co25% - Vanhench23% - Donyang6% - Fadeless5% - Bryco Goods4% - Open — no brand owns it (7 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Made in USA White Kraft Paper Wide Jumbo Roll 48 x 1200 (100ft) Ideal for Gift Wrapping Art &Craft Postal Packing Shipping Floor Protection Dunnage Table Runner 100% Recyclable Material](https://m.media-amazon.com/images/I/31K-C82IN2L.jpg)**Made in USA White Kraft Paper Wide Jumbo Roll 48 x 1200 (100ft) Ideal for Gift Wrapping Art &Craft Postal Packing Shipping Floor Protection Dunnage Table Runner 100% Recyclable Material**Creative Paper Co**$34.45**4.7★2,260 rev](https://www.amazon.com/dp/B07VG5P46M) [2![Vanhench 48x1500 (125) White Bulletin Board Paper Wrapping Paper Art Kraft Paper for Easel Painting Drawing Sketching Chart Poster Floor Covering Crafts Gift Wrap 80GSM 55LB](https://m.media-amazon.com/images/I/31jMkEA1b-L.jpg)**Vanhench 48x1500 (125) White Bulletin Board Paper Wrapping Paper Art Kraft Paper for Easel Painting Drawing Sketching Chart Poster Floor Covering Crafts Gift Wrap 80GSM 55LB**Vanhench**$39.40**4.6★149 rev](https://www.amazon.com/dp/B0DHD6YKKK) [3![PerkHomy 48 x 2 400 (200) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 48 x 200)](https://m.media-amazon.com/images/I/41l5l93fSML.jpg)**PerkHomy 48 x 2 400 (200) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 48 x 200)**PH PERKHOMY**$59.12**4.7★1,424 rev](https://www.amazon.com/dp/B0CQZ1DF2B) [4![White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies](https://m.media-amazon.com/images/I/31YUk+y0oWL.jpg)**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**4.6★2,039 rev](https://www.amazon.com/dp/B0C743LQ3M) [5![PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)](https://m.media-amazon.com/images/I/41hG8+3a5CL.jpg)**PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)**PH PERKHOMY**$29.54**4.7★1,424 rev](https://www.amazon.com/dp/B0CQZ1TYX9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bryco Goods 48 x 1200 (100) White Kraft Paper Roll - Made in USA - Craft Paper for Bulletin Board Art Table Covering Drawing Gift Wrapping Bouquet Packing Parcel 80GSM](https://m.media-amazon.com/images/I/31BP-gLtmtL.jpg)**Bryco Goods 48 x 1200 (100) White Kraft Paper Roll - Made in USA - Craft Paper for Bulletin Board Art Table Covering Drawing Gift Wrapping Bouquet Packing Parcel 80GSM**Bryco Goods**$34.51**33,466 rev3mo ago](https://www.amazon.com/dp/B0GRX6TDL3) [![White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated](https://m.media-amazon.com/images/I/41x5U8YC0rL.jpg)**White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated**TapeManBlue**$38.58**80 rev8mo ago](https://www.amazon.com/dp/B0FY3ZC8BY) [![White Butcher Paper Roll 48 x 1200 (100 feet) - USA-Made Natural Food-Grade Paper for Cooking Meat and Fish - Unwaxed Material for Smoker BBQ & Grilling by IDL Packaging](https://m.media-amazon.com/images/I/31nlkzDOv5L.jpg)**White Butcher Paper Roll 48 x 1200 (100 feet) - USA-Made Natural Food-Grade Paper for Cooking Meat and Fish - Unwaxed Material for Smoker BBQ & Grilling by IDL Packaging**IDL Packaging**$29.95**490 rev10mo ago](https://www.amazon.com/dp/B0FQFHD9TS) [![Vanhench 48x1500 (125) White Bulletin Board Paper Wrapping Paper Art Kraft Paper for Easel Painting Drawing Sketching Chart Poster Floor Covering Crafts Gift Wrap 80GSM 55LB](https://m.media-amazon.com/images/I/31jMkEA1b-L.jpg)**Vanhench 48x1500 (125) White Bulletin Board Paper Wrapping Paper Art Kraft Paper for Easel Painting Drawing Sketching Chart Poster Floor Covering Crafts Gift Wrap 80GSM 55LB**Vanhench**$39.40**149 rev1y ago](https://www.amazon.com/dp/B0DHD6YKKK) [![PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)](https://m.media-amazon.com/images/I/41KvfFQVywL.jpg)**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DH3KNDM5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bryco Goods 48 x 1200 (100) White Kraft Paper Roll - Made in USA - Craft Paper for Bulletin Board Art Table Covering Drawing Gift Wrapping Bouquet Packing Parcel 80GSM](https://m.media-amazon.com/images/I/31BP-gLtmtL.jpg)**Bryco Goods 48 x 1200 (100) White Kraft Paper Roll - Made in USA - Craft Paper for Bulletin Board Art Table Covering Drawing Gift Wrapping Bouquet Packing Parcel 80GSM**Bryco Goods**$34.51**4.7★**▲ 318%**](https://www.amazon.com/dp/B0GRX6TDL3) [![White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated](https://m.media-amazon.com/images/I/41x5U8YC0rL.jpg)**White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated**TapeManBlue**$38.58**4.7★**▲ 258%**](https://www.amazon.com/dp/B0FY3ZC8BY) [![PerkHomy White Kraft Paper Roll 48 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (White 48 x 150)](https://m.media-amazon.com/images/I/418elFvfIVL.jpg)**PerkHomy White Kraft Paper Roll 48 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (White 48 x 150)**PH PERKHOMY**$45.12**4.7★**▲ 236%**](https://www.amazon.com/dp/B0DCGF7H4R) [![PerkHomy 48 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 48 x 120)](https://m.media-amazon.com/images/I/41BINOVqQHL.jpg)**PerkHomy 48 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 48 x 120)**PH PERKHOMY**$42.32**4.7★**▲ 118%**](https://www.amazon.com/dp/B0D9T6CKJR) [![Lock Cowboy Butchers Paper Roll - 36x1200 Inches - Versatile Food Wrapping Smoking and Craft Paper - Ultra Durable - Moisture-Resistant - Ideal for BBQ Deli and Art Projects - White](https://m.media-amazon.com/images/I/41jVcwPV5QL.jpg)**Lock Cowboy Butchers Paper Roll - 36x1200 Inches - Versatile Food Wrapping Smoking and Craft Paper - Ultra Durable - Moisture-Resistant - Ideal for BBQ Deli and Art Projects - White**Lock Cowboy**$23.77**4.1★**▲ 100%**](https://www.amazon.com/dp/B0CDM4BKQF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 89 weeks — +7.1% search growth over the last 90 days.

900700Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Good quality”*

**Value For Money**14%

*“Great value”*

**Size-Overall**8%

*“It is accurately sized. and huge at 48 width”*

**Ease Of Use**6%

*“easy to use”*

**Drawing Experience**6%

*“They love to draw”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Durability**4%

*“Good quality and durability”*

**Weight Heavy**4%

*“Heavy duty”*

**Thickness**4%

*“Nice and thick”*

**Paper Quality**3%

*“Perfect to go in the paper roll holder I ordered”*

### **What buyers complain about **

**Thickness**37%

*“It's not the thickest in the land”*

**Adhesion/Stickiness**10%

*“Everything sticks to it”*

**Value For Money**5%

*“Greed like this usually costs sellers more in the long run than being honest”*

**Color**5%

*“Shade of brown is yellowish/lighter in person”*

**Paper Quality**5%

*“Paper damaged. not the box”*

**Size-Overall**5%

*“small”*

**Smell**3%

*“There is a very strong floral smell that makes this unusable”*

**Quality-Overall**3%

*“Low quality”*

**Material Quality**3%

*“Cheap material”*

**Advertised Vs Actual Product**3%

*“Should have read the description better”*

### **Top return reasons **

**Size-Overall**61%

**Value For Money**8%

**Advertised Vs Actual Product**6%

**Thin**6%

**Color**5%

**Functionality-Overall**2%

**Thickness**2%

**Quality-Overall**1%

**Material Quality**1%

**Defective Material/Parts**1%