---
title: "wet palette — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/wet-palette"
last_updated: "2026-07-14T04:57:32.524Z"
locale: en
meta:
  description: "soft demand (-10.8% this quarter) — wet palette doesn't clear our bar today."
  "og:description": "soft demand (-10.8% this quarter) — wet palette doesn't clear our bar today."
  "og:title": "wet palette — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wet palette**

**Skip it**

Soft demand (-10.8% this quarter) — this niche doesn't clear our bar today.

Market size 57Growth 20Conversion 73Competition 27Returns 95Price range 80Avg price 95Brand share 29Review moat 49Quality gap 28

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.34**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.44–$44.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$433K**

$433K/yr · 276K searches

**Review moat**

**Okay****1,612.9**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**32**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- golden maple23% - The Army Painter20% - Redgrassgames20% - Kreapa13% - Nicpro11% - Masterson3% - Open — no brand owns it (6 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$22K10%$43K15%$65K20%$87K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The Army Painter Wet Palette for Acrylic Paint Incl. 50 Sheets 2 Foams & Paint Brush Storage - for Miniature Painting D&D & Warhammer](https://m.media-amazon.com/images/I/41gGqvqXglL.jpg)**The Army Painter Wet Palette for Acrylic Paint Incl. 50 Sheets 2 Foams & Paint Brush Storage - for Miniature Painting D&D & Warhammer**The Army Painter**$32.64**4.8★9,050 rev](https://www.amazon.com/dp/B07Y25DK3J) [2![Redgrassgames Everlasting Wet Palette for Miniature Painting and Acrylic Paints - Painter Lite 8.9 - Keeps Paint Fresh Approved by Pro Painters - Painting Palette with Lid Seal 50 Sheets 2 Foams](https://m.media-amazon.com/images/I/4194NFaRrsL.jpg)**Redgrassgames Everlasting Wet Palette for Miniature Painting and Acrylic Paints - Painter Lite 8.9 - Keeps Paint Fresh Approved by Pro Painters - Painting Palette with Lid Seal 50 Sheets 2 Foams**Redgrassgames**$29.99**4.8★2,754 rev](https://www.amazon.com/dp/B09DGPJQLY) [3![Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 11 Miniature Paint Brushes 100PCS Palette Paper 4PCS Sponges Paint Brushes Holders](https://m.media-amazon.com/images/I/519BWFur+mL.jpg)**Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 11 Miniature Paint Brushes 100PCS Palette Paper 4PCS Sponges Paint Brushes Holders**golden maple**$38.71**4.7★223 rev](https://www.amazon.com/dp/B0F5PZSHLF) [4![Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet](https://m.media-amazon.com/images/I/41p2T3h9kYL.jpg)**Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet**Kreapa**$9.91**4.5★700 rev](https://www.amazon.com/dp/B0F3D6QBY8) [5![Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges](https://m.media-amazon.com/images/I/41gG0seq7EL.jpg)**Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges**golden maple**$24.04**4.8★52 rev](https://www.amazon.com/dp/B0FSL8F7C6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges](https://m.media-amazon.com/images/I/41gG0seq7EL.jpg)**Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges**golden maple**$24.04**52 rev8mo ago](https://www.amazon.com/dp/B0FSL8F7C6) [![KOVIEDE Wet Palette Dry Brush Palette and Acrylic Paint Palette 3-in-1 Set for Miniature Painting and Acrylic Paints 100PCS Hydration Paper and 4PCS Sponges](https://m.media-amazon.com/images/I/416uaallgVL.jpg)**KOVIEDE Wet Palette Dry Brush Palette and Acrylic Paint Palette 3-in-1 Set for Miniature Painting and Acrylic Paints 100PCS Hydration Paper and 4PCS Sponges**KOVIEDE**$25.44**83 rev9mo ago](https://www.amazon.com/dp/B0FPF79W13) [![Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 11 Miniature Paint Brushes 100PCS Palette Paper 4PCS Sponges Paint Brushes Holders](https://m.media-amazon.com/images/I/519BWFur+mL.jpg)**Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 11 Miniature Paint Brushes 100PCS Palette Paper 4PCS Sponges Paint Brushes Holders**golden maple**$38.71**223 rev1y ago](https://www.amazon.com/dp/B0F5PZSHLF) [![Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet](https://m.media-amazon.com/images/I/41p2T3h9kYL.jpg)**Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet**Kreapa**$9.91**700 rev1y ago](https://www.amazon.com/dp/B0F3D6QBY8) [![Bean Bags for Tic Tac Toe and Cornhole Toss Games Kanosan Bean Bags for Kids Adults and Family Outdoor Yard Lawn Outside Field Day Birthday Party Backyard Reunion Carnival Beach Fun Games 10PCS](https://m.media-amazon.com/images/I/41PP126tu+L.jpg)**Bean Bags for Tic Tac Toe and Cornhole Toss Games Kanosan Bean Bags for Kids Adults and Family Outdoor Yard Lawn Outside Field Day Birthday Party Backyard Reunion Carnival Beach Fun Games 10PCS**Kanosan**$15.95**163 rev1y ago](https://www.amazon.com/dp/B0F3CQH6Q5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HELLO PAPAYA Fast Sling Puck Game - Test Your Speed and Accuracy with This Fast-Paced Wooden Air Hockey Desktop Battle Board Game - Guaranteed Fun Gifts for Family Night or Friends Party](https://m.media-amazon.com/images/I/512TLN+DScL.jpg)**HELLO PAPAYA Fast Sling Puck Game - Test Your Speed and Accuracy with This Fast-Paced Wooden Air Hockey Desktop Battle Board Game - Guaranteed Fun Gifts for Family Night or Friends Party**HELLO PAPAYA**$19.82**4.5★**▲ 263%**](https://www.amazon.com/dp/B0CJ9387F9) [![Bean Bags for Tic Tac Toe and Cornhole Toss Games Kanosan Bean Bags for Kids Adults and Family Outdoor Yard Lawn Outside Field Day Birthday Party Backyard Reunion Carnival Beach Fun Games 10PCS](https://m.media-amazon.com/images/I/41PP126tu+L.jpg)**Bean Bags for Tic Tac Toe and Cornhole Toss Games Kanosan Bean Bags for Kids Adults and Family Outdoor Yard Lawn Outside Field Day Birthday Party Backyard Reunion Carnival Beach Fun Games 10PCS**Kanosan**$15.95**4.4★**▲ 213%**](https://www.amazon.com/dp/B0F3CQH6Q5) [![Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges](https://m.media-amazon.com/images/I/41gG0seq7EL.jpg)**Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges**golden maple**$24.04**4.8★**▲ 70%**](https://www.amazon.com/dp/B0FSL8F7C6) [![KOVIEDE Wet Palette Dry Brush Palette and Acrylic Paint Palette 3-in-1 Set for Miniature Painting and Acrylic Paints 100PCS Hydration Paper and 4PCS Sponges](https://m.media-amazon.com/images/I/416uaallgVL.jpg)**KOVIEDE Wet Palette Dry Brush Palette and Acrylic Paint Palette 3-in-1 Set for Miniature Painting and Acrylic Paints 100PCS Hydration Paper and 4PCS Sponges**KOVIEDE**$25.44**4.5★**▲ 50%**](https://www.amazon.com/dp/B0FPF79W13) [![Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet](https://m.media-amazon.com/images/I/41p2T3h9kYL.jpg)**Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet**Kreapa**$9.91**4.5★**▲ 29%**](https://www.amazon.com/dp/B0F3D6QBY8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**20%

*“it does do a good job at keep paints fresh”*

**Quality-Overall**15%

*“Good quality”*

**Value For Money**12%

*“Well worth it”*

**Ease Of Use**7%

*“Easy to use”*

**Advertised Vs Actual Product**6%

*“Exactly as pictured and described”*

**Size-Overall**3%

*“Great and convenient size”*

**Moist/Dry**3%

*“Pretty good at keeping moisture in”*

**Color**2%

*“Nice color”*

**Efficiency**2%

*“Does the job”*

**Compactness**2%

*“The compact design is simply genius”*

### **What buyers complain about **

**Paint Quality**14%

*“Day 2 and paint is wet”*

**Size-Overall**14%

*“Really small”*

**Value For Money**9%

*“It was expensive”*

**Quality-Overall**8%

*“OVERPRICED Extremely Low Quality product”*

**Moist/Dry**4%

*“These drops dry”*

**Durability**4%

*“will break if dropped”*

**Ease Of Cleaning**3%

*“Sponge is too messy to use”*

**Product Condition**3%

*“Received used one instead of new”*

**Ease Of Use**2%

*“Worst Wet Palette I've Ever Had The Displeasure Of Using”*

**Material Quality**2%

*“Cheap plastic”*

### **Top return reasons **

**Size-Overall**39%

**Advertised Vs Actual Product**10%

**Paint Quality**10%

**Defective Material/Parts**7%

**Wet Cleaning**5%

**Quality-Overall**4%

**Material Quality**4%

**Functionality-Overall**4%

**Value For Money**3%

**Product Condition**2%