---
title: "waterproof paint — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/waterproof-paint"
last_updated: "2026-07-13T21:35:34.694Z"
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meta:
  description: "waterproof paint shows a sweet-spot price point ($28.77 avg), but a small market ($64K/yr) keeps it on the watch list."
  "og:description": "waterproof paint shows a sweet-spot price point ($28.77 avg), but a small market ($64K/yr) keeps it on the watch list."
  "og:title": "waterproof paint — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **waterproof paint**

**Worth a look**

Shows a sweet-spot price point ($28.77 avg), but a small market ($64K/yr) keeps it on the watch list.

Market size 16Growth 58Conversion 27Competition 71Returns 89Price range 84Avg price 95Brand share 51Review moat 42Quality gap 40

**Avg price**

**Incredible****$28.77**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$7.88–$59.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+33.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,268.2**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$64K**

$64K/yr · 102K searches

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**89**

**Top-5 brand share**

**75%**

**Open market**

**20%**

- Tufinein28% - TBC The Best Crafts23% - Shuttle Art12% - Zinsser7% - GORILLA5% - KILZ5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Transparent Waterproof Coating TUFINEIN 35oz Invisible Waterproof Agent Indoor & Outdoor Sealant Water-Based Clear Sealant Roofs Walls Garden Terraces](https://m.media-amazon.com/images/I/51+07sAi3rL.jpg)**Transparent Waterproof Coating TUFINEIN 35oz Invisible Waterproof Agent Indoor & Outdoor Sealant Water-Based Clear Sealant Roofs Walls Garden Terraces**Tufinein**$24.12**4.5★2,194 rev](https://www.amazon.com/dp/B0D8GQHYVS) [2![TBC The Best Crafts Acrylic Paint Markers 24 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric Art Supplies for Artists & Hobbyists](https://m.media-amazon.com/images/I/61U03+H5UJL.jpg)**TBC The Best Crafts Acrylic Paint Markers 24 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric Art Supplies for Artists & Hobbyists**TBC The Best Crafts**$7.88**4.7★3,734 rev](https://www.amazon.com/dp/B0CX1BD86P) [3![Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint](https://m.media-amazon.com/images/I/51HFlbXz8BL.jpg)**Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint**Tufinein**$35.35**4.5★266 rev](https://www.amazon.com/dp/B0FCS8532B) [4![TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Double Zipper Canvas Bag Waterproof Non-Toxic Art Supplies for Canvas Wood Glass Rock Ceramic Gift for Artists & Hobbyists](https://m.media-amazon.com/images/I/61TQ73XadxL.jpg)**TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Double Zipper Canvas Bag Waterproof Non-Toxic Art Supplies for Canvas Wood Glass Rock Ceramic Gift for Artists & Hobbyists**TBC The Best Crafts**$35.23**4.6★1,372 rev](https://www.amazon.com/dp/B0DQX43YQD) [5![KILZ Basement and Masonry Waterproofing Paint White Interior/Exterior for Concrete Brick & Cinder Block Walls 1 Gallon](https://m.media-amazon.com/images/I/41lyzBeisrL.jpg)**KILZ Basement and Masonry Waterproofing Paint White Interior/Exterior for Concrete Brick & Cinder Block Walls 1 Gallon**KILZ**$35.48**4.7★1,235 rev](https://www.amazon.com/dp/B00B2G97FU)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![TBC The Best Crafts 168 Colors Acrylic Paint Markers Brush Tip Acrylic Paint Pens Automatic Ink ControlNo-Bleed Acrylic Markers Set for Rock Fabric Canvas Wood Art Supplies for Adults](https://m.media-amazon.com/images/I/51Os+que00L.jpg)**TBC The Best Crafts 168 Colors Acrylic Paint Markers Brush Tip Acrylic Paint Pens Automatic Ink ControlNo-Bleed Acrylic Markers Set for Rock Fabric Canvas Wood Art Supplies for Adults**TBC The Best Crafts**$46.38**141 rev7mo ago](https://www.amazon.com/dp/B0FXB124P3) [![TBC The Best Crafts Acrylic Paint Markers 72 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric](https://m.media-amazon.com/images/I/61QZC1pgf7L.jpg)**TBC The Best Crafts Acrylic Paint Markers 72 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric**TBC The Best Crafts**$19.76**3,734 rev7mo ago](https://www.amazon.com/dp/B0G58C2ZPT) [![TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric](https://m.media-amazon.com/images/I/61EHV8PR72L.jpg)**TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric**TBC The Best Crafts**$25.74**3,734 rev7mo ago](https://www.amazon.com/dp/B0G58C2NJY) [![Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Black Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint](https://m.media-amazon.com/images/I/51gJVWn8KbL.jpg)**Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Black Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint**Tufinein**$35.21**266 rev8mo ago](https://www.amazon.com/dp/B0FWQXDH2K) [![Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint](https://m.media-amazon.com/images/I/51HFlbXz8BL.jpg)**Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint**Tufinein**$35.35**266 rev1y ago](https://www.amazon.com/dp/B0FCS8532B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![TBC The Best Crafts Acrylic Paint Markers 72 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric](https://m.media-amazon.com/images/I/61QZC1pgf7L.jpg)**TBC The Best Crafts Acrylic Paint Markers 72 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric**TBC The Best Crafts**$19.76**4.7★**▲ 207%**](https://www.amazon.com/dp/B0G58C2ZPT) [![Coogert 24 Paint Pens for Rock Fabric Wood Glass Craft Dual Tip Acrylic Paint Markers With Fine-Dot Tip for Canvas Ceramic Plastic Art Painting Supplies Kit](https://m.media-amazon.com/images/I/51Cr9GHEmOL.jpg)**Coogert 24 Paint Pens for Rock Fabric Wood Glass Craft Dual Tip Acrylic Paint Markers With Fine-Dot Tip for Canvas Ceramic Plastic Art Painting Supplies Kit**Coogert**$9.06**4.6★**▲ 183%**](https://www.amazon.com/dp/B0F5WMP62Z) [![Thompsons WaterSeal Clear Wood Sealer Clear 1 Gallon](https://m.media-amazon.com/images/I/41x9eg1b2JL.jpg)**Thompsons WaterSeal Clear Wood Sealer Clear 1 Gallon**Thompson's**$19.76**4.7★**▲ 168%**](https://www.amazon.com/dp/B09F8HT75Q) [![EVOLVE Barn & Fence Paint Flat (Black) 1 Gallon Durable Scratch-Resistant Wood Coating for Outbuildings & Fences Fast-Dry Water-Based Formula](https://m.media-amazon.com/images/I/41lsl8DsxKL.jpg)**EVOLVE Barn & Fence Paint Flat (Black) 1 Gallon Durable Scratch-Resistant Wood Coating for Outbuildings & Fences Fast-Dry Water-Based Formula**EVOLVE**$31.89**4.4★**▲ 125%**](https://www.amazon.com/dp/B0CKC2R82C) [![TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric](https://m.media-amazon.com/images/I/61EHV8PR72L.jpg)**TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric**TBC The Best Crafts**$25.74**4.7★**▲ 117%**](https://www.amazon.com/dp/B0G58C2NJY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.

3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**22%

*“Great assortment of colors”*

**Quality-Overall**16%

*“Excellent variety”*

**Value For Money**9%

*“Good Price”*

**Ease Of Use**7%

*“Easy to handle”*

**Paint Quality**6%

*“Great paint Good price”*

**Advertised Vs Actual Product**4%

*“Just as advertised”*

**Efficiency**4%

*“Great for other applications”*

**Leak-Proof**3%

*“not leaking”*

**Water Resistance**3%

*“Seriously waterproof”*

**Durability**2%

*“feel very durable”*

### **What buyers complain about **

**Color**11%

*“It has yellowed just a little bit”*

**Paint Quality**8%

*“paint washed right off”*

**Quality-Overall**8%

*“Complete garbage”*

**Leak-Proof**5%

*“Leaking can”*

**Durability**5%

*“It just doesnt last”*

**Moist/Dry**5%

*“Dry and terrible”*

**Functionality-Overall**4%

*“Didnt work as expected”*

**Thickness**4%

*“The fine point could be a bit thinner”*

**Value For Money**4%

*“I wouldnt buy these at a quarter the asking price”*

**Size-Overall**4%

*“the smaller sized bucket is much smaller than it appears in the picture”*

### **Top return reasons **

**Paint Quality**25%

**Leak-Proof**13%

**Color**10%

**Advertised Vs Actual Product**9%

**Size-Overall**9%

**Value For Money**8%

**Functionality-Overall**5%

**Quality-Overall**2%

**Defective Material/Parts**2%

**Water Resistance**2%