---
title: "watercolor supplies — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/watercolor-supplies"
last_updated: "2026-07-14T04:07:25.416Z"
locale: en
meta:
  description: "watercolor supplies shows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-25.1% this quarter) keeps it on the watch list."
  "og:description": "watercolor supplies shows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-25.1% this quarter) keeps it on the watch list."
  "og:title": "watercolor supplies — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **watercolor supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-25.1% this quarter) keeps it on the watch list.

Market size 22Growth 12Conversion 35Competition 95Returns 95Price range 57Avg price 71Brand share 96Review moat 24Quality gap 25

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.47**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$1.74–$150.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,026.41**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$86K**

$86K/yr · 215K searches

**Growth**

**Bad****-25.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**76 **▼falling

**Sellers**

**181**

**Top-5 brand share**

**31%**

**Open market**

**65%**

- Winsor & Newton8% - Faber-Castell6% - Mr. Pen6% - Grabie6% - qianshan5% - ARTISTRO4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 115 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas](https://m.media-amazon.com/images/I/31rlGg4oadL.jpg)**Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas**Mr. Pen**$9.93**4.6★3,860 rev](https://www.amazon.com/dp/B0949SL8HR) [2![Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists](https://m.media-amazon.com/images/I/51fOwrPTjJL.jpg)**Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists**Grabie**$18.95**4.7★6,634 rev](https://www.amazon.com/dp/B0BJPQ3TKS) [3![Watercolor Half Pans with Magnetic Stripe - 48Pcs White Plastic Empty Artist Paint Pan Kits for DIY Watercolor Oils or Acrylics Painting Travel Tin Case Palette Art Drawing](https://m.media-amazon.com/images/I/41KRlgvc9kL.jpg)**Watercolor Half Pans with Magnetic Stripe - 48Pcs White Plastic Empty Artist Paint Pan Kits for DIY Watercolor Oils or Acrylics Painting Travel Tin Case Palette Art Drawing**qianshan**$6.90**4.5★1,997 rev](https://www.amazon.com/dp/B07G75R43R) [4![Muchcute Micro Fineliner Drawing Art Pens: 12 Black Fine Line Waterproof Ink Set Artist Supplies Archival Inking Markers Liner Sketch Outline Anime Gifts Manga Sketching Watercolor Zentangle Kit Stuff](https://m.media-amazon.com/images/I/51aVGv2fzQL.jpg)**Muchcute Micro Fineliner Drawing Art Pens: 12 Black Fine Line Waterproof Ink Set Artist Supplies Archival Inking Markers Liner Sketch Outline Anime Gifts Manga Sketching Watercolor Zentangle Kit Stuff**KOUSICOO**$9.31**4.5★8,478 rev](https://www.amazon.com/dp/B0BNDN87NX) [5![Faber-Castell Clic & Go Artist Water Cup Dark Green - Travel-Friendly Collapsible Brush Cleaner Tool with Brush Stand Scalloped Rim Non-Slip Base Portable Palette & Rinser](https://m.media-amazon.com/images/I/41yRzFlfOsL.jpg)**Faber-Castell Clic & Go Artist Water Cup Dark Green - Travel-Friendly Collapsible Brush Cleaner Tool with Brush Stand Scalloped Rim Non-Slip Base Portable Palette & Rinser**Faber-Castell**$7.36**4.8★4,579 rev](https://www.amazon.com/dp/B007TYWDQE)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SEAMIART 24 Pcs Watercolor Half Pans Empty with Magnetic Plastic Watercolor Paint Pans for Empty Watercolor Palette Tins Travel Metal Paint Box Ideal for DIY Palettes-2ml White](https://m.media-amazon.com/images/I/41qhQZJdZ+L.jpg)**SEAMIART 24 Pcs Watercolor Half Pans Empty with Magnetic Plastic Watercolor Paint Pans for Empty Watercolor Palette Tins Travel Metal Paint Box Ideal for DIY Palettes-2ml White**SEAMIART**$10.06**5 rev1mo ago](https://www.amazon.com/dp/B0GVQK6F1J) [![SEAMIART 24 Pcs Watercolor Pans Empty with Magnetic 4 ML White Plastic Empty Watercolor Pans for Empty Watercolor Palette Tins Watercolor Paint Full Pans Replacements Artists Students](https://m.media-amazon.com/images/I/31qX6Ve8upL.jpg)**SEAMIART 24 Pcs Watercolor Pans Empty with Magnetic 4 ML White Plastic Empty Watercolor Pans for Empty Watercolor Palette Tins Watercolor Paint Full Pans Replacements Artists Students**SEAMIART**$12.92**5 rev1mo ago](https://www.amazon.com/dp/B0GVQZGBVW) [![KOVIEDE 50 Sheets 4x6 Watercolor Postcards 140lb/300gsm 100% Cotton Blank Postcards Water Color Paper Cards Art Supplies Great for Coloring Mailing Valentines Greeting Cards](https://m.media-amazon.com/images/I/419uPpUe1yL.jpg)**KOVIEDE 50 Sheets 4x6 Watercolor Postcards 140lb/300gsm 100% Cotton Blank Postcards Water Color Paper Cards Art Supplies Great for Coloring Mailing Valentines Greeting Cards**KOVIEDE**$12.05**14 rev5mo ago](https://www.amazon.com/dp/B0G56W6ZHN) [![Watercolor Workbook for Beginners Birds 16 Original Watercolor Projects Lay-Flat Watercolor Paper Book(9.45 7.48 in) Water Coloring Book for Adults Art Gift](https://m.media-amazon.com/images/I/41APK8WB-uL.jpg)**Watercolor Workbook for Beginners Birds 16 Original Watercolor Projects Lay-Flat Watercolor Paper Book(9.45 7.48 in) Water Coloring Book for Adults Art Gift**Generic**$13.97**43 rev5mo ago](https://www.amazon.com/dp/B0GHHVWNKN) [![Watercolor Workbooks Beginner Watercolor Painting Kit Perfect for Gifting to Spark Creativity & Joy for Adults (Bouquet -Without Palette)](https://m.media-amazon.com/images/I/41o2gOsMe2L.jpg)**Watercolor Workbooks Beginner Watercolor Painting Kit Perfect for Gifting to Spark Creativity & Joy for Adults (Bouquet -Without Palette)**EVRSUWZ**$8.20**210 rev6mo ago](https://www.amazon.com/dp/B0GDKPBXP6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SEAMIART 24 Pcs Watercolor Pans Empty with Magnetic 4 ML White Plastic Empty Watercolor Pans for Empty Watercolor Palette Tins Watercolor Paint Full Pans Replacements Artists Students](https://m.media-amazon.com/images/I/31qX6Ve8upL.jpg)**SEAMIART 24 Pcs Watercolor Pans Empty with Magnetic 4 ML White Plastic Empty Watercolor Pans for Empty Watercolor Palette Tins Watercolor Paint Full Pans Replacements Artists Students**SEAMIART**$12.92**5.0★**▲ 475%**](https://www.amazon.com/dp/B0GVQZGBVW) [![SEAMIART 24 Pcs Watercolor Half Pans Empty with Magnetic Plastic Watercolor Paint Pans for Empty Watercolor Palette Tins Travel Metal Paint Box Ideal for DIY Palettes-2ml White](https://m.media-amazon.com/images/I/41qhQZJdZ+L.jpg)**SEAMIART 24 Pcs Watercolor Half Pans Empty with Magnetic Plastic Watercolor Paint Pans for Empty Watercolor Palette Tins Travel Metal Paint Box Ideal for DIY Palettes-2ml White**SEAMIART**$10.06**5.0★**▲ 425%**](https://www.amazon.com/dp/B0GVQK6F1J) [![KOVIEDE 50 Sheets 4x6 Watercolor Postcards 140lb/300gsm 100% Cotton Blank Postcards Water Color Paper Cards Art Supplies Great for Coloring Mailing Valentines Greeting Cards](https://m.media-amazon.com/images/I/419uPpUe1yL.jpg)**KOVIEDE 50 Sheets 4x6 Watercolor Postcards 140lb/300gsm 100% Cotton Blank Postcards Water Color Paper Cards Art Supplies Great for Coloring Mailing Valentines Greeting Cards**KOVIEDE**$12.05**4.8★**▲ 420%**](https://www.amazon.com/dp/B0G56W6ZHN) [![JusArt Artist Tape for Watercolor Paper 1/2 inch Wide 200FT Long White Art Tape for Masking Drafting and Painting Acid Free Low Tack](https://m.media-amazon.com/images/I/41-2nCFAX8L.jpg)**JusArt Artist Tape for Watercolor Paper 1/2 inch Wide 200FT Long White Art Tape for Masking Drafting and Painting Acid Free Low Tack**JusArt**$6.79**4.6★**▲ 396%**](https://www.amazon.com/dp/B0F31ZJSDS) [![3 PCS Collapsible Paint Brush Washer Brush Rinser Cup Mini Foldable Silicone Watercolor Cup Silicone Washing Bucket Brush Holder Organizer Painting Water Cup for Watercolor Oil Painting](https://m.media-amazon.com/images/I/416IoK8DKkL.jpg)**3 PCS Collapsible Paint Brush Washer Brush Rinser Cup Mini Foldable Silicone Watercolor Cup Silicone Washing Bucket Brush Holder Organizer Painting Water Cup for Watercolor Oil Painting**AddLotLot**$9.84**4.7★**▲ 360%**](https://www.amazon.com/dp/B0DD788LCX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — -25.1% search growth over the last 90 days.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**23%

*“Beautiful colors”*

**Quality-Overall**14%

*“Good quality cards”*

**Value For Money**9%

*“Great purchase for the money”*

**Advertised Vs Actual Product**6%

*“As described”*

**Paint Quality**5%

*“easy to paint on”*

**Ease Of Use**5%

*“easy to read”*

**Size-Overall**4%

*“Perfect size for travel”*

**Drawing Experience**2%

*“Smooth drawing”*

**Pen/Pencil Quality**2%

*“Good quality pens”*

**Adhesion/Stickiness**2%

*“It sticks well”*

### **What buyers complain about **

**Color**12%

*“Ugly Color”*

**Size-Overall**9%

*“Too big for me”*

**Quality-Overall**7%

*“Needs better quality control”*

**Paint Quality**7%

*“Dries out the paint”*

**Advertised Vs Actual Product**4%

*“It is misleading”*

**Adhesion/Stickiness**4%

*“Not Sticky enough”*

**Durability**4%

*“Breaks easily”*

**Functionality-Overall**4%

*“didn't work”*

**Ease Of Use**4%

*“Hard to use”*

**Thickness**2%

*“Isn't as thick as I wanted”*

### **Top return reasons **

**Size-Overall**24%

**Color**11%

**Advertised Vs Actual Product**10%

**Paint Quality**9%

**Value For Money**8%

**Functionality-Overall**5%

**Quality-Overall**4%

**Defective Material/Parts**3%

**Ink Refill**2%

**Display Colors**2%