---
title: "watercolor sketchbook — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/watercolor-sketchbook"
last_updated: "2026-07-14T02:43:46.965Z"
locale: en
meta:
  description: "watercolor sketchbook shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "watercolor sketchbook shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "watercolor sketchbook — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **watercolor sketchbook**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 19Conversion 52Competition 88Returns 96Price range 52Avg price 66Brand share 90Review moat 41Quality gap 22

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Avg price**

**Good****$13.96**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$497K**

$497K/yr · 829K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.96–$26.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,418.53**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**34 **▲rising

**Sellers**

**88**

**Top-5 brand share**

**45%**

**Open market**

**51%**

- tumuarta16% - Creazic9% - Prudiut9% - Funto6% - Hapikalor6% - Phinus5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$15K6%$30K9%$45K12%$60K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![tumuarta Watercolor Journal 140 LB 300 GSM Cotton Paper Cold Press 24 Sheets 48 Pages Watercolor Paper Sketchbooks for Use As Travel Notebook and Mixed Media Pad 5.5x5.5](https://m.media-amazon.com/images/I/31XtDKlY01L.jpg)**tumuarta Watercolor Journal 140 LB 300 GSM Cotton Paper Cold Press 24 Sheets 48 Pages Watercolor Paper Sketchbooks for Use As Travel Notebook and Mixed Media Pad 5.5x5.5**tumuarta**$13.62**4.7★1,993 rev](https://www.amazon.com/dp/B0CK4MFB1R) [2![Creazic Watercolor Paper Pad 5.5x8.5 (24 Sheets 140lb/300g) Spiral - Bound with Tear - Line. A Watercolor Journal and Sketchbook for Adults & Kids - Ideal for Smaller - Sized Exercises or Travel](https://m.media-amazon.com/images/I/41F4PlV2rGL.jpg)**Creazic Watercolor Paper Pad 5.5x8.5 (24 Sheets 140lb/300g) Spiral - Bound with Tear - Line. A Watercolor Journal and Sketchbook for Adults & Kids - Ideal for Smaller - Sized Exercises or Travel**Creazic**$6.17**4.7★805 rev](https://www.amazon.com/dp/B0DNFN8TDS) [3![Phinus 30 Sheets Watercolor Sketchbook 5.5 x 8.5 Inch Watercolor Paper Cold Press (140lb/300gsm) Spiral Bound Water Color Pad for Adults Kids Mixed Media Markers and Art Journaling](https://m.media-amazon.com/images/I/41ktaaOPnuL.jpg)**Phinus 30 Sheets Watercolor Sketchbook 5.5 x 8.5 Inch Watercolor Paper Cold Press (140lb/300gsm) Spiral Bound Water Color Pad for Adults Kids Mixed Media Markers and Art Journaling**Phinus**$6.71**4.8★657 rev](https://www.amazon.com/dp/B0DG2V6X3L) [4![tumuarta Watercolor Journal 3.5x5.5 140 LB 300 GSM Cotton Paper Cold Press 24 Sheets 48 Pages Watercolor Sketchbooks for Use As Travel Notebook Mixed Media Pad On The Go](https://m.media-amazon.com/images/I/31fkel05p-L.jpg)**tumuarta Watercolor Journal 3.5x5.5 140 LB 300 GSM Cotton Paper Cold Press 24 Sheets 48 Pages Watercolor Sketchbooks for Use As Travel Notebook Mixed Media Pad On The Go**tumuarta**$9.88**4.7★2,040 rev](https://www.amazon.com/dp/B0CK41DD3Q) [5![Funto Watercolor Journal Square 5.5x5.5 Portable 2-Pack 48 Pages Each Gray&Blue Cover 110lb/230gsm Art Supplies for Mixed Media](https://m.media-amazon.com/images/I/51R3lqq3MpL.jpg)**Funto Watercolor Journal Square 5.5x5.5 Portable 2-Pack 48 Pages Each Gray&Blue Cover 110lb/230gsm Art Supplies for Mixed Media**Funto**$21.76**4.7★979 rev](https://www.amazon.com/dp/B0D17N7ND9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![45 Shts Watercolor Paper Pad A5 Watercolor Sketchbook for Journal & Travel](https://m.media-amazon.com/images/I/51cP+FIxe-L.jpg)**45 Shts Watercolor Paper Pad A5 Watercolor Sketchbook for Journal & Travel**wingpaper**$9.65**8 rev3mo ago](https://www.amazon.com/dp/B0GV2WDFBX) [![Watercolor Sketchbook Journal 5.5 Square 300 GSM Fine Grain Cold Press Paper 48 Pages 140lb Heavyweight Cotton Pad for Mixed Media Gouache & Travel Sketching](https://m.media-amazon.com/images/I/41DHgPehXWL.jpg)**Watercolor Sketchbook Journal 5.5 Square 300 GSM Fine Grain Cold Press Paper 48 Pages 140lb Heavyweight Cotton Pad for Mixed Media Gouache & Travel Sketching**TX liteart**$9.71**35 rev5mo ago](https://www.amazon.com/dp/B0GKX9S5JL) [![KOVIEDE 8.5x8.5 Watercolor Journal 140LB/300GSM 100% Cotton Water Color Sketchbook Acid-Free Cold Press Watercolor Paper Pad Mixed Media 2 Pack 26 Sheets / 52 Pages Each](https://m.media-amazon.com/images/I/517g5VcpV9L.jpg)**KOVIEDE 8.5x8.5 Watercolor Journal 140LB/300GSM 100% Cotton Water Color Sketchbook Acid-Free Cold Press Watercolor Paper Pad Mixed Media 2 Pack 26 Sheets / 52 Pages Each**KOVIEDE**$25.25**32 rev5mo ago](https://www.amazon.com/dp/B0FXKSF29T) [![Fuumuui Watercolor Sketchbook with Dual-Tip Travel Brush - Watercolor Journal 100% Cotton Acid Free Cold Press 140 LB (300 GSM) 20 Sheets Watercolor Notebook for Painting Drawing Travel - 6.5x9.1](https://m.media-amazon.com/images/I/31XgIzSZt0L.jpg)**Fuumuui Watercolor Sketchbook with Dual-Tip Travel Brush - Watercolor Journal 100% Cotton Acid Free Cold Press 140 LB (300 GSM) 20 Sheets Watercolor Notebook for Painting Drawing Travel - 6.5x9.1**Fuumuui**$24.93**28 rev6mo ago](https://www.amazon.com/dp/B0GF5ZYGT1) [![Watercolor Journal 8.5x8.5- 100% Cotton 24 Sheets 140LB/300GSM Cold Press Square Watercolor Sketchbook - Perfect for Watercolor Gouache Acrylic Ink & Mixed Media Professional Art Supplies](https://m.media-amazon.com/images/I/514vfSg-LYL.jpg)**Watercolor Journal 8.5x8.5- 100% Cotton 24 Sheets 140LB/300GSM Cold Press Square Watercolor Sketchbook - Perfect for Watercolor Gouache Acrylic Ink & Mixed Media Professional Art Supplies**FLUNBRATO**$26.95**14 rev6mo ago](https://www.amazon.com/dp/B0GF2TNWJF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Watercolor Journal 8.5x8.5- 100% Cotton 24 Sheets 140LB/300GSM Cold Press Square Watercolor Sketchbook - Perfect for Watercolor Gouache Acrylic Ink & Mixed Media Professional Art Supplies](https://m.media-amazon.com/images/I/514vfSg-LYL.jpg)**Watercolor Journal 8.5x8.5- 100% Cotton 24 Sheets 140LB/300GSM Cold Press Square Watercolor Sketchbook - Perfect for Watercolor Gouache Acrylic Ink & Mixed Media Professional Art Supplies**FLUNBRATO**$26.95**4.5★**▲ 333%**](https://www.amazon.com/dp/B0GF2TNWJF) [![45 Shts Watercolor Paper Pad A5 Watercolor Sketchbook for Journal & Travel](https://m.media-amazon.com/images/I/51cP+FIxe-L.jpg)**45 Shts Watercolor Paper Pad A5 Watercolor Sketchbook for Journal & Travel**wingpaper**$9.65**4.7★**▲ 329%**](https://www.amazon.com/dp/B0GV2WDFBX) [![Watercolor Sketchbook Journal 5.5 Square 300 GSM Fine Grain Cold Press Paper 48 Pages 140lb Heavyweight Cotton Pad for Mixed Media Gouache & Travel Sketching](https://m.media-amazon.com/images/I/41DHgPehXWL.jpg)**Watercolor Sketchbook Journal 5.5 Square 300 GSM Fine Grain Cold Press Paper 48 Pages 140lb Heavyweight Cotton Pad for Mixed Media Gouache & Travel Sketching**TX liteart**$9.71**4.0★**▲ 320%**](https://www.amazon.com/dp/B0GKX9S5JL) [![ZEROMX Watercolor Sketchbook 3.5x5.5 Watercolor Journal 2 Packs 50 Sheets Each Cotton Paper Cold Press 140lb/300gsm Mini Watercolor Book Watercolor Notebook for Travel Painting (Pink)](https://m.media-amazon.com/images/I/41z65wOPyxL.jpg)**ZEROMX Watercolor Sketchbook 3.5x5.5 Watercolor Journal 2 Packs 50 Sheets Each Cotton Paper Cold Press 140lb/300gsm Mini Watercolor Book Watercolor Notebook for Travel Painting (Pink)**ZEROMX**$14.13**4.7★**▲ 291%**](https://www.amazon.com/dp/B0GD77RJD1) [![Fuumuui Watercolor Sketchbook with Dual-Tip Travel Brush - Watercolor Journal 100% Cotton Acid Free Cold Press 140 LB (300 GSM) 20 Sheets Watercolor Notebook for Painting Drawing Travel - 6.5x9.1](https://m.media-amazon.com/images/I/31XgIzSZt0L.jpg)**Fuumuui Watercolor Sketchbook with Dual-Tip Travel Brush - Watercolor Journal 100% Cotton Acid Free Cold Press 140 LB (300 GSM) 20 Sheets Watercolor Notebook for Painting Drawing Travel - 6.5x9.1**Fuumuui**$24.93**4.6★**▲ 269%**](https://www.amazon.com/dp/B0GF5ZYGT1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

25K15KPrime Day '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Great quality fir price”*

**Size-Overall**14%

*“Very convenient size”*

**Value For Money**9%

*“Best value”*

**Color**9%

*“Colors are vibrant”*

**Drawing Experience**9%

*“Great for drawing”*

**Thickness**4%

*“Perfect thickness”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Portability**3%

*“It is portable”*

**Ease Of Use**3%

*“still easy to handle”*

**Gifting Purpose**3%

*“fun gift”*

### **What buyers complain about **

**Paint Quality**10%

*“as the paint is very hard to maneuver on it”*

**Quality-Overall**8%

*“Low quality”*

**Color**8%

*“Not for watercolor”*

**Size-Overall**7%

*“there's something really odd about the sizing”*

**Advertised Vs Actual Product**7%

*“Deceptive advertising”*

**Thickness**7%

*“could be thicker”*

**Durability**7%

*“Fell apart”*

**Water Resistance**4%

*“does not absorb the water or get flimsy like regular water”*

**Value For Money**3%

*“I wouldn't buy it again even for a low price”*

**Ease Of Use**2%

*“Layering was particularly difficult”*

### **Top return reasons **

**Size-Overall**54%

**Value For Money**11%

**Advertised Vs Actual Product**8%

**Quality-Overall**3%

**Material Quality**3%

**Color**3%

**Paint Quality**3%

**Weight Heavy**2%

**Paper Quality**1%

**Thin**1%