---
title: "watercolor pencils — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/watercolor-pencils"
last_updated: "2026-07-14T04:07:29.752Z"
locale: en
meta:
  description: "watercolor pencils shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "watercolor pencils shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "watercolor pencils — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **watercolor pencils**

**Worth a look**

Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 81Growth 21Conversion 61Competition 66Returns 96Price range 49Avg price 95Brand share 38Review moat 26Quality gap 20

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$31.15**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 715K searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$6.01–$179.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,901.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**120**

**Top-5 brand share**

**82%**

**Open market**

**14%**

- KALOUR42% - Faber-Castell21% - Winsor & Newton7% - Crayola6% - Castle Art Supplies6% - Prismacolor4% - Open — no brand owns it (9 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$48K8%$96K12%$143K16%$191K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KALOUR 72 Water Soluble Watercolor Pencils Set with 2 Brushes](https://m.media-amazon.com/images/I/51l9Um992GL.jpg)**KALOUR 72 Water Soluble Watercolor Pencils Set with 2 Brushes**KALOUR**$20.95**4.7★975 rev](https://www.amazon.com/dp/B08RBQGQ5K) [2![KALOUR Watercolor Pencils with Brush 36 Colors Blendable Wet or Dry Ideal for Coloring Books and Art](https://m.media-amazon.com/images/I/51ai6fj-msL.jpg)**KALOUR Watercolor Pencils with Brush 36 Colors Blendable Wet or Dry Ideal for Coloring Books and Art**KALOUR**$11.96**4.6★1,171 rev](https://www.amazon.com/dp/B0D8B9B949) [3![Faber-Castell Watercolor Pencils (24 color) Premium Quality Art Supplies Originals](https://m.media-amazon.com/images/I/5150KHAexGL.jpg)**Faber-Castell Watercolor Pencils (24 color) Premium Quality Art Supplies Originals**Faber-Castell**$10.99**4.5★380 rev](https://www.amazon.com/dp/B07FKFTQJM) [4![KALOUR Watercolor Pencils 50 Colors Blendable Wet or Dry Ideal for Coloring Books and Art](https://m.media-amazon.com/images/I/51rTo1glHJL.jpg)**KALOUR Watercolor Pencils 50 Colors Blendable Wet or Dry Ideal for Coloring Books and Art**KALOUR**$13.60**4.6★1,171 rev](https://www.amazon.com/dp/B0D89Z92DS) [5![Crayola Watercolor Colored Pencils (24ct) Watercolor Paint Alternative Watercolor Pencil Set for Kids Art Supplies Gift for Kids 3+](https://m.media-amazon.com/images/I/41feeqnGJ8L.jpg)**Crayola Watercolor Colored Pencils (24ct) Watercolor Paint Alternative Watercolor Pencil Set for Kids Art Supplies Gift for Kids 3+**Crayola**$7.78**4.7★3,047 rev](https://www.amazon.com/dp/B00006IEFN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![rubens Watercolor Pencils Sets 36 Counts Soft Core Colored Pencils Professional Artist Watercolor Pencils Water Soluble Colors Pencils In A Metal Box for Adult Coloring Drawing Sketching](https://m.media-amazon.com/images/I/51F1pbYKTPL.jpg)**rubens Watercolor Pencils Sets 36 Counts Soft Core Colored Pencils Professional Artist Watercolor Pencils Water Soluble Colors Pencils In A Metal Box for Adult Coloring Drawing Sketching**rubens**$38.63**22 rev6mo ago](https://www.amazon.com/dp/B0GBVWSVKT) [![Faber-Castell Goldfaber Aqua Watercolor Pencils: 24 Count Water-Soluble Colored Pencils for Drawing & Painting Coloring Pencils & Art Supplies for Adults & Hobbyists](https://m.media-amazon.com/images/I/51x26JxmS+L.jpg)**Faber-Castell Goldfaber Aqua Watercolor Pencils: 24 Count Water-Soluble Colored Pencils for Drawing & Painting Coloring Pencils & Art Supplies for Adults & Hobbyists**Faber-Castell**$22.87**4 rev6mo ago](https://www.amazon.com/dp/B0G8QP6XLR) [![Faber-Castell Goldfaber Aqua Watercolor Pencils: Landscape Colored Pencils for Portraits Dual Use Wet or Dry Break-Resistant Cores Art Supplies for Teens & Adults (12 Count)](https://m.media-amazon.com/images/I/51KOjCFVBbL.jpg)**Faber-Castell Goldfaber Aqua Watercolor Pencils: Landscape Colored Pencils for Portraits Dual Use Wet or Dry Break-Resistant Cores Art Supplies for Teens & Adults (12 Count)**Faber-Castell**$12.31**35 rev7mo ago](https://www.amazon.com/dp/B0G2T59W26) [![KALOUR Professional Watercolor Pencils 180 Colors Set Water-Soluble](https://m.media-amazon.com/images/I/515dOrC9QaL.jpg)**KALOUR Professional Watercolor Pencils 180 Colors Set Water-Soluble**KALOUR**$44.26**63 rev11mo ago](https://www.amazon.com/dp/B0FL1Q1D48) [![Mr. Pen- Watercolor Brush Pens 36 Pack Blendable Art Markers](https://m.media-amazon.com/images/I/51jW4THC8JL.jpg)**Mr. Pen- Watercolor Brush Pens 36 Pack Blendable Art Markers**Mr. Pen**$6.94**132 rev1y ago](https://www.amazon.com/dp/B0F1N1ZRSB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Faber-Castell Goldfaber Aqua Watercolor Pencils: 24 Count Water-Soluble Colored Pencils for Drawing & Painting Coloring Pencils & Art Supplies for Adults & Hobbyists](https://m.media-amazon.com/images/I/51x26JxmS+L.jpg)**Faber-Castell Goldfaber Aqua Watercolor Pencils: 24 Count Water-Soluble Colored Pencils for Drawing & Painting Coloring Pencils & Art Supplies for Adults & Hobbyists**Faber-Castell**$22.87**5.0★**▲ 306%**](https://www.amazon.com/dp/B0G8QP6XLR) [![Mr. Pen- Watercolor Brush Pens 36 Pack Blendable Art Markers](https://m.media-amazon.com/images/I/51jW4THC8JL.jpg)**Mr. Pen- Watercolor Brush Pens 36 Pack Blendable Art Markers**Mr. Pen**$6.94**4.1★**▲ 253%**](https://www.amazon.com/dp/B0F1N1ZRSB) [![rubens Watercolor Pencils Sets 36 Counts Soft Core Colored Pencils Professional Artist Watercolor Pencils Water Soluble Colors Pencils In A Metal Box for Adult Coloring Drawing Sketching](https://m.media-amazon.com/images/I/51F1pbYKTPL.jpg)**rubens Watercolor Pencils Sets 36 Counts Soft Core Colored Pencils Professional Artist Watercolor Pencils Water Soluble Colors Pencils In A Metal Box for Adult Coloring Drawing Sketching**rubens**$38.63**4.6★**▲ 239%**](https://www.amazon.com/dp/B0GBVWSVKT) [![Faber-Castell Goldfaber Aqua Watercolor Pencils: Landscape Colored Pencils for Portraits Dual Use Wet or Dry Break-Resistant Cores Art Supplies for Teens & Adults (12 Count)](https://m.media-amazon.com/images/I/51KOjCFVBbL.jpg)**Faber-Castell Goldfaber Aqua Watercolor Pencils: Landscape Colored Pencils for Portraits Dual Use Wet or Dry Break-Resistant Cores Art Supplies for Teens & Adults (12 Count)**Faber-Castell**$12.31**4.6★**▲ 65%**](https://www.amazon.com/dp/B0G2T59W26) [![Prang Watercolor Colored Pencils Includes Brush Assorted Colors 10 Count (23650)](https://m.media-amazon.com/images/I/41EN1Atvk9L.jpg)**Prang Watercolor Colored Pencils Includes Brush Assorted Colors 10 Count (23650)**Prang**$6.06**4.6★**▲ 54%**](https://www.amazon.com/dp/B004X4KRRA)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

23K18KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**40%

*“Amazing colors”*

**Quality-Overall**12%

*“Great quality pencils, nice colors”*

**Value For Money**10%

*“Good Deal”*

**Pen/Pencil Quality**8%

*“Great pencils”*

**Soft Feel**4%

*“Smooth and Creamy”*

**Ease Of Use**3%

*“They are very easy to learn”*

**Drawing Experience**3%

*“Great basic set of drawing pencils”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Fun/Entertainment Experience**2%

*“fun with water”*

**Durability**2%

*“Durable and strong”*

### **What buyers complain about **

**Color**18%

*“two of my colors are almost gone”*

**Quality-Overall**11%

*“Seem to be a little cheaper quality”*

**Durability**6%

*“they break easy”*

**Sharpness**4%

*“They don't sharpen the best”*

**Value For Money**3%

*“little cheaper”*

**Display Colors**3%

*“Washed out colors lacking pigment”*

**Strength**3%

*“The trays are very flimsy”*

**Advertised Vs Actual Product**2%

*“False advertising”*

**Smell**2%

*“Chemical smell”*

**Product Condition**2%

*“seem to have been used”*

### **Top return reasons **

**Color**26%

**Value For Money**12%

**Advertised Vs Actual Product**9%

**Quality-Overall**8%

**Display Colors**7%

**Size-Overall**5%

**Product Condition**4%

**Defective Material/Parts**4%

**Functionality-Overall**3%

**Strength**2%