---
title: "watercolor paint tubes — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/watercolor-paint-tubes"
last_updated: "2026-07-14T02:46:17.909Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 95% of clicks) — watercolor paint tubes doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 95% of clicks) — watercolor paint tubes doesn't clear our bar today."
  "og:title": "watercolor paint tubes — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **watercolor paint tubes**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 65Growth 22Conversion 34Competition 44Returns 90Price range 47Avg price 95Brand share 13Review moat 16Quality gap 19

**Avg price**

**Incredible****$39.28**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$627K**

$627K/yr · 587K searches

**Price range**

**Okay****$9.43–$189.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****19,975.8**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**55**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- Winsor & Newton86% - Grabie3% - Amazon Basics2% - Nicpro2% - Castle Art Supplies2% - MEEDEN2% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$63K20%$125K30%$188K40%$251K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Winsor & Newton Cotman Watercolor Paint Set 20 Colors 5ml (0.17-oz) Tubes](https://m.media-amazon.com/images/I/51bXQvl8H6L.jpg)**Winsor & Newton Cotman Watercolor Paint Set 20 Colors 5ml (0.17-oz) Tubes**Winsor & Newton**$26.65**4.7★50,496 rev](https://www.amazon.com/dp/B08NK1BR8B) [2![Winsor & Newton Cotman Watercolor Paint Set Sketchers Pocket Set 12 Half Pan w/ Brush](https://m.media-amazon.com/images/I/51S17LReTaL.jpg)**Winsor & Newton Cotman Watercolor Paint Set Sketchers Pocket Set 12 Half Pan w/ Brush**Winsor & Newton**$22.38**4.7★50,496 rev](https://www.amazon.com/dp/B00004THXI) [3![Winsor & Newton Cotman Watercolor Paint Set Studio Set 45 Half Pan w/ Brush](https://m.media-amazon.com/images/I/41qpCUW9ptS.jpg)**Winsor & Newton Cotman Watercolor Paint Set Studio Set 45 Half Pan w/ Brush**Winsor & Newton**$62.11**4.7★50,496 rev](https://www.amazon.com/dp/B000XYHYI4) [4![Winsor & Newton Professional Watercolor Paint Set Lightweight Metal Box 24 Half Pan](https://m.media-amazon.com/images/I/41DgSO+pjeL.jpg)**Winsor & Newton Professional Watercolor Paint Set Lightweight Metal Box 24 Half Pan**Winsor & Newton**$150.89**4.7★2,468 rev](https://www.amazon.com/dp/B001M6VMTY) [5![Winsor & Newton Cotman Watercolor Paint Set Palette Pocket Set 12 Half Pan w/ Brush](https://m.media-amazon.com/images/I/41-Z1os5AKL.jpg)**Winsor & Newton Cotman Watercolor Paint Set Palette Pocket Set 12 Half Pan w/ Brush**Winsor & Newton**$24.69**4.7★50,496 rev](https://www.amazon.com/dp/B000ILZAXI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift](https://m.media-amazon.com/images/I/51c-BL7wyGL.jpg)**Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift**Nicpro**$22.19**1,846 rev1y ago](https://www.amazon.com/dp/B0FGNNT4XG) [![MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students](https://m.media-amazon.com/images/I/5140fnf1ejL.jpg)**MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students**MEEDEN**$19.24**388 rev1y ago](https://www.amazon.com/dp/B0F8B1HYH1) [![Castle Art Supplies 24 X 12ML Watercolor Paint Set | New Improved Formula | Value for Adult Artists | Quality Intense Colors | Just Squeeze the Tube Mix with Water and Get Creative (New Improved Formula)](https://m.media-amazon.com/images/I/51v5GHelWyL.jpg)**Castle Art Supplies 24 X 12ML Watercolor Paint Set | New Improved Formula | Value for Adult Artists | Quality Intense Colors | Just Squeeze the Tube Mix with Water and Get Creative (New Improved Formula)**Castle Art Supplies**$24.50**3,644 rev1y ago](https://www.amazon.com/dp/B0DP33RZB6) [![Winsor & Newton Professional Watercolor - Set of 6 Essential Set 5 ml Tubes](https://m.media-amazon.com/images/I/517aU-LIrJL.jpg)**Winsor & Newton Professional Watercolor - Set of 6 Essential Set 5 ml Tubes**Winsor & Newton**$39.63**6 rev1y ago](https://www.amazon.com/dp/B0DJC68Y9X) [![Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use](https://m.media-amazon.com/images/I/41syHPn2ZeL.jpg)**Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use**Amazon Basics**$14.10**947 rev3y ago](https://www.amazon.com/dp/B0B7Q8TJMQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Winsor & Newton Cotman Watercolor Paint Set Field Travel Set 12 Half Pan w/ Brush Mixing Palette Bottle](https://m.media-amazon.com/images/I/415tiN1TjGL.jpg)**Winsor & Newton Cotman Watercolor Paint Set Field Travel Set 12 Half Pan w/ Brush Mixing Palette Bottle**Winsor & Newton**$33.89**4.7★**▲ 148%**](https://www.amazon.com/dp/B000PD3LY4) [![MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students](https://m.media-amazon.com/images/I/5140fnf1ejL.jpg)**MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students**MEEDEN**$19.24**4.7★**▲ 86%**](https://www.amazon.com/dp/B0F8B1HYH1) [![Windsor & Newton Artists Water 5ML tube 36C set (japan import)](https://m.media-amazon.com/images/I/510N8WcJDeS.jpg)**Windsor & Newton Artists Water 5ML tube 36C set (japan import)**Winsor & Newton**$189.21**4.7★**▲ 81%**](https://www.amazon.com/dp/B000PD3M0M) [![Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift](https://m.media-amazon.com/images/I/51c-BL7wyGL.jpg)**Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift**Nicpro**$22.19**4.5★**▲ 72%**](https://www.amazon.com/dp/B0FGNNT4XG) [![Winsor & Newton Professional Watercolor 5ml (0.17-oz) Tube Paynes Gray](https://m.media-amazon.com/images/I/31E0O+igUiL.jpg)**Winsor & Newton Professional Watercolor 5ml (0.17-oz) Tube Paynes Gray**Winsor & Newton**$9.43**4.8★**▲ 69%**](https://www.amazon.com/dp/B00079TB7W)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**36%

*“Vivid colors”*

**Paint Quality**15%

*“Great Paint”*

**Quality-Overall**11%

*“Good quality”*

**Value For Money**8%

*“Great purchase for the money”*

**Advertised Vs Actual Product**5%

*“as advertised”*

**Ease Of Use**4%

*“Easy to use”*

**Portability**3%

*“It's also nicely portable”*

**Gifting Purpose**2%

*“My gift was a success”*

**Size-Overall**2%

*“Great size”*

**Durability**1%

*“It is very durable”*

### **What buyers complain about **

**Paint Quality**18%

*“Paint amounts not generous”*

**Color**12%

*“The colors seem to be inconsistent”*

**Quality-Overall**12%

*“Bad quality”*

**Size-Overall**10%

*“Really small,”*

**Value For Money**6%

*“They are a little pricey so look for a sale”*

**Ease Of Use**5%

*“Additionally, the case is very hard to open”*

**Advertised Vs Actual Product**2%

*“A bit of false advertising”*

**Coverage**2%

*“They do not cover well”*

**Ease Of Cleaning**1%

*“doesn't clean up well”*

**Thickness**1%

*“Some of them are quite chunky”*

### **Top return reasons **

**Paint Quality**27%

**Size-Overall**24%

**Color**15%

**Value For Money**10%

**Advertised Vs Actual Product**7%

**Quality-Overall**3%

**Product Condition**2%

**Defective Material/Parts**2%

**Display Colors**2%

**Ease Of Use**2%