---
title: "watercolor crayons — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/watercolor-crayons"
last_updated: "2026-07-14T02:43:09.375Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — watercolor crayons doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — watercolor crayons doesn't clear our bar today."
  "og:title": "watercolor crayons — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **watercolor crayons**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 75Growth 26Conversion 26Competition 59Returns 88Price range 20Avg price 81Brand share 0Review moat 40Quality gap 19

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$84.20**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$858K**

$858K/yr · 492K searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,540.15**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$6.23–$437.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▼falling

**Sellers**

**37**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Caran d'Ache83% - iCrayon11% - Faber-Castell4% - Prismacolor1% - HA SHI1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$43K10%$86K15%$129K20%$172K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Caran dAche Classic Neocolor II Aquarelle 15 Colors](https://m.media-amazon.com/images/I/51LMh+xgNvL.jpg)**Caran dAche Classic Neocolor II Aquarelle 15 Colors**Caran d'Ache**$35.46**4.8★6,023 rev](https://www.amazon.com/dp/B0009I8LEU) [2![Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors](https://m.media-amazon.com/images/I/41hJVFAOHqL.jpg)**Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors**Caran d'Ache**$23.67**4.8★1,131 rev](https://www.amazon.com/dp/B000YIMXMG) [3![Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors](https://m.media-amazon.com/images/I/416ymGxAeiL.jpg)**Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors**Caran d'Ache**$71.59**4.8★6,023 rev](https://www.amazon.com/dp/B000S5OWCO) [4![25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing](https://m.media-amazon.com/images/I/418eVD6it3L.jpg)**25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$24.46**4.4★544 rev](https://www.amazon.com/dp/B0DNXL33LK) [5![CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)](https://m.media-amazon.com/images/I/41WRsaDoxEL.jpg)**CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)**Caran d'Ache**$87.21**4.8★1,040 rev](https://www.amazon.com/dp/B00S1GTD5I)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition](https://m.media-amazon.com/images/I/41GzT9ZofrL.jpg)**Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition**Caran d'Ache**$33.51**44 rev9mo ago](https://www.amazon.com/dp/B0FN4W7WW9) [![Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition](https://m.media-amazon.com/images/I/41kRsaKY4ZL.jpg)**Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition**Caran d'Ache**$34.21**88 rev1y ago](https://www.amazon.com/dp/B0FJYJCDKC) [![25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing](https://m.media-amazon.com/images/I/418eVD6it3L.jpg)**25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$24.46**544 rev1y ago](https://www.amazon.com/dp/B0DNXL33LK) [![12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing](https://m.media-amazon.com/images/I/41E5+Z2HTiL.jpg)**12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$14.75**544 rev1y ago](https://www.amazon.com/dp/B0DNXLXQGP) [![Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)](https://m.media-amazon.com/images/I/51aqTLx5M7L.jpg)**Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)**Caran d'Ache**$49.55**170 rev3y ago](https://www.amazon.com/dp/B0B2PVZ62T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)](https://m.media-amazon.com/images/I/51aqTLx5M7L.jpg)**Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)**Caran d'Ache**$49.55**4.8★**▲ 108%**](https://www.amazon.com/dp/B0B2PVZ62T) [![Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors](https://m.media-amazon.com/images/I/416ymGxAeiL.jpg)**Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors**Caran d'Ache**$71.59**4.8★**▲ 58%**](https://www.amazon.com/dp/B000S5OWCO) [![Caran Dache Neocolor II Crayons Individual No. 730 - Chinese Green (7500.73)](https://m.media-amazon.com/images/I/21wjitk90VL.jpg)**Caran Dache Neocolor II Crayons Individual No. 730 - Chinese Green (7500.73)**Caran d'Ache**$6.23**4.3★**▲ 57%**](https://www.amazon.com/dp/B0052MGEXI) [![HA SHI Water-Soluble Oil Pastels for Artists 24 Colors Soft Watercolor Art Sticks Premium Art Supplies for Adult Artists - Blendable Vibrant Hues Korean Craftsmanship](https://m.media-amazon.com/images/I/51Z3fFpReiL.jpg)**HA SHI Water-Soluble Oil Pastels for Artists 24 Colors Soft Watercolor Art Sticks Premium Art Supplies for Adult Artists - Blendable Vibrant Hues Korean Craftsmanship**HA SHI**$14.58**4.3★**▲ 52%**](https://www.amazon.com/dp/B096LJF3KS) [![Caran dAche dAche 10 Pastel Colored Pencils Neocolor II Warm Tones - Limited Edition Beya Reba Online Course (7500.410)](https://m.media-amazon.com/images/I/41ta7nPcvxL.jpg)**Caran dAche dAche 10 Pastel Colored Pencils Neocolor II Warm Tones - Limited Edition Beya Reba Online Course (7500.410)**Caran d'Ache**$48.58**4.7★**▲ 42%**](https://www.amazon.com/dp/B0B2PWLXWJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +0.7% search growth over the last 90 days.

13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 7.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“The colors are vibrant”*

**Quality-Overall**13%

*“Good quality”*

**Soft Feel**8%

*“Buttery smooth”*

**Value For Money**8%

*“Definitely worth the price”*

**Pen/Pencil Quality**5%

*“Good pencils”*

**Fun/Entertainment Experience**4%

*“Fun”*

**Ease Of Use**4%

*“Easy to use”*

**Drawing Experience**4%

*“has produced some amazing drawings with them”*

**Paper Quality**3%

*“I found it really helps with blending to have just the single paper youre drawing on directly on a hard surface rather than trying to blend when the paper is on the top of a drawing pad”*

**Paint Quality**2%

*“I love them better than water color cubes and paint”*

### **What buyers complain about **

**Color**17%

*“Color code is faded”*

**Value For Money**14%

*“a bit pricey”*

**Quality-Overall**8%

*“Yes, the quality control isnt what it used to be,”*

**Hard Feel**6%

*“not the same soft quality as the original ones”*

**Durability**4%

*“Breakage”*

**Sharpness**4%

*“Multiple pencils kept breaking when I would sharpen them”*

**Product Condition**4%

*“Not brand new”*

**Wood Quality**3%

*“the wood casing is flimsy”*

**Paper Quality**3%

*“Leaves lines on paper that wont blend all the way out with water”*

**Flexibility**2%

*“flexible”*

### **Top return reasons **

**Color**19%

**Value For Money**15%

**Advertised Vs Actual Product**11%

**Defective Material/Parts**10%

**Quality-Overall**7%

**Size-Overall**5%

**Product Condition**5%

**Display Colors**4%

**Durability**3%

**Functionality-Overall**3%