---
title: "watercolor bulk — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/watercolor-bulk"
last_updated: "2026-07-14T02:43:40.457Z"
locale: en
meta:
  description: "watercolor bulk shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "watercolor bulk shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "watercolor bulk — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **watercolor bulk**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 23Conversion 52Competition 73Returns 96Price range 72Avg price 95Brand share 80Review moat 75Quality gap 38

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$34.83**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****500.68**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$7.66–$125.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$129K**

$129K/yr · 89K searches

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**50**

**Top-5 brand share**

**56%**

**Open market**

**38%**

- Shuttle Art15% - KMLYDGS14% - Prang12% - Duchong8% - Color Swell7% - Crayola7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$16K16%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![40 Pack Watercolor Paint Set Bulk -Kids Watercolor Paint Set with Brushes | Washable Non-Toxic Water Color Paint Sets for Kids Bulk Adults Classrooms Parties & Art Activities.](https://m.media-amazon.com/images/I/61ohp-fvhRL.jpg)**40 Pack Watercolor Paint Set Bulk -Kids Watercolor Paint Set with Brushes | Washable Non-Toxic Water Color Paint Sets for Kids Bulk Adults Classrooms Parties & Art Activities.**KMLYDGS**$26.04**4.4★87 rev](https://www.amazon.com/dp/B0F4D7CXT2) [2![Prang Mini Watercolor Paint Sets (Bulk Pack of 24) Palette Tray and Brush 15 Assorted Colors Art Party Favors Prizes Stocking Stuffers](https://m.media-amazon.com/images/I/51gZc1-geBL.jpg)**Prang Mini Watercolor Paint Sets (Bulk Pack of 24) Palette Tray and Brush 15 Assorted Colors Art Party Favors Prizes Stocking Stuffers**Prang**$32.56**4.6★112 rev](https://www.amazon.com/dp/B0D3N9R4GX) [3![Shuttle Art 24 Pack Watercolor Paint Set 8 Colors with Paint Brushes & Color Wheels Washable for Kids & Adults Suitable for Classroom Parties Kindergarten & Art Activities](https://m.media-amazon.com/images/I/51-MYOUHDZL.jpg)**Shuttle Art 24 Pack Watercolor Paint Set 8 Colors with Paint Brushes & Color Wheels Washable for Kids & Adults Suitable for Classroom Parties Kindergarten & Art Activities**Shuttle Art**$21.43**4.7★117 rev](https://www.amazon.com/dp/B0DYV523QV) [4![36 Pack Watercolor Paint Set Bulk 8 Colors Washable WaterColor Paint for Kids Water Color Paint with Brushes Ideal Valentine Party Favors Art Supplies for School Classroom Home](https://m.media-amazon.com/images/I/61bZqx2k91L.jpg)**36 Pack Watercolor Paint Set Bulk 8 Colors Washable WaterColor Paint for Kids Water Color Paint with Brushes Ideal Valentine Party Favors Art Supplies for School Classroom Home**Duchong**$28.64**4.4★166 rev](https://www.amazon.com/dp/B0DKNNYG41) [5![Crayola Washable Watercolor Paint Sets for Kids & Teachers (12ct) Bulk Classroom School Supplies for Preschool & Kindergarten Wishlist Essentials Crafting Activities for Toddlers](https://m.media-amazon.com/images/I/61YLkcVF58L.jpg)**Crayola Washable Watercolor Paint Sets for Kids & Teachers (12ct) Bulk Classroom School Supplies for Preschool & Kindergarten Wishlist Essentials Crafting Activities for Toddlers**Crayola**$26.46**4.8★926 rev](https://www.amazon.com/dp/B08B2LH5JZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![24 Pack Water Colors Paint Set for Kids Washable Non-Toxic Watercolor Paints with Brushes Water Color Set for Classroom Parties & Art Activities](https://m.media-amazon.com/images/I/61TZ+pI+6QL.jpg)**24 Pack Water Colors Paint Set for Kids Washable Non-Toxic Watercolor Paints with Brushes Water Color Set for Classroom Parties & Art Activities**YILEGSYO**$15.44**21 rev2mo ago](https://www.amazon.com/dp/B0GXN52MNB) [![Ezzgol Watercolor Paint Sets 24 pack 8 Colors Heart Washable Paint Sets Wooden Brushes Idear Valentines Day Gift for Preschool Classroom Art School Birthday Party](https://m.media-amazon.com/images/I/51y9hneovOL.jpg)**Ezzgol Watercolor Paint Sets 24 pack 8 Colors Heart Washable Paint Sets Wooden Brushes Idear Valentines Day Gift for Preschool Classroom Art School Birthday Party**Ezzgol**$20.46**34 rev6mo ago](https://www.amazon.com/dp/B0G3PMCGHT) [![FUMILE 48 Pack Watercolor Paint Set for Kids 8 Colors Washable Water Color Paint with Paintbrush Watercolor Paint for Easter Basket Stuffers Party Favor Classroom Prizes Exchange Gifts](https://m.media-amazon.com/images/I/51K5lS6Z-lL.jpg)**FUMILE 48 Pack Watercolor Paint Set for Kids 8 Colors Washable Water Color Paint with Paintbrush Watercolor Paint for Easter Basket Stuffers Party Favor Classroom Prizes Exchange Gifts**FUMILE**$33.04**3 rev8mo ago](https://www.amazon.com/dp/B0FWK3NJMQ) [![80 Pack Watercolor Paint Set Bulk 8 Colors Water Color Paint Set for kids with Paintbrush.Washable Watercolors Paint for Parties Birthday Party Favor Valentines for kids Art Supplies and Classroom](https://m.media-amazon.com/images/I/51A4y5oJBSL.jpg)**80 Pack Watercolor Paint Set Bulk 8 Colors Water Color Paint Set for kids with Paintbrush.Washable Watercolors Paint for Parties Birthday Party Favor Valentines for kids Art Supplies and Classroom**EZLYFF**$50.10**49 rev9mo ago](https://www.amazon.com/dp/B0FRRPTV7T) [![100 Pack Watercolor Paint Set for Kids 12 Colors Watercolors Paints with Paint Brush Kids Watercolor Paint Set for Party Favor Classroom School Supplies.](https://m.media-amazon.com/images/I/51919R7tY1L.jpg)**100 Pack Watercolor Paint Set for Kids 12 Colors Watercolors Paints with Paint Brush Kids Watercolor Paint Set for Party Favor Classroom School Supplies.**FUMILE**$70.90**152 rev1y ago](https://www.amazon.com/dp/B0FCRT3CMK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![24 Pack Water Colors Paint Set for Kids Washable Non-Toxic Watercolor Paints with Brushes Water Color Set for Classroom Parties & Art Activities](https://m.media-amazon.com/images/I/61TZ+pI+6QL.jpg)**24 Pack Water Colors Paint Set for Kids Washable Non-Toxic Watercolor Paints with Brushes Water Color Set for Classroom Parties & Art Activities**YILEGSYO**$15.44**4.3★**▲ 251%**](https://www.amazon.com/dp/B0GXN52MNB) [![FUMILE 48 Pack Watercolor Paint Set for Kids 8 Colors Washable Water Color Paint with Paintbrush Watercolor Paint for Easter Basket Stuffers Party Favor Classroom Prizes Exchange Gifts](https://m.media-amazon.com/images/I/51K5lS6Z-lL.jpg)**FUMILE 48 Pack Watercolor Paint Set for Kids 8 Colors Washable Water Color Paint with Paintbrush Watercolor Paint for Easter Basket Stuffers Party Favor Classroom Prizes Exchange Gifts**FUMILE**$33.04**5.0★**▲ 140%**](https://www.amazon.com/dp/B0FWK3NJMQ) [![80 Pack Watercolor Paint Set Bulk 8 Colors Water Color Paint Set for kids with Paintbrush.Washable Watercolors Paint for Parties Birthday Party Favor Valentines for kids Art Supplies and Classroom](https://m.media-amazon.com/images/I/51A4y5oJBSL.jpg)**80 Pack Watercolor Paint Set Bulk 8 Colors Water Color Paint Set for kids with Paintbrush.Washable Watercolors Paint for Parties Birthday Party Favor Valentines for kids Art Supplies and Classroom**EZLYFF**$50.10**4.6★**▲ 127%**](https://www.amazon.com/dp/B0FRRPTV7T) [![Color Swell 144 Set Bulk Watercolor Paint Pack with Wood Brushes 8 Colors Washable Water Colors Perfect for Kids Classroom Parties Students All Ages](https://m.media-amazon.com/images/I/61ETaRQbxRL.jpg)**Color Swell 144 Set Bulk Watercolor Paint Pack with Wood Brushes 8 Colors Washable Water Colors Perfect for Kids Classroom Parties Students All Ages**Color Swell**$125.15**4.7★**▲ 125%**](https://www.amazon.com/dp/B0CNWQ1WYT) [![Ezzgol Watercolor Paint Sets 24 pack 8 Colors Heart Washable Paint Sets Wooden Brushes Idear Valentines Day Gift for Preschool Classroom Art School Birthday Party](https://m.media-amazon.com/images/I/51y9hneovOL.jpg)**Ezzgol Watercolor Paint Sets 24 pack 8 Colors Heart Washable Paint Sets Wooden Brushes Idear Valentines Day Gift for Preschool Classroom Art School Birthday Party**Ezzgol**$20.46**4.7★**▲ 115%**](https://www.amazon.com/dp/B0G3PMCGHT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

3K2KPrime Day '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**29%

*“Bright colors”*

**Quality-Overall**13%

*“The quality is reliable”*

**Value For Money**12%

*“Amazing value”*

**Ease Of Use**7%

*“Easy to use”*

**Gifting Purpose**5%

*“Great gift idea”*

**Fun/Entertainment Experience**4%

*“Fun”*

**Advertised Vs Actual Product**3%

*“Works as advertised”*

**Educational-Overall**3%

*“Good for preschool classes”*

**Size-Overall**3%

*“Perfect Size”*

**Ease Of Cleaning**3%

*“Easy to clean”*

### **What buyers complain about **

**Color**22%

*“Worst water colors ever”*

**Quality-Overall**12%

*“Low quality”*

**Size-Overall**10%

*“These are very small”*

**Durability**8%

*“knowing that these will not last the whole unit”*

**Paint Quality**7%

*“Not much paint”*

**Value For Money**4%

*“Not worth the money”*

**Gifting Purpose**2%

*“unusable as gifts”*

**Advertised Vs Actual Product**2%

*“Don't advertise and send another set of product”*

**Strength**2%

*“however the case is flimsy”*

**Ease Of Use**2%

*“My only complaint is the cases are hard for their little hands. and sometimes mine”*

### **Top return reasons **

**Size-Overall**29%

**Paint Quality**13%

**Color**12%

**Value For Money**12%

**Quality-Overall**9%

**Advertised Vs Actual Product**7%

**Defective Material/Parts**6%

**Stain Resistance**1%

**Certifications**1%

**Washability**1%