---
title: "watercolor book — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/watercolor-book"
last_updated: "2026-07-14T03:07:51.441Z"
locale: en
meta:
  description: "watercolor book shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "watercolor book shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "watercolor book — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **watercolor book**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 17Conversion 38Competition 68Returns 96Price range 53Avg price 70Brand share 80Review moat 67Quality gap 35

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.1M**

$1.1M/yr · 2.6M searches

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.34**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****822.14**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.17–$24.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▼falling

**Sellers**

**52**

**Top-5 brand share**

**55%**

**Open market**

**39%**

- Emily Lex Studio14% - ZICOTO14% - Joyask12% - Dmsky8% - DPDPPL7% - Cbcmpica7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$34K6%$67K9%$101K12%$135K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 50 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor Workbooks (Bouquets)](https://m.media-amazon.com/images/I/51TTOTFUrJL.jpg)**Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 50 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor Workbooks (Bouquets)**Joyask**$18.45**4.6★321 rev](https://www.amazon.com/dp/B0FCFG86RB) [2![Beautiful Watercolor Workbook for Beginners - Relaxing & Easy to Paint Water Coloring Book with Floral Designs on Premium Paper - Perfect for Gifting to Spark Creativity & Joy for Adults](https://m.media-amazon.com/images/I/51SAqOBuD6L.jpg)**Beautiful Watercolor Workbook for Beginners - Relaxing & Easy to Paint Water Coloring Book with Floral Designs on Premium Paper - Perfect for Gifting to Spark Creativity & Joy for Adults**ZICOTO**$14.48**4.4★373 rev](https://www.amazon.com/dp/B0FQCBJKDC) [3![Flowers Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper](https://m.media-amazon.com/images/I/41L0-aOGYCL.jpg)**Flowers Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper**Emily Lex Studio**$23.41**4.6★305 rev](https://www.amazon.com/dp/B0G1CM8PQ3) [4![Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults](https://m.media-amazon.com/images/I/51mecyXa5NL.jpg)**Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults**Dmsky**$13.12**4.6★138 rev](https://www.amazon.com/dp/B0GH76RW8M) [5![Watercolor Workbook Water Coloring Book with 13 Pages 300GSM Paper 26 Colors Watercolor Paint Set with Brush & Storage Bag Beginner-Friendly Coloring Book for Adults - Flowers Theme Art Kit](https://m.media-amazon.com/images/I/51CqOUEVCcL.jpg)**Watercolor Workbook Water Coloring Book with 13 Pages 300GSM Paper 26 Colors Watercolor Paint Set with Brush & Storage Bag Beginner-Friendly Coloring Book for Adults - Flowers Theme Art Kit**DPDPPL**$14.60**4.4★175 rev](https://www.amazon.com/dp/B0FV36K8B8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 12 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor WorkbooksSeaside](https://m.media-amazon.com/images/I/41o0J5Mk6xL.jpg)**Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 12 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor WorkbooksSeaside**OCPBGMS**$13.33**118 rev1mo ago](https://www.amazon.com/dp/B0H34RHKGH) [![Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)](https://m.media-amazon.com/images/I/512HQlGBSML.jpg)**Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)**TQATQA**$16.36**1 rev2mo ago](https://www.amazon.com/dp/B0GHFMBQKG) [![MicoSim Watercolor Workbook for Beginners 50 Colors Water Color Paint Set with Palette & Brushes Adult Coloring Book with 12 Beautiful Flower Patterns of Original DIY Designs](https://m.media-amazon.com/images/I/51LAEJ-yJNL.jpg)**MicoSim Watercolor Workbook for Beginners 50 Colors Water Color Paint Set with Palette & Brushes Adult Coloring Book with 12 Beautiful Flower Patterns of Original DIY Designs**MicoSim**$24.98**21 rev3mo ago](https://www.amazon.com/dp/B0GWNSGKT6) [![Watercolor Workbook for Beginners 18 Serene Seas Sceneries Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults](https://m.media-amazon.com/images/I/51d290kgdiL.jpg)**Watercolor Workbook for Beginners 18 Serene Seas Sceneries Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults**Dmsky**$13.35**138 rev3mo ago](https://www.amazon.com/dp/B0GWJ7W8P5) [![Watercolor Workbook Water Coloring Book for Adult &Teens Beginners 15 Beautiful Flowers Designs 300gsm Cold Press Cotton Watercolor Paper Perfect Gifts to Spark Creativity Stress Relief(10.2 x 6.9)](https://m.media-amazon.com/images/I/51pUB+eRR9L.jpg)**Watercolor Workbook Water Coloring Book for Adult &Teens Beginners 15 Beautiful Flowers Designs 300gsm Cold Press Cotton Watercolor Paper Perfect Gifts to Spark Creativity Stress Relief(10.2 x 6.9)**KOROI**$7.61**103 rev4mo ago](https://www.amazon.com/dp/B0GLHY45BC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MicoSim Watercolor Workbook for Beginners 50 Colors Water Color Paint Set with Palette & Brushes Adult Coloring Book with 12 Beautiful Flower Patterns of Original DIY Designs](https://m.media-amazon.com/images/I/51LAEJ-yJNL.jpg)**MicoSim Watercolor Workbook for Beginners 50 Colors Water Color Paint Set with Palette & Brushes Adult Coloring Book with 12 Beautiful Flower Patterns of Original DIY Designs**MicoSim**$24.98**4.8★**▲ 273%**](https://www.amazon.com/dp/B0GWNSGKT6) [![Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 12 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor WorkbooksSeaside](https://m.media-amazon.com/images/I/41o0J5Mk6xL.jpg)**Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 12 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor WorkbooksSeaside**OCPBGMS**$13.33**4.1★**▲ 273%**](https://www.amazon.com/dp/B0H34RHKGH) [![Watercolor Workbook for Beginners 18 Serene Seas Sceneries Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults](https://m.media-amazon.com/images/I/51d290kgdiL.jpg)**Watercolor Workbook for Beginners 18 Serene Seas Sceneries Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults**Dmsky**$13.35**4.6★**▲ 272%**](https://www.amazon.com/dp/B0GWJ7W8P5) [![GlisDyck Watercolor Workbook for Beginners Water Color Paint Book Set with Paints & Brush 12 Beautiful Flower Patterns of Original DIY Designs Relaxing & Creative & Joy Adult Coloring Books](https://m.media-amazon.com/images/I/51IavZKsTsL.jpg)**GlisDyck Watercolor Workbook for Beginners Water Color Paint Book Set with Paints & Brush 12 Beautiful Flower Patterns of Original DIY Designs Relaxing & Creative & Joy Adult Coloring Books**GlisDyck**$10.13**4.4★**▲ 270%**](https://www.amazon.com/dp/B0GKNSS7GY) [![Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults](https://m.media-amazon.com/images/I/51mecyXa5NL.jpg)**Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults**Dmsky**$13.12**4.6★**▲ 268%**](https://www.amazon.com/dp/B0GH76RW8M)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 49 weeks — -15.8% search growth over the last 90 days.

125K75KSpike '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**20%

*“Colors are beautiful”*

**Quality-Overall**12%

*“Great paper quality”*

**Paint Quality**8%

*“Nice paints”*

**Gifting Purpose**8%

*“Great gift”*

**Fun/Entertainment Experience**7%

*“Fun Activity”*

**Value For Money**7%

*“Great deal”*

**Ease Of Use**6%

*“still easy to handle”*

**Instructions/User Manual/Troubleshooting**6%

*“Good instructions”*

**Size-Overall**3%

*“Great size”*

**Drawing Experience**3%

*“First off, I love that the drawings are simple, yet accurate”*

### **What buyers complain about **

**Paint Quality**13%

*“Paint amounts not generous”*

**Color**9%

*“the colors are not in the”*

**Quality-Overall**8%

*“Low quality”*

**Size-Overall**6%

*“So small”*

**Instructions/User Manual/Troubleshooting**6%

*“Terrible instructions”*

**Advertised Vs Actual Product**5%

*“A bit of false advertising”*

**Ease Of Use**4%

*“hard to work with”*

**Value For Money**3%

*“certainly not for the outlandish price”*

**Print Quality**2%

*“Misprinted Pages”*

**Thickness**2%

*“This is thicker than i expected”*

### **Top return reasons **

**Size-Overall**28%

**Paint Quality**16%

**Advertised Vs Actual Product**13%

**Value For Money**12%

**Color**7%

**Quality-Overall**6%

**Instructions/User Manual/Troubleshooting**2%

**Defective Material/Parts**2%

**Material Quality**2%

**Paper Quality**2%