---
title: "water mixable oil paint — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
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  description: "a small market ($63K/yr) — water mixable oil paint doesn't clear our bar today."
  "og:description": "a small market ($63K/yr) — water mixable oil paint doesn't clear our bar today."
  "og:title": "water mixable oil paint — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **water mixable oil paint**

**Skip it**

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 33Conversion 45Competition 38Returns 94Price range 89Avg price 95Brand share 16Review moat 59Quality gap 30

**Avg price**

**Incredible****$30.12**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$10.17–$75.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,148.43**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$63K**

$63K/yr · 58K searches

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**94%**

**Open market**

**3%**

- Winsor & Newton70% - Mont Marte13% - Marie's4% - Lukas3% - Daler Rowney3% - Cobra3% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20](https://m.media-amazon.com/images/I/41RVETQz+5L.jpg)**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20**Winsor & Newton**$33.33**4.7★1,673 rev](https://www.amazon.com/dp/B08NJZPC57) [2![Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10](https://m.media-amazon.com/images/I/41zrvQ9BVJL.jpg)**Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10**Winsor & Newton**$51.99**4.7★1,673 rev](https://www.amazon.com/dp/B001QTRS72) [3![Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10](https://m.media-amazon.com/images/I/51w6ce0F4IL.jpg)**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10**Winsor & Newton**$23.27**4.7★1,673 rev](https://www.amazon.com/dp/B08NJZG37D) [4![Winsor & Newton Artisan Water Mixable Oil Colour 6.75-oz (200ml) Titanium White](https://m.media-amazon.com/images/I/31SSpgF8kWS.jpg)**Winsor & Newton Artisan Water Mixable Oil Colour 6.75-oz (200ml) Titanium White**Winsor & Newton**$22.04**4.8★2,969 rev](https://www.amazon.com/dp/B0049V2YU0) [5![Mont Marte MPOW3618 Water-Soluble Oil Paint Diluted with Water 1.2 x 0.6 fl oz (36 Colors x 18 ml) Water Mixable OIL Paint Set Satin Finish](https://m.media-amazon.com/images/I/51w-TXvH1AL.jpg)**Mont Marte MPOW3618 Water-Soluble Oil Paint Diluted with Water 1.2 x 0.6 fl oz (36 Colors x 18 ml) Water Mixable OIL Paint Set Satin Finish**Mont Marte**$40.17**4.5★753 rev](https://www.amazon.com/dp/B01MR45W4Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Paul Rubens Oil Paint 20 Colors x 50ml Large Tubes Professional Oil Based Paint Set with High Saturation Creamy Texture and Consistency Art Supplies for Artists Students Beginners](https://m.media-amazon.com/images/I/51WSGPsqXjL.jpg)**Paul Rubens Oil Paint 20 Colors x 50ml Large Tubes Professional Oil Based Paint Set with High Saturation Creamy Texture and Consistency Art Supplies for Artists Students Beginners**Paul Rubens**$50.76**402 rev3y ago](https://www.amazon.com/dp/B0C9MCRL3D) [![Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20](https://m.media-amazon.com/images/I/41RVETQz+5L.jpg)**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20**Winsor & Newton**$33.33**1,673 rev5y ago](https://www.amazon.com/dp/B08NJZPC57) [![Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10](https://m.media-amazon.com/images/I/51w6ce0F4IL.jpg)**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10**Winsor & Newton**$23.27**1,673 rev5y ago](https://www.amazon.com/dp/B08NJZG37D) [![MONT MARTE Premium H2O Water Mixable Oil Paint Set 8 Piece 18ml Tubes. Mixable with a Range of Mediums. Easily Washes Up with Water.](https://m.media-amazon.com/images/I/51PYqbfxJpL.jpg)**MONT MARTE Premium H2O Water Mixable Oil Paint Set 8 Piece 18ml Tubes. Mixable with a Range of Mediums. Easily Washes Up with Water.**Mont Marte**$12.80**123 rev6y ago](https://www.amazon.com/dp/B083J3YKX3) [![Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - [Set of 18]](https://m.media-amazon.com/images/I/51+3mQGuz2L.jpg)**Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - \[Set of 18\]**Marie's**$26.54**420 rev9y ago](https://www.amazon.com/dp/B06XJQ8DZP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10](https://m.media-amazon.com/images/I/51w6ce0F4IL.jpg)**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10**Winsor & Newton**$23.27**4.7★**▲ 156%**](https://www.amazon.com/dp/B08NJZG37D) [![Winsor & Newton Artisan Water Mixable Oil Colour 1.25-oz (37ml) Titanium White](https://m.media-amazon.com/images/I/414wvE2dXIL.jpg)**Winsor & Newton Artisan Water Mixable Oil Colour 1.25-oz (37ml) Titanium White**Winsor & Newton**$10.17**4.8★**▲ 99%**](https://www.amazon.com/dp/B00F38Z9GO) [![Cobra Artists Watermixable Oils Colour Mixing Set](https://m.media-amazon.com/images/I/41xH98Th8kL.jpg)**Cobra Artists Watermixable Oils Colour Mixing Set**Cobra**$29.76**4.4★**▲ 21%**](https://www.amazon.com/dp/B008BHLKLW) [![Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10](https://m.media-amazon.com/images/I/41zrvQ9BVJL.jpg)**Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10**Winsor & Newton**$51.99**4.7★**▲ 11%**](https://www.amazon.com/dp/B001QTRS72) [![Daler Rowney Georgian 6-Tube Starter Water Mixable Oil Paint Set - Art Paints for Canvas Paper and More - Oil Painting Supplies for Artists and Students - Artist Oil Paint for Any Skill Set](https://m.media-amazon.com/images/I/51QXLjWmXXL.jpg)**Daler Rowney Georgian 6-Tube Starter Water Mixable Oil Paint Set - Art Paints for Canvas Paper and More - Oil Painting Supplies for Artists and Students - Artist Oil Paint for Any Skill Set**Daler Rowney**$25.23**4.2★**— 5%**](https://www.amazon.com/dp/B00MOS7E6O)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**21%

*“Good Quality Paint - Easy Clean-up”*

**Quality-Overall**21%

*“Reliable product”*

**Color**19%

*“The colors are beautiful”*

**Value For Money**11%

*“Good for the price”*

**Ease Of Cleaning**7%

*“and the water clean up”*

**Ease Of Use**5%

*“They are much easier to use”*

**Engraving/Paint/Sublimation**3%

*“Great paints”*

**Texture/Consistency-Overall**2%

*“the consistency is excellent”*

**Advertised Vs Actual Product**2%

*“You get what they advertise”*

**Thickness**1%

*“The thinner I bought from the same company is perfect for removing any clumpiness in the paint”*

### **What buyers complain about **

**Paint Quality**23%

*“Is much more harder to drag the paint in the canvas compared to winton or artists you need more paint”*

**Allergies**11%

*“became allergic”*

**Thickness**7%

*“Thin”*

**Value For Money**7%

*“the price is too expensive for the tiny size of the tubes”*

**Adhesion/Stickiness**7%

*“The product is sticky like honey”*

**Color**5%

*“I would wanted to have other colors but”*

**Ease Of Use**4%

*“They certainly take some getting used to”*

**Smell**3%

*“There is a slight odor”*

### **Top return reasons **

**Paint Quality**51%

**Color**9%

**Advertised Vs Actual Product**7%

**Value For Money**7%

**Size-Overall**6%

**Defective Material/Parts**2%

**Flammable**2%

**Gifting Purpose**2%

**Quality-Overall**2%

**Product Condition**2%