--- title: "washi tape — Niche Verdict: Worth a look (68/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/washi-tape" last_updated: "2026-07-10T01:45:13.255Z" locale: en meta: description: "washi tape shows low returns (0.8%), but strong incumbent ratings (4.5★) keeps it on the watch list." "og:description": "washi tape shows low returns (0.8%), but strong incumbent ratings (4.5★) keeps it on the watch list." "og:title": "washi tape — Niche Verdict: Worth a look (68/100) | Amazon United States - Flapen" --- Back to Flapen home # **washi tape** **Worth a look****68/100 ** washi tape shows low returns (0.8%), but strong incumbent ratings (4.5★) keeps it on the watch list. **Market/yr** **$1.6M** **Growth (1y)** **+285.4%** **Products** **65** **Brands** **33** was 35 a year ago **Sellers** **53** **Price range** **$3.94–$14.76** **Returns** **0.8%** **Rating** **4.5★** **Worth a look** Scores 68/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed. Market sizeGrowthCompetitionQuality gapReturns Market size **43** ×0.30 Growth **84** ×0.30 Competition **85** ×0.20 Quality gap **40** ×0.10 Returns **94** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +285.4% year over year. 180K90KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan · busiest ÷ quietest = 1.8× ## **Competition** - Mr. Pen18% - WAPETASHI11% - emmoolife9% - PAGEMORE8% - Mooker7% - YUBX6% - Other (27 brands)42% Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 33 brands and 53 sellers compete here. **Brands** **33 **▼falling was 35 a year ago **Sellers** **53** **Top 5 brand share** **53%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral](https://m.media-amazon.com/images/I/51Ix0KW1GoL.jpg) [**Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral**](https://www.amazon.com/dp/B08L5PB8N6) Mr. Pen$6.844.7★4,96810%—flat 2 ![Washi Tape Set 30 Rolls Decorative Tape Colored Tape Scrapbook Tape Craft Tape for Scrapbook Supplies Journaling Washy Tape Washy](https://m.media-amazon.com/images/I/41pEPq6aymL.jpg) [**Washi Tape Set 30 Rolls Decorative Tape Colored Tape Scrapbook Tape Craft Tape for Scrapbook Supplies Journaling Washy Tape Washy**](https://www.amazon.com/dp/B0F1879HZX) WAPETASHI$6.984.4★6208%▲rising 3 ![Mooker 55 Rolls Holiday Washi Tape Set - Decorative Tape Seasonal Bohemian Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Summer Scrapbook Supplies](https://m.media-amazon.com/images/I/51wwNVY8C-L.jpg) [**Mooker 55 Rolls Holiday Washi Tape Set - Decorative Tape Seasonal Bohemian Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Summer Scrapbook Supplies**](https://www.amazon.com/dp/B0F6CQSMKN) Mooker$13.944.7★3284%▼falling 4 ![YUBBAEX Flowers Washi Tape Pack 50 Rolls Floral Printed Masking Tape Plants Decorative for Arts DIY Crafts Journal Supplies Planners Scrapbook Card/Gift Wrapping](https://m.media-amazon.com/images/I/51S22YGOwKL.jpg) [**YUBBAEX Flowers Washi Tape Pack 50 Rolls Floral Printed Masking Tape Plants Decorative for Arts DIY Crafts Journal Supplies Planners Scrapbook Card/Gift Wrapping**](https://www.amazon.com/dp/B0DGG458TP) YUBBAEX$9.834.6★3704%▼falling 5 ![PAGEMORE 32 Rolls Colorful Cute Floral Writable Washi Tape Set Decorative Tapes for Scrapbooking and Journaling Junk Journal Supplies Bullet Journaling for Women Girl 5-30mm Wide 9.84ft Long/Roll](https://m.media-amazon.com/images/I/51B4A1tSIyL.jpg) [**PAGEMORE 32 Rolls Colorful Cute Floral Writable Washi Tape Set Decorative Tapes for Scrapbooking and Journaling Junk Journal Supplies Bullet Journaling for Women Girl 5-30mm Wide 9.84ft Long/Roll**](https://www.amazon.com/dp/B0FCMJQ8BF) PAGEMORE$10.194.4★5084%—flat 6 ![Phinus Washi Tape Set 16 Pack Decorative Tape Multicolor 15mm x 5m Reusable Ideal for Gift Wrapping Journaling Crafting Decoration](https://m.media-amazon.com/images/I/41H9J0VTlmL.jpg) [**Phinus Washi Tape Set 16 Pack Decorative Tape Multicolor 15mm x 5m Reusable Ideal for Gift Wrapping Journaling Crafting Decoration**](https://www.amazon.com/dp/B0D9GFZXPL) Phinus$5.394.5★2344%▲rising 7 ![KUNMINGER 40 Rolls Washi Tape Set - 15 mm Wide Colored Decorative Tape for DIY Crafts Junk Journal Supplies Scrapbooking Supplies Bullet Journals Planners Party Decorations](https://m.media-amazon.com/images/I/51CtwMGPEYL.jpg) [**KUNMINGER 40 Rolls Washi Tape Set - 15 mm Wide Colored Decorative Tape for DIY Crafts Junk Journal Supplies Scrapbooking Supplies Bullet Journals Planners Party Decorations**](https://www.amazon.com/dp/B08TWB425H) KUNMINGER$11.574.5★2,9543%▼falling 8 ![24 Rolls Vintage Washi Tape Set Floral Letter Butterfly Mushroom Botanical Flower Writable Decorative Tapes for Scrapbooking Junk Journal supplies Bullet Journaling 5-75mm Wide 9.84ft long/Roll](https://m.media-amazon.com/images/I/51AFoAEsaAL.jpg) [**24 Rolls Vintage Washi Tape Set Floral Letter Butterfly Mushroom Botanical Flower Writable Decorative Tapes for Scrapbooking Junk Journal supplies Bullet Journaling 5-75mm Wide 9.84ft long/Roll**](https://www.amazon.com/dp/B0B73MXS2Q) emmoolife$9.764.6★3,3053%▼falling 9 ![Mr. Pen- Washi Tape Set 10 Rolls 5.5 Yards/Roll](https://m.media-amazon.com/images/I/41OXopZ1NOL.jpg) [**Mr. Pen- Washi Tape Set 10 Rolls 5.5 Yards/Roll**](https://www.amazon.com/dp/B0BXJT2NT8) Mr. Pen$6.884.5★9533%▼falling 10 ![icceemee 30 Rolls Colorful Theme Washi Tape Set with Different Colorful Patterns Writable Decorative Tapes for Scrapbooking Junk Journal Supplies Bullet Journaling 0.6 x 79 per Roll](https://m.media-amazon.com/images/I/51whH3eE5dL.jpg) [**icceemee 30 Rolls Colorful Theme Washi Tape Set with Different Colorful Patterns Writable Decorative Tapes for Scrapbooking Junk Journal Supplies Bullet Journaling 0.6 x 79 per Roll**](https://www.amazon.com/dp/B0F37GSLHP) icceemee$11.134.4★2723%▲rising 11 ![AAPOZZ 66 Rolls Gold Foil Washi Tape Set - Decorative Washi Stickers Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Junk Journal Craft Supplies](https://m.media-amazon.com/images/I/51M3VnX+tcL.jpg) [**AAPOZZ 66 Rolls Gold Foil Washi Tape Set - Decorative Washi Stickers Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Junk Journal Craft Supplies**](https://www.amazon.com/dp/B0GBTCCPVP) AAPOZZ$10.654.7★932%▲rising 12 ![YooNotee 12 Rolls Watercolor Floral Washi Tape Set 15 mm Vintage Flower Decorative Masking Tape for Summer School Arts DIY Craft Scrapbook Journal Supplies Gifts(Dusty Blue Rose and Hydrangea)](https://m.media-amazon.com/images/I/41hK8VRPWpL.jpg) [**YooNotee 12 Rolls Watercolor Floral Washi Tape Set 15 mm Vintage Flower Decorative Masking Tape for Summer School Arts DIY Craft Scrapbook Journal Supplies Gifts(Dusty Blue Rose and Hydrangea)**](https://www.amazon.com/dp/B0FY6G7B1P) YooNotee$10.694.2★1732%▲rising 13 ![PAGEMORE 32 Rolls Washi Tape Set Colored Floral Decorative Masking Tape Artists Tapes for Journaling Junk Journal DIY Craft Projects Scrapbooking Supplies Decor](https://m.media-amazon.com/images/I/51dV3WewThL.jpg) [**PAGEMORE 32 Rolls Washi Tape Set Colored Floral Decorative Masking Tape Artists Tapes for Journaling Junk Journal DIY Craft Projects Scrapbooking Supplies Decor**](https://www.amazon.com/dp/B0DG5NYVKC) PAGEMORE$9.554.4★5082%—flat 14 ![PAGEMORE 32 Rolls Washi Tape Set Colored Van Gogh Patterns Decorative Masking Tape Vintage Artists Tapes for Journaling Junk Journal DIY Craft Projects Scrapbooking Supplies Decor](https://m.media-amazon.com/images/I/51pe2BISlCL.jpg) [**PAGEMORE 32 Rolls Washi Tape Set Colored Van Gogh Patterns Decorative Masking Tape Vintage Artists Tapes for Journaling Junk Journal DIY Craft Projects Scrapbooking Supplies Decor**](https://www.amazon.com/dp/B0CSYC678Q) PAGEMORE$10.014.4★5082%—flat 15 ![KOVANO Washi Tape Set 14 Rolls Vintage Bee Floral Butterfly Botanical Washi Tape Yellow Black Decorative Tapes for Scrapbooking Supplies Junk Journal Bullet Journaling Art Crafts](https://m.media-amazon.com/images/I/61y4LujfCYL.jpg) [**KOVANO Washi Tape Set 14 Rolls Vintage Bee Floral Butterfly Botanical Washi Tape Yellow Black Decorative Tapes for Scrapbooking Supplies Junk Journal Bullet Journaling Art Crafts**](https://www.amazon.com/dp/B0CFZNMPJQ) KOVANO$6.844.6★1,1262%▲rising **~~Showing 15 of 65 — show all ~~** ## **Product shelf** All 65 tracked products in this niche. Top sellersNewestTrending [![Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral](https://m.media-amazon.com/images/I/51Ix0KW1GoL.jpg)**Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral** Mr. Pen**$6.84**4.7★4,968 reviews](https://www.amazon.com/dp/B08L5PB8N6) [![Washi Tape Set 30 Rolls Decorative Tape Colored Tape Scrapbook Tape Craft Tape for Scrapbook Supplies Journaling Washy Tape Washy](https://m.media-amazon.com/images/I/41pEPq6aymL.jpg)**Washi Tape Set 30 Rolls Decorative Tape Colored Tape Scrapbook Tape Craft Tape for Scrapbook Supplies Journaling Washy Tape Washy** WAPETASHI**$6.98**4.4★620 reviews](https://www.amazon.com/dp/B0F1879HZX) [![Mooker 55 Rolls Holiday Washi Tape Set - Decorative Tape Seasonal Bohemian Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Summer Scrapbook Supplies](https://m.media-amazon.com/images/I/51wwNVY8C-L.jpg)**Mooker 55 Rolls Holiday Washi Tape Set - Decorative Tape Seasonal Bohemian Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Summer Scrapbook Supplies** Mooker**$13.94**4.7★328 reviews](https://www.amazon.com/dp/B0F6CQSMKN) [![YUBBAEX Flowers Washi Tape Pack 50 Rolls Floral Printed Masking Tape Plants Decorative for Arts DIY Crafts Journal Supplies Planners Scrapbook Card/Gift Wrapping](https://m.media-amazon.com/images/I/51S22YGOwKL.jpg)**YUBBAEX Flowers Washi Tape Pack 50 Rolls Floral Printed Masking Tape Plants Decorative for Arts DIY Crafts Journal Supplies Planners Scrapbook Card/Gift Wrapping** YUBBAEX**$9.83**4.6★370 reviews](https://www.amazon.com/dp/B0DGG458TP) [![PAGEMORE 32 Rolls Colorful Cute Floral Writable Washi Tape Set Decorative Tapes for Scrapbooking and Journaling Junk Journal Supplies Bullet Journaling for Women Girl 5-30mm Wide 9.84ft Long/Roll](https://m.media-amazon.com/images/I/51B4A1tSIyL.jpg)**PAGEMORE 32 Rolls Colorful Cute Floral Writable Washi Tape Set Decorative Tapes for Scrapbooking and Journaling Junk Journal Supplies Bullet Journaling for Women Girl 5-30mm Wide 9.84ft Long/Roll** PAGEMORE**$10.19**4.4★508 reviews](https://www.amazon.com/dp/B0FCMJQ8BF) [![Phinus Washi Tape Set 16 Pack Decorative Tape Multicolor 15mm x 5m Reusable Ideal for Gift Wrapping Journaling Crafting Decoration](https://m.media-amazon.com/images/I/41H9J0VTlmL.jpg)**Phinus Washi Tape Set 16 Pack Decorative Tape Multicolor 15mm x 5m Reusable Ideal for Gift Wrapping Journaling Crafting Decoration** Phinus**$5.39**4.5★234 reviews](https://www.amazon.com/dp/B0D9GFZXPL) [![KUNMINGER 40 Rolls Washi Tape Set - 15 mm Wide Colored Decorative Tape for DIY Crafts Junk Journal Supplies Scrapbooking Supplies Bullet Journals Planners Party Decorations](https://m.media-amazon.com/images/I/51CtwMGPEYL.jpg)**KUNMINGER 40 Rolls Washi Tape Set - 15 mm Wide Colored Decorative Tape for DIY Crafts Junk Journal Supplies Scrapbooking Supplies Bullet Journals Planners Party Decorations** KUNMINGER**$11.57**4.5★2,954 reviews](https://www.amazon.com/dp/B08TWB425H) [![24 Rolls Vintage Washi Tape Set Floral Letter Butterfly Mushroom Botanical Flower Writable Decorative Tapes for Scrapbooking Junk Journal supplies Bullet Journaling 5-75mm Wide 9.84ft long/Roll](https://m.media-amazon.com/images/I/51AFoAEsaAL.jpg)**24 Rolls Vintage Washi Tape Set Floral Letter Butterfly Mushroom Botanical Flower Writable Decorative Tapes for Scrapbooking Junk Journal supplies Bullet Journaling 5-75mm Wide 9.84ft long/Roll** emmoolife**$9.76**4.6★3,305 reviews](https://www.amazon.com/dp/B0B73MXS2Q) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Adhesion/Stickiness**20% *“good adhesive”* **Color**18% *“Beautiful color”* **Quality-Overall**12% *“Great variety of products”* **Ease Of Use**9% *“easy to work with”* **Value For Money**8% *“Great Value”* **Design-Overall**6% *“Cute designs”* **Advertised Vs Actual Product**4% *“As Advertised”* **Size-Overall**2% *“I love the different sizes”* **Shape/Style**1% *“style are just what I wanted”* **Durability**1% *“so far it has held up”* ### **What buyers complain about ** **Adhesion/Stickiness**36% *“Adhesive is awful”* **Durability**6% *“Break Easily”* **Quality-Overall**5% *“Bad quality”* **Size-Overall**5% *“Smaller than expected”* **Thickness**4% *“because the thin width ones are very thin”* **Color**4% *“Color dull”* **Value For Money**3% *“Not even worth the low price”* **Functionality-Overall**3% *“Does not work well”* **Ease Of Use**3% *“Hard to write on”* **Tear Resistance**2% *“Break Easily”* #### **Top return reasons**- Adhesion/Stickiness38% - Size-Overall15% - Advertised Vs Actual Product8% - Color8% - Value For Money8% - Thin5% - Functionality-Overall5% - Defective Material/Parts3% - Quality-Overall3% - Design-Overall1%