---
title: "washi paper — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T16:20:42.025Z"
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meta:
  description: "a small market ($49K/yr) — washi paper doesn't clear our bar today."
  "og:description": "a small market ($49K/yr) — washi paper doesn't clear our bar today."
  "og:title": "washi paper — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **washi paper**

**Skip it**

A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 18Conversion 30Competition 53Returns 90Price range 69Avg price 76Brand share 55Review moat 75Quality gap 43

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.29**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****516.9**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.96–$37.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$49K**

$49K/yr · 136K searches

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**63**

**Top-5 brand share**

**72%**

**Open market**

**22%**

- FIVEIZERO26% - ONAO25% - Aitoh7% - qianshan7% - Feifeiya7% - Origamipolly6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![50/100 Sheets FIVEIZERO A4 Mulberry Paper Sheets Natural Fiber Rice Papers 8.3x11.7in Natural Decoupage Tissue Paper for Writing Painting Decorative &Card Making Papers DIY Craft](https://m.media-amazon.com/images/I/41yOd+I8g8L.jpg)**50/100 Sheets FIVEIZERO A4 Mulberry Paper Sheets Natural Fiber Rice Papers 8.3x11.7in Natural Decoupage Tissue Paper for Writing Painting Decorative &Card Making Papers DIY Craft**FIVEIZERO**$8.95**4.6★1,310 rev](https://www.amazon.com/dp/B0CBRKYF99) [2![ONAO Shoji Paper Roll (11 x 118) Shoji Screen Replacement Paper Japanese Shoji Gami Made in JAPAN Natural White](https://m.media-amazon.com/images/I/313fWVMPYoL.jpg)**ONAO Shoji Paper Roll (11 x 118) Shoji Screen Replacement Paper Japanese Shoji Gami Made in JAPAN Natural White**ONAO**$12.95**4.4★495 rev](https://www.amazon.com/dp/B004ZB9HFO) [3![Aitoh SG-A Shoji Gami Origami Paper Washi Roll 11-Inch x 60-Feet](https://m.media-amazon.com/images/I/21I0XXwal+L.jpg)**Aitoh SG-A Shoji Gami Origami Paper Washi Roll 11-Inch x 60-Feet**Aitoh**$15.77**4.4★264 rev](https://www.amazon.com/dp/B000JJMI48) [4![ONAO Washi Paper Printable A4 Printer Paper (100 Sheets) TAIREISHI Japanese Paper for Printing Multipurpose Copy Paper for Laser and Inkjet Printers Made in JAPAN (47301)](https://m.media-amazon.com/images/I/41vXnQ8do8L.jpg)**ONAO Washi Paper Printable A4 Printer Paper (100 Sheets) TAIREISHI Japanese Paper for Printing Multipurpose Copy Paper for Laser and Inkjet Printers Made in JAPAN (47301)**ONAO**$19.61**4.5★907 rev](https://www.amazon.com/dp/B00AE1C1ZC) [5![Origami Paper Kit 50 Sheets 70GSM 6 Inch Square Double Sided Color 50 Vivid Japanese Washi Chiyo Colors for Hand Crafts Origami Paper Arts Creativity.Japanese Sakuras](https://m.media-amazon.com/images/I/61+qgmu0GiL.jpg)**Origami Paper Kit 50 Sheets 70GSM 6 Inch Square Double Sided Color 50 Vivid Japanese Washi Chiyo Colors for Hand Crafts Origami Paper Arts Creativity.Japanese Sakuras**qianshan**$5.08**4.5★432 rev](https://www.amazon.com/dp/B0CSMGGZ2N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Philbinden 8.5x11 Printable Washi Paper Sticker White Multipurpose Copy Paper](https://m.media-amazon.com/images/I/41BYpBXcNeL.jpg)**Philbinden 8.5x11 Printable Washi Paper Sticker White Multipurpose Copy Paper**Philbinden**$14.15**2 rev3mo ago](https://www.amazon.com/dp/B0GTV9R9FN) [![ONAO Japanese Shoji Paper Roll (37 x 23.6 ft) Unryu Pattern with Natural Fibers Shoji Screen Replacement Paper Made in Japan](https://m.media-amazon.com/images/I/41lxriu745L.jpg)**ONAO Japanese Shoji Paper Roll (37 x 23.6 ft) Unryu Pattern with Natural Fibers Shoji Screen Replacement Paper Made in Japan**ONAO**$37.03**35 rev1y ago](https://www.amazon.com/dp/B0F5PSMGHJ) [![Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels(30 Pcs 8.5 x 11 Inches)](https://m.media-amazon.com/images/I/2106DPHsAEL.jpg)**Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels(30 Pcs 8.5 x 11 Inches)**Feifeiya**$17.01**129 rev1y ago](https://www.amazon.com/dp/B0DMDTH77P) [![Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels](https://m.media-amazon.com/images/I/21w+xW3IKJL.jpg)**Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels**Feifeiya**$22.81**129 rev1y ago](https://www.amazon.com/dp/B0DMDPHCLG) [![GarfxG A4 Mulberry Paper 20 Sheets Natural Rice Paper for Decoupage Writing Painting Printing Decorative Card Making Art Crafts DIY Gift Wrap -Off-White Color](https://m.media-amazon.com/images/I/41uCtEKaZbL.jpg)**GarfxG A4 Mulberry Paper 20 Sheets Natural Rice Paper for Decoupage Writing Painting Printing Decorative Card Making Art Crafts DIY Gift Wrap -Off-White Color**GarfxG**$6.19**235 rev2y ago](https://www.amazon.com/dp/B0F596PT5L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Philbinden 8.5x11 Printable Washi Paper Sticker White Multipurpose Copy Paper](https://m.media-amazon.com/images/I/41BYpBXcNeL.jpg)**Philbinden 8.5x11 Printable Washi Paper Sticker White Multipurpose Copy Paper**Philbinden**$14.15**3.5★**▲ 287%**](https://www.amazon.com/dp/B0GTV9R9FN) [![ONAO Japanese Shoji Paper Roll (37 x 23.6 ft) Unryu Pattern with Natural Fibers Shoji Screen Replacement Paper Made in Japan](https://m.media-amazon.com/images/I/41lxriu745L.jpg)**ONAO Japanese Shoji Paper Roll (37 x 23.6 ft) Unryu Pattern with Natural Fibers Shoji Screen Replacement Paper Made in Japan**ONAO**$37.03**4.5★**▲ 94%**](https://www.amazon.com/dp/B0F5PSMGHJ) [![ONAO Washi Paper Printable A5 Printer Paper (50 Sheets) TAIREISHI Japanese Paper for Printing Multipurpose Copy Paper for Laser and Inkjet Printers Made in JAPAN (47306)](https://m.media-amazon.com/images/I/41BYchk99OL.jpg)**ONAO Washi Paper Printable A5 Printer Paper (50 Sheets) TAIREISHI Japanese Paper for Printing Multipurpose Copy Paper for Laser and Inkjet Printers Made in JAPAN (47306)**ONAO**$10.28**4.5★**▲ 73%**](https://www.amazon.com/dp/B0150YTOP2) [![Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels](https://m.media-amazon.com/images/I/21w+xW3IKJL.jpg)**Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels**Feifeiya**$22.81**4.4★**▲ 41%**](https://www.amazon.com/dp/B0DMDPHCLG) [![60 Sheets Mulberry Paper 8.5 x 11 Rice Paper Handmade Decoupage Sheets for Writing Drawing Scrapbooking and DIY Art Craft Cream](https://m.media-amazon.com/images/I/31OXiPe49GL.jpg)**60 Sheets Mulberry Paper 8.5 x 11 Rice Paper Handmade Decoupage Sheets for Writing Drawing Scrapbooking and DIY Art Craft Cream**Prudiut**$8.03**4.6★**▲ 40%**](https://www.amazon.com/dp/B09MRN8R1D)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -13.3% search growth over the last 90 days.

4K3KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**23%

*“Beautiful, vibrant paper”*

**Quality-Overall**19%

*“Decent quality”*

**Value For Money**8%

*“Good price”*

**Design-Overall**7%

*“the designs are beautiful”*

**Color**7%

*“Great colors”*

**Advertised Vs Actual Product**5%

*“As described”*

**Print Quality**4%

*“the prints are beautiful”*

**Adhesion/Stickiness**3%

*“It adheres well when used for decoupage projects”*

**Thickness**2%

*“This is the perfect thickness”*

**Size-Overall**2%

*“its nearly a perfect fit”*

### **What buyers complain about **

**Quality-Overall**12%

*“looks and feels cheap”*

**Paper Quality**10%

*“This rice paper is not what I was expecting”*

**Adhesion/Stickiness**8%

*“Not happy with stickiness”*

**Thickness**7%

*“This is slightly thicker paper than the commonly available”*

**Size-Overall**7%

*“although it is slightly larger than what is listed”*

**Strength**5%

*“Delicate”*

**Color**4%

*“Black will bleed”*

**Instructions/User Manual/Troubleshooting**3%

*“Theres also no instructions, so its trial and error. wasting a sheet on discovering which side peels”*

**Functionality-Overall**3%

*“will not feed though my printer”*

**Print Quality**3%

*“Not full sheet printed well”*

### **Top return reasons **

**Size-Overall**22%

**Paper Quality**15%

**Advertised Vs Actual Product**10%

**Thin**7%

**Color**6%

**Functionality-Overall**4%

**Value For Money**4%

**Thickness**3%

**Print Quality**3%

**Quality-Overall**3%