---
title: "vision board — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/vision-board"
last_updated: "2026-07-15T02:53:44.443Z"
locale: en
meta:
  description: "vision board shows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "vision board shows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "vision board — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vision board**

**Worth a look**

Shows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 0Conversion 32Competition 67Returns 85Price range 69Avg price 77Brand share 83Review moat 56Quality gap 33

**Market size**

**Great****$1.4M**

$1.4M/yr · 3.5M searches

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.95**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.00–$39.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,276.55**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-80.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**26 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**52%**

**Open market**

**42%**

- Lamare16% - Tangobird12% - ZICOTO9% - Sawnfay8% - Oomloid6% - Bold Tuesday6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$56K8%$113K12%$169K16%$225K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lamare Vision Board Book -1000+ Vision Board Images Vision Board Supplies](https://m.media-amazon.com/images/I/516hMxJq1AL.jpg)**Lamare Vision Board Book -1000+ Vision Board Images Vision Board Supplies**Lamare**$23.22**4.7★1,787 rev](https://www.amazon.com/dp/B0BHTXDTJ1) [2![Vision Board Book Magazines with 1000+ Images Scrapbook Supplies Crafts for Adults Clip Board Junk Journal Supplies Journaling Supplies Board Books Scrapbooking Supplies Art Kit](https://m.media-amazon.com/images/I/51yA18+ouEL.jpg)**Vision Board Book Magazines with 1000+ Images Scrapbook Supplies Crafts for Adults Clip Board Junk Journal Supplies Journaling Supplies Board Books Scrapbooking Supplies Art Kit**Tangobird**$16.55**4.5★762 rev](https://www.amazon.com/dp/B0D1P7P5DB) [3![Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women](https://m.media-amazon.com/images/I/51u1hjMGkGL.jpg)**Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women**Sawnfay**$11.27**4.5★201 rev](https://www.amazon.com/dp/B0FP4Z4CND) [4![300 PCS Inspirational Stickers for Adults Scrapbook Vision Board Supplies Motivational Stickers for Water Bottles Laptop Positive Mental Health Quote Vinyl Stickers for Teens Kids Teachers Students](https://m.media-amazon.com/images/I/61UGC01PskL.jpg)**300 PCS Inspirational Stickers for Adults Scrapbook Vision Board Supplies Motivational Stickers for Water Bottles Laptop Positive Mental Health Quote Vinyl Stickers for Teens Kids Teachers Students**Oomloid**$8.59**4.7★796 rev](https://www.amazon.com/dp/B0D3F15TDD) [5![Planners with Purpose Vision Board Book 1 200+ Vision Board Images & Quotes - Goal Setting Vision Journal for Manifestation Motivation & Lifestyle Inspiration - Law of Attraction Collage Supplies Kit](https://m.media-amazon.com/images/I/51Y9FVR8yLL.jpg)**Planners with Purpose Vision Board Book 1 200+ Vision Board Images & Quotes - Goal Setting Vision Journal for Manifestation Motivation & Lifestyle Inspiration - Law of Attraction Collage Supplies Kit**Planners with Purpose**$20.37**4.5★134 rev](https://www.amazon.com/dp/B0FXD9BCF8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Biutcase 2026 Vision Board Sticker Book - Motivational Quotes & Images for Goal Setting Manifestation & Self-Growth | Planner Accessories & Supplies Kit for Women](https://m.media-amazon.com/images/I/41QkigAVZaL.jpg)**Biutcase 2026 Vision Board Sticker Book - Motivational Quotes & Images for Goal Setting Manifestation & Self-Growth | Planner Accessories & Supplies Kit for Women**Biutcase**$9.42**35 rev5mo ago](https://www.amazon.com/dp/B0GLMQS35L) [![Planners with Purpose Vision Board Book 1 200+ Vision Board Images & Quotes - Goal Setting Vision Journal for Manifestation Motivation & Lifestyle Inspiration - Law of Attraction Collage Supplies Kit](https://m.media-amazon.com/images/I/51Y9FVR8yLL.jpg)**Planners with Purpose Vision Board Book 1 200+ Vision Board Images & Quotes - Goal Setting Vision Journal for Manifestation Motivation & Lifestyle Inspiration - Law of Attraction Collage Supplies Kit**Planners with Purpose**$20.37**134 rev7mo ago](https://www.amazon.com/dp/B0FXD9BCF8) [![Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women](https://m.media-amazon.com/images/I/51RiWgO9kSL.jpg)**Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women**Sawnfay**$10.04**48 rev7mo ago](https://www.amazon.com/dp/B0G62SLR78) [![50PCS Inspirational Quote Stickers Aesthetic Motivational Stickers for Women Teens Vinyl Decals for Planners Journals Vision Board Supplies Water Bottle Laptop](https://m.media-amazon.com/images/I/51NpTmXLkNL.jpg)**50PCS Inspirational Quote Stickers Aesthetic Motivational Stickers for Women Teens Vinyl Decals for Planners Journals Vision Board Supplies Water Bottle Laptop**MENIFEND**$6.82**163 rev7mo ago](https://www.amazon.com/dp/B0FX2WQNZD) [![Lamare Vision Board Collage Book - 1000+ Images Vision Board Supplies](https://m.media-amazon.com/images/I/510-hlb47wL.jpg)**Lamare Vision Board Collage Book - 1000+ Images Vision Board Supplies**Lamare**$22.88**1,787 rev7mo ago](https://www.amazon.com/dp/B0FF69BZ93)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Biutcase 2026 Vision Board Sticker Book - Motivational Quotes & Images for Goal Setting Manifestation & Self-Growth | Planner Accessories & Supplies Kit for Women](https://m.media-amazon.com/images/I/41QkigAVZaL.jpg)**Biutcase 2026 Vision Board Sticker Book - Motivational Quotes & Images for Goal Setting Manifestation & Self-Growth | Planner Accessories & Supplies Kit for Women**Biutcase**$9.42**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0GLMQS35L) [![Inspirational Vision Board Kit Complete Set with Vision Board Book & Felt Board Motivational Pictures & Quotes to Map Your Goals & Dreams - The Perfect Supplies to Visualize Goal Setting & Success](https://m.media-amazon.com/images/I/51L06ar0g5L.jpg)**Inspirational Vision Board Kit Complete Set with Vision Board Book & Felt Board Motivational Pictures & Quotes to Map Your Goals & Dreams - The Perfect Supplies to Visualize Goal Setting & Success**ZICOTO**$15.28**4.4★**▲ 509%**](https://www.amazon.com/dp/B0FQP8ZBPY) [![Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women](https://m.media-amazon.com/images/I/51RiWgO9kSL.jpg)**Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women**Sawnfay**$10.04**4.4★**▲ 479%**](https://www.amazon.com/dp/B0G62SLR78) [![Lightomorrow Bulletin Board 24 x 18 inches Decorative Felt Pin Board Vision Board Cork Board Alternative for Wall Foldable Photo Board with 20 Pushpins - Oatmeal](https://m.media-amazon.com/images/I/41w93K5l8sL.jpg)**Lightomorrow Bulletin Board 24 x 18 inches Decorative Felt Pin Board Vision Board Cork Board Alternative for Wall Foldable Photo Board with 20 Pushpins - Oatmeal**lightomorrow**$17.41**4.6★**▲ 442%**](https://www.amazon.com/dp/B0D3B2ZW1J) [![Black Cork Board Bulletin Board 14.6X 11 Cork Board Oak Wood Finish Frame Wall Mounted Cork Board for Office Home and School(Pins Eye Bolts gaskets Screws)](https://m.media-amazon.com/images/I/51BngIYx+AL.jpg)**Black Cork Board Bulletin Board 14.6X 11 Cork Board Oak Wood Finish Frame Wall Mounted Cork Board for Office Home and School(Pins Eye Bolts gaskets Screws)**BGJRBY**$6.86**4.2★**▲ 365%**](https://www.amazon.com/dp/B0C38TB4R6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -80.3% search growth over the last 90 days.

700K500KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 18.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Amazing Quality”*

**Adhesion/Stickiness**12%

*“Sticks well”*

**Ease Of Use**12%

*“Easy to use”*

**Value For Money**10%

*“Great deal”*

**Color**6%

*“Amazing colors”*

**Advertised Vs Actual Product**5%

*“Works like advertised”*

**Design-Overall**3%

*“Very well constructed”*

**Size-Overall**3%

*“Great size”*

**Fun/Entertainment Experience**3%

*“So much fun for the kids and adults”*

**Image/Picture Clarity**2%

*“images are fabulous”*

### **What buyers complain about **

**Adhesion/Stickiness**17%

*“bad adhesive”*

**Size-Overall**9%

*“Too small”*

**Quality-Overall**9%

*“Cheap quality”*

**Durability**9%

*“Break Easily”*

**Value For Money**5%

*“Not enough product for the price”*

**Functionality-Overall**5%

*“Not super functional”*

**Color**4%

*“These are terrible colors”*

**Thickness**3%

*“The paper is super thin”*

**Advertised Vs Actual Product**3%

*“Not what is advertised”*

**Ease Of Use**3%

*“not easy to use”*

### **Top return reasons **

**Size-Overall**43%

**Adhesion/Stickiness**11%

**Advertised Vs Actual Product**10%

**Value For Money**8%

**Color**6%

**Functionality-Overall**4%

**Quality-Overall**4%

**Defective Material/Parts**2%

**Material Quality**2%

**Strength**1%