---
title: "vine charcoal — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/vine-charcoal"
last_updated: "2026-07-14T05:02:03.418Z"
locale: en
meta:
  description: "soft demand (-41.9% this quarter) — vine charcoal doesn't clear our bar today."
  "og:description": "soft demand (-41.9% this quarter) — vine charcoal doesn't clear our bar today."
  "og:title": "vine charcoal — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vine charcoal**

**Skip it**

Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 4Conversion 97Competition 33Returns 96Price range 15Avg price 26Brand share 22Review moat 72Quality gap 23

**Conversion**

**Incredible****14.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****636.11**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.14**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$79K**

$79K/yr · 58K searches

**Price range**

**Bad****$4.63–$16.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-41.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Winsor & Newton37% - PANDAFLY25% - Pacific Arc13% - Gueevin9% - MyLifeUNIT7% - Trzzyan3% - Open — no brand owns it (3 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PANDAFLY Willow Charcoal Sticks Soft 7-9mm 25 Pack Black Artist Vine Charcoal For Artists Beginners Students Ideal for Sketching Drawing Shading Fine Art](https://m.media-amazon.com/images/I/51-cFJewi5L.jpg)**PANDAFLY Willow Charcoal Sticks Soft 7-9mm 25 Pack Black Artist Vine Charcoal For Artists Beginners Students Ideal for Sketching Drawing Shading Fine Art**PANDAFLY**$7.44**4.6★281 rev](https://www.amazon.com/dp/B0CHM9YB18) [2![Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 3 Sticks](https://m.media-amazon.com/images/I/316EZYjc1XL.jpg)**Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 3 Sticks**Winsor & Newton**$5.07**4.6★804 rev](https://www.amazon.com/dp/B001BYK7RA) [3![Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 12 Sticks](https://m.media-amazon.com/images/I/317wgA0GITL.jpg)**Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 12 Sticks**Winsor & Newton**$12.09**4.6★804 rev](https://www.amazon.com/dp/B0021IK626) [4![Gueevin 100 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm 4-5mm 5-7mm 7-9mm)](https://m.media-amazon.com/images/I/51psV8qWJvL.jpg)**Gueevin 100 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm 4-5mm 5-7mm 7-9mm)**Gueevin**$16.77**4.8★354 rev](https://www.amazon.com/dp/B0CKXGSY8J) [5![Winsor & Newton Artist Vine Charcoal Sticks Medium Box of 12 Sticks](https://m.media-amazon.com/images/I/41G3dRyJQZL.jpg)**Winsor & Newton Artist Vine Charcoal Sticks Medium Box of 12 Sticks**Winsor & Newton**$12.50**4.6★376 rev](https://www.amazon.com/dp/B00251CL1S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Gueevin 25 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (7-9mm)](https://m.media-amazon.com/images/I/51gGbYbrKhL.jpg)**Gueevin 25 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (7-9mm)**Gueevin**$7.89**354 rev1y ago](https://www.amazon.com/dp/B0F2HQ3LSB) [![Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)](https://m.media-amazon.com/images/I/41X7J+u5QsL.jpg)**Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)**Trzzyan**$7.81**129 rev1y ago](https://www.amazon.com/dp/B0F22S2WXL) [![XQIGI Compressed Charcoal Sticks 6 PCS Kneaded Rubber Erasers Large Size 2 Pack Square Vine Charcoal Rod Set of 8 for Back to School DIY Drawing Crafts Sketching Shading Beginners and Artists](https://m.media-amazon.com/images/I/41C22s7hxhL.jpg)**XQIGI Compressed Charcoal Sticks 6 PCS Kneaded Rubber Erasers Large Size 2 Pack Square Vine Charcoal Rod Set of 8 for Back to School DIY Drawing Crafts Sketching Shading Beginners and Artists**XQIGI**$6.88**76 rev1y ago](https://www.amazon.com/dp/B0DBVGQ1G6) [![Gueevin 100 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm 4-5mm 5-7mm 7-9mm)](https://m.media-amazon.com/images/I/51psV8qWJvL.jpg)**Gueevin 100 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm 4-5mm 5-7mm 7-9mm)**Gueevin**$16.77**354 rev2y ago](https://www.amazon.com/dp/B0CKXGSY8J) [![PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/518qKIuzFnL.jpg)**PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists**PANDAFLY**$7.26**584 rev2y ago](https://www.amazon.com/dp/B0CKBS77DB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pacific Arc Large Willow Charcoal Stick Soft Black Willow Charcoal for Sketching and Drawing](https://m.media-amazon.com/images/I/312U+0+J5bS.jpg)**Pacific Arc Large Willow Charcoal Stick Soft Black Willow Charcoal for Sketching and Drawing**Pacific Arc**$8.57**4.6★**▲ 283%**](https://www.amazon.com/dp/B09433JT75) [![Pacific Arc Artist Vine Charcoal Hard Black 12 Pieces Artist Vine Charcoal Sticks Hard and Smooth Drawing Charcoal](https://m.media-amazon.com/images/I/41YH-MqcnHL.jpg)**Pacific Arc Artist Vine Charcoal Hard Black 12 Pieces Artist Vine Charcoal Sticks Hard and Smooth Drawing Charcoal**Pacific Arc**$14.35**4.6★**▲ 215%**](https://www.amazon.com/dp/B08FKCKPTK) [![Pacific Arc Large Vine Charcoal Stick 5/Pkg Soft Black Thick Willow Charcoal for Sketching and Drawing](https://m.media-amazon.com/images/I/417S-frPN2L.jpg)**Pacific Arc Large Vine Charcoal Stick 5/Pkg Soft Black Thick Willow Charcoal for Sketching and Drawing**Pacific Arc**$11.08**4.6★**▲ 166%**](https://www.amazon.com/dp/B08BW2ZB1T) [![Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 3 Sticks](https://m.media-amazon.com/images/I/316EZYjc1XL.jpg)**Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 3 Sticks**Winsor & Newton**$5.07**4.6★**▲ 136%**](https://www.amazon.com/dp/B001BYK7RA) [![Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)](https://m.media-amazon.com/images/I/41X7J+u5QsL.jpg)**Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)**Trzzyan**$7.81**4.6★**▲ 90%**](https://www.amazon.com/dp/B0F22S2WXL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — -41.9% search growth over the last 90 days.

4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**32%

*“just overall super functional”*

**Value For Money**18%

*“They are a great value”*

**Soft Feel**11%

*“Nice and soft vine charcoal, great for portraits”*

**Advertised Vs Actual Product**11%

*“Exactly what I needed”*

**Drawing Experience**10%

*“Theyre great for sketching out a painting before I paint it”*

**Ease Of Use**4%

*“Easy to use”*

**Erasability**3%

*“They erase easily with a black eraser”*

**Weight Light**3%

*“Light”*

**Color**2%

*“you can get some nice bold lines”*

**Material Quality**2%

*“Other than that, these charcoal sticks are excellent and very dependable”*

### **What buyers complain about **

**Quality-Overall**20%

*“Very poor quality”*

**Defective Material/Parts**20%

*“torn in half”*

**Color**10%

*“doesn't really get BLACK like i like tho”*

**Thickness**7%

*“I wish I had gone with the thinner one”*

**Smudge Resistance**5%

*“I wouldnt say its smear resistant cause its charcoal”*

### **Top return reasons **

**Defective Material/Parts**43%

**Value For Money**10%

**Certifications**9%

**Size-Overall**7%

**Advertised Vs Actual Product**7%

**Material Quality**5%

**Strength**3%

**Functionality-Overall**3%

**Durability**2%

**Quality-Overall**2%