---
title: "valentines paper — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/valentines-paper"
last_updated: "2026-07-13T18:58:17.876Z"
locale: en
meta:
  description: "soft demand (-97.2% this quarter) — valentines paper doesn't clear our bar today."
  "og:description": "soft demand (-97.2% this quarter) — valentines paper doesn't clear our bar today."
  "og:title": "valentines paper — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **valentines paper**

**Skip it**

Soft demand (-97.2% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 26Competition 27Returns 78Price range 0Avg price 39Brand share 12Review moat 98Quality gap 32

**Review moat**

**Incredible****41.1**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Okay****$10.67**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$36K**

$36K/yr · 164K searches

**Growth**

**Bad****-97.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$7.67–$13.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**11**

**Top-5 brand share**

**95%**

**Open market**

**5%**

- SKIONCE49% - iKammo17% - Konsait10% - Whaline8% - Generic6% - Print Works6% - Open — no brand owns it (1 brand, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)](https://m.media-amazon.com/images/I/61p01WR42nL.jpg)**Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)**SKIONCE**$7.67**4.7★48 rev](https://www.amazon.com/dp/B0GC6K6BY7) [2![Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album](https://m.media-amazon.com/images/I/715-XsbhpqL.jpg)**Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album**SKIONCE**$12.01**3.8★14 rev](https://www.amazon.com/dp/B0G5YLHJVX) [3![24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design](https://m.media-amazon.com/images/I/51wL259Q+TL.jpg)**24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design**SKIONCE**$9.86**4.8★7 rev](https://www.amazon.com/dp/B0G7HHGL9F) [4![Konsait 24 Sheets Valentines Scrapbook Paper 12x12 Double Sided Valentine Decorative Paper Valentine Craft Papers for Card Making Wedding Anniversaries Heart Love Scrapbooking Supplies](https://m.media-amazon.com/images/I/61Zp5XrdVBL.jpg)**Konsait 24 Sheets Valentines Scrapbook Paper 12x12 Double Sided Valentine Decorative Paper Valentine Craft Papers for Card Making Wedding Anniversaries Heart Love Scrapbooking Supplies**Konsait**$11.85**4.6★35 rev](https://www.amazon.com/dp/B0DM1G4QMK) [5![Valentines Day Scrapbook Paper Pad Pink Red Love Heart Patterned Paper 121224 Sheets Scrapbook CardStock Papers Pad for Holiday Cardmaking DIY Origami Decorative Craft Papers.](https://m.media-amazon.com/images/I/612Pz7dGuVL.jpg)**Valentines Day Scrapbook Paper Pad Pink Red Love Heart Patterned Paper 121224 Sheets Scrapbook CardStock Papers Pad for Holiday Cardmaking DIY Origami Decorative Craft Papers.**iKammo**$9.89**4.6★197 rev](https://www.amazon.com/dp/B0DPFY1Z56)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)](https://m.media-amazon.com/images/I/61p01WR42nL.jpg)**Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)**SKIONCE**$7.67**48 rev6mo ago](https://www.amazon.com/dp/B0GC6K6BY7) [![24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design](https://m.media-amazon.com/images/I/51wL259Q+TL.jpg)**24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design**SKIONCE**$9.86**7 rev6mo ago](https://www.amazon.com/dp/B0G7HHGL9F) [![Red Valentine Scrapbook Paper Pad 24 Sheets Heart Pattern Aesthetics Double Sided Print Floral DIY Crafts Collage Decoration for Photo Album Journals Card Folded Gift Wrapping Supplies](https://m.media-amazon.com/images/I/61TkCztzCjL.jpg)**Red Valentine Scrapbook Paper Pad 24 Sheets Heart Pattern Aesthetics Double Sided Print Floral DIY Crafts Collage Decoration for Photo Album Journals Card Folded Gift Wrapping Supplies**EAMOTOL**$10.10**24 rev7mo ago](https://www.amazon.com/dp/B0G65B49GL) [![Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album](https://m.media-amazon.com/images/I/715-XsbhpqL.jpg)**Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album**SKIONCE**$12.01**14 rev7mo ago](https://www.amazon.com/dp/B0G5YLHJVX) [![Mothers Day Scrapbook Paper 1212 :Double-Sided Pink Love Floral Origami Papers Pad Patterned Craft paper for Kids DIY Cardmaking journaling Scrapbooking Junk Journal Papers 24 Sheets.](https://m.media-amazon.com/images/I/71EQELRT3uL.jpg)**Mothers Day Scrapbook Paper 1212 :Double-Sided Pink Love Floral Origami Papers Pad Patterned Craft paper for Kids DIY Cardmaking journaling Scrapbooking Junk Journal Papers 24 Sheets.**iKammo**$13.51**4 rev8mo ago](https://www.amazon.com/dp/B0G5WZXYRZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)](https://m.media-amazon.com/images/I/61p01WR42nL.jpg)**Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)**SKIONCE**$7.67**4.7★**▲ 909%**](https://www.amazon.com/dp/B0GC6K6BY7) [![Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album](https://m.media-amazon.com/images/I/715-XsbhpqL.jpg)**Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album**SKIONCE**$12.01**3.8★**▲ 474%**](https://www.amazon.com/dp/B0G5YLHJVX) [![Red Valentine Scrapbook Paper Pad 24 Sheets Heart Pattern Aesthetics Double Sided Print Floral DIY Crafts Collage Decoration for Photo Album Journals Card Folded Gift Wrapping Supplies](https://m.media-amazon.com/images/I/61TkCztzCjL.jpg)**Red Valentine Scrapbook Paper Pad 24 Sheets Heart Pattern Aesthetics Double Sided Print Floral DIY Crafts Collage Decoration for Photo Album Journals Card Folded Gift Wrapping Supplies**EAMOTOL**$10.10**4.3★**▲ 255%**](https://www.amazon.com/dp/B0G65B49GL) [![24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design](https://m.media-amazon.com/images/I/51wL259Q+TL.jpg)**24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design**SKIONCE**$9.86**4.8★**▲ 128%**](https://www.amazon.com/dp/B0G7HHGL9F) [![48 Sheets Valentines Day Heart Scrapbook Paper Cardstock Colorful Heart 11x11inch Valentines Scrapbooking Paper Pad Romantic DIY Craft Decorative Pattern Paper for Journals Gift Wrapping Supplies](https://m.media-amazon.com/images/I/51DTd+Ge8aL.jpg)**48 Sheets Valentines Day Heart Scrapbook Paper Cardstock Colorful Heart 11x11inch Valentines Scrapbooking Paper Pad Romantic DIY Craft Decorative Pattern Paper for Journals Gift Wrapping Supplies**Generic**$12.55**4.3★**▲ 121%**](https://www.amazon.com/dp/B0DJMW7CLY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -97.2% search growth over the last 90 days.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 129.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“Pretty colors”*

**Paper Quality**25%

*“Really cute paper”*

**Advertised Vs Actual Product**13%

*“As described”*

**Design-Overall**11%

*“The projects I made with these came out so cute”*

**Quality-Overall**6%

*“was good quality”*

**Shape/Style**4%

*“Patterns are cute”*

**Value For Money**4%

*“the price point was quite reasonable”*

**Print Quality**2%

*“Cute prints”*

### **What buyers complain about **

**Paper Quality**30%

*“This is regular paper”*

**Color**18%

*“Colors are a little muted”*

**Advertised Vs Actual Product**5%

*“The title is misleading”*

**Quality-Overall**5%

*“Not happy with the quality”*

**Print Quality**5%

*“Not Cardstock, Dull Printing”*

### **Top return reasons **

**Size-Overall**34%

**Advertised Vs Actual Product**16%

**Weight Heavy**7%

**Display Colors**7%

**Print Quality**5%

**Paper Quality**5%

**Value For Money**5%

**Design-Overall**4%

**Color**4%

**Smell**4%