--- title: "valentines day charms — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/valentines-day-charms" last_updated: "2026-07-10T01:01:20.261Z" locale: en meta: description: "a small market ($0/yr) — valentines day charms doesn't clear our bar today." "og:description": "a small market ($0/yr) — valentines day charms doesn't clear our bar today." "og:title": "valentines day charms — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen" --- Back to Flapen home # **valentines day charms** **Skip it****40/100 ** a small market ($0/yr) — valentines day charms doesn't clear our bar today. **Market/yr** **$0** **Growth (1y)** **+334.0%** **Products** **7** **Brands** **5** was 3 a year ago **Sellers** **6** **Price range** **$7.89–$12.24** **Returns** **3.0%** **Rating** **4.6★** **Skip it** Scored 40/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **0** ×0.30 Growth **88** ×0.30 Competition **14** ×0.20 Quality gap **30** ×0.10 Returns **76** ×0.10 ## **Demand** Weekly Amazon search volume, last 102 weeks — +334.0% year over year. 14K7KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb, Dec · busiest ÷ quietest = 151.5× ## **Competition** - SANNIX40% - MARFOREVER19% - Sistenia13% - Wtrgas13% - Augshy13% The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 6 sellers compete here. **Brands** **5 **▲rising was 3 a year ago **Sellers** **6** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![SANNIX 110Pcs Valentines Day Charms Gold Enamel Jewelry Making Charm Pink Pendants for Valentines Bracelet Necklace Earrings Making](https://m.media-amazon.com/images/I/61fUdFu7u+L.jpg) [**SANNIX 110Pcs Valentines Day Charms Gold Enamel Jewelry Making Charm Pink Pendants for Valentines Bracelet Necklace Earrings Making**](https://www.amazon.com/dp/B0BNL1H82C) SANNIX$11.794.6★4,45229%▼falling 2 ![Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women](https://m.media-amazon.com/images/I/51ytF9STJ5L.jpg) [**Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women**](https://www.amazon.com/dp/B0G2KSMVMV) Sistenia$10.554.4★4213%▲rising 3 ![Wtrgas 60 PCS Valentines Charms Gold Enamel Love Pendants Pink Jewelry Making Charm for DIY Bracelet Necklace Earring Keychain Crafting Supplies 30 Styles 2 Pieces Each](https://m.media-amazon.com/images/I/51vPjVtUkLL.jpg) [**Wtrgas 60 PCS Valentines Charms Gold Enamel Love Pendants Pink Jewelry Making Charm for DIY Bracelet Necklace Earring Keychain Crafting Supplies 30 Styles 2 Pieces Each**](https://www.amazon.com/dp/B0FF4JS6B7) Wtrgas$7.894.5★3713%▲rising 4 ![Augshy 64 Pcs Valentine Heart Charms Conversation Heart Resin Charms Conversation Heart Beads Flat Heart Pendant for Valentines Day DIY Craft Bracelet Necklace Jewelry Making](https://m.media-amazon.com/images/I/513auXLT2KL.jpg) [**Augshy 64 Pcs Valentine Heart Charms Conversation Heart Resin Charms Conversation Heart Beads Flat Heart Pendant for Valentines Day DIY Craft Bracelet Necklace Jewelry Making**](https://www.amazon.com/dp/B0DKH5754J) Augshy$9.524.7★65113%▲rising 5 ![SANNIX 110pcs 55 Pairs Valentines Day Charms Gold Enamel Heart Charms for Jewelry Making Women Girls Day DIY Keychains Bracelets Necklace Earring Crafts Supplies Valentines Party Favor](https://m.media-amazon.com/images/I/51qIgof+H9L.jpg) [**SANNIX 110pcs 55 Pairs Valentines Day Charms Gold Enamel Heart Charms for Jewelry Making Women Girls Day DIY Keychains Bracelets Necklace Earring Crafts Supplies Valentines Party Favor**](https://www.amazon.com/dp/B0CLV9ZLV8) SANNIX$12.244.7★1,58411%▼falling 6 ![MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charms for Jewelry Making Gold Enamel Red Pink Romantic Love Charm Pendants for Valentines Day Bracelet Necklace Earrings Making](https://m.media-amazon.com/images/I/51pCz62NVvL.jpg) [**MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charms for Jewelry Making Gold Enamel Red Pink Romantic Love Charm Pendants for Valentines Day Bracelet Necklace Earrings Making**](https://www.amazon.com/dp/B0DK6PHZD9) MARFOREVER$8.804.7★73410%▲rising 7 ![MARFOREVER Craft Charms 40 Pcs Alloy Glitter Pendants Charms Set for Keychain Bag Embellishment Bracelets Necklaces Keychains Supplies (Valentines Day)](https://m.media-amazon.com/images/I/61EJvQZi4BL.jpg) [**MARFOREVER Craft Charms 40 Pcs Alloy Glitter Pendants Charms Set for Keychain Bag Embellishment Bracelets Necklaces Keychains Supplies (Valentines Day)**](https://www.amazon.com/dp/B0FX825PT7) MARFOREVER$9.364.6★899%▼falling ## **Product shelf** All 7 tracked products in this niche. Top sellersNewestTrending [![SANNIX 110Pcs Valentines Day Charms Gold Enamel Jewelry Making Charm Pink Pendants for Valentines Bracelet Necklace Earrings Making](https://m.media-amazon.com/images/I/61fUdFu7u+L.jpg)**SANNIX 110Pcs Valentines Day Charms Gold Enamel Jewelry Making Charm Pink Pendants for Valentines Bracelet Necklace Earrings Making** SANNIX**$11.79**4.6★4,452 reviews](https://www.amazon.com/dp/B0BNL1H82C) [![Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women](https://m.media-amazon.com/images/I/51ytF9STJ5L.jpg)**Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women** Sistenia**$10.55**4.4★42 reviews](https://www.amazon.com/dp/B0G2KSMVMV) [![Wtrgas 60 PCS Valentines Charms Gold Enamel Love Pendants Pink Jewelry Making Charm for DIY Bracelet Necklace Earring Keychain Crafting Supplies 30 Styles 2 Pieces Each](https://m.media-amazon.com/images/I/51vPjVtUkLL.jpg)**Wtrgas 60 PCS Valentines Charms Gold Enamel Love Pendants Pink Jewelry Making Charm for DIY Bracelet Necklace Earring Keychain Crafting Supplies 30 Styles 2 Pieces Each** Wtrgas**$7.89**4.5★37 reviews](https://www.amazon.com/dp/B0FF4JS6B7) [![Augshy 64 Pcs Valentine Heart Charms Conversation Heart Resin Charms Conversation Heart Beads Flat Heart Pendant for Valentines Day DIY Craft Bracelet Necklace Jewelry Making](https://m.media-amazon.com/images/I/513auXLT2KL.jpg)**Augshy 64 Pcs Valentine Heart Charms Conversation Heart Resin Charms Conversation Heart Beads Flat Heart Pendant for Valentines Day DIY Craft Bracelet Necklace Jewelry Making** Augshy**$9.52**4.7★651 reviews](https://www.amazon.com/dp/B0DKH5754J) [![SANNIX 110pcs 55 Pairs Valentines Day Charms Gold Enamel Heart Charms for Jewelry Making Women Girls Day DIY Keychains Bracelets Necklace Earring Crafts Supplies Valentines Party Favor](https://m.media-amazon.com/images/I/51qIgof+H9L.jpg)**SANNIX 110pcs 55 Pairs Valentines Day Charms Gold Enamel Heart Charms for Jewelry Making Women Girls Day DIY Keychains Bracelets Necklace Earring Crafts Supplies Valentines Party Favor** SANNIX**$12.24**4.7★1,584 reviews](https://www.amazon.com/dp/B0CLV9ZLV8) [![MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charms for Jewelry Making Gold Enamel Red Pink Romantic Love Charm Pendants for Valentines Day Bracelet Necklace Earrings Making](https://m.media-amazon.com/images/I/51pCz62NVvL.jpg)**MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charms for Jewelry Making Gold Enamel Red Pink Romantic Love Charm Pendants for Valentines Day Bracelet Necklace Earrings Making** MARFOREVER**$8.80**4.7★734 reviews](https://www.amazon.com/dp/B0DK6PHZD9) [![MARFOREVER Craft Charms 40 Pcs Alloy Glitter Pendants Charms Set for Keychain Bag Embellishment Bracelets Necklaces Keychains Supplies (Valentines Day)](https://m.media-amazon.com/images/I/61EJvQZi4BL.jpg)**MARFOREVER Craft Charms 40 Pcs Alloy Glitter Pendants Charms Set for Keychain Bag Embellishment Bracelets Necklaces Keychains Supplies (Valentines Day)** MARFOREVER**$9.36**4.6★89 reviews](https://www.amazon.com/dp/B0FX825PT7) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**28% *“Good selection”* **Value For Money**11% *“they're totally worth it”* **Color**10% *“BRIGHT COLORS”* **Size-Overall**7% *“Perfect size and good quality”* **Advertised Vs Actual Product**7% *“As Described”* **Design-Overall**6% *“ultra cute designed charms”* **Gifting Purpose**6% *“I am making great for giftgiving or even to make a charm bracelet I am selling keychains”* **Metal Quality**4% *“The gold metal is clear and clean”* **Fun/Entertainment Experience**4% *“These enamel Valentines Day charms are so fun”* **Strength**4% *“They are sturdy”* ### **What buyers complain about ** **Size-Overall**33% *“Some are smaller”* **Thickness**8% *“The metal isn't thick or heavy”* **Color**8% *“They are only colored on one side”* #### **Top return reasons**- Size-Overall42% - Advertised Vs Actual Product13% - Color12% - Product Condition8% - Quality-Overall5% - Design-Overall5% - Paint Quality4% - Value For Money4% - Defective Material/Parts4% - Display Colors2%