---
title: "utrecht acrylic paints — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/utrecht-acrylic-paints"
last_updated: "2026-07-14T01:48:35.167Z"
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  description: "brand-locked demand (top 5 brands take 98% of clicks) — utrecht acrylic paints doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — utrecht acrylic paints doesn't clear our bar today."
  "og:title": "utrecht acrylic paints — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **utrecht acrylic paints**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 21Conversion 44Competition 24Returns 96Price range 86Avg price 95Brand share 4Review moat 24Quality gap 18

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.62**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.48–$60.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****6,740.19**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$60K**

$60K/yr · 62K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Winsor & Newton84% - Utrecht6% - MEEDEN3% - Liquitex3% - Artbreezing2% - Mont Marte2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Winsor & Newton Galeria Acrylic Paint 10 x 60ml (2--oz) Tube Paint Set](https://m.media-amazon.com/images/I/41foIvk7ahL.jpg)**Winsor & Newton Galeria Acrylic Paint 10 x 60ml (2--oz) Tube Paint Set**Winsor & Newton**$33.95**4.8★4,866 rev](https://www.amazon.com/dp/B00004THXG) [2![Winsor & Newton Galeria Acrylic Paint 20 x 12ml (0.4--oz) Tube Paint Set](https://m.media-amazon.com/images/I/51tca0pEYjL.jpg)**Winsor & Newton Galeria Acrylic Paint 20 x 12ml (0.4--oz) Tube Paint Set**Winsor & Newton**$28.61**4.8★4,866 rev](https://www.amazon.com/dp/B08NJZPZG6) [3![Winsor & Newton Galeria Acrylic Color 200ml (6.75-oz) Tube Titanium White](https://m.media-amazon.com/images/I/412naj2VXDL.jpg)**Winsor & Newton Galeria Acrylic Color 200ml (6.75-oz) Tube Titanium White**Winsor & Newton**$11.42**4.8★12,722 rev](https://www.amazon.com/dp/B0012Q17LM) [4![Winsor & Newton Galeria Acrylic Paint 6 x 60ml (2--oz) Tube Paint Set](https://m.media-amazon.com/images/I/51N03Qrx4sL.jpg)**Winsor & Newton Galeria Acrylic Paint 6 x 60ml (2--oz) Tube Paint Set**Winsor & Newton**$21.92**4.8★4,866 rev](https://www.amazon.com/dp/B004E3UHXY) [5![Winsor & Newton Galeria Acrylic Paint 10 x 12ml (0.4--oz) Tube Paint Set](https://m.media-amazon.com/images/I/51bbxREOsHL.jpg)**Winsor & Newton Galeria Acrylic Paint 10 x 12ml (0.4--oz) Tube Paint Set**Winsor & Newton**$18.20**4.8★4,866 rev](https://www.amazon.com/dp/B08NJZP9VX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Winsor & Newton Galeria Acrylic Paint Set 5 x 60ml (2-oz) Tubes Process](https://m.media-amazon.com/images/I/41uuyELXPJL.jpg)**Winsor & Newton Galeria Acrylic Paint Set 5 x 60ml (2-oz) Tubes Process**Winsor & Newton**$18.19**4,866 rev1y ago](https://www.amazon.com/dp/B0F93Y89W8) [![Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)](https://m.media-amazon.com/images/I/51OTpg29ZgL.jpg)**Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)**Artbreezing**$35.42**130 rev1y ago](https://www.amazon.com/dp/B0DX1SLJWJ) [![MEEDEN Heavy Body Acrylic Paint - Basic Satin Finish 24 x 60ml (2 oz) Color Paint Set for Adults - Rich Pigment Art Craft Paints for Canvas Clay Wood](https://m.media-amazon.com/images/I/51LEFiivulL.jpg)**MEEDEN Heavy Body Acrylic Paint - Basic Satin Finish 24 x 60ml (2 oz) Color Paint Set for Adults - Rich Pigment Art Craft Paints for Canvas Clay Wood**MEEDEN**$32.19**1,474 rev1y ago](https://www.amazon.com/dp/B0DPPGTQFH) [![Utrecht Artists Acrylic Paints - Set of 6 Color Theory 59 ml](https://m.media-amazon.com/images/I/41jWh6+MYvL.jpg)**Utrecht Artists Acrylic Paints - Set of 6 Color Theory 59 ml**Utrecht**$46.80**6 rev2y ago](https://www.amazon.com/dp/B0D483Y643) [![Utrecht Artists Acrylic Paints - Set of 6 Basic Colors 59 ml](https://m.media-amazon.com/images/I/419S6O4fzLL.jpg)**Utrecht Artists Acrylic Paints - Set of 6 Basic Colors 59 ml**Utrecht**$46.41**1 rev2y ago](https://www.amazon.com/dp/B0D47ZM8S9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)](https://m.media-amazon.com/images/I/51OTpg29ZgL.jpg)**Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)**Artbreezing**$35.42**4.5★**▲ 196%**](https://www.amazon.com/dp/B0DX1SLJWJ) [![Winsor & Newton Galeria Acrylic Color 60ml (2-oz) Tube Sap Green](https://m.media-amazon.com/images/I/31gbAmbxLyL.jpg)**Winsor & Newton Galeria Acrylic Color 60ml (2-oz) Tube Sap Green**Winsor & Newton**$9.48**4.8★**▲ 190%**](https://www.amazon.com/dp/B0012F7B54) [![Liquitex BASICS Acrylic Paint 250ml (8.5-oz) Tube Titanium White](https://m.media-amazon.com/images/I/31B8Z4sC2CL.jpg)**Liquitex BASICS Acrylic Paint 250ml (8.5-oz) Tube Titanium White**Liquitex**$10.74**4.8★**▲ 98%**](https://www.amazon.com/dp/B002665SYY) [![Winsor & Newton Galeria Acrylic Paint Set 5 x 60ml (2-oz) Tubes Process](https://m.media-amazon.com/images/I/41uuyELXPJL.jpg)**Winsor & Newton Galeria Acrylic Paint Set 5 x 60ml (2-oz) Tubes Process**Winsor & Newton**$18.19**4.8★**▲ 91%**](https://www.amazon.com/dp/B0F93Y89W8) [![MEEDEN Heavy Body Acrylic Paint - Basic Satin Finish 24 x 60ml (2 oz) Color Paint Set for Adults - Rich Pigment Art Craft Paints for Canvas Clay Wood](https://m.media-amazon.com/images/I/51LEFiivulL.jpg)**MEEDEN Heavy Body Acrylic Paint - Basic Satin Finish 24 x 60ml (2 oz) Color Paint Set for Adults - Rich Pigment Art Craft Paints for Canvas Clay Wood**MEEDEN**$32.19**4.6★**▲ 52%**](https://www.amazon.com/dp/B0DPPGTQFH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**28%

*“each tube comes with a good amount of paint”*

**Color**20%

*“The colors are vibrant”*

**Quality-Overall**15%

*“Great quality and vibrancy”*

**Value For Money**5%

*“Affordable”*

**Gifting Purpose**3%

*“Got as a gift”*

**Engraving/Paint/Sublimation**3%

*“Good paints”*

**Ease Of Use**2%

*“nice to use”*

**Coverage**2%

*“It covers pretty well”*

**Advertised Vs Actual Product**2%

*“It does what it should”*

**Material Quality**2%

*“These are some quality acrylics”*

### **What buyers complain about **

**Paint Quality**15%

*“I was very disappointed with this paint”*

**Size-Overall**13%

*“The tube is actually really big”*

**Thickness**11%

*“Not as thick as I was hoping for”*

**Color**7%

*“The color quality is poor”*

**Advertised Vs Actual Product**5%

*“They shouldnt be advertised as heavily pigmented when only half do”*

**Weight Heavy**3%

*“This Meeden heavy body acrylic 24 color set isnt heavy body nor is it any better than Dollar Tree craft paint”*

**Product Condition**3%

*“I did not order used product”*

**Material Quality**3%

*“Not heavy body acrylic”*

**Quality-Overall**3%

*“Unfortunately, this version feels like a cheap imitation of what it once was”*

**Durability**2%

*“Overlaps from the first layer”*

### **Top return reasons **

**Paint Quality**42%

**Value For Money**16%

**Color**12%

**Size-Overall**9%

**Advertised Vs Actual Product**6%

**Quality-Overall**4%

**Product Condition**2%

**Display Colors**1%

**Material Quality**1%

**Certifications**1%