---
title: "underglaze pencil — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/underglaze-pencil"
last_updated: "2026-07-14T05:02:00.089Z"
locale: en
meta:
  description: "underglaze pencil shows a thin review moat (54 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "underglaze pencil shows a thin review moat (54 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "underglaze pencil — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **underglaze pencil**

**Worth a look**

Shows a thin review moat (54 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 44Conversion 65Competition 55Returns 97Price range 87Avg price 95Brand share 44Review moat 97Quality gap 92

**Review moat**

**Incredible****54.32**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.37**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$9.31–$63.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+14.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$94K**

$94K/yr · 61K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**25**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- Pasler41% - gisgfim15% - Chester's Clay9% - ZZYFGH8% - Affrolling6% - EliteSign4% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$9K15%$14K20%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pasler Underglaze Pencil Pottery Pencil for Ceramic Pottery Bisque Greenware - Underglaze Pencil set Pack of 2 Black](https://m.media-amazon.com/images/I/31b40nZAQ7L.jpg)**Pasler Underglaze Pencil Pottery Pencil for Ceramic Pottery Bisque Greenware - Underglaze Pencil set Pack of 2 Black**Pasler**$17.70**4.4★155 rev](https://www.amazon.com/dp/B0CXDDV47V) [2![Pasler Underglaze Pencils for Ceramic Pottery Bisque or Greenware - Pack of 1 Black](https://m.media-amazon.com/images/I/31SklaRNLwL.jpg)**Pasler Underglaze Pencils for Ceramic Pottery Bisque or Greenware - Pack of 1 Black**Pasler**$12.93**4.4★61 rev](https://www.amazon.com/dp/B0CY1V2DFD) [3![ZZYFGH 2 Pcs Black Underglaze Pencils Glaze Pencils Cone 6-10 with Waterpro of Case Underglaze Pencil for Pottery for Ceramic Bisque Greenware](https://m.media-amazon.com/images/I/31cNUmRyv7L.jpg)**ZZYFGH 2 Pcs Black Underglaze Pencils Glaze Pencils Cone 6-10 with Waterpro of Case Underglaze Pencil for Pottery for Ceramic Bisque Greenware**ZZYFGH**$16.08**4.1★103 rev](https://www.amazon.com/dp/B09V132YQC) [4![Chesters Clay - Black Underglaze Pencil - Pottery Glaze for Ceramic Bisque Greenware and Bone Dry Pieces - Sharpens to a Fine Point - Complete with Waterproof Case and Sharpener (2 Pack)](https://m.media-amazon.com/images/I/31+eYx6UwQL.jpg)**Chesters Clay - Black Underglaze Pencil - Pottery Glaze for Ceramic Bisque Greenware and Bone Dry Pieces - Sharpens to a Fine Point - Complete with Waterproof Case and Sharpener (2 Pack)**Chester's Clay**$13.36**3.8★57 rev](https://www.amazon.com/dp/B0B6Q9LXX8) [5![Affrolling 14 Pcs Underglaze Pencil Kits 7 Pcs Multicolor Underglaze Pottery Pen for Ceramics with Blending Stump Pencil Extenders Sharpener Pen Case for Decorating Under Ceramic Pottery Bisque Ware](https://m.media-amazon.com/images/I/51TFhvkzx0L.jpg)**Affrolling 14 Pcs Underglaze Pencil Kits 7 Pcs Multicolor Underglaze Pottery Pen for Ceramics with Blending Stump Pencil Extenders Sharpener Pen Case for Decorating Under Ceramic Pottery Bisque Ware**Affrolling**$35.43**3.9★34 rev](https://www.amazon.com/dp/B0F998VW9W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![gisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Silver)](https://m.media-amazon.com/images/I/51IYIIbkKtL.jpg)**gisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Silver)**gisgfim**$37.16**1 rev3mo ago](https://www.amazon.com/dp/B0GVDRBLZD) [![gisgfim 12Pcs Underglaze Pencils Oil-based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Black)](https://m.media-amazon.com/images/I/51FFACLEQVL.jpg)**gisgfim 12Pcs Underglaze Pencils Oil-based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Black)**gisgfim**$40.99**2 rev3mo ago](https://www.amazon.com/dp/B0GVDMSK8N) [![gisgfim 14Pcs Underglaze Pencil Set 7Pcs Ceramic Glaze Pencils Multicolor Underglaze Pottery Pencils Include Pen Case Blending Stumps Pencil Extenders and Sharpener Ceramic Tools for Art Creation](https://m.media-amazon.com/images/I/51cIN8qtCfL.jpg)**gisgfim 14Pcs Underglaze Pencil Set 7Pcs Ceramic Glaze Pencils Multicolor Underglaze Pottery Pencils Include Pen Case Blending Stumps Pencil Extenders and Sharpener Ceramic Tools for Art Creation**gisgfim**$28.51**2 rev3mo ago](https://www.amazon.com/dp/B0GVDVYQ6P) [![Marspark 12 Pcs Underglaze Pencil Kits for Ceramics Pottery Includes Pencil Case Sharpener Ideal for Decorations Artists Ceramic Art Creation Fine Detailing Sketching and Shading](https://m.media-amazon.com/images/I/41b-QIsHRKL.jpg)**Marspark 12 Pcs Underglaze Pencil Kits for Ceramics Pottery Includes Pencil Case Sharpener Ideal for Decorations Artists Ceramic Art Creation Fine Detailing Sketching and Shading**Marspark**$40.51**3 rev3mo ago](https://www.amazon.com/dp/B0GTQXC8JQ) [![gisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Decorating Tools for Art Creation](https://m.media-amazon.com/images/I/51rzm9fAe9L.jpg)**gisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Decorating Tools for Art Creation**gisgfim**$30.83**6 rev5mo ago](https://www.amazon.com/dp/B0GGX289HN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![gisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Silver)](https://m.media-amazon.com/images/I/51IYIIbkKtL.jpg)**gisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Silver)**gisgfim**$37.16**5.0★**▲ 257%**](https://www.amazon.com/dp/B0GVDRBLZD) [![gisgfim 12Pcs Underglaze Pencils Oil-based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Black)](https://m.media-amazon.com/images/I/51FFACLEQVL.jpg)**gisgfim 12Pcs Underglaze Pencils Oil-based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Black)**gisgfim**$40.99**5.0★**▲ 256%**](https://www.amazon.com/dp/B0GVDMSK8N) [![gisgfim 14Pcs Underglaze Pencil Set 7Pcs Ceramic Glaze Pencils Multicolor Underglaze Pottery Pencils Include Pen Case Blending Stumps Pencil Extenders and Sharpener Ceramic Tools for Art Creation](https://m.media-amazon.com/images/I/51cIN8qtCfL.jpg)**gisgfim 14Pcs Underglaze Pencil Set 7Pcs Ceramic Glaze Pencils Multicolor Underglaze Pottery Pencils Include Pen Case Blending Stumps Pencil Extenders and Sharpener Ceramic Tools for Art Creation**gisgfim**$28.51**3.5★**▲ 255%**](https://www.amazon.com/dp/B0GVDVYQ6P) [![Marspark 12 Pcs Underglaze Pencil Kits for Ceramics Pottery Includes Pencil Case Sharpener Ideal for Decorations Artists Ceramic Art Creation Fine Detailing Sketching and Shading](https://m.media-amazon.com/images/I/41b-QIsHRKL.jpg)**Marspark 12 Pcs Underglaze Pencil Kits for Ceramics Pottery Includes Pencil Case Sharpener Ideal for Decorations Artists Ceramic Art Creation Fine Detailing Sketching and Shading**Marspark**$40.51**3.8★**▲ 254%**](https://www.amazon.com/dp/B0GTQXC8JQ) [![gisgfim 6 Pcs Underglaze Colored Pen Sets for Ceramics Underglaze Markers Paint Pens for Porcelain Pottery Glaze Diy Decorating Accessories Supplies](https://m.media-amazon.com/images/I/41aqaOW5ZJL.jpg)**gisgfim 6 Pcs Underglaze Colored Pen Sets for Ceramics Underglaze Markers Paint Pens for Porcelain Pottery Glaze Diy Decorating Accessories Supplies**gisgfim**$31.29**3.9★**▲ 153%**](https://www.amazon.com/dp/B0GGYPT93L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.

2K1KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**16%

*“Colors are pretty”*

**Quality-Overall**12%

*“Great quality pen”*

**Efficiency**7%

*“Works very well”*

**Value For Money**7%

*“low price”*

**Writing Experience**6%

*“Work great for writing under bisque-ware projects to make them easy to identify”*

**Ease Of Use**5%

*“It is very convenient”*

**Paint Quality**5%

*“Neat Addition to my Clay and Painting Tools”*

**Strength**4%

*“Solid”*

**Material Quality**4%

*“Good for marking ceramics”*

**Pen/Pencil Quality**3%

*“The water-based underglaze pencils are easy to use”*

### **What buyers complain about **

**Color**10%

*“the colors didnt come out nice”*

**Ease Of Use**10%

*“difficult to use”*

**Compatibility-Overall**8%

*“Not for greenware”*

**Value For Money**8%

*“too expensive for the small volume in the pen”*

**Leak-Proof**7%

*“Leaks”*

**Functionality-Overall**7%

*“Didn't work for me”*

**Hard Feel**6%

*“Really hard”*

**Jamming/Clogging**4%

*“Clogging after first use”*

**Durability**3%

*“Broke first time I used it”*

**Spray/Flow**3%

*“I have used this three times and it does not flow well and I do much better with a thin paint for brush and under glazes”*

### **Top return reasons **

**Functionality-Overall**28%

**Advertised Vs Actual Product**12%

**Color**6%

**Defective Material/Parts**6%

**Quality-Overall**5%

**Leak-Proof**5%

**Ink Refill**4%

**Durability**4%

**Value For Money**4%

**Display Colors**3%