---
title: "underglaze for ceramics — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/underglaze-for-ceramics"
last_updated: "2026-07-10T02:20:43.341Z"
locale: en
meta:
  description: "underglaze for ceramics shows low returns (1.1%), but a small market ($477K/yr) keeps it on the watch list."
  "og:description": "underglaze for ceramics shows low returns (1.1%), but a small market ($477K/yr) keeps it on the watch list."
  "og:title": "underglaze for ceramics — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **underglaze for ceramics**

**Worth a look****56/100 **

underglaze for ceramics shows low returns (1.1%), but a small market ($477K/yr) keeps it on the watch list.

**Market/yr**

**$477K**

**Growth (1y)**

**+211.7%**

**Products**

**34**

**Brands**

**9**

was 11 a year ago

**Sellers**

**28**

**Price range**

**$8.62–$207.77**

**Returns**

**1.1%**

**Rating**

**4.5★**

**Worth a look**

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**24**

 ×0.30

Growth

**78**

 ×0.30

Competition

**59**

 ×0.20

Quality gap

**44**

 ×0.10

Returns

**91**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +211.7% year over year.

6K3KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Nov · busiest ÷ quietest = 1.6×

## **Competition**

- AMACO26% - Pasler18% - Creative Hobbies17% - Mayco17% - Speedball16% - Penguin Pottery2% - Other (3 brands)3%

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 28 sellers compete here.

**Brands**

**9 **▼falling

was 11 a year ago

**Sellers**

**28**

**Top 5 brand share**

**94%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Creative Hobbies Set of 10 Ceramic Underglaze Paint Colors for Clay Greenware or Bisque Assorted Colors in 2 ounce Jars with Free How to Paint Bisque Book](https://m.media-amazon.com/images/I/510KfBhT3oL.jpg) [**Creative Hobbies Set of 10 Ceramic Underglaze Paint Colors for Clay Greenware or Bisque Assorted Colors in 2 ounce Jars with Free How to Paint Bisque Book**](https://www.amazon.com/dp/B0844PFVGS)

Creative Hobbies$50.224.6★65813%▼falling

2
![Mayco Fundamentals Underglaze - Set of 12 2 oz](https://m.media-amazon.com/images/I/418+lFMxnoL.jpg) [**Mayco Fundamentals Underglaze - Set of 12 2 oz**](https://www.amazon.com/dp/B0CK999NGW)

Mayco$49.844.5★7012%▲rising

3
![Pasler Underglaze Set - 2 fl oz/60 ml Concentrated Opaque Liquid Underglaze for pottery bisque Set of 12 Colors](https://m.media-amazon.com/images/I/41fZxG4nddL.jpg) [**Pasler Underglaze Set - 2 fl oz/60 ml Concentrated Opaque Liquid Underglaze for pottery bisque Set of 12 Colors**](https://www.amazon.com/dp/B0CX9CH5N1)

Pasler$46.114.6★30311%▼falling

4
![Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors](https://m.media-amazon.com/images/I/41x8XzjGNpL.jpg) [**Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors**](https://www.amazon.com/dp/B0FG7FVDM5)

Pasler$29.324.2★827%▲rising

5
![AMACO Velvet Underglazes 12-Count Set No. 4 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay](https://m.media-amazon.com/images/I/41im+wYi-dL.jpg) [**AMACO Velvet Underglazes 12-Count Set No. 4 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay**](https://www.amazon.com/dp/B083SSVY3X)

AMACO$109.114.7★1697%—flat

6
![Speedball Underglaze Sampler Pack (12) 2-Ounce 2020 Color Glaze Assortment for Pottery & Ceramics](https://m.media-amazon.com/images/I/416FGOAOsCL.jpg) [**Speedball Underglaze Sampler Pack (12) 2-Ounce 2020 Color Glaze Assortment for Pottery & Ceramics**](https://www.amazon.com/dp/B08TF1CTZJ)

Speedball$67.914.3★494%—flat

7
![Speedball 001085 Underglaze Sampler Pack 12 Pack 2 oz Multicolor](https://m.media-amazon.com/images/I/51b6YPzIDgL.jpg) [**Speedball 001085 Underglaze Sampler Pack 12 Pack 2 oz Multicolor**](https://www.amazon.com/dp/B01JI1RTQY)

Speedball$65.424.3★5323%—flat

8
![Creative Hobbies Mayco Stroke and Coat Glaze for Ceramics Kit 1 | 12 Assorted 2 oz Jars with How to Paint Pottery Book](https://m.media-amazon.com/images/I/51HEqq8A8sL.jpg) [**Creative Hobbies Mayco Stroke and Coat Glaze for Ceramics Kit 1 | 12 Assorted 2 oz Jars with How to Paint Pottery Book**](https://www.amazon.com/dp/B0887M4XCQ)

Creative Hobbies$52.194.8★3203%▲rising

9
![AMACO Velvet V-361 Jet Black Underglaze 2 oz. (59 mL) Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglaze for Bisque and Wet/Unfired Clay](https://m.media-amazon.com/images/I/31QbNMdoYsL.jpg) [**AMACO Velvet V-361 Jet Black Underglaze 2 oz. (59 mL) Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglaze for Bisque and Wet/Unfired Clay**](https://www.amazon.com/dp/B0044SEQ0O)

AMACO$12.714.7★1223%—flat

10

![Speedball 001080 Underglaze Deluxe School Pack 12-Pack 16 oz Multicolor](https://m.media-amazon.com/images/I/41+YX0MikDL.jpg) [**Speedball 001080 Underglaze Deluxe School Pack 12-Pack 16 oz Multicolor**](https://www.amazon.com/dp/B00QQPLWBO)

Speedball$207.774.2★1343%▼falling

11

![Mayco Stroke & Coat Ceramic Glaze Kit #1 Set of 12-2 Fl Oz Bottles](https://m.media-amazon.com/images/I/41Fj6y0mgAL.jpg) [**Mayco Stroke & Coat Ceramic Glaze Kit #1 Set of 12-2 Fl Oz Bottles**](https://www.amazon.com/dp/B00A6VWQPA)

Mayco$46.644.7★6572%▼falling

12

![Penguin Pottery - Underglaze for Ceramics - 8-Color Underglaze Variety Set (4oz Jars) - Underglaze Cone 04 to Cone 6 - Paint Colors for Clay Bisque - Under Glaze for Pottery - Low Fire to Mid Fire](https://m.media-amazon.com/images/I/51boLo4WXLL.jpg) [**Penguin Pottery - Underglaze for Ceramics - 8-Color Underglaze Variety Set (4oz Jars) - Underglaze Cone 04 to Cone 6 - Paint Colors for Clay Bisque - Under Glaze for Pottery - Low Fire to Mid Fire**](https://www.amazon.com/dp/B0CFN9RBP7)

Penguin Pottery$51.514.2★1042%▼falling

13

![Speedball Underglaze Black 16 oz Made in USA Lead-Free Color Glaze for Pottery and Ceramics Wide Firing Range Cone 05-10 Food Safe](https://m.media-amazon.com/images/I/312GNCq1bAL.jpg) [**Speedball Underglaze Black 16 oz Made in USA Lead-Free Color Glaze for Pottery and Ceramics Wide Firing Range Cone 05-10 Food Safe**](https://www.amazon.com/dp/B00QKQEAYU)

Speedball$22.934.2★6702%—flat

14

![AMACO Velvet Underglazes 12-Count Set No. 2 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay](https://m.media-amazon.com/images/I/412+ExmClIL.jpg) [**AMACO Velvet Underglazes 12-Count Set No. 2 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay**](https://www.amazon.com/dp/B0044SATPU)

AMACO$104.014.7★1692%▲rising

15

![AMACO Velvet Underglaze 2 oz Jar White](https://m.media-amazon.com/images/I/41wsb+4+kRL.jpg) [**AMACO Velvet Underglaze 2 oz Jar White**](https://www.amazon.com/dp/B0044S90YQ)

AMACO$12.174.6★1652%▼falling

**~~Showing 15 of 34 — show all ~~**

## **Product shelf**

All 34 tracked products in this niche.

Top sellersNewestTrending

[![Creative Hobbies Set of 10 Ceramic Underglaze Paint Colors for Clay Greenware or Bisque Assorted Colors in 2 ounce Jars with Free How to Paint Bisque Book](https://m.media-amazon.com/images/I/510KfBhT3oL.jpg)**Creative Hobbies Set of 10 Ceramic Underglaze Paint Colors for Clay Greenware or Bisque Assorted Colors in 2 ounce Jars with Free How to Paint Bisque Book** Creative Hobbies**$50.22**4.6★658 reviews](https://www.amazon.com/dp/B0844PFVGS) [![Mayco Fundamentals Underglaze - Set of 12 2 oz](https://m.media-amazon.com/images/I/418+lFMxnoL.jpg)**Mayco Fundamentals Underglaze - Set of 12 2 oz** Mayco**$49.84**4.5★70 reviews](https://www.amazon.com/dp/B0CK999NGW) [![Pasler Underglaze Set - 2 fl oz/60 ml Concentrated Opaque Liquid Underglaze for pottery bisque Set of 12 Colors](https://m.media-amazon.com/images/I/41fZxG4nddL.jpg)**Pasler Underglaze Set - 2 fl oz/60 ml Concentrated Opaque Liquid Underglaze for pottery bisque Set of 12 Colors** Pasler**$46.11**4.6★303 reviews](https://www.amazon.com/dp/B0CX9CH5N1) [![Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors](https://m.media-amazon.com/images/I/41x8XzjGNpL.jpg)**Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors** Pasler**$29.32**4.2★82 reviews](https://www.amazon.com/dp/B0FG7FVDM5) [![AMACO Velvet Underglazes 12-Count Set No. 4 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay](https://m.media-amazon.com/images/I/41im+wYi-dL.jpg)**AMACO Velvet Underglazes 12-Count Set No. 4 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay** AMACO**$109.11**4.7★169 reviews](https://www.amazon.com/dp/B083SSVY3X) [![Speedball Underglaze Sampler Pack (12) 2-Ounce 2020 Color Glaze Assortment for Pottery & Ceramics](https://m.media-amazon.com/images/I/416FGOAOsCL.jpg)**Speedball Underglaze Sampler Pack (12) 2-Ounce 2020 Color Glaze Assortment for Pottery & Ceramics** Speedball**$67.91**4.3★49 reviews](https://www.amazon.com/dp/B08TF1CTZJ) [![Speedball 001085 Underglaze Sampler Pack 12 Pack 2 oz Multicolor](https://m.media-amazon.com/images/I/51b6YPzIDgL.jpg)**Speedball 001085 Underglaze Sampler Pack 12 Pack 2 oz Multicolor** Speedball**$65.42**4.3★532 reviews](https://www.amazon.com/dp/B01JI1RTQY) [![Creative Hobbies Mayco Stroke and Coat Glaze for Ceramics Kit 1 | 12 Assorted 2 oz Jars with How to Paint Pottery Book](https://m.media-amazon.com/images/I/51HEqq8A8sL.jpg)**Creative Hobbies Mayco Stroke and Coat Glaze for Ceramics Kit 1 | 12 Assorted 2 oz Jars with How to Paint Pottery Book** Creative Hobbies**$52.19**4.8★320 reviews](https://www.amazon.com/dp/B0887M4XCQ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**39%

*“Beautiful colors”*

**Quality-Overall**13%

*“Great glaze”*

**Advertised Vs Actual Product**9%

*“Product is just as described”*

**Value For Money**8%

*“Good value for the money”*

**Efficiency**4%

*“Works very well”*

**Ease Of Use**3%

*“Easy to use”*

**Fire Resistance**2%

*“i can paint and fire it and not have to add a glaze afterwards”*

**Paint Quality**2%

*“Glass Painting Made Easy”*

**Coverage**2%

*“which made it easier to get consistent coverage”*

**Texture/Consistency-Overall**2%

*“I loved the texture”*

### **What buyers complain about **

**Color**14%

*“the colors generally dont look good”*

**Leak-Proof**10%

*“the contents spilled all over the box”*

**Functionality-Overall**9%

*“I have found that results really vary”*

**Value For Money**9%

*“its expensive”*

**Ease Of Use**6%

*“Made it difficult to apply”*

**Jamming/Clogging**6%

*“Clogging after first use”*

**Quality-Overall**5%

*“For the amount I paid I would expect better quality and resistance, it was disappointing to open the packaging and see that about three colors had leaked and broken”*

**Moist/Dry**5%

*“All underglazes in the package were dry”*

**Coverage**4%

*“Its not super great coverage with three coats for an entire piece”*

**Paint Quality**4%

*“Under glaze paint dried up”*

#### **Top return reasons**- Leak-Proof18% - Color15% - Paint Quality13% - Value For Money12% - Advertised Vs Actual Product11% - Size-Overall7% - Functionality-Overall3% - Product Condition3% - Compatibility-Overall3% - Moist/Dry3%