---
title: "tru ray construction paper 9x12 — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tru-ray-construction-paper-9x12"
last_updated: "2026-07-13T21:56:27.087Z"
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meta:
  description: "a small market ($61K/yr) — tru ray construction paper 9x12 doesn't clear our bar today."
  "og:description": "a small market ($61K/yr) — tru ray construction paper 9x12 doesn't clear our bar today."
  "og:title": "tru ray construction paper 9x12 — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **tru ray construction paper 9x12**

**Skip it**

A small market ($61K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 22Conversion 84Competition 78Returns 97Price range 83Avg price 37Brand share 28Review moat 43Quality gap 17

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$2.90–$81.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Okay****2,245.93**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.48**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$61K**

$61K/yr · 63K searches

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**13 **—flat

**Sellers**

**109**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- Tru-Ray72% - TUXIYA5% - Colorations4% - Crayola4% - Bupete3% - Neenah3% - Open — no brand owns it (7 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets](https://m.media-amazon.com/images/I/51jl8+ScGeL.jpg)**Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets**Tru-Ray**$5.70**4.8★14,193 rev](https://www.amazon.com/dp/B007OCF0C0) [2![Tru-Ray (P6588-4) Heavyweight Construction Paper Bulk Assortment 10 Assorted Colors 9 x 12 500 Sheets](https://m.media-amazon.com/images/I/51JAHAqaPgL.jpg)**Tru-Ray (P6588-4) Heavyweight Construction Paper Bulk Assortment 10 Assorted Colors 9 x 12 500 Sheets**Tru-Ray**$23.87**4.7★366 rev](https://www.amazon.com/dp/B01ELJGWSY) [3![Tru-Ray Construction Paper P103031 10 Classic Colors 9 x 12 50 Sheets](https://m.media-amazon.com/images/I/51DS1csc+lL.jpg)**Tru-Ray Construction Paper P103031 10 Classic Colors 9 x 12 50 Sheets**Tru-Ray**$5.05**4.8★14,193 rev](https://www.amazon.com/dp/B00008XPH8) [4![Pacon Tru-Ray Heavyweight Construction Paper Black 9 x 12 50 Sheets Sulphite Construction Paper](https://m.media-amazon.com/images/I/51084swlNML.jpg)**Pacon Tru-Ray Heavyweight Construction Paper Black 9 x 12 50 Sheets Sulphite Construction Paper**Tru-Ray**$4.35**4.8★2,070 rev](https://www.amazon.com/dp/B00008XPBI) [5![Tru-Ray Construction Paper 50% Recycled 9 x 12 White Pack Of 50](https://m.media-amazon.com/images/I/51B4I5JEjJL.jpg)**Tru-Ray Construction Paper 50% Recycled 9 x 12 White Pack Of 50**Tru-Ray**$4.98**4.7★1,364 rev](https://www.amazon.com/dp/B00008XPFZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations](https://m.media-amazon.com/images/I/51tkd3rxA5L.jpg)**Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations**Nidkoud**$17.66**81 rev6mo ago](https://www.amazon.com/dp/B0G2LYNCLV) [![40 PCS Cardstock 8.5 x 11 Craft Bulk Construction Paper 180GSM/65LB 20 Colors Card Stock Paper for Card Making Printer Scrapbook Decorations DIY](https://m.media-amazon.com/images/I/41YaTJAfWxL.jpg)**40 PCS Cardstock 8.5 x 11 Craft Bulk Construction Paper 180GSM/65LB 20 Colors Card Stock Paper for Card Making Printer Scrapbook Decorations DIY**CozyNestMo**$6.82**69 rev7mo ago](https://www.amazon.com/dp/B0G3P9XLPJ) [![100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51Ti2-aEFIL.jpg)**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**330 rev8mo ago](https://www.amazon.com/dp/B0FMJCKBKG) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**330 rev8mo ago](https://www.amazon.com/dp/B0FMJC32WM) [![8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)](https://m.media-amazon.com/images/I/41TLDl0GIHL.jpg)**8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)**Bupete**$5.35**184 rev10mo ago](https://www.amazon.com/dp/B0FQ5PDG8Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations](https://m.media-amazon.com/images/I/51tkd3rxA5L.jpg)**Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations**Nidkoud**$17.66**5.0★**▲ 312%**](https://www.amazon.com/dp/B0G2LYNCLV) [![100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51Ti2-aEFIL.jpg)**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**4.6★**▲ 213%**](https://www.amazon.com/dp/B0FMJCKBKG) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 200%**](https://www.amazon.com/dp/B0FMJC32WM) [![40 PCS Cardstock 8.5 x 11 Craft Bulk Construction Paper 180GSM/65LB 20 Colors Card Stock Paper for Card Making Printer Scrapbook Decorations DIY](https://m.media-amazon.com/images/I/41YaTJAfWxL.jpg)**40 PCS Cardstock 8.5 x 11 Craft Bulk Construction Paper 180GSM/65LB 20 Colors Card Stock Paper for Card Making Printer Scrapbook Decorations DIY**CozyNestMo**$6.82**4.6★**▲ 161%**](https://www.amazon.com/dp/B0G3P9XLPJ) [![8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)](https://m.media-amazon.com/images/I/41TLDl0GIHL.jpg)**8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)**Bupete**$5.35**4.7★**▲ 142%**](https://www.amazon.com/dp/B0FQ5PDG8Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.

2K1KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Good quality and vibrant colors”*

**Color**18%

*“Great variety of colors”*

**Paper Quality**12%

*“Excellent paper”*

**Value For Money**9%

*“Best value”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Thickness**4%

*“Nice thickness”*

**Ease Of Use**3%

*“Easy to use”*

**Print Quality**2%

*“Good value, crisp printing”*

**Paper Brightness**2%

*“Great quality construction paper – bright colors and sturdy”*

**Efficiency**2%

*“Works well”*

### **What buyers complain about **

**Thickness**22%

*“The sheets are thick”*

**Color**14%

*“Dull color”*

**Paper Quality**8%

*“Very cheap paper”*

**Size-Overall**4%

*“Inconsistent sizes”*

**Advertised Vs Actual Product**3%

*“Misleading size”*

**Quality-Overall**3%

*“Overall, very cheap and not worth the money”*

**Value For Money**2%

*“cheaper”*

**Strength**2%

*“It doesnt feel sturdy enough”*

**Print Quality**2%

*“Does not print”*

**Weight Heavy**2%

*“heavier than I wanted”*

### **Top return reasons **

**Size-Overall**28%

**Value For Money**14%

**Color**13%

**Paper Quality**12%

**Advertised Vs Actual Product**7%

**Thin**4%

**Thickness**3%

**Display Colors**3%

**Material Quality**2%

**Paper Brightness**2%