---
title: "tracing — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tracing"
last_updated: "2026-07-14T01:38:15.408Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — tracing doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — tracing doesn't clear our bar today."
  "og:title": "tracing — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tracing**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 14Conversion 49Competition 7Returns 61Price range 77Avg price 90Brand share 0Review moat 16Quality gap 62

**Avg price**

**Great****$20.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.42–$38.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$171K**

$171K/yr · 210K searches

**Review moat**

**Bad****20,877.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**33**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Crayola80% - LitEnergy10% - Dan&Darci4% - Geokay3% - Fawnovey3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$26K30%$51K45%$77K60%$103K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Light Up Tracing Pad Pink Best Birthday Gifts for Girls & Boys 6 7 8 Year Olds Kids Toys Light Box Art Kit for Kids [Amazon Exclusive]](https://m.media-amazon.com/images/I/51n6kaGkRTL.jpg)**Crayola Light Up Tracing Pad Pink Best Birthday Gifts for Girls & Boys 6 7 8 Year Olds Kids Toys Light Box Art Kit for Kids \[Amazon Exclusive\]**Crayola**$23.30**4.6★47,977 rev](https://www.amazon.com/dp/B0084JUNVU) [2![Crayola Light Up Tracing Pad - Blue Drawing & Tracing Projector for Kids Sketching Light Box Table Toys for Kids Gift for Girls & Boys Ages 6+](https://m.media-amazon.com/images/I/51Wi+Kgu4ZL.jpg)**Crayola Light Up Tracing Pad - Blue Drawing & Tracing Projector for Kids Sketching Light Box Table Toys for Kids Gift for Girls & Boys Ages 6+**Crayola**$24.14**4.6★47,977 rev](https://www.amazon.com/dp/B0084JUNXS) [3![LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories](https://m.media-amazon.com/images/I/41VRqoVGToL.jpg)**LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories**LitEnergy**$15.99**4.5★27,383 rev](https://www.amazon.com/dp/B07H7FLJX1) [4![Crayola Ultimate Light Board - White Kids Drawing Tablet Gifts for Kids LED Drawing Board Sketching Art Projector Toys for Boys & Girls 6+](https://m.media-amazon.com/images/I/41TDsIqkggL.jpg)**Crayola Ultimate Light Board - White Kids Drawing Tablet Gifts for Kids LED Drawing Board Sketching Art Projector Toys for Boys & Girls 6+**Crayola**$17.04**4.5★20,123 rev](https://www.amazon.com/dp/B07BF2XW1H) [5![Dan&Darci Light Up Tracing Pad for Kids - Arts & Crafts Writing Drawing Tracer Board Craft Kit for Girls & Boys Ages 6-12 - Birthday Toys Gifts Ideas for Girl or Boy 6+ Year Old Gift Toy - 6 7 8 9 10](https://m.media-amazon.com/images/I/515XTiYiHQL.jpg)**Dan&Darci Light Up Tracing Pad for Kids - Arts & Crafts Writing Drawing Tracer Board Craft Kit for Girls & Boys Ages 6-12 - Birthday Toys Gifts Ideas for Girl or Boy 6+ Year Old Gift Toy - 6 7 8 9 10**Dan&Darci**$18.44**4.6★710 rev](https://www.amazon.com/dp/B0CZM89L46)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Geokay 16 Rechargeable LED Drawing Board 9-Color Light Modes Neon Art Dry Erase Light Up Doodle Glow Pad with Built-in Stand Sketching Gift Toy for Kids/Girls/Teens 7 Markers & Tracing Book](https://m.media-amazon.com/images/I/51MyTwh8t1L.jpg)**Geokay 16 Rechargeable LED Drawing Board 9-Color Light Modes Neon Art Dry Erase Light Up Doodle Glow Pad with Built-in Stand Sketching Gift Toy for Kids/Girls/Teens 7 Markers & Tracing Book**Geokay**$38.07**1,827 rev1y ago](https://www.amazon.com/dp/B0F8NPDDN7) [![Optical Drawing Board Portable Optical Tracing Board Image Tracing Board Projector Light Copy Pad Easy Tracing Sketching Tool for Kids Artist Students Beginners Sketch Wizard](https://m.media-amazon.com/images/I/411Dx9wMwvL.jpg)**Optical Drawing Board Portable Optical Tracing Board Image Tracing Board Projector Light Copy Pad Easy Tracing Sketching Tool for Kids Artist Students Beginners Sketch Wizard**Fawnovey**$8.42**217 rev1y ago](https://www.amazon.com/dp/B0D83Y8357) [![Dan&Darci Light Up Tracing Pad for Kids - Arts & Crafts Writing Drawing Tracer Board Craft Kit for Girls & Boys Ages 6-12 - Birthday Toys Gifts Ideas for Girl or Boy 6+ Year Old Gift Toy - 6 7 8 9 10](https://m.media-amazon.com/images/I/515XTiYiHQL.jpg)**Dan&Darci Light Up Tracing Pad for Kids - Arts & Crafts Writing Drawing Tracer Board Craft Kit for Girls & Boys Ages 6-12 - Birthday Toys Gifts Ideas for Girl or Boy 6+ Year Old Gift Toy - 6 7 8 9 10**Dan&Darci**$18.44**710 rev2y ago](https://www.amazon.com/dp/B0CZM89L46) [![LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories](https://m.media-amazon.com/images/I/41VRqoVGToL.jpg)**LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories**LitEnergy**$15.99**27,383 rev7y ago](https://www.amazon.com/dp/B07H7FLJX1) [![Crayola Ultimate Light Board - White Kids Drawing Tablet Gifts for Kids LED Drawing Board Sketching Art Projector Toys for Boys & Girls 6+](https://m.media-amazon.com/images/I/41TDsIqkggL.jpg)**Crayola Ultimate Light Board - White Kids Drawing Tablet Gifts for Kids LED Drawing Board Sketching Art Projector Toys for Boys & Girls 6+**Crayola**$17.04**20,123 rev8y ago](https://www.amazon.com/dp/B07BF2XW1H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Optical Drawing Board Portable Optical Tracing Board Image Tracing Board Projector Light Copy Pad Easy Tracing Sketching Tool for Kids Artist Students Beginners Sketch Wizard](https://m.media-amazon.com/images/I/411Dx9wMwvL.jpg)**Optical Drawing Board Portable Optical Tracing Board Image Tracing Board Projector Light Copy Pad Easy Tracing Sketching Tool for Kids Artist Students Beginners Sketch Wizard**Fawnovey**$8.42**3.4★**▲ 135%**](https://www.amazon.com/dp/B0D83Y8357) [![Geokay 16 Rechargeable LED Drawing Board 9-Color Light Modes Neon Art Dry Erase Light Up Doodle Glow Pad with Built-in Stand Sketching Gift Toy for Kids/Girls/Teens 7 Markers & Tracing Book](https://m.media-amazon.com/images/I/51MyTwh8t1L.jpg)**Geokay 16 Rechargeable LED Drawing Board 9-Color Light Modes Neon Art Dry Erase Light Up Doodle Glow Pad with Built-in Stand Sketching Gift Toy for Kids/Girls/Teens 7 Markers & Tracing Book**Geokay**$38.07**4.4★**▲ 127%**](https://www.amazon.com/dp/B0F8NPDDN7) [![LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories](https://m.media-amazon.com/images/I/41VRqoVGToL.jpg)**LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories**LitEnergy**$15.99**4.5★**▲ 38%**](https://www.amazon.com/dp/B07H7FLJX1) [![Crayola Toddler Touch Lights Musical Sensory Toys for Toddlers Learning Gifts Light Up Drawing Pad Mess Free Painting Travel Activity 2+](https://m.media-amazon.com/images/I/41C6SJmNyzL.jpg)**Crayola Toddler Touch Lights Musical Sensory Toys for Toddlers Learning Gifts Light Up Drawing Pad Mess Free Painting Travel Activity 2+**Crayola**$22.56**4.4★**▲ 23%**](https://www.amazon.com/dp/B077BS24FS) [![Crayola Light Up Tracing Pad Pink Best Birthday Gifts for Girls & Boys 6 7 8 Year Olds Kids Toys Light Box Art Kit for Kids [Amazon Exclusive]](https://m.media-amazon.com/images/I/51n6kaGkRTL.jpg)**Crayola Light Up Tracing Pad Pink Best Birthday Gifts for Girls & Boys 6 7 8 Year Olds Kids Toys Light Box Art Kit for Kids \[Amazon Exclusive\]**Crayola**$23.30**4.6★**— 0%**](https://www.amazon.com/dp/B0084JUNVU)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**22%

*“Fun for kids”*

**Quality-Overall**9%

*“Arrived as advertised and good quality”*

**Ease Of Use**8%

*“Easy to use”*

**Brightness/Shine/Glow**7%

*“Brightness is perfect”*

**Color**6%

*“Fun colors”*

**Ease Of Cleaning**5%

*“I like that theres no mess to clean up”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Drawing Experience**4%

*“Fun drawing”*

**Gifting Purpose**3%

*“Great gift”*

**Value For Money**3%

*“Good deal”*

### **What buyers complain about **

**Quality-Overall**10%

*“The size and quality were not what I expected based on the listing”*

**Ease Of Cleaning**9%

*“Difficult to clean”*

**Durability**7%

*“The durability is way worse than expected”*

**Functionality-Overall**6%

*“Did not work”*

**Charging**6%

*“Charging speed is extremely slow”*

**Advertised Vs Actual Product**5%

*“Not as shown”*

**Brightness/Shine/Glow**4%

*“The brightness is not strong enough”*

**Battery Life**4%

*“The battery life is short”*

**Ease Of Use**3%

*“which makes it inconvenient to use”*

**Strength**3%

*“The plastic casing is very fragile”*

### **Top return reasons **

**Functionality-Overall**17%

**Size-Overall**10%

**Brightness/Shine/Glow**7%

**Charging**7%

**Advertised Vs Actual Product**7%

**Product Condition**7%

**Value For Money**6%

**Defective Material/Parts**5%

**Battery Inclusion**5%

**Scratch Resistance**4%