---
title: "torch paste — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/torch-paste"
last_updated: "2026-07-13T17:33:31.337Z"
locale: en
meta:
  description: "soft demand (-27.4% this quarter) — torch paste doesn't clear our bar today."
  "og:description": "soft demand (-27.4% this quarter) — torch paste doesn't clear our bar today."
  "og:title": "torch paste — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **torch paste**

**Skip it**

Soft demand (-27.4% this quarter) — this niche doesn't clear our bar today.

Market size 44Growth 11Conversion 68Competition 11Returns 89Price range 64Avg price 82Brand share 21Review moat 66Quality gap 70

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.82**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****853.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$9.88–$24.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$230K**

$230K/yr · 208K searches

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-27.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**11**

**Top-5 brand share**

**92%**

**Open market**

**3%**

- Torch Paste41% - 1DFAUL23% - BIGTHUMB11% - Scorch Marker9% - AXPEPPF7% - LAOBIAO5% - Open — no brand owns it (1 brand, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$35K30%$69K45%$104K60%$138K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Torch Paste - The Original Wood Burning Paste | Made in USA | Heat Activated Non-Toxic Paste for Crafting & Stencil Wood Burning | Accurately & Easily Burn Designs on Wood Canvas Denim & More | 3 OZ](https://m.media-amazon.com/images/I/410YqCBRgnL.jpg)**Torch Paste - The Original Wood Burning Paste | Made in USA | Heat Activated Non-Toxic Paste for Crafting & Stencil Wood Burning | Accurately & Easily Burn Designs on Wood Canvas Denim & More | 3 OZ**Torch Paste**$16.98**4.5★4,080 rev](https://www.amazon.com/dp/B09W66LYDN) [2![1DFAUL Wood Burn Paste Pen Kit 4OZ Wooden Burning Gel Double Sided Wood Burn Marker Kit for DIY Beautiful Wooden Burning in Minutes Perfect for Beginners Handmade Meaningful Gifts](https://m.media-amazon.com/images/I/51gfTpZNwIL.jpg)**1DFAUL Wood Burn Paste Pen Kit 4OZ Wooden Burning Gel Double Sided Wood Burn Marker Kit for DIY Beautiful Wooden Burning in Minutes Perfect for Beginners Handmade Meaningful Gifts**1DFAUL**$24.19**4.4★842 rev](https://www.amazon.com/dp/B0C7VKT7TC) [3![BIGTHUMB Wood Burning Gel Kit 4 OZ | Heat Activated Non-Toxic Paste for DIY Crafting with Mini Scraper Template Sticker Paint Brush - Accurately & Easily Burn Designs on Wood Canvas Denim](https://m.media-amazon.com/images/I/51qnmDWhq3L.jpg)**BIGTHUMB Wood Burning Gel Kit 4 OZ | Heat Activated Non-Toxic Paste for DIY Crafting with Mini Scraper Template Sticker Paint Brush - Accurately & Easily Burn Designs on Wood Canvas Denim**BIGTHUMB**$9.88**4.1★658 rev](https://www.amazon.com/dp/B0BS8MS57B) [4![Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar](https://m.media-amazon.com/images/I/31VEQPuLPEL.jpg)**Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar**Scorch Marker**$19.97**4.3★254 rev](https://www.amazon.com/dp/B0BW9SX2VY) [5![Wood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim](https://m.media-amazon.com/images/I/51oIYopQSgL.jpg)**Wood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim**AXPEPPF**$23.34**4.3★24 rev](https://www.amazon.com/dp/B0GHQNM661)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Wood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim](https://m.media-amazon.com/images/I/51oIYopQSgL.jpg)**Wood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim**AXPEPPF**$23.34**24 rev4mo ago](https://www.amazon.com/dp/B0GHQNM661) [![FUMILE Wood Burning Gel Kit 4 OZ Wood Burning Paste Wooden Burning Pen Kit for Beginners Stable Heat Activated Paste(21 PCS).](https://m.media-amazon.com/images/I/51zRjIoDfML.jpg)**FUMILE Wood Burning Gel Kit 4 OZ Wood Burning Paste Wooden Burning Pen Kit for Beginners Stable Heat Activated Paste(21 PCS).**FUMILE**$22.17**322 rev2y ago](https://www.amazon.com/dp/B0C5HVB2SS) [![1DFAUL Wood Burn Paste Pen Kit 4OZ Wooden Burning Gel Double Sided Wood Burn Marker Kit for DIY Beautiful Wooden Burning in Minutes Perfect for Beginners Handmade Meaningful Gifts](https://m.media-amazon.com/images/I/51gfTpZNwIL.jpg)**1DFAUL Wood Burn Paste Pen Kit 4OZ Wooden Burning Gel Double Sided Wood Burn Marker Kit for DIY Beautiful Wooden Burning in Minutes Perfect for Beginners Handmade Meaningful Gifts**1DFAUL**$24.19**842 rev3y ago](https://www.amazon.com/dp/B0C7VKT7TC) [![1DFAUL Wooden Burning Paste 4 OZ Wood Burn Gel with Silicone Squeegee for Crafting Drawing and DIY Arts Create Beautiful Art in Minutes Personalize Your Craft](https://m.media-amazon.com/images/I/51cKCL2nGnL.jpg)**1DFAUL Wooden Burning Paste 4 OZ Wood Burn Gel with Silicone Squeegee for Crafting Drawing and DIY Arts Create Beautiful Art in Minutes Personalize Your Craft**1DFAUL**$12.89**531 rev3y ago](https://www.amazon.com/dp/B0C7MRWYSL) [![Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar](https://m.media-amazon.com/images/I/31VEQPuLPEL.jpg)**Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar**Scorch Marker**$19.97**254 rev3y ago](https://www.amazon.com/dp/B0BW9SX2VY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Wood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim](https://m.media-amazon.com/images/I/51oIYopQSgL.jpg)**Wood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim**AXPEPPF**$23.34**4.3★**▲ 399%**](https://www.amazon.com/dp/B0GHQNM661) [![Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar](https://m.media-amazon.com/images/I/31VEQPuLPEL.jpg)**Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar**Scorch Marker**$19.97**4.3★**▲ 195%**](https://www.amazon.com/dp/B0BW9SX2VY) [![LAOBIAO Wood Burning Paste Beeswax Kit 1 Jar Wood Burning Gel with 1 Jar Beeswax Paste 2 Foam Paint Brushes and Squeegees for DIY Arts and Crafting & Stencil Wood Burning](https://m.media-amazon.com/images/I/51N4urK0orL.jpg)**LAOBIAO Wood Burning Paste Beeswax Kit 1 Jar Wood Burning Gel with 1 Jar Beeswax Paste 2 Foam Paint Brushes and Squeegees for DIY Arts and Crafting & Stencil Wood Burning**LAOBIAO**$13.11**4.3★**▲ 72%**](https://www.amazon.com/dp/B0FW5DC7CR) [![BIGTHUMB Wood Burning Gel Kit 4 OZ | Heat Activated Non-Toxic Paste for DIY Crafting with Mini Scraper Template Sticker Paint Brush - Accurately & Easily Burn Designs on Wood Canvas Denim](https://m.media-amazon.com/images/I/51qnmDWhq3L.jpg)**BIGTHUMB Wood Burning Gel Kit 4 OZ | Heat Activated Non-Toxic Paste for DIY Crafting with Mini Scraper Template Sticker Paint Brush - Accurately & Easily Burn Designs on Wood Canvas Denim**BIGTHUMB**$9.88**4.1★**— 2%**](https://www.amazon.com/dp/B0BS8MS57B) [![Torch Paste - The Original Wood Burning Paste | Made in USA | Heat Activated Non-Toxic Paste for Crafting & Stencil Wood Burning | Accurately & Easily Burn Designs on Wood Canvas Denim & More | 3 OZ](https://m.media-amazon.com/images/I/410YqCBRgnL.jpg)**Torch Paste - The Original Wood Burning Paste | Made in USA | Heat Activated Non-Toxic Paste for Crafting & Stencil Wood Burning | Accurately & Easily Burn Designs on Wood Canvas Denim & More | 3 OZ**Torch Paste**$16.98**4.5★**— 7%**](https://www.amazon.com/dp/B09W66LYDN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**22%

*“Easy to use”*

**Quality-Overall**15%

*“Excellent product”*

**Advertised Vs Actual Product**12%

*“Works as advertised”*

**Efficiency**8%

*“Works great, make sure to burn in well ventilated area, the outcome is amazing”*

**Fun/Entertainment Experience**7%

*“fun”*

**Wood Quality**5%

*“the wood looked fantastic”*

**Instructions/User Manual/Troubleshooting**4%

*“the directions are clear”*

**Value For Money**4%

*“Absolutely worth the buying”*

**Paint Quality**3%

*“Great scorch paint starter kit”*

**Design-Overall**2%

*“it turned out looking great”*

### **What buyers complain about **

**Functionality-Overall**19%

*“This item did not work as expected”*

**Color**7%

*“Some areas can come out darker than others if youre not consistent”*

**Heating**6%

*“Not enough heat”*

**Wood Quality**6%

*“the wood is just stained underneath”*

**Paint Quality**5%

*“My mistake was that this was listed as paste and not paint”*

**Thickness**5%

*“the paste seems to be a little thick”*

**Ease Of Use**5%

*“Its very hard to use”*

**Advertised Vs Actual Product**5%

*“It doesn't do what it promises”*

**Value For Money**4%

*“A little expensive”*

**Instructions/User Manual/Troubleshooting**4%

*“Followed the instructions exact, didn't work”*

### **Top return reasons **

**Functionality-Overall**27%

**Wood Quality**11%

**Advertised Vs Actual Product**11%

**Adhesion/Stickiness**7%

**Paint Quality**6%

**Value For Money**5%

**Leak-Proof**5%

**Size-Overall**4%

**Product Condition**3%

**Flammable**3%