---
title: "toddler painting set — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/toddler-painting-set"
last_updated: "2026-07-13T21:59:53.964Z"
locale: en
meta:
  description: "toddler painting set shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "toddler painting set shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "toddler painting set — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

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# **toddler painting set**

**Worth a look**

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 20Conversion 49Competition 90Returns 90Price range 75Avg price 82Brand share 83Review moat 25Quality gap 23

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.79**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.96–$48.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$407K**

$407K/yr · 582K searches

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,041.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

**Brands**

**52 **▼falling

**Sellers**

**128**

**Top-5 brand share**

**52%**

**Open market**

**44%**

- Crayola20% - The Mega Deals15% - JOYIN7% - Shuttle Art6% - koseibal5% - ESRICH4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8K4%$16K6%$24K8%$33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 74 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+](https://m.media-amazon.com/images/I/51VnGMGze6L.jpg)**Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+**Crayola**$12.13**4.6★1,762 rev](https://www.amazon.com/dp/B08LHDD1NZ) [2![Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+](https://m.media-amazon.com/images/I/418oYf5T7AL.jpg)**Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+**Crayola**$5.45**4.7★18,313 rev](https://www.amazon.com/dp/B09GWCRSQV) [3![Kids Painting Set Washable Paint for Kids 10 Colors 7 Paintbrushes Paint Palette Painting Smock Non Toxic Tempera Paints 2 oz Each Paints for Toddlers Gifting bundle Art Crafts](https://m.media-amazon.com/images/I/51Gd6vNziRL.jpg)**Kids Painting Set Washable Paint for Kids 10 Colors 7 Paintbrushes Paint Palette Painting Smock Non Toxic Tempera Paints 2 oz Each Paints for Toddlers Gifting bundle Art Crafts**The Mega Deals**$20.48**4.8★537 rev](https://www.amazon.com/dp/B09RKR4QM2) [4![JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls](https://m.media-amazon.com/images/I/51hkJ9B67QL.jpg)**JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls**JOYIN**$9.69**4.6★5,062 rev](https://www.amazon.com/dp/B083QTRPSY) [5![The Mega Deals Kids Painting Set Washable Non-Toxic Finger Paints (10 Colors of 2 oz) with 10 Paint Cups & 10 Brushes Mess-Free Toddler Art Supplies Painting Kit for Kids Gift Bundle](https://m.media-amazon.com/images/I/51j4ob-a+PL.jpg)**The Mega Deals Kids Painting Set Washable Non-Toxic Finger Paints (10 Colors of 2 oz) with 10 Paint Cups & 10 Brushes Mess-Free Toddler Art Supplies Painting Kit for Kids Gift Bundle**The Mega Deals**$28.75**4.6★991 rev](https://www.amazon.com/dp/B09RQXVKL8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)](https://m.media-amazon.com/images/I/51x3nel25NL.jpg)**Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)**velachuan**$28.74**57 rev9mo ago](https://www.amazon.com/dp/B0FQ3JS38W) [![Paint with Water Coloring Books for Kids Mess Free Watercolor Painting Kit Painting Activity for Kids Ages 3-5 4-8 Arts Crafts Drawing Gift Toy for Boy Girl](https://m.media-amazon.com/images/I/51R0rsiwx8L.jpg)**Paint with Water Coloring Books for Kids Mess Free Watercolor Painting Kit Painting Activity for Kids Ages 3-5 4-8 Arts Crafts Drawing Gift Toy for Boy Girl**CHICAUP**$9.72**230 rev9mo ago](https://www.amazon.com/dp/B0FT2JFC4J) [![Paint with Water Coloring Books for Toddlers - Watercolor Painting Book Sets for Kids Ages 3-5 4-8 24 Pages Total DIY Arts & Crafts Drawing Activities Books Toy Birthday Gift for Boys Girls (Unicorn)](https://m.media-amazon.com/images/I/51iyFq5sQ7L.jpg)**Paint with Water Coloring Books for Toddlers - Watercolor Painting Book Sets for Kids Ages 3-5 4-8 24 Pages Total DIY Arts & Crafts Drawing Activities Books Toy Birthday Gift for Boys Girls (Unicorn)**QUELLANCE**$7.82**53 rev10mo ago](https://www.amazon.com/dp/B0FK4JLP1X) [![SOCOLER Paint with Water Coloring Books for Toddlers Mess Free Watercolor Painting Papers for Kids Water Color Paint Kit Art Craft Birthday Gift for Ages 1-3 4-8(Dinosaurs)](https://m.media-amazon.com/images/I/51CsqDELCzL.jpg)**SOCOLER Paint with Water Coloring Books for Toddlers Mess Free Watercolor Painting Papers for Kids Water Color Paint Kit Art Craft Birthday Gift for Ages 1-3 4-8(Dinosaurs)**SOCOLER**$6.35**204 rev11mo ago](https://www.amazon.com/dp/B0FJ227VLT) [![JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)](https://m.media-amazon.com/images/I/51DDcy3Nk9L.jpg)**JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)**JoyCat**$9.69**339 rev12mo ago](https://www.amazon.com/dp/B0FHH2H4D3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners](https://m.media-amazon.com/images/I/61dNs1dtUgL.jpg)**Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners**Artbreezing**$48.78**4.9★**▲ 373%**](https://www.amazon.com/dp/B0DYTRW474) [![Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)](https://m.media-amazon.com/images/I/51x3nel25NL.jpg)**Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)**velachuan**$28.74**4.2★**▲ 360%**](https://www.amazon.com/dp/B0FQ3JS38W) [![Paint with Water Coloring Books for Toddlers - Watercolor Painting Book Sets for Kids Ages 3-5 4-8 24 Pages Total DIY Arts & Crafts Drawing Activities Books Toy Birthday Gift for Boys Girls (Unicorn)](https://m.media-amazon.com/images/I/51iyFq5sQ7L.jpg)**Paint with Water Coloring Books for Toddlers - Watercolor Painting Book Sets for Kids Ages 3-5 4-8 24 Pages Total DIY Arts & Crafts Drawing Activities Books Toy Birthday Gift for Boys Girls (Unicorn)**QUELLANCE**$7.82**4.5★**▲ 336%**](https://www.amazon.com/dp/B0FK4JLP1X) [![JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)](https://m.media-amazon.com/images/I/51DDcy3Nk9L.jpg)**JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)**JoyCat**$9.69**4.8★**▲ 335%**](https://www.amazon.com/dp/B0FHH2H4D3) [![Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.](https://m.media-amazon.com/images/I/51PkL6eieDL.jpg)**Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.**Artbreezing**$36.84**4.6★**▲ 315%**](https://www.amazon.com/dp/B0DYNP6YZ8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**18%

*“Amazing entertainment”*

**Color**14%

*“Amazing colors”*

**Quality-Overall**9%

*“The tools are good quality”*

**Value For Money**8%

*“Money well spent”*

**Gifting Purpose**7%

*“Awesome gift”*

**Ease Of Use**5%

*“Easy to hold”*

**Ease Of Cleaning**5%

*“Easy to wash”*

**Advertised Vs Actual Product**3%

*“As described”*

**Paint Quality**3%

*“nice paint to paint with”*

**Size-Overall**3%

*“Perfect size for travel”*

### **What buyers complain about **

**Color**10%

*“Colors are not true”*

**Paint Quality**10%

*“Disappointing Paint Quality”*

**Quality-Overall**9%

*“Average quality”*

**Size-Overall**9%

*“Pretty small”*

**Value For Money**4%

*“A little bit pricey”*

**Smell**3%

*“strong smell”*

**Brightness/Shine/Glow**3%

*“No shine”*

**Thickness**3%

*“Thought the boards would be a little thicker”*

**Durability**3%

*“Stopped working after like 2 uses”*

**Advertised Vs Actual Product**2%

*“Not As Described”*

### **Top return reasons **

**Size-Overall**21%

**Value For Money**15%

**Paint Quality**11%

**Advertised Vs Actual Product**9%

**Color**7%

**Functionality-Overall**5%

**Quality-Overall**5%

**Gifting Purpose**4%

**Defective Material/Parts**3%

**Product Condition**3%