---
title: "tobios watercolor set — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tobios-watercolor-set"
last_updated: "2026-07-14T05:10:23.692Z"
locale: en
meta:
  description: "tobios watercolor set clears our launch bar: a $1.3M/yr market growing +35.9% this quarter with returns at 1.4%."
  "og:description": "tobios watercolor set clears our launch bar: a $1.3M/yr market growing +35.9% this quarter with returns at 1.4%."
  "og:title": "tobios watercolor set — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
---

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# **tobios watercolor set**

**Launch it**

A $1.3M/yr market growing +35.9% this quarter with returns at 1.4% — clears our launch bar.

Market size 82Growth 60Conversion 44Competition 18Returns 87Price range 88Avg price 90Brand share 38Review moat 70Quality gap 37

**Avg price**

**Great****$20.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.97–$36.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.7M searches

**Review moat**

**Good****714.18**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+35.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**82%**

**Open market**

**14%**

- Tobios60% - Pagather7% - Verdique6% - Funto5% - AYZAR5% - XIRTAIOV4% - Open — no brand owns it (4 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$192K30%$383K45%$575K60%$766K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tobios Watercolor Paint Set Mini Travel Watercolor Kit with 12 Colors Refillable Water Brush Wooden Palette & Sketchbook Portable Painting Set for Beginners Journaling & Gifts](https://m.media-amazon.com/images/I/41n71v-NjxL.jpg)**Tobios Watercolor Paint Set Mini Travel Watercolor Kit with 12 Colors Refillable Water Brush Wooden Palette & Sketchbook Portable Painting Set for Beginners Journaling & Gifts**Tobios**$33.47**4.4★385 rev](https://www.amazon.com/dp/B0FKV67FBB) [2![Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book](https://m.media-amazon.com/images/I/51dWqhPc+WL.jpg)**Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book**Tobios**$12.97**4.1★40 rev](https://www.amazon.com/dp/B0GMSP8YJX) [3![Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists](https://m.media-amazon.com/images/I/51ipYRYreDL.jpg)**Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists**Pagather**$20.84**4.5★76 rev](https://www.amazon.com/dp/B0GKDZZZH7) [4![Mini Travel Watercolor Paint Set AllInOne Portable Pocket Paint Kit with Walnut Wood Palette 24 Watercolor Colors 3 Water Brushes Chinese Calligraphy Brush Sketchbook and Organizer Pouch Gift for Beginners and Art Lovers](https://m.media-amazon.com/images/I/51+Ys7Et3XL.jpg)**Mini Travel Watercolor Paint Set AllInOne Portable Pocket Paint Kit with Walnut Wood Palette 24 Watercolor Colors 3 Water Brushes Chinese Calligraphy Brush Sketchbook and Organizer Pouch Gift for Beginners and Art Lovers**Verdique**$20.25**4.5★43 rev](https://www.amazon.com/dp/B0G1GRJFGW) [5![Funto Mini Watercolor Paint Set All-in-One Walnut Wood 15-Color Premium Pocket Travel Paint Kit with Crossbody Bag Watercolor Journal Metal Clip Paint Water Cup Water Brush Ideal for Art Lovers](https://m.media-amazon.com/images/I/51rnpsUZCyL.jpg)**Funto Mini Watercolor Paint Set All-in-One Walnut Wood 15-Color Premium Pocket Travel Paint Kit with Crossbody Bag Watercolor Journal Metal Clip Paint Water Cup Water Brush Ideal for Art Lovers**Funto**$36.23**4.7★319 rev](https://www.amazon.com/dp/B0DJ791K18)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book](https://m.media-amazon.com/images/I/51dWqhPc+WL.jpg)**Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book**Tobios**$12.97**40 rev5mo ago](https://www.amazon.com/dp/B0GMSP8YJX) [![Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists](https://m.media-amazon.com/images/I/51ipYRYreDL.jpg)**Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists**Pagather**$20.84**76 rev5mo ago](https://www.amazon.com/dp/B0GKDZZZH7) [![Mini Watercolor Paint Set with 12 Colors Wooden Palette - 4 Brushes 2 Sketchbooks & Portable Watercolor Kit for Travel Pocket Painting Kit - Compact Design for Artists and Creative Sketching & Gifts](https://m.media-amazon.com/images/I/41dbHn1o+5L.jpg)**Mini Watercolor Paint Set with 12 Colors Wooden Palette - 4 Brushes 2 Sketchbooks & Portable Watercolor Kit for Travel Pocket Painting Kit - Compact Design for Artists and Creative Sketching & Gifts**CANHAKELA**$15.55**34 rev6mo ago](https://www.amazon.com/dp/B0GCZMM2J4) [![Watercolor Paint Set 12 Colors 15-Compartment Mini Travel Watercolor Kit with 5 Brushes & Sketchbook Portable Wooden Box with Color Storage Case for Plein Air & Urban Sketching](https://m.media-amazon.com/images/I/51Mj7yYjHKL.jpg)**Watercolor Paint Set 12 Colors 15-Compartment Mini Travel Watercolor Kit with 5 Brushes & Sketchbook Portable Wooden Box with Color Storage Case for Plein Air & Urban Sketching**Tuuhins**$15.50**9 rev7mo ago](https://www.amazon.com/dp/B0G51JBTGS) [![XIPAN Mini Watercolor Paint Set - Compact Travel Art Kit with 16 Colors Detail Paint Brush Palette & Watercolor Sketchbook - Pocket Travel Watercolor Set Painting Sets Art Supplies - Classic Colors](https://m.media-amazon.com/images/I/41nIBBBgmDL.jpg)**XIPAN Mini Watercolor Paint Set - Compact Travel Art Kit with 16 Colors Detail Paint Brush Palette & Watercolor Sketchbook - Pocket Travel Watercolor Set Painting Sets Art Supplies - Classic Colors**Xipan**$14.72**55 rev7mo ago](https://www.amazon.com/dp/B0G3PKLTMZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book](https://m.media-amazon.com/images/I/51dWqhPc+WL.jpg)**Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book**Tobios**$12.97**4.1★**▲ 163%**](https://www.amazon.com/dp/B0GMSP8YJX) [![Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists](https://m.media-amazon.com/images/I/51ipYRYreDL.jpg)**Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists**Pagather**$20.84**4.5★**▲ 160%**](https://www.amazon.com/dp/B0GKDZZZH7) [![Mini Watercolor Paint Set with 12 Colors Wooden Palette - 4 Brushes 2 Sketchbooks & Portable Watercolor Kit for Travel Pocket Painting Kit - Compact Design for Artists and Creative Sketching & Gifts](https://m.media-amazon.com/images/I/41dbHn1o+5L.jpg)**Mini Watercolor Paint Set with 12 Colors Wooden Palette - 4 Brushes 2 Sketchbooks & Portable Watercolor Kit for Travel Pocket Painting Kit - Compact Design for Artists and Creative Sketching & Gifts**CANHAKELA**$15.55**4.3★**▲ 153%**](https://www.amazon.com/dp/B0GCZMM2J4) [![Mini Travel Watercolor Paint Set AllInOne Portable Pocket Paint Kit with Walnut Wood Palette 24 Watercolor Colors 3 Water Brushes Chinese Calligraphy Brush Sketchbook and Organizer Pouch Gift for Beginners and Art Lovers](https://m.media-amazon.com/images/I/51+Ys7Et3XL.jpg)**Mini Travel Watercolor Paint Set AllInOne Portable Pocket Paint Kit with Walnut Wood Palette 24 Watercolor Colors 3 Water Brushes Chinese Calligraphy Brush Sketchbook and Organizer Pouch Gift for Beginners and Art Lovers**Verdique**$20.25**4.5★**▲ 143%**](https://www.amazon.com/dp/B0G1GRJFGW) [![XIPAN Mini Watercolor Paint Set - Compact Travel Art Kit with 16 Colors Detail Paint Brush Palette & Watercolor Sketchbook - Pocket Travel Watercolor Set Painting Sets Art Supplies - Classic Colors](https://m.media-amazon.com/images/I/41nIBBBgmDL.jpg)**XIPAN Mini Watercolor Paint Set - Compact Travel Art Kit with 16 Colors Detail Paint Brush Palette & Watercolor Sketchbook - Pocket Travel Watercolor Set Painting Sets Art Supplies - Classic Colors**Xipan**$14.72**4.8★**▲ 86%**](https://www.amazon.com/dp/B0G3PKLTMZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 53 weeks — +35.9% search growth over the last 90 days.

100K60KSpike '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 10.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“Colors are beautiful”*

**Paint Quality**10%

*“happy to paint with”*

**Quality-Overall**8%

*“The collabsable cup is very good quality and pretty neat”*

**Portability**7%

*“easy to carry”*

**Gifting Purpose**6%

*“Perfect Christmas gift”*

**Value For Money**6%

*“Great purchase for the money”*

**Ease Of Use**5%

*“Easy to use”*

**Size-Overall**5%

*“Fits in my bag”*

**Advertised Vs Actual Product**5%

*“Exactly what I wanted”*

**Compactness**2%

*“Compact and easy to use”*

### **What buyers complain about **

**Paint Quality**16%

*“Paint amounts not generous”*

**Size-Overall**12%

*“The tubes are small”*

**Advertised Vs Actual Product**8%

*“Inaccurate description”*

**Quality-Overall**8%

*“Needs better quality control”*

**Color**7%

*“Colors all mixed up”*

**Ease Of Use**5%

*“hard to work with”*

**Value For Money**3%

*“There are less expensive versions”*

**Instructions/User Manual/Troubleshooting**2%

*“There's no instructions at all, just illustrations & blank pages”*

**Wood Quality**2%

*“The wood warped like crazy after one use”*

**Leak-Proof**1%

*“Only down side is the metal cup leaks”*

### **Top return reasons **

**Paint Quality**28%

**Size-Overall**20%

**Advertised Vs Actual Product**15%

**Value For Money**9%

**Color**6%

**Quality-Overall**5%

**Defective Material/Parts**3%

**Wood Quality**2%

**Product Condition**1%

**Functionality-Overall**1%