---
title: "titanium dioxide — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/titanium-dioxide"
last_updated: "2026-07-14T01:38:24.216Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 79% of clicks) — titanium dioxide doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 79% of clicks) — titanium dioxide doesn't clear our bar today."
  "og:title": "titanium dioxide — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **titanium dioxide**

**Skip it**

A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 29Conversion 79Competition 18Returns 97Price range 82Avg price 83Brand share 27Review moat 68Quality gap 22

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.29**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.20–$54.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****776.92**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+2.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$107K**

$107K/yr · 74K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**10**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- Coolinario54% - ALEXES12% - Herbs Botanica12% - PURE ORIGINAL INGREDIENTS6% - Rolio5% - Earthborn Elements4% - Open — no brand owns it (3 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$21K30%$32K40%$43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Coolinario Titanium Dioxide Powder (1 LB) Food Grade](https://m.media-amazon.com/images/I/41EWgutaTyL.jpg)**Coolinario Titanium Dioxide Powder (1 LB) Food Grade**Coolinario**$14.98**4.7★124 rev](https://www.amazon.com/dp/B0FMHFQ3G8) [2![Coolinario Titanium Dioxide Powder (4 OZ) Food Grade](https://m.media-amazon.com/images/I/41ZwkXd0KVL.jpg)**Coolinario Titanium Dioxide Powder (4 OZ) Food Grade**Coolinario**$8.22**4.6★252 rev](https://www.amazon.com/dp/B0F1H61R2R) [3![Pure Titanium Dioxide Powder for Soap Making 1Lb](https://m.media-amazon.com/images/I/41K0N7-2XiL.jpg)**Pure Titanium Dioxide Powder for Soap Making 1Lb**ALEXES**$16.99**4.7★514 rev](https://www.amazon.com/dp/B08WWVRK78) [4![Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder](https://m.media-amazon.com/images/I/41E9KOeb7eL.jpg)**Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder**Herbs Botanica**$9.99**4.2★54 rev](https://www.amazon.com/dp/B0FMYH56XZ) [5![Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects](https://m.media-amazon.com/images/I/416UHrB3mPL.jpg)**Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects**Rolio**$7.63**4.6★111 rev](https://www.amazon.com/dp/B0DZ33826Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Coolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade](https://m.media-amazon.com/images/I/41sD6LcS66L.jpg)**Coolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade**Coolinario**$39.58**34 rev9mo ago](https://www.amazon.com/dp/B0FRCBVCD5) [![Coolinario Titanium Dioxide Powder (1 LB) Food Grade](https://m.media-amazon.com/images/I/41EWgutaTyL.jpg)**Coolinario Titanium Dioxide Powder (1 LB) Food Grade**Coolinario**$14.98**124 rev10mo ago](https://www.amazon.com/dp/B0FMHFQ3G8) [![Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder](https://m.media-amazon.com/images/I/41E9KOeb7eL.jpg)**Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder**Herbs Botanica**$9.99**54 rev10mo ago](https://www.amazon.com/dp/B0FMYH56XZ) [![100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications](https://m.media-amazon.com/images/I/31QzAqk5p0L.jpg)**100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications**Generic**$19.92**1 rev1y ago](https://www.amazon.com/dp/B0F5HCRNL2) [![CHAQYR Titanium Dioxide Powder 8 oz Pigment for Soap Making TiO2](https://m.media-amazon.com/images/I/41C55PyKL4L.jpg)**CHAQYR Titanium Dioxide Powder 8 oz Pigment for Soap Making TiO2**Chaqyr**$7.20**65 rev1y ago](https://www.amazon.com/dp/B0F223Q1TD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Coolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade](https://m.media-amazon.com/images/I/41sD6LcS66L.jpg)**Coolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade**Coolinario**$39.58**4.7★**▲ 156%**](https://www.amazon.com/dp/B0FRCBVCD5) [![100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications](https://m.media-amazon.com/images/I/31QzAqk5p0L.jpg)**100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications**Generic**$19.92**5.0★**▲ 118%**](https://www.amazon.com/dp/B0F5HCRNL2) [![Coolinario Titanium Dioxide Powder (1 LB) Food Grade](https://m.media-amazon.com/images/I/41EWgutaTyL.jpg)**Coolinario Titanium Dioxide Powder (1 LB) Food Grade**Coolinario**$14.98**4.7★**▲ 73%**](https://www.amazon.com/dp/B0FMHFQ3G8) [![Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder](https://m.media-amazon.com/images/I/41E9KOeb7eL.jpg)**Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder**Herbs Botanica**$9.99**4.2★**▲ 61%**](https://www.amazon.com/dp/B0FMYH56XZ) [![Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects](https://m.media-amazon.com/images/I/416UHrB3mPL.jpg)**Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects**Rolio**$7.63**4.6★**— 8%**](https://www.amazon.com/dp/B0DZ33826Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

2K1KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**22%

*“You definitely get your moneys worth”*

**Quality-Overall**22%

*“This is a good quality powder that did not clump nor leave specks”*

**Color**12%

*“help make colors true to form when starting with a whiter base”*

**Ease Of Use**9%

*“The powder is easy to use”*

**Size-Overall**7%

*“Good price for the size”*

**Advertised Vs Actual Product**5%

*“This is exactly as described”*

**Solubility**5%

*“The grit you feel on the bar dissolves instantly while washing”*

**Functionality-Overall**3%

*“Stellar product, it works perfect for cp or cpop soap making”*

**Efficiency**3%

*“Works great”*

**Durability**2%

*“so the 1 lb bag lasts a long time”*

### **What buyers complain about **

**Color**25%

*“After the soap cured, the color turned back yellow-y color, not white”*

**Quality-Overall**13%

*“Not the best quality”*

**Texture/Consistency-Overall**8%

*“A bit lumpier than I expected”*

**Functionality-Overall**8%

*“This doesnt work well in my homemade soap I have to use way more than that is recommended to get it to work so I do not recommend this product”*

**Instructions/User Manual/Troubleshooting**6%

*“The problem is that it doesn't have the instructions and dilution information”*

**Hard Feel**4%

*“feels weird on the bars”*

**Paint Quality**3%

*“I ended up with three or four ounces of paint out of the six that I'd started with”*

**Dilute/Watery**3%

*“Dilution”*

**Jamming/Clogging**3%

*“when I went to use an airbrush it became obvious there was a problem when it was repeatedly clogging up”*

**Thickness**3%

*“The rest of it was chunky”*

### **Top return reasons **

**Functionality-Overall**16%

**Leak-Proof**16%

**Advertised Vs Actual Product**12%

**Value For Money**11%

**Color**9%

**Stain Resistance**7%

**Size-Overall**7%

**Defective Material/Parts**5%

**Ingredients-Overall**3%

**Wet Cleaning**3%