---
title: "tim holtz — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tim-holtz"
last_updated: "2026-07-15T02:51:22.907Z"
locale: en
meta:
  description: "tim holtz shows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-11.8% this quarter) keeps it on the watch list."
  "og:description": "tim holtz shows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-11.8% this quarter) keeps it on the watch list."
  "og:title": "tim holtz — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **tim holtz**

**Worth a look**

Shows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-11.8% this quarter) keeps it on the watch list.

Market size 32Growth 19Conversion 20Competition 96Returns 96Price range 31Avg price 82Brand share 48Review moat 74Quality gap 23

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.72**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****545.94**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$147K**

$147K/yr · 520K searches

**Price range**

**Okay****$4.89–$276.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**30 **▼falling

**Sellers**

**139**

**Top-5 brand share**

**76%**

**Open market**

**17%**

- Tim Holtz Idea-ology31% - Tim Holtz19% - Advantus10% - Ranger9% - Stampers Anonymous7% - Tonic Studios7% - Open — no brand owns it (24 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 137 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tim Holtz Advantus Curator Ephemera Snip IDEA-O (TH94152)](https://m.media-amazon.com/images/I/51xJey-o+EL.jpg)**Tim Holtz Advantus Curator Ephemera Snip IDEA-O (TH94152)**Tim Holtz**$7.27**4.7★123 rev](https://www.amazon.com/dp/B09L1PZHRT) [2![Small Talk Stickers by Tim Holtz Idea-ology 8.25 x 4.25 Inch Sheet Size 296 Stickers Black/White TH93193](https://m.media-amazon.com/images/I/51Jg38KqBDL.jpg)**Small Talk Stickers by Tim Holtz Idea-ology 8.25 x 4.25 Inch Sheet Size 296 Stickers Black/White TH93193**Tim Holtz Idea-ology**$8.90**4.8★4,013 rev](https://www.amazon.com/dp/B00TGP18X8) [3![Tim Holtz Idea-ology Large Collage Paper Strips Mixed Colors](https://m.media-amazon.com/images/I/515O5AbTClL.jpg)**Tim Holtz Idea-ology Large Collage Paper Strips Mixed Colors**Tim Holtz Idea-ology**$7.54**4.8★58 rev](https://www.amazon.com/dp/B0D58SPRMF) [4![Tim Holtz Iddeaology Postmarked Sticker Book](https://m.media-amazon.com/images/I/5146RmxBE-L.jpg)**Tim Holtz Iddeaology Postmarked Sticker Book**Tim Holtz Idea-ology**$10.73**4.9★59 rev](https://www.amazon.com/dp/B0D58SDCJY) [5![Idea-Ology Ephemera Pack 136/Pkg - Palette](https://m.media-amazon.com/images/I/512QyWbdMpL.jpg)**Idea-Ology Ephemera Pack 136/Pkg - Palette**Advantus**$13.86**4.2★58 rev](https://www.amazon.com/dp/B0BX8BQZ7D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tim Holtz Idea-ology 12x12 Cardstock - 12 Double Sided Decorative Square Paper Sheets Red Palette Collection](https://m.media-amazon.com/images/I/51fuOZWnr2L.jpg)**Tim Holtz Idea-ology 12x12 Cardstock - 12 Double Sided Decorative Square Paper Sheets Red Palette Collection**Tim Holtz - Advantus**$13.24**1 rev4mo ago](https://www.amazon.com/dp/B0GSC94SLN) [![Tim Holtz Idea-Ology Orange Palette 8x8 Papers Collection 12 Double-Sided Sheets](https://m.media-amazon.com/images/I/51O5YYV2R-L.jpg)**Tim Holtz Idea-Ology Orange Palette 8x8 Papers Collection 12 Double-Sided Sheets**Tim Holtz**$12.01**1 rev4mo ago](https://www.amazon.com/dp/B0GRCBSN49) [![Tim Holtz Idea-Ology Orange Palette 12x12 Papers Collection 12 Double-Sided Sheets](https://m.media-amazon.com/images/I/519B7xRfA4L.jpg)**Tim Holtz Idea-Ology Orange Palette 12x12 Papers Collection 12 Double-Sided Sheets**Tim Holtz**$16.25**1 rev4mo ago](https://www.amazon.com/dp/B0GRCS3GZ4) [![Tim Holtz Idea-Ology Pink Palette 8x8 Papers Collection 12 Double-Sided Sheets](https://m.media-amazon.com/images/I/51SHNw9vFtL.jpg)**Tim Holtz Idea-Ology Pink Palette 8x8 Papers Collection 12 Double-Sided Sheets**Tim Holtz**$11.62**1 rev4mo ago](https://www.amazon.com/dp/B0GRBZL3T8) [![Tim Holtz Idea-Ology Red Palette 8x8 Papers Collection 12 Double-Sided Sheets](https://m.media-amazon.com/images/I/51OpvxcSXFL.jpg)**Tim Holtz Idea-Ology Red Palette 8x8 Papers Collection 12 Double-Sided Sheets**Tim Holtz**$11.91**1 rev4mo ago](https://www.amazon.com/dp/B0GRDDDTDT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Tim Holtz Idea-Ology Red Palette 12x12 Papers Collection 12 Double-Sided Sheets](https://m.media-amazon.com/images/I/51Kn9yiUw0L.jpg)**Tim Holtz Idea-Ology Red Palette 12x12 Papers Collection 12 Double-Sided Sheets**Tim Holtz**$15.72**5.0★**▲ 360%**](https://www.amazon.com/dp/B0GR6RLPVZ) [![Tim Holtz Idea-ology 12x12 Cardstock - 12 Double Sided Decorative Square Paper Sheets Red Palette Collection](https://m.media-amazon.com/images/I/51fuOZWnr2L.jpg)**Tim Holtz Idea-ology 12x12 Cardstock - 12 Double Sided Decorative Square Paper Sheets Red Palette Collection**Tim Holtz - Advantus**$13.24**5.0★**▲ 325%**](https://www.amazon.com/dp/B0GSC94SLN) [![Tim Holtz Idea-Ology Orange Palette 12x12 Papers Collection 12 Double-Sided Sheets](https://m.media-amazon.com/images/I/519B7xRfA4L.jpg)**Tim Holtz Idea-Ology Orange Palette 12x12 Papers Collection 12 Double-Sided Sheets**Tim Holtz**$16.25**5.0★**▲ 314%**](https://www.amazon.com/dp/B0GRCS3GZ4) [![Ranger RITIM19510 Ink Pad Distress Dye Tea Dye Tim Holtz by](https://m.media-amazon.com/images/I/51XQT7boMKL.jpg)**Ranger RITIM19510 Ink Pad Distress Dye Tea Dye Tim Holtz by**Ranger**$7.69**4.5★**▲ 300%**](https://www.amazon.com/dp/B0013LCUXK) [![Tim Holtz Idea-Ology Pink Palette 8x8 Papers Collection 12 Double-Sided Sheets](https://m.media-amazon.com/images/I/51SHNw9vFtL.jpg)**Tim Holtz Idea-Ology Pink Palette 8x8 Papers Collection 12 Double-Sided Sheets**Tim Holtz**$11.62**4.0★**▲ 292%**](https://www.amazon.com/dp/B0GRBZL3T8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Good Variety”*

**Color**14%

*“The color is very vibrant”*

**Value For Money**10%

*“Good value for the money”*

**Advertised Vs Actual Product**6%

*“Better than expected”*

**Design-Overall**5%

*“The designs are beautiful”*

**Adhesion/Stickiness**5%

*“The adhesive is exceptional”*

**Ease Of Use**5%

*“Always comes in handy”*

**Size-Overall**5%

*“I love that these come in different sizes”*

**Fun/Entertainment Experience**2%

*“Collected many colors for fun effects”*

**Print Quality**2%

*“It has a nice print on both sides”*

### **What buyers complain about **

**Size-Overall**23%

*“So small”*

**Value For Money**9%

*“Too expensive”*

**Adhesion/Stickiness**6%

*“They are really sticky”*

**Advertised Vs Actual Product**6%

*“Totally misrepresented”*

**Moist/Dry**6%

*“dry, do not recommend”*

**Quality-Overall**5%

*“Variety is needed”*

**Thickness**4%

*“May be a bit too thick for decoupage”*

**Durability**3%

*“They broke within 5 minutes of use”*

**Magnetic Strength/Adsorption**3%

*“Not very strong magnetic”*

**Color**2%

*“Some of the colors are a bit bright”*

### **Top return reasons **

**Size-Overall**36%

**Advertised Vs Actual Product**14%

**Adhesion/Stickiness**8%

**Value For Money**6%

**Functionality-Overall**5%

**Color**5%

**Quality-Overall**3%

**Defective Material/Parts**2%

**Product Condition**2%

**Print Quality**2%