---
title: "tim holtz watercolor pencils — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tim-holtz-watercolor-pencils"
last_updated: "2026-07-13T21:40:48.497Z"
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  description: "brand-locked demand (top 5 brands take 100% of clicks) — tim holtz watercolor pencils doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — tim holtz watercolor pencils doesn't clear our bar today."
  "og:title": "tim holtz watercolor pencils — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **tim holtz watercolor pencils**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 6Conversion 58Competition 24Returns 91Price range 81Avg price 95Brand share 0Review moat 93Quality gap 23

**Avg price**

**Incredible****$35.70**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****137.92**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$6.42–$108.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$28K**

$28K/yr · 16K searches

**Growth**

**Bad****-37.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**40**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Ranger77% - Tim Holtz17% - Ranger Chocolate Co.4% - Ranger Ink2% - KALOUR1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ranger Tim Holtz Distress Watercolour Pencils Set 1-12 pcs](https://m.media-amazon.com/images/I/41kOSJXnA7L.jpg)**Ranger Tim Holtz Distress Watercolour Pencils Set 1-12 pcs**Ranger**$18.31**4.6★115 rev](https://www.amazon.com/dp/B0BL3ZFMZZ) [2![Ranger Industries Tim Holtz Distress Watercolour Pencils Kit 3 (12 Pack)](https://m.media-amazon.com/images/I/51v51fg-UsL.jpg)**Ranger Industries Tim Holtz Distress Watercolour Pencils Kit 3 (12 Pack)**Ranger**$18.02**4.6★108 rev](https://www.amazon.com/dp/B0BL3ZMR39) [3![Ranger Ink Bundle - Tim Holtz Distress ALL available Watercolor Pencils 75 total. Sets 1 2 3 4 5 and 6. Plus the additional 3 colors: Black Soot Picket Fence and Scorched Timber.](https://m.media-amazon.com/images/I/51gFkek7HrL.jpg)**Ranger Ink Bundle - Tim Holtz Distress ALL available Watercolor Pencils 75 total. Sets 1 2 3 4 5 and 6. Plus the additional 3 colors: Black Soot Picket Fence and Scorched Timber.**Ranger**$108.78**4.7★63 rev](https://www.amazon.com/dp/B0CTPCVQK9) [4![Tim Holtz Distress Watercolor Pencil 12pc Set 6 TDH83603](https://m.media-amazon.com/images/I/41fC8z6wfhL.jpg)**Tim Holtz Distress Watercolor Pencil 12pc Set 6 TDH83603**Tim Holtz**$18.95**4.8★46 rev](https://www.amazon.com/dp/B0CTP24R5K) [5![Ranger Tim Holtz Distress Watercolour Pencils Set 2-12 pcs](https://m.media-amazon.com/images/I/511G6R3CT0L.jpg)**Ranger Tim Holtz Distress Watercolour Pencils Set 2-12 pcs**Ranger**$18.11**4.6★140 rev](https://www.amazon.com/dp/B0BL3ZPH2B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ranger Ink Bundle - Tim Holtz Distress ALL available Watercolor Pencils 75 total. Sets 1 2 3 4 5 and 6. Plus the additional 3 colors: Black Soot Picket Fence and Scorched Timber.](https://m.media-amazon.com/images/I/51gFkek7HrL.jpg)**Ranger Ink Bundle - Tim Holtz Distress ALL available Watercolor Pencils 75 total. Sets 1 2 3 4 5 and 6. Plus the additional 3 colors: Black Soot Picket Fence and Scorched Timber.**Ranger**$108.78**63 rev2y ago](https://www.amazon.com/dp/B0CTPCVQK9) [![Tim Holtz Distress Watercolor Pencil 12pc Set 6 TDH83603](https://m.media-amazon.com/images/I/41fC8z6wfhL.jpg)**Tim Holtz Distress Watercolor Pencil 12pc Set 6 TDH83603**Tim Holtz**$18.95**46 rev2y ago](https://www.amazon.com/dp/B0CTP24R5K) [![Ranger Ink Bundle - Tim Holtz Distress Watercolor Pencil Bundle Set 4 5 & 6 - Ideal for Watercoloring Shading and Sketching - Premium Art Supplies for Professional Artists](https://m.media-amazon.com/images/I/41piSCVEKKL.jpg)**Ranger Ink Bundle - Tim Holtz Distress Watercolor Pencil Bundle Set 4 5 & 6 - Ideal for Watercoloring Shading and Sketching - Premium Art Supplies for Professional Artists**Ranger**$56.18**71 rev2y ago](https://www.amazon.com/dp/B0CTNRGDPD) [![Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83580](https://m.media-amazon.com/images/I/41z-Xry32KL.jpg)**Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83580**Tim Holtz**$19.83**23 rev2y ago](https://www.amazon.com/dp/B0CTNSZH6W) [![Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83597](https://m.media-amazon.com/images/I/41z-Xry32KL.jpg)**Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83597**Ranger Chocolate Co.**$20.57**29 rev2y ago](https://www.amazon.com/dp/B0CTP2H4XC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KALOUR 72 Water Soluble Watercolor Pencils Set with 2 Brushes](https://m.media-amazon.com/images/I/51l9Um992GL.jpg)**KALOUR 72 Water Soluble Watercolor Pencils Set with 2 Brushes**KALOUR**$20.95**4.7★**▲ 120%**](https://www.amazon.com/dp/B08RBQGQ5K) [![Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83580](https://m.media-amazon.com/images/I/41z-Xry32KL.jpg)**Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83580**Tim Holtz**$19.83**3.9★**▲ 53%**](https://www.amazon.com/dp/B0CTNSZH6W) [![Ranger Ink Tim Holtz Distress Watercolor Pencil Bundle Set 1 2 & 3 36 Count | Set-1 (TDH76308) Set-2 (TDH76315) Set-3 (TDH76643) | Premium Water-Reactive Pigments in a Variety of Vibrant Colors](https://m.media-amazon.com/images/I/41MOtT05wSL.jpg)**Ranger Ink Tim Holtz Distress Watercolor Pencil Bundle Set 1 2 & 3 36 Count | Set-1 (TDH76308) Set-2 (TDH76315) Set-3 (TDH76643) | Premium Water-Reactive Pigments in a Variety of Vibrant Colors**Ranger**$59.05**4.9★**▲ 37%**](https://www.amazon.com/dp/B0BHHM7ZYT) [![Ranger Tim Holtz Distress Watercolour Pencils Set 2-12 pcs](https://m.media-amazon.com/images/I/511G6R3CT0L.jpg)**Ranger Tim Holtz Distress Watercolour Pencils Set 2-12 pcs**Ranger**$18.11**4.6★**— 7%**](https://www.amazon.com/dp/B0BL3ZPH2B) [![Ranger Tim Holtz Distress Watercolour Pencils Set 1-12 pcs](https://m.media-amazon.com/images/I/41kOSJXnA7L.jpg)**Ranger Tim Holtz Distress Watercolour Pencils Set 1-12 pcs**Ranger**$18.31**4.6★**— 6%**](https://www.amazon.com/dp/B0BL3ZFMZZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -37.9% search growth over the last 90 days.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**34%

*“Colors are beautiful”*

**Value For Money**14%

*“Great Deal”*

**Quality-Overall**11%

*“Excellent quality”*

**Ease Of Use**9%

*“Easy to use”*

**Fun/Entertainment Experience**4%

*“These are fun to use”*

**Pen/Pencil Quality**4%

*“Great pencils”*

**Drawing Experience**4%

*“These are soooo nice both for drawing and painting, so smooth and beautiful colors”*

**Soft Feel**3%

*“I was pleasantly surprised to see that these are so smooth and creamy”*

**Functionality-Overall**2%

*“The product works well”*

**Advertised Vs Actual Product**2%

*“I imagine they are as described”*

### **What buyers complain about **

**Quality-Overall**45%

*“.Lacking quality control”*

**Color**18%

*“I am missing one of the colors - Villainous Potion”*

**Ease Of Use**5%

*“difficult to remove each pencil”*

**Paper Brightness**3%

*“The colors washout quite a lot when wetted on paper too”*

**Durability**3%

*“After about five sharpenings the color tips just keep breaking”*

**Sharpness**3%

*“After a few sharpenings they break”*

**Wood Quality**3%

*“These pencils don't have a wood casing”*

### **Top return reasons **

**Advertised Vs Actual Product**29%

**Color**18%

**Value For Money**9%

**Quality-Overall**8%

**Display Colors**8%

**Ease Of Use**5%

**Ink Refill**4%

**Defective Material/Parts**4%

**Functionality-Overall**3%

**Size-Overall**3%