---
title: "tim holtz christmas 2023 — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tim-holtz-christmas-2023"
last_updated: "2026-07-14T01:41:48.800Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — tim holtz christmas 2023 doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — tim holtz christmas 2023 doesn't clear our bar today."
  "og:title": "tim holtz christmas 2023 — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

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# **tim holtz christmas 2023**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 14Conversion 12Competition 34Returns 94Price range 67Avg price 86Brand share 0Review moat 88Quality gap 12

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****240.93**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$19.47**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.00–$33.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-22.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$8K**

$8K/yr · 45K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Sizzix47% - Tim Holtz Idea-ology46% - Kashoer7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$82020%$2K30%$2K40%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sizzix Bigz Die - Flowers 3-D by Beth Reames](https://m.media-amazon.com/images/I/312lEVmBQVL.jpg)**Sizzix Bigz Die - Flowers 3-D by Beth Reames**Sizzix**$18.13**4.7★1,079 rev](https://www.amazon.com/dp/B003JMX7C4) [2![Idea-ology Layers Christmas Ephemera By Tim Holtz](https://m.media-amazon.com/images/I/51sU+-UUVZL.jpg)**Idea-ology Layers Christmas Ephemera By Tim Holtz**Tim Holtz Idea-ology**$15.51**5.0★2 rev](https://www.amazon.com/dp/B0DK7F2G7H) [3![Tim Holtz Idea-ology Christmas 2025 Ephemera & Layers Emporium - 2 Item Bundle](https://m.media-amazon.com/images/I/51LJErtH4AL.jpg)**Tim Holtz Idea-ology Christmas 2025 Ephemera & Layers Emporium - 2 Item Bundle**Tim Holtz Idea-ology**$28.29**5.0★9 rev](https://www.amazon.com/dp/B0FRW2GMXT) [4![Sizzix 656339 Bigz Die Stars Multicolor](https://m.media-amazon.com/images/I/414ueBJ-8WL.jpg)**Sizzix 656339 Bigz Die Stars Multicolor**Sizzix**$21.07**4.8★366 rev](https://www.amazon.com/dp/B00DD4HHX8) [5![3D Rose Flower Metal Die Cuts Wedding Flower Leaf Leaves Cutting Dies Cut Stencils for DIY Scrapbooking Album Decorative Embossing Paper Dies for Card Making (A)](https://m.media-amazon.com/images/I/41tKP41ms0L.jpg)**3D Rose Flower Metal Die Cuts Wedding Flower Leaf Leaves Cutting Dies Cut Stencils for DIY Scrapbooking Album Decorative Embossing Paper Dies for Card Making (A)**Kashoer**$6.00**4.6★364 rev](https://www.amazon.com/dp/B0CSNLH46B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tim Holtz Backdrops - Christmas](https://m.media-amazon.com/images/I/51BIwUXO-JL.jpg)**Tim Holtz Backdrops - Christmas**Tim Holtz Idea-ology**$16.64**2 rev9mo ago](https://www.amazon.com/dp/B0FWQL8DF8) [![Idea-ology Ephemera Christmas By Tim Holtz](https://m.media-amazon.com/images/I/51SU-AyRaYL.jpg)**Idea-ology Ephemera Christmas By Tim Holtz**Tim Holtz Idea-ology**$13.85**3 rev9mo ago](https://www.amazon.com/dp/B0FWQNX85P) [![Tim Holtz Baseboards - Christmas](https://m.media-amazon.com/images/I/51GYCY1BKAL.jpg)**Tim Holtz Baseboards - Christmas**Tim Holtz Idea-ology**$14.99**1 rev9mo ago](https://www.amazon.com/dp/B0FWQMVFJ3) [![Tim Holtz Idea-ology Christmas 2025 Ephemera & Layers Emporium - 2 Item Bundle](https://m.media-amazon.com/images/I/51LJErtH4AL.jpg)**Tim Holtz Idea-ology Christmas 2025 Ephemera & Layers Emporium - 2 Item Bundle**Tim Holtz Idea-ology**$28.29**9 rev9mo ago](https://www.amazon.com/dp/B0FRW2GMXT) [![Tim Holtz Idea-ology Christmas 2025 Sticker Book & Large Collage Strips - Two Item Bundle](https://m.media-amazon.com/images/I/618nY75WGIL.jpg)**Tim Holtz Idea-ology Christmas 2025 Sticker Book & Large Collage Strips - Two Item Bundle**Tim Holtz Idea-ology**$24.20**6 rev9mo ago](https://www.amazon.com/dp/B0FRVVGCY6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sizzix 656339 Bigz Die Stars Multicolor](https://m.media-amazon.com/images/I/414ueBJ-8WL.jpg)**Sizzix 656339 Bigz Die Stars Multicolor**Sizzix**$21.07**4.8★**▲ 431%**](https://www.amazon.com/dp/B00DD4HHX8) [![Sizzix ELLISON BIGZ DIES NUMERACY](https://m.media-amazon.com/images/I/418CN-C7k0L.jpg)**Sizzix ELLISON BIGZ DIES NUMERACY**Sizzix**$26.94**4.9★**▲ 309%**](https://www.amazon.com/dp/B085M3F4XY) [![Sizzix Bigz Die 665095 Celebration Cake by Alexis Trimble](https://m.media-amazon.com/images/I/41oOdG7v4EL.jpg)**Sizzix Bigz Die 665095 Celebration Cake by Alexis Trimble**Sizzix**$17.68**4.9★**▲ 264%**](https://www.amazon.com/dp/B08Q8NX4R4) [![3D Rose Flower Metal Die Cuts Wedding Flower Leaf Leaves Cutting Dies Cut Stencils for DIY Scrapbooking Album Decorative Embossing Paper Dies for Card Making (A)](https://m.media-amazon.com/images/I/41tKP41ms0L.jpg)**3D Rose Flower Metal Die Cuts Wedding Flower Leaf Leaves Cutting Dies Cut Stencils for DIY Scrapbooking Album Decorative Embossing Paper Dies for Card Making (A)**Kashoer**$6.00**4.6★**▲ 201%**](https://www.amazon.com/dp/B0CSNLH46B) [![Sizzix Bigz Die - Flowers 3-D by Beth Reames](https://m.media-amazon.com/images/I/312lEVmBQVL.jpg)**Sizzix Bigz Die - Flowers 3-D by Beth Reames**Sizzix**$18.13**4.7★**▲ 190%**](https://www.amazon.com/dp/B003JMX7C4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**33%

*“exactly as described, nice selection”*

**Quality-Overall**33%

*“Nice Variety”*

**Shape/Style**33%

*“I have gotten some wonderful flower shapes”*

### **What buyers complain about **

**Size-Overall**50%

*“These were smaller than I was expecting”*

**Thickness**50%

*“these are thin”*

### **Top return reasons **

**Size-Overall**54%

**Compatibility-Overall**23%

**Thickness**8%

**Wet Cleaning**8%

**Color**4%

**Display Colors**4%