---
title: "tile stencil — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tile-stencil"
last_updated: "2026-07-14T01:38:08.378Z"
locale: en
meta:
  description: "tile stencil shows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "tile stencil shows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "tile stencil — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tile stencil**

**Worth a look**

Shows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 49Conversion 8Competition 93Returns 56Price range 79Avg price 68Brand share 92Review moat 90Quality gap 65

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****206.13**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$3.80–$61.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.14**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+19.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$19K**

$19K/yr · 214K searches

## **Competition**

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

**Brands**

**41 **▲rising

**Sellers**

**41**

**Top-5 brand share**

**43%**

**Open market**

**53%**

- Zonon16% - CELAENO8% - stencil ease6% - PINKIPO6% - QCSZAO6% - STENCILIT5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3764%$7526%$1K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 76 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Zonon 4 Pcs 12 x 12 Inches Reusable Tile Stencil for Painting Large Pattern Floor Wall Templates Flower Damask Talavera Moroccan Mehndi for DIY Crafts Concrete Plaster Decor(Mandala Style)](https://m.media-amazon.com/images/I/61aRIHIE7FS.jpg)**Zonon 4 Pcs 12 x 12 Inches Reusable Tile Stencil for Painting Large Pattern Floor Wall Templates Flower Damask Talavera Moroccan Mehndi for DIY Crafts Concrete Plaster Decor(Mandala Style)**Zonon**$8.41**4.5★1,073 rev](https://www.amazon.com/dp/B096B9CB1C) [2![2pcs Reusable Tile Stencils 12 x 12 Inch Template for Painting Floor Cement Wall Furniture Wood DIY Home Dcor Art Craft](https://m.media-amazon.com/images/I/41n45CpT6uS.jpg)**2pcs Reusable Tile Stencils 12 x 12 Inch Template for Painting Floor Cement Wall Furniture Wood DIY Home Dcor Art Craft**CELAENO**$15.38**4.5★260 rev](https://www.amazon.com/dp/B095H8CGWJ) [3![STENCILIT Scandinavian Large Floor Stencil - XL 18x18 in Tile Stencil Stencils for Painting Floors Concrete Stencils for Patio Modern Tile Decor](https://m.media-amazon.com/images/I/51IV+YZZm0L.jpg)**STENCILIT Scandinavian Large Floor Stencil - XL 18x18 in Tile Stencil Stencils for Painting Floors Concrete Stencils for Patio Modern Tile Decor**STENCILIT**$36.93**4.5★316 rev](https://www.amazon.com/dp/B089YV57G9) [4![Zonon 4 Pcs 12 x 12 Inches Reusable Tile Stencil for Painting Large Pattern Floor Wall Templates Flower Damask Talavera Moroccan Mehndi for DIY Crafts Concrete Plaster Decor(Geometric Style)](https://m.media-amazon.com/images/I/51qJIqsjirL.jpg)**Zonon 4 Pcs 12 x 12 Inches Reusable Tile Stencil for Painting Large Pattern Floor Wall Templates Flower Damask Talavera Moroccan Mehndi for DIY Crafts Concrete Plaster Decor(Geometric Style)**Zonon**$8.76**4.5★1,073 rev](https://www.amazon.com/dp/B09CZ3Q94V) [5![Boho Flowers Wall Stencils Reusable Template for Painting Large Pattern on Floors Enterway Walls Patio & Concrete 2-Pack Tile Stencils DIY Dcor](https://m.media-amazon.com/images/I/51N7AFn6QtL.jpg)**Boho Flowers Wall Stencils Reusable Template for Painting Large Pattern on Floors Enterway Walls Patio & Concrete 2-Pack Tile Stencils DIY Dcor**SHYJSHYJ**$9.83**4.8★25 rev](https://www.amazon.com/dp/B0F5GQ1PTV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![6Pcs Floor Stencils Tile Stencil 12x12 Inch Floor Tile Painting Stencil Wall Furniture Patio Bathroom Garden Decor DIY Reusable](https://m.media-amazon.com/images/I/51Dr3O77cbL.jpg)**6Pcs Floor Stencils Tile Stencil 12x12 Inch Floor Tile Painting Stencil Wall Furniture Patio Bathroom Garden Decor DIY Reusable**QCSZAO**$11.92**0 rev4mo ago](https://www.amazon.com/dp/B0GRQBLND1) [![24 Pack Scroll Tile Stencils 4 Inch Reusable Moroccan Scroll Tile Stencils for Painting Floors Walls Furniture Crafts Cake Decorating - Azulejo Tile Pattern Templates for DIY Home Decor & Baking](https://m.media-amazon.com/images/I/61TRn7DqB9L.jpg)**24 Pack Scroll Tile Stencils 4 Inch Reusable Moroccan Scroll Tile Stencils for Painting Floors Walls Furniture Crafts Cake Decorating - Azulejo Tile Pattern Templates for DIY Home Decor & Baking**VRIOVN**$11.81**6 rev4mo ago](https://www.amazon.com/dp/B0GQYXVFMF) [![2PCS Large Floor Stencils 12x12 Inch for Painting Floors Tiles Walls Concrete Furniture Bathroom Kitchen Patio Entryway -DIY Home Decor Template Moroccan Floral Pattern](https://m.media-amazon.com/images/I/51xuxiHrVTL.jpg)**2PCS Large Floor Stencils 12x12 Inch for Painting Floors Tiles Walls Concrete Furniture Bathroom Kitchen Patio Entryway -DIY Home Decor Template Moroccan Floral Pattern**Leyhooney**$8.97**1 rev4mo ago](https://www.amazon.com/dp/B0GN512YVG) [![Large Stencils for Painting Floors Walls Tiles Patio Concrete Wood - Reusable Flower Stencils for Painting Large Pattern - DIY Tile Makeover for Floors Home Decor (2PCS Large 12x12)](https://m.media-amazon.com/images/I/51IJAdbyXZL.jpg)**Large Stencils for Painting Floors Walls Tiles Patio Concrete Wood - Reusable Flower Stencils for Painting Large Pattern - DIY Tile Makeover for Floors Home Decor (2PCS Large 12x12)**Leyhooney**$8.97**3 rev4mo ago](https://www.amazon.com/dp/B0GMZ59XBM) [![Velluppa 4PCS 12x12 Large Floor Stencils for Painting Floors Wall Stencils for Painting on Walls Large Tile Stencils for Concrete Patio (F7)](https://m.media-amazon.com/images/I/41dyrw6CQRL.jpg)**Velluppa 4PCS 12x12 Large Floor Stencils for Painting Floors Wall Stencils for Painting on Walls Large Tile Stencils for Concrete Patio (F7)**Velluppa**$8.76**7 rev6mo ago](https://www.amazon.com/dp/B0G6Y2FJWQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![6Pcs Floor Stencils Tile Stencil 12x12 Inch Floor Tile Painting Stencil Wall Furniture Patio Bathroom Garden Decor DIY Reusable](https://m.media-amazon.com/images/I/51Dr3O77cbL.jpg)**6Pcs Floor Stencils Tile Stencil 12x12 Inch Floor Tile Painting Stencil Wall Furniture Patio Bathroom Garden Decor DIY Reusable**QCSZAO**$11.92**0.0★**▲ 275%**](https://www.amazon.com/dp/B0GRQBLND1) [![2PCS Large Floor Stencils 12x12 Inch for Painting Floors Tiles Walls Concrete Furniture Bathroom Kitchen Patio Entryway -DIY Home Decor Template Moroccan Floral Pattern](https://m.media-amazon.com/images/I/51xuxiHrVTL.jpg)**2PCS Large Floor Stencils 12x12 Inch for Painting Floors Tiles Walls Concrete Furniture Bathroom Kitchen Patio Entryway -DIY Home Decor Template Moroccan Floral Pattern**Leyhooney**$8.97**5.0★**▲ 273%**](https://www.amazon.com/dp/B0GN512YVG) [![Large Stencils for Painting Floors Walls Tiles Patio Concrete Wood - Reusable Flower Stencils for Painting Large Pattern - DIY Tile Makeover for Floors Home Decor (2PCS Large 12x12)](https://m.media-amazon.com/images/I/51IJAdbyXZL.jpg)**Large Stencils for Painting Floors Walls Tiles Patio Concrete Wood - Reusable Flower Stencils for Painting Large Pattern - DIY Tile Makeover for Floors Home Decor (2PCS Large 12x12)**Leyhooney**$8.97**4.1★**▲ 270%**](https://www.amazon.com/dp/B0GMZ59XBM) [![24 Pack Scroll Tile Stencils 4 Inch Reusable Moroccan Scroll Tile Stencils for Painting Floors Walls Furniture Crafts Cake Decorating - Azulejo Tile Pattern Templates for DIY Home Decor & Baking](https://m.media-amazon.com/images/I/61TRn7DqB9L.jpg)**24 Pack Scroll Tile Stencils 4 Inch Reusable Moroccan Scroll Tile Stencils for Painting Floors Walls Furniture Crafts Cake Decorating - Azulejo Tile Pattern Templates for DIY Home Decor & Baking**VRIOVN**$11.81**4.5★**▲ 265%**](https://www.amazon.com/dp/B0GQYXVFMF) [![Velluppa 4PCS 12x12 Large Floor Stencils for Painting Floors Wall Stencils for Painting on Walls Large Tile Stencils for Concrete Patio (F1)](https://m.media-amazon.com/images/I/4127Qu53-OL.jpg)**Velluppa 4PCS 12x12 Large Floor Stencils for Painting Floors Wall Stencils for Painting on Walls Large Tile Stencils for Concrete Patio (F1)**Velluppa**$9.38**4.9★**▲ 240%**](https://www.amazon.com/dp/B0G6XSG7HZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.

7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Excellent product”*

**Design-Overall**13%

*“This is a great set of designs”*

**Ease Of Use**10%

*“Ease of use”*

**Value For Money**7%

*“The price I feel is very fair for what you receive”*

**Durability**7%

*“Sturdy and durable”*

**Advertised Vs Actual Product**5%

*“Just like the photo”*

**Ease Of Cleaning**5%

*“Easy clean”*

**Size-Overall**5%

*“Just the right size”*

**Recycle/Reuse**5%

*“and reusable”*

**Strength**4%

*“The plastic is sturdy”*

### **What buyers complain about **

**Size-Overall**22%

*“the size is so large”*

**Strength**17%

*“They are a bit flimsy too”*

**Thickness**14%

*“The plastic they are made from is thick”*

**Adhesion/Stickiness**6%

*“You cant get them to stick down to the floor well enough”*

**Paint Quality**5%

*“the paint runs between the lines”*

**Advertised Vs Actual Product**4%

*“The picture is deceiving”*

**Durability**4%

*“These dont last I had a hard time working with them”*

**Design-Overall**2%

*“the design doesn't look as represented”*

**Quality-Overall**2%

*“Cheap stencils”*

**Ease Of Use**2%

*“Hard to handle”*

### **Top return reasons **

**Size-Overall**56%

**Advertised Vs Actual Product**9%

**Functionality-Overall**4%

**Value For Money**4%

**Material Quality**4%

**Design-Overall**3%

**Strength**3%

**Thin**2%

**Quality-Overall**2%

**Flatness**2%