---
title: "thyme essential oil — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/thyme-essential-oil"
last_updated: "2026-07-14T05:03:03.734Z"
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  description: "thyme essential oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "thyme essential oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "thyme essential oil — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

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# **thyme essential oil**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 53Conversion 89Competition 54Returns 96Price range 53Avg price 48Brand share 78Review moat 58Quality gap 53

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,168.27**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+24.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.30–$27.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.76**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$209K**

$209K/yr · 167K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**57%**

**Open market**

**35%**

- Brooklyn Botany19% - Majestic Pure10% - Wuvezrub10% - Handcraft Blends9% - KUKKA essential oils9% - SVA ORGANICS8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$10K10%$21K15%$31K20%$42K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Brooklyn Botany Thyme Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser](https://m.media-amazon.com/images/I/41yfbkeb-ML.jpg)**Brooklyn Botany Thyme Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser**Brooklyn Botany**$9.66**4.5★261 rev](https://www.amazon.com/dp/B0DC48HXJQ) [2![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Thyme Essential Oil Thyme Oil 4 Fl Oz](https://m.media-amazon.com/images/I/41rswQRuc3L.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Thyme Essential Oil Thyme Oil 4 Fl Oz**Majestic Pure**$12.59**4.6★338 rev](https://www.amazon.com/dp/B017I2B8NK) [3![100% Pure Thyme Oil - 4 Fl Oz Thyme Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51bOcDFmAhL.jpg)**100% Pure Thyme Oil - 4 Fl Oz Thyme Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$11.52**4.5★190 rev](https://www.amazon.com/dp/B0C9MQZ1SK) [4![SVA Thyme Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper](https://m.media-amazon.com/images/I/4136GnvI6kL.jpg)**SVA Thyme Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper**SVA ORGANICS**$13.10**4.5★800 rev](https://www.amazon.com/dp/B07W8THF1Q) [5![100% Pure Thyme Essential Oil - 0.34 Fl Oz - Thyme Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/512dwR9JpXL.jpg)**100% Pure Thyme Essential Oil - 0.34 Fl Oz - Thyme Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$9.82**4.6★2,355 rev](https://www.amazon.com/dp/B076P3ZK82)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nirvana Nurture Thyme Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care](https://m.media-amazon.com/images/I/319ts+ShfpL.jpg)**Nirvana Nurture Thyme Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$12.51**5 rev8mo ago](https://www.amazon.com/dp/B0G1GJ26YX) [![wusiyork Thyme Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Thyme](https://m.media-amazon.com/images/I/41iwYiLkImL.jpg)**wusiyork Thyme Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Thyme**wusiyork**$4.30**7 rev1y ago](https://www.amazon.com/dp/B0FFBJZ7M7) [![Wuvezrub Thyme Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Thyme](https://m.media-amazon.com/images/I/41WVzKBJU1L.jpg)**Wuvezrub Thyme Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Thyme**Wuvezrub**$6.33**17 rev1y ago](https://www.amazon.com/dp/B0F9FJBNB1) [![Wuvezrub Thyme Essential Oils 60ML Pure Thyme Essential Oil for Aromatherapy Diffuser - 2 Fl Oz](https://m.media-amazon.com/images/I/41Q9BpRY9dL.jpg)**Wuvezrub Thyme Essential Oils 60ML Pure Thyme Essential Oil for Aromatherapy Diffuser - 2 Fl Oz**Wuvezrub**$7.91**7 rev1y ago](https://www.amazon.com/dp/B0F5MQSD42) [![Brooklyn Botany Thyme Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser](https://m.media-amazon.com/images/I/41yfbkeb-ML.jpg)**Brooklyn Botany Thyme Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser**Brooklyn Botany**$9.66**261 rev1y ago](https://www.amazon.com/dp/B0DC48HXJQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ArOmis Organic Thyme Essential Oil - 100% Pure Therapeutic Grade - Undiluted Premium Oil - 150 Micron Filtered Perfect for Aromatherapy Diffusers (30ml / 1 fl oz)](https://m.media-amazon.com/images/I/41hwbfm7pML.jpg)**ArOmis Organic Thyme Essential Oil - 100% Pure Therapeutic Grade - Undiluted Premium Oil - 150 Micron Filtered Perfect for Aromatherapy Diffusers (30ml / 1 fl oz)**ArOmis Aromatherapy**$10.44**3.7★**▲ 179%**](https://www.amazon.com/dp/B07HNV1HSC) [![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Thyme Essential Oil Thyme Oil 4 Fl Oz](https://m.media-amazon.com/images/I/41rswQRuc3L.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Thyme Essential Oil Thyme Oil 4 Fl Oz**Majestic Pure**$12.59**4.6★**▲ 75%**](https://www.amazon.com/dp/B017I2B8NK) [![EVOKE OCCU Thyme Essential Oil for Diffuser Massage Candle and Soap Making - 4 FL Oz](https://m.media-amazon.com/images/I/51jKtyRrtEL.jpg)**EVOKE OCCU Thyme Essential Oil for Diffuser Massage Candle and Soap Making - 4 FL Oz**EVOKE OCCU**$9.57**4.2★**▲ 71%**](https://www.amazon.com/dp/B0BWXW1TZS) [![Secrets of the Tribe Thyme Alcohol-Free Liquid Extract Thyme (Thymus Vulgaris) Dried Leaf Tincture Supplement (2 FL OZ)](https://m.media-amazon.com/images/I/412A4rdEriL.jpg)**Secrets of the Tribe Thyme Alcohol-Free Liquid Extract Thyme (Thymus Vulgaris) Dried Leaf Tincture Supplement (2 FL OZ)**Secrets of the Tribe**$23.28**4.6★**▲ 62%**](https://www.amazon.com/dp/B072LVBNMS) [![Thyme Essential Oil 10ML 100% Pure and Natural for Aromatherapy Diffuser - 0.33 Fl Oz](https://m.media-amazon.com/images/I/31zk5fa68OL.jpg)**Thyme Essential Oil 10ML 100% Pure and Natural for Aromatherapy Diffuser - 0.33 Fl Oz**Wuvezrub**$5.18**4.6★**▲ 51%**](https://www.amazon.com/dp/B0DG991J1N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.

8K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**33%

*“Good Quality Herb”*

**Smell**19%

*“Light smell”*

**Advertised Vs Actual Product**8%

*“Product is as advertised”*

**Itch Relief**4%

*“I bought this to help with the intense itching and, frankly, to HEAL as they pretty much promise the fungus on my neck”*

**Value For Money**3%

*“Great value for the money a little goes a long way”*

**Allergies**3%

*“Great for eczema”*

**Natural Ingredients**3%

*“Pure and natural at its best”*

**Ingredients-Overall**3%

*“I've been fortunate enough to try the original thymeout sold in a natural store”*

**Regulates Digestion**2%

*“Stops the congestion in short order”*

**Oily/Greasy**2%

*“Great oil”*

### **What buyers complain about **

**Smell**59%

*“Burnt rubber Smell”*

**Allergies**11%

*“caused severe burning of sensitive skin when used”*

**Ingredients-Overall**5%

*“This shouldn't be marketed as Thyme oil when it is just isolated Linalool. found in many other essential oils, such as Lavender.”*

**Dilute/Watery**4%

*“Very diluted”*

**Durability**4%

*“That to me indicates that it simply doesnt work for even an hour”*

**Stale/Rotten/Spoiled**2%

*“This is old or spoiled”*

**Color**1%

*“this one is just a hint of green”*

**Natural Ingredients**1%

*“It doesn't have the natural”*

**Value For Money**1%

*“too pricey”*

**Vegan/Organic**1%

*“It doesn't have the natural”*

### **Top return reasons **

**Smell**61%

**Advertised Vs Actual Product**14%

**Leak-Proof**9%

**Dilute/Watery**2%

**Quality-Overall**2%

**Ingredients-Overall**2%

**Functionality-Overall**1%

**Value For Money**1%

**Product Condition**1%

**Breathability**1%