---
title: "thread stand — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/thread-stand"
last_updated: "2026-07-13T21:33:58.162Z"
locale: en
meta:
  description: "soft demand (-12.0% this quarter) — thread stand doesn't clear our bar today."
  "og:description": "soft demand (-12.0% this quarter) — thread stand doesn't clear our bar today."
  "og:title": "thread stand — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **thread stand**

**Skip it**

Soft demand (-12.0% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 19Conversion 68Competition 34Returns 88Price range 70Avg price 55Brand share 53Review moat 60Quality gap 42

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.74–$34.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,086.65**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.57**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$87K**

$87K/yr · 111K searches

**Growth**

**Bad****-12.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**29**

**Top-5 brand share**

**73%**

**Open market**

**22%**

- Embroidex33% - Simthread14% - Sew Tech10% - Josmimic10% - New brothread6% - YICBOR5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$17K30%$26K40%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Embroidex Adjustable Single Thread Spool Holder Stand alone Embroidery Sewing or Quilting Thread Holder or Stand Ensures Smoother Feed = Heavy Plastic Base](https://m.media-amazon.com/images/I/31DD23i8X7L.jpg)**Embroidex Adjustable Single Thread Spool Holder Stand alone Embroidery Sewing or Quilting Thread Holder or Stand Ensures Smoother Feed = Heavy Plastic Base**Embroidex**$9.85**4.7★5,152 rev](https://www.amazon.com/dp/B01HQIVC8C) [2![Sew Tech Adjustable Cone Thread Stand Spool Holder for Sewing Machine Embroidery Quilting Serger Machines Single Thread Stand for Smoother Feed Large Spool Holder with Steady Heavy Plastic Base](https://m.media-amazon.com/images/I/31ZEbPc84fL.jpg)**Sew Tech Adjustable Cone Thread Stand Spool Holder for Sewing Machine Embroidery Quilting Serger Machines Single Thread Stand for Smoother Feed Large Spool Holder with Steady Heavy Plastic Base**Sew Tech**$11.77**4.8★1,947 rev](https://www.amazon.com/dp/B08PK4TXCD) [3![11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black](https://m.media-amazon.com/images/I/215AWmFfteL.jpg)**11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black**Josmimic**$9.74**4.8★33 rev](https://www.amazon.com/dp/B0GTVKJLD9) [4![Light Weight Thread Stand - 3 Spools Holder for Domestic (Home-Base) Embroidery and Sewing Machines - Four Colors for Choices - Black](https://m.media-amazon.com/images/I/31mcwRc3oNL.jpg)**Light Weight Thread Stand - 3 Spools Holder for Domestic (Home-Base) Embroidery and Sewing Machines - Four Colors for Choices - Black**New brothread**$9.66**4.2★3,339 rev](https://www.amazon.com/dp/B09JZ86XJR) [5![Simthread Metal Thread Spool Holder Stand for Embroidery Black](https://m.media-amazon.com/images/I/21dTx4E8g2L.jpg)**Simthread Metal Thread Spool Holder Stand for Embroidery Black**Simthread**$11.76**4.7★559 rev](https://www.amazon.com/dp/B0BXRZWR89)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black](https://m.media-amazon.com/images/I/215AWmFfteL.jpg)**11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black**Josmimic**$9.74**33 rev3mo ago](https://www.amazon.com/dp/B0GTVKJLD9) [![Simthread Dual Spool Thread Holder for Sewing Machine & Embroidery Gray](https://m.media-amazon.com/images/I/41n5v+jsYBL.jpg)**Simthread Dual Spool Thread Holder for Sewing Machine & Embroidery Gray**Simthread**$13.00**39 rev5mo ago](https://www.amazon.com/dp/B0GHMKJYG6) [![Thread Stand for Sewing All-Metal Spool Holder with Adjustable Arm Thread Holder for 500Y-5500Y Cones Embroidery Thread Holder & Sewing Thread Holder Stable Base](https://m.media-amazon.com/images/I/21svjWdqBcL.jpg)**Thread Stand for Sewing All-Metal Spool Holder with Adjustable Arm Thread Holder for 500Y-5500Y Cones Embroidery Thread Holder & Sewing Thread Holder Stable Base**Axrivonte**$7.78**24 rev7mo ago](https://www.amazon.com/dp/B0G2LDZ8CR) [![Thread Stand Spool Holder for Sewing Machine Embroidery (White)](https://m.media-amazon.com/images/I/31sX6Wses2L.jpg)**Thread Stand Spool Holder for Sewing Machine Embroidery (White)**YUNATA**$16.77**20 rev11mo ago](https://www.amazon.com/dp/B0FKM1R1V7) [![3pcs Spool Pin Cap Set Spool Cap Cover Replacement Parts Thread Holder Accessories Compatible with Janome Singer Viking White Sewing Machines](https://m.media-amazon.com/images/I/31kCUwtGS0L.jpg)**3pcs Spool Pin Cap Set Spool Cap Cover Replacement Parts Thread Holder Accessories Compatible with Janome Singer Viking White Sewing Machines**BOXOB**$6.74**105 rev11mo ago](https://www.amazon.com/dp/B0FHQ9GHBG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black](https://m.media-amazon.com/images/I/215AWmFfteL.jpg)**11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black**Josmimic**$9.74**4.8★**▲ 327%**](https://www.amazon.com/dp/B0GTVKJLD9) [![Simthread Dual Spool Thread Holder for Sewing Machine & Embroidery Gray](https://m.media-amazon.com/images/I/41n5v+jsYBL.jpg)**Simthread Dual Spool Thread Holder for Sewing Machine & Embroidery Gray**Simthread**$13.00**4.0★**▲ 253%**](https://www.amazon.com/dp/B0GHMKJYG6) [![3pcs Spool Pin Cap Set Spool Cap Cover Replacement Parts Thread Holder Accessories Compatible with Janome Singer Viking White Sewing Machines](https://m.media-amazon.com/images/I/31kCUwtGS0L.jpg)**3pcs Spool Pin Cap Set Spool Cap Cover Replacement Parts Thread Holder Accessories Compatible with Janome Singer Viking White Sewing Machines**BOXOB**$6.74**4.5★**▲ 93%**](https://www.amazon.com/dp/B0FHQ9GHBG) [![Thread Stand for Sewing All-Metal Spool Holder with Adjustable Arm Thread Holder for 500Y-5500Y Cones Embroidery Thread Holder & Sewing Thread Holder Stable Base](https://m.media-amazon.com/images/I/21svjWdqBcL.jpg)**Thread Stand for Sewing All-Metal Spool Holder with Adjustable Arm Thread Holder for 500Y-5500Y Cones Embroidery Thread Holder & Sewing Thread Holder Stable Base**Axrivonte**$7.78**4.0★**▲ 78%**](https://www.amazon.com/dp/B0G2LDZ8CR) [![Simthread Metal Thread Spool Holder Stand for Embroidery Black](https://m.media-amazon.com/images/I/21dTx4E8g2L.jpg)**Simthread Metal Thread Spool Holder Stand for Embroidery Black**Simthread**$11.76**4.7★**▲ 42%**](https://www.amazon.com/dp/B0BXRZWR89)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

3K2KSpike '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Assembly/Installation**13%

*“Easy to assemble”*

**Advertised Vs Actual Product**13%

*“Exactly what I needed”*

**Quality-Overall**9%

*“Amazing quality”*

**Efficiency**7%

*“super functional”*

**Strength**6%

*“base is strong”*

**Value For Money**6%

*“Good price”*

**Ease Of Use**6%

*“Easy to use”*

**Stitch/Finish/Polish**5%

*“Perfect tool for sewing with large spools”*

**Size-Overall**4%

*“Perfect fit”*

**Weight Heavy**3%

*“Stand is heavyweight & sturdy”*

### **What buyers complain about **

**Strength**9%

*“Feels flimsy”*

**Material Quality**9%

*“cheap materials”*

**Size-Overall**8%

*“Buy larger one”*

**Quality-Overall**6%

*“Low quality, super light weight cheap plastic”*

**Weight Light**6%

*“Lighter than expected”*

**Weight Heavy**4%

*“Thought base would be heavier”*

**Ease Of Use**4%

*“So I cant use it”*

**Compatibility-Overall**3%

*“Did not work on my brother machine”*

**Instructions/User Manual/Troubleshooting**3%

*“There are no instructions included”*

**Functionality-Overall**2%

*“Did not work”*

### **Top return reasons **

**Size-Overall**39%

**Compatibility-Overall**12%

**Defective Material/Parts**8%

**Advertised Vs Actual Product**6%

**Functionality-Overall**5%

**Value For Money**4%

**Weight Heavy**3%

**Material Quality**3%

**Weight Light**3%

**Strength**2%