---
title: "textured cardstock — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/textured-cardstock"
last_updated: "2026-07-14T01:54:36.189Z"
locale: en
meta:
  description: "textured cardstock shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($44K/yr) keeps it on the watch list."
  "og:description": "textured cardstock shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($44K/yr) keeps it on the watch list."
  "og:title": "textured cardstock — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **textured cardstock**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 18Conversion 27Competition 90Returns 76Price range 72Avg price 69Brand share 95Review moat 88Quality gap 38

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Review moat**

**Great****246.95**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****2.0%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$5.61–$38.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.24**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-14.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$44K**

$44K/yr · 142K searches

## **Competition**

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

**Brands**

**48 **▼falling

**Sellers**

**67**

**Top-5 brand share**

**38%**

**Open market**

**57%**

- Goefun10% - Prudiut7% - COLOANDUS7% - Diuhofart7% - Uncle Paul7% - K Kattone5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8874%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 75 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Linen Textured Cardstock White 100 Sheets 80 lb Cover 8.5 x 11 Inches for Printers Invitation Arts and Craft Scrapbook DIY Projects](https://m.media-amazon.com/images/I/31KJjETQesL.jpg)**Linen Textured Cardstock White 100 Sheets 80 lb Cover 8.5 x 11 Inches for Printers Invitation Arts and Craft Scrapbook DIY Projects**COLOANDUS**$20.76**4.8★279 rev](https://www.amazon.com/dp/B0B66KK7MB) [2![168Pcs Textured Scrapbook Paper Kit - Embossed Rice Decoupage Paper Mixed Media for Scrapbooking Supplies Junk Journaling Cards Making Collage Vintage 6 Pack DIY Decorative Materials Craft Gifts](https://m.media-amazon.com/images/I/51uH04HEjaL.jpg)**168Pcs Textured Scrapbook Paper Kit - Embossed Rice Decoupage Paper Mixed Media for Scrapbooking Supplies Junk Journaling Cards Making Collage Vintage 6 Pack DIY Decorative Materials Craft Gifts**K Kattone**$12.94**4.5★389 rev](https://www.amazon.com/dp/B0CX8KDDY1) [3![60 Sheets Textured Colored Cardstock - 8.5 x 11.0 inch / 30 Colors 85Ib 230gsm 21.6 x 27.9 cm Heavyweight Card Paper for DIY Card Art Paper Crafting Scrapbook Festive Decor UAP14](https://m.media-amazon.com/images/I/41hianlrMvL.jpg)**60 Sheets Textured Colored Cardstock - 8.5 x 11.0 inch / 30 Colors 85Ib 230gsm 21.6 x 27.9 cm Heavyweight Card Paper for DIY Card Art Paper Crafting Scrapbook Festive Decor UAP14**Uncle Paul**$13.41**4.5★360 rev](https://www.amazon.com/dp/B0BQ6TFR3M) [4![60 Sheets Colored Linen Textured Cardstock Paper 12x12 Inch 85 lb 20 Colors Heavyweight Multi Colored Card Stock Paper Solid Core Double Sided Cardstock for Card Making Craft&Scrapbooking](https://m.media-amazon.com/images/I/51ZLI6YDDEL.jpg)**60 Sheets Colored Linen Textured Cardstock Paper 12x12 Inch 85 lb 20 Colors Heavyweight Multi Colored Card Stock Paper Solid Core Double Sided Cardstock for Card Making Craft&Scrapbooking**vidabita**$24.81**4.7★207 rev](https://www.amazon.com/dp/B09TT6N86H) [5![20Sheets White Linen Textured Cardstock Paper 8.5x11 80Lb 230GSM Card Stock Paper for Cricut Card Making](https://m.media-amazon.com/images/I/315lDrwzKGL.jpg)**20Sheets White Linen Textured Cardstock Paper 8.5x11 80Lb 230GSM Card Stock Paper for Cricut Card Making**KIVTFF**$7.87**4.5★68 rev](https://www.amazon.com/dp/B0F4JWWF8Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![30 Sheets Ivory Linen Paper 8.5 x 11 230gsm/80lb Cream Luxury Resume Paper Textured Card Stock for Printing Resume Invitations Resume DIY Card Making (Cream)](https://m.media-amazon.com/images/I/31FYDE0ZBXL.jpg)**30 Sheets Ivory Linen Paper 8.5 x 11 230gsm/80lb Cream Luxury Resume Paper Textured Card Stock for Printing Resume Invitations Resume DIY Card Making (Cream)**Varpotle**$9.34**4 rev3mo ago](https://www.amazon.com/dp/B0GSMRKZDD) [![Flartmo 30 Sheets A5 White Textured Scrapbook Paper and Mesh Fabric Mix Scrapbook Supplies for Junk Journaling Scrapbooking Card Making Supplies Decorative Paper for Crafts & Mixed Media Art](https://m.media-amazon.com/images/I/5163Ykhph5L.jpg)**Flartmo 30 Sheets A5 White Textured Scrapbook Paper and Mesh Fabric Mix Scrapbook Supplies for Junk Journaling Scrapbooking Card Making Supplies Decorative Paper for Crafts & Mixed Media Art**Flartmo**$13.84**12 rev3mo ago](https://www.amazon.com/dp/B0GL1LB69T) [![168 Pcs Textured Vintage Scrapbook Paper Kit with Washi Tape & Double Sided Tape 6 Themes Junk Journal Supplies for Scrapbooking Card Making Collage Crafts](https://m.media-amazon.com/images/I/51KEoBg5NfL.jpg)**168 Pcs Textured Vintage Scrapbook Paper Kit with Washi Tape & Double Sided Tape 6 Themes Junk Journal Supplies for Scrapbooking Card Making Collage Crafts**Ploithic**$8.91**16 rev4mo ago](https://www.amazon.com/dp/B0GKGHJ84K) [![KOVIEDE 18 Sheets 8.511 in Mulberry Paper Sheets Letter Size Printable & Paintable Embossed Paper Collage Art Journaling Card Making Scrapbooking & DIY Embossed Cardstock](https://m.media-amazon.com/images/I/512p3f59W1L.jpg)**KOVIEDE 18 Sheets 8.511 in Mulberry Paper Sheets Letter Size Printable & Paintable Embossed Paper Collage Art Journaling Card Making Scrapbooking & DIY Embossed Cardstock**KOVIEDE**$19.74**9 rev5mo ago](https://www.amazon.com/dp/B0GKLHWNJQ) [![White Linen Textured Cardstock Paper 8.5 x 11 80lb Invitation Cardstock 100 Sheets Thick Textured Paper Ideal for Wedding Invitations Crafting Scrapbooking Cards and DIY Printing](https://m.media-amazon.com/images/I/31FzvQunqQL.jpg)**White Linen Textured Cardstock Paper 8.5 x 11 80lb Invitation Cardstock 100 Sheets Thick Textured Paper Ideal for Wedding Invitations Crafting Scrapbooking Cards and DIY Printing**Cimlaga**$18.10**2 rev5mo ago](https://www.amazon.com/dp/B0GJKKV32Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![30 Sheets Textured Colored Cardstock - 8.5 x 11.0 inch / 30 Colors 85lb 230gsm 21.6 x 27.9 cm Heavyweight Card Paper for DIY Card Art Paper Crafting Scrapbook Festive Decor UAP14MX030](https://m.media-amazon.com/images/I/413LaaEaE5L.jpg)**30 Sheets Textured Colored Cardstock - 8.5 x 11.0 inch / 30 Colors 85lb 230gsm 21.6 x 27.9 cm Heavyweight Card Paper for DIY Card Art Paper Crafting Scrapbook Festive Decor UAP14MX030**Uncle Paul**$7.06**4.5★**▲ 280%**](https://www.amazon.com/dp/B0GHX43MTP) [![120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects](https://m.media-amazon.com/images/I/41NuqX-JUvL.jpg)**120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects**Anscher**$22.17**3.8★**▲ 273%**](https://www.amazon.com/dp/B0G7YQCPQG) [![120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick White Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects](https://m.media-amazon.com/images/I/41uRoNyHugL.jpg)**120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick White Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects**Anscher**$22.69**3.8★**▲ 268%**](https://www.amazon.com/dp/B0G7Y99HYV) [![30 Sheets Ivory Linen Paper 8.5 x 11 230gsm/80lb Cream Luxury Resume Paper Textured Card Stock for Printing Resume Invitations Resume DIY Card Making (Cream)](https://m.media-amazon.com/images/I/31FYDE0ZBXL.jpg)**30 Sheets Ivory Linen Paper 8.5 x 11 230gsm/80lb Cream Luxury Resume Paper Textured Card Stock for Printing Resume Invitations Resume DIY Card Making (Cream)**Varpotle**$9.34**4.7★**▲ 264%**](https://www.amazon.com/dp/B0GSMRKZDD) [![KOVIEDE 18 Sheets 8.511 in Mulberry Paper Sheets Letter Size Printable & Paintable Embossed Paper Collage Art Journaling Card Making Scrapbooking & DIY Embossed Cardstock](https://m.media-amazon.com/images/I/512p3f59W1L.jpg)**KOVIEDE 18 Sheets 8.511 in Mulberry Paper Sheets Letter Size Printable & Paintable Embossed Paper Collage Art Journaling Card Making Scrapbooking & DIY Embossed Cardstock**KOVIEDE**$19.74**4.7★**▲ 263%**](https://www.amazon.com/dp/B0GKLHWNJQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Amazing quality”*

**Paper Quality**19%

*“Beautiful paper”*

**Color**11%

*“The colors are beautiful”*

**Advertised Vs Actual Product**6%

*“As described”*

**Value For Money**5%

*“Good value”*

**Design-Overall**4%

*“These designs really spark the creative juices in their wonderful designs”*

**Print Quality**4%

*“visible and it adds a nice level of sophistication to the print”*

**Texture/Consistency-Overall**4%

*“Love the texture”*

**Thickness**3%

*“Nice thick pages”*

**Material Quality**2%

*“Beautiful materials”*

### **What buyers complain about **

**Thickness**11%

*“The paper is thick”*

**Advertised Vs Actual Product**8%

*“Pictures are deceiving”*

**Size-Overall**8%

*“The sheets are also on the smaller side”*

**Paper Quality**7%

*“Paper arrived bent/curled in the corners”*

**Color**7%

*“Not true to color”*

**Value For Money**5%

*“somewhat expensive”*

**Quality-Overall**5%

*“Poor quality with only 4 embossed sheets with poor floral picks”*

**Paper Brightness**2%

*“Good color however there was a major crack in the paper that goes through most of the stack”*

**Strength**2%

*“Not as sturdy as the last package from same vendor”*

**Adhesion/Stickiness**2%

*“Not sure if I needed a different type of glue”*

### **Top return reasons **

**Color**19%

**Size-Overall**18%

**Paper Quality**16%

**Advertised Vs Actual Product**7%

**Value For Money**6%

**Material Quality**5%

**Thin**4%

**Thickness**3%

**Compatibility-Overall**3%

**Paper Brightness**3%